INNOVATOR ETFS TRUST KAUG
US SMALL CAP PWR · ETP · CUSIP 45783Y137
44
institutional holders
+1 vs Q4 2025
2.5m
shares reported held*
$68.2mreported value*
5 new
4 added
17 reduced
4 sold out
net sold ≈ $48.3m (-1.8m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.83.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 28 |
| Q4 2024 | 40 |
| Q1 2025 | 37 |
| Q2 2025 | 34 |
| Q3 2025 | 39 |
| Q4 2025 | 43 |
| Q1 2026 | 44 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 19 | 13 |
| Q1 2025 | 14 | 20 |
| Q2 2025 | 13 | 16 |
| Q3 2025 | 25 | 9 |
| Q4 2025 | 13 | 14 |
| Q1 2026 | 9 | 21 |
Biggest buyers
| Creative Planning | New | +216.9k |
| OLD MISSION CAPITAL LLC | New | +39.8k |
| JPMORGAN CHASE & CO | New | +33.6k |
| Gradient Investments LLC | Added | +12.8k |
| Kestra Advisory Services, LLC | Added | +11.9k |
| SageView Advisory Group, LLC | Added | +11.6k |
| First Heartland Consultants, Inc. | Added | +9.4k |
| Advisory Services Network, LLC | New | +1.0k |
| UBS Group AG | New | +209 |
Biggest sellers
| Berkshire Money Management, Inc. | Reduced | -2.0m |
| CORRADO ADVISORS, LLC | Sold out | -66.3k |
| OSAIC HOLDINGS, INC. | Reduced | -21.4k |
| BCS Wealth Management | Sold out | -11.9k |
| Trek Financial, LLC | Sold out | -7.7k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -2.7k |
| HighTower Advisors, LLC | Reduced | -2.6k |
| Cetera Investment Advisers | Reduced | -2.2k |
| CWM, LLC | Sold out | -2.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -1.9k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.20% of their portfolio | 490.7k $13.2m | Added +12.8k |
| Berkshire Money Management, Inc. 1.33% of their portfolio | 485.2k $13.0m | Reduced -2.0m |
| Creative Planning 0.00% of their portfolio | 216.9k $5.8m | New |
| SageView Advisory Group, LLC 0.21% of their portfolio | 216.9k $5.8m | Added +11.6k |
| First Heartland Consultants, Inc. 0.41% of their portfolio | 200.8k $5.4m | Added +9.4k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 138.0k $3.7m | Reduced -1.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 122.2k $3.3m | Reduced -1.9k |
| HighTower Advisors, LLC 0.00% of their portfolio | 93.1k $2.5m | Reduced -2.6k |
| Cornerstone Wealth, LLC/TN 1.13% of their portfolio | 71.9k $2.0m | First filing |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 65.8k $1.8m | Reduced -21.4k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 53.7k $1.4m | Added +11.9k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 39.8k $1.1m | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 33.6k $886.1k | New |
| Miller Financial Services LLC 0.83% of their portfolio | 27.7k $742.2k | Reduced -850 |
| Cetera Investment Advisers 0.00% of their portfolio | 20.6k $551.9k | Reduced -2.2k |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 19.7k $528.3k | Reduced -724 |
| PFS Partners, LLC 0.24% of their portfolio | 19.6k $524.4k | Reduced -81 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 19.3k $518.5k | Reduced -249 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 17.7k $475.6k | Reduced -711 |
| TopTier Wealth Management, LLC 0.29% of their portfolio | 17.5k $468.0k | Reduced -95 |
| AE Wealth Management LLC 0.00% of their portfolio | 15.5k $415.6k | Reduced -270 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 15.3k $411.0k | Reduced -2.7k |
| WEALTH ALLIANCE, LLC 0.04% of their portfolio | 15.2k $408.1k | Unchanged |
| Faithward Advisors, LLC 0.05% of their portfolio | 14.1k $377.0k | Reduced -675 |
| WealthShield Partners, LLC 0.04% of their portfolio | 13.4k $359.2k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.05% of their portfolio | 12.0k $321.2k | Unchanged |
| Sherry Group, Inc. 0.33% of their portfolio | 11.3k $303.1k | Unchanged |
| Outlook Wealth Advisors, LLC 0.06% of their portfolio | 9.5k $253.8k | Unchanged |
| Brookstone Capital Management 0.00% of their portfolio | 9.4k $253.0k | Reduced -1.7k |
| FIDUCIARY FINANCIAL GROUP, LLC 0.03% of their portfolio | 9.1k $243.3k | Unchanged |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 8.8k $235.9k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.03% of their portfolio | 7.8k $208.9k | Reduced -164 |
| Atlantic Private Wealth, LLC 0.11% of their portfolio | 6.2k $165.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 5.7k $151.7k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.04% of their portfolio | 4.7k $124.8k | Unchanged |
| Annis Gardner Whiting Capital Advisors, LLC 0.02% of their portfolio | 4.1k $109.5k | Unchanged |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 3.1k $83.4k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.3k $61.8k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 1.0k $27.0k | New |
| Noble Wealth Management PBC 0.01% of their portfolio | 1.0k $26.8k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 803 $22.0k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 481 $12.9k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 209 $5.6k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.00% of their portfolio | 200 $5.4k | Unchanged |