INNOVATOR ETFS TRUST QBUF
NASDAQ-100 10 BU · ETP · CUSIP 45783Y160
58
institutional holders
+7 vs Q4 2025
4.8m
shares reported held*
$139.1mreported value*
10 new
32 added
13 reduced
3 sold out
net bought ≈ $4.6m (+157.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.25.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 15 |
| Q4 2024 | 25 |
| Q1 2025 | 35 |
| Q2 2025 | 37 |
| Q3 2025 | 43 |
| Q4 2025 | 51 |
| Q1 2026 | 58 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 19 | 5 |
| Q1 2025 | 25 | 10 |
| Q2 2025 | 25 | 9 |
| Q3 2025 | 27 | 11 |
| Q4 2025 | 38 | 12 |
| Q1 2026 | 42 | 16 |
Biggest buyers
| Beacon Pointe Advisors, LLC | New | +100.0k |
| CARY STREET PARTNERS FINANCIAL LLC | Added | +52.9k |
| CreativeOne Wealth, LLC | Added | +42.4k |
| CENTRAL VALLEY ADVISORS, LLC | Added | +25.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +22.7k |
| CENTAURUS FINANCIAL, INC. | Added | +18.3k |
| CITADEL ADVISORS LLC | New | +17.6k |
| Kingsview Wealth Management, LLC | Added | +14.9k |
| RED CRANE WEALTH MANAGEMENT, LLC | Added | +12.3k |
| OLD MISSION CAPITAL LLC | New | +11.7k |
Biggest sellers
| Crown Wealth Group, LLC | Reduced | -93.0k |
| INDEPENDENT FINANCIAL GROUP, LLC | Reduced | -72.5k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -61.7k |
| Diversify Advisory Services, LLC | Sold out | -9.2k |
| Bright Futures Wealth Management, LLC. | Reduced | -7.0k |
| KESTRA PRIVATE WEALTH SERVICES, LLC | Reduced | -6.0k |
| SMART Wealth LLC | Reduced | -5.1k |
| TrustBank | Reduced | -3.8k |
| Keating Financial Advisory Services, Inc. | Reduced | -1.6k |
| Brookstone Capital Management | Reduced | -1.5k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| HOLLENCREST CAPITAL MANAGEMENT 1.49% of their portfolio | 1.4m $40.0m | Added +9.4k |
| CENTRAL VALLEY ADVISORS, LLC 3.41% of their portfolio | 427.7k $12.5m | Added +25.1k |
| Prasad Wealth Partners, LLC 2.53% of their portfolio | 318.8k $9.3m | Added +7.9k |
| Mutual Advisors, LLC 0.19% of their portfolio | 299.2k $8.7m | Reduced -873 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 280.1k $8.2m | Reduced -61.7k |
| SMART Wealth LLC 1.79% of their portfolio | 208.8k $6.1m | Reduced -5.1k |
| Cetera Investment Advisers 0.01% of their portfolio | 195.9k $5.7m | Added +10.5k |
| Sovran Advisors, LLC 0.35% of their portfolio | 145.9k $4.4m | Added +6.0k |
| CENTAURUS FINANCIAL, INC. 0.20% of their portfolio | 144.6k $4.2m | Added +18.3k |
| Farther Finance Advisors, LLC 0.03% of their portfolio | 108.6k $3.2m | Added +2.1k |
| CARY STREET PARTNERS FINANCIAL LLC 0.07% of their portfolio | 102.6k $3.0m | Added +52.9k |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 100.0k $2.9m | New |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 88.6k $2.6m | Added +4.9k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio | 69.1k $2.0m | Reduced -72.5k |
| CreativeOne Wealth, LLC 0.05% of their portfolio | 68.1k $2.0m | Added +42.4k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio | 66.3k $1.9m | Reduced -6.0k |
| PlanVest Financial, Inc 1.32% of their portfolio | 59.4k $1.7m | First filing |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 57.8k $1.7m | Added +2.1k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 54.6k $1.6m | Added +4.5k |
| OPTIMA CAPITAL LLC 0.69% of their portfolio | 51.2k $1.5m | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 43.8k $1.3m | Reduced -1.5k |
| Kingsview Wealth Management, LLC 0.02% of their portfolio | 38.1k $1.1m | Added +14.9k |
| CRUX WEALTH ADVISORS 0.40% of their portfolio | 35.4k $1.0m | Added +4.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 26.6k $777.5k | Added +1.5k |
| Crown Wealth Group, LLC 0.22% of their portfolio | 26.0k $758.3k | Reduced -93.0k |
| RED CRANE WEALTH MANAGEMENT, LLC 0.61% of their portfolio | 25.4k $742.7k | Added +12.3k |
| Sugar Maple Asset Management, LLC 0.43% of their portfolio | 24.5k $716.1k | Added +1.5k |
| ARQ WEALTH ADVISORS, LLC 0.12% of their portfolio | 23.4k $682.6k | Added +4.8k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 22.9k $669.0k | Added +1.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 22.7k $664.4k | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 22.3k $652.1k | Added +6.2k |
| Triumph Capital Management 0.13% of their portfolio | 22.0k $643.0k | Added +3.1k |
| AE Wealth Management LLC 0.00% of their portfolio | 20.7k $605.6k | Added +2.8k |
| Bright Futures Wealth Management, LLC. 0.39% of their portfolio | 19.3k $565.1k | Reduced -7.0k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 17.6k $515.4k | New |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.01% of their portfolio | 15.1k $440.9k | Added +5.0k |
| LPL Financial LLC 0.00% of their portfolio | 13.4k $392.6k | Added +1.0k |
| MTM FINANCIAL GROUP, LLC 0.18% of their portfolio | 13.2k $386.6k | Added +1.2k |
| Keating Financial Advisory Services, Inc. 0.06% of their portfolio | 13.0k $380.0k | Reduced -1.6k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 11.7k $341.4k | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 9.7k $295.1k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 9.7k $282.9k | Added +1.0k |
| Pitti Group Wealth Management, LLC 0.22% of their portfolio | 9.5k $277.0k | Added +1.7k |
| Visionary Wealth Advisors 0.01% of their portfolio | 9.3k $272.6k | Added +63 |
| CALTON & ASSOCIATES, INC. 0.04% of their portfolio | 9.1k $264.9k | Added +562 |
| TrustBank 0.10% of their portfolio | 8.7k $252.9k | Reduced -3.8k |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 8.1k $235.9k | Reduced -35 |
| WealthShield Partners, LLC 0.01% of their portfolio | 4.0k $116.8k | Unchanged |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.02% of their portfolio | 3.4k $99.3k | Added +517 |
| Blue Trust, Inc. 0.00% of their portfolio | 3.0k $87.6k | New |
| Clearstead Advisors, LLC 0.00% of their portfolio | 2.9k $85.4k | New |
| MAI Capital Management 0.00% of their portfolio | 2.2k $63.6k | New |
| Caitlin John, LLC 0.01% of their portfolio | 731 $21.4k | Reduced -179 |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 673 $19.7k | Added +34 |
| Noble Wealth Management PBC 0.00% of their portfolio | 300 $8.8k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 215 $6.3k | Added +20 |
| Lloyd Advisory Services, LLC. 0.00% of their portfolio | 9 $263 | New |
| Kingdom Financial Group LLC. 0.00% of their portfolio | 9 $263 | Reduced -19 |