INNOVATOR ETFS TRUST RBUF
US SMALL CAP 10 · ETP · CUSIP 45783Y228
34
institutional holders
+5 vs Q3 2025
1.2m
shares reported held*
$33.9mreported value*
9 new
14 added
3 reduced
4 sold out
net bought ≈ $4.1m (+140.5k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.05.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2024 | 1 |
| Q3 2024 | 8 |
| Q4 2024 | 16 |
| Q1 2025 | 25 |
| Q2 2025 | 28 |
| Q3 2025 | 29 |
| Q4 2025 | 34 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 7 | 1 |
| Q4 2024 | 12 | 3 |
| Q1 2025 | 20 | 5 |
| Q2 2025 | 16 | 11 |
| Q3 2025 | 21 | 7 |
| Q4 2025 | 23 | 7 |
Biggest buyers
| Cetera Investment Advisers | Added | +50.0k |
| Pallas Capital Advisors LLC | Added | +34.6k |
| Brookstone Capital Management | New | +23.6k |
| CAPTRUST FINANCIAL ADVISORS | Added | +22.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +16.5k |
| INDEPENDENT FINANCIAL GROUP, LLC | Added | +15.5k |
| Kestra Advisory Services, LLC | New | +9.3k |
| JANE STREET GROUP, LLC | New | +7.7k |
| CRUX WEALTH ADVISORS | New | +7.6k |
| WEALTHGARDEN F.S. LLC | New | +7.2k |
Biggest sellers
| Stuart Chaussee & Associates, Inc. | Sold out | -20.6k |
| TABLEAUX LLC | Reduced | -15.8k |
| CENTAURUS FINANCIAL, INC. | Reduced | -13.3k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -11.1k |
| GOLDMAN SACHS GROUP INC | Sold out | -9.5k |
| CITADEL ADVISORS LLC | Sold out | -9.2k |
| UBS Group AG | Sold out | -204 |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Pallas Capital Advisors LLC 0.26% of their portfolio | 274.9k $8.0m | Added +34.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 131.0k $3.8m | Reduced -11.1k |
| CENTAURUS FINANCIAL, INC. 0.16% of their portfolio | 118.9k $3.5m | Reduced -13.3k |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 114.5k $3.3m | Added +22.3k |
| Cetera Investment Advisers 0.00% of their portfolio | 92.9k $2.7m | Added +50.0k |
| MTM FINANCIAL GROUP, LLC 1.26% of their portfolio | 90.9k $2.6m | Added +6.4k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.04% of their portfolio | 64.2k $1.9m | Added +15.5k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.03% of their portfolio | 46.9k $1.4m | Added +2.4k |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 37.8k $1.1m | Added +1.1k |
| Brookstone Capital Management 0.01% of their portfolio | 23.6k $684.6k | New |
| Sugar Maple Asset Management, LLC 0.33% of their portfolio | 16.9k $491.6k | Added +1.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 16.5k $478.2k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 16.4k $475.0k | Added +85 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 15.7k $456.3k | Added +1.8k |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 15.4k $447.7k | Added +1.3k |
| Keating Financial Advisory Services, Inc. 0.05% of their portfolio | 13.7k $398.4k | First filing |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 9.3k $270.6k | New |
| TABLEAUX LLC 0.17% of their portfolio | 8.0k $233.3k | Reduced -15.8k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 7.7k $224.7k | New |
| CRUX WEALTH ADVISORS 0.08% of their portfolio | 7.6k $219.5k | New |
| Kingsview Wealth Management, LLC 0.00% of their portfolio | 7.5k $217.3k | Added +87 |
| WEALTHGARDEN F.S. LLC 0.14% of their portfolio | 7.2k $213.7k | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 7.0k $203.1k | New |
| Blue Trust, Inc. 0.00% of their portfolio | 6.7k $194.1k | Unchanged |
| Motiv8 Investments LLC 0.07% of their portfolio | 4.2k $123.0k | New |
| WealthShield Partners, LLC 0.01% of their portfolio | 3.8k $110.4k | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 2.5k $72.0k | Unchanged |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 1.0k $29.1k | Unchanged |
| Caitlin John, LLC 0.02% of their portfolio | 912 $26.5k | Added +11 |
| Allworth Financial LP 0.00% of their portfolio | 800 $23.2k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 383 $11.1k | Added +20 |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 360 $10.5k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 200 $5.8k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 5 $0 | New |