INNOVATOR ETFS TRUST NAUG
GROWTH 100 PWR B · ETP · CUSIP 45783Y129
39
institutional holders
-2 vs Q1 2026
719.1k
shares reported held*
$22.8mreported value*
8 new
8 added
13 reduced
10 sold out
net sold ≈ $40.8m (-1.3m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.68.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 20 |
| Q4 2024 | 25 |
| Q1 2025 | 22 |
| Q2 2025 | 24 |
| Q3 2025 | 49 |
| Q4 2025 | 47 |
| Q1 2026 | 41 |
| Q2 2026 | 39 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 9 | 8 |
| Q1 2025 | 5 | 12 |
| Q2 2025 | 10 | 5 |
| Q3 2025 | 42 | 6 |
| Q4 2025 | 9 | 31 |
| Q1 2026 | 10 | 27 |
| Q2 2026 | 16 | 23 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +84.5k |
| LPL Financial LLC | New | +9.7k |
| Cambridge Investment Research Advisors, Inc. | Added | +9.0k |
| OSAIC HOLDINGS, INC. | Added | +8.2k |
| Ameritas Advisory Services, LLC | New | +7.2k |
| FIRST FOUNDATION ADVISORS | New | +6.8k |
| MML INVESTORS SERVICES, LLC | New | +6.5k |
| Phoenix Financial Ltd. | Added | +3.1k |
| Keating Financial Advisory Services, Inc. | Added | +2.3k |
| OLD MISSION CAPITAL LLC | Added | +2.2k |
Biggest sellers
| Gradient Investments LLC | Sold out | -1.2m |
| Cetera Investment Advisers | Reduced | -46.3k |
| Cornerstone Wealth, LLC/TN | Reduced | -30.1k |
| Kestra Advisory Services, LLC | Reduced | -20.5k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -15.5k |
| Brown Financial Advisors | Sold out | -14.6k |
| Trek Financial, LLC | Sold out | -12.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -10.5k |
| Paladin Wealth, LLC | Sold out | -9.6k |
| Mattson Financial Services, LLC | Sold out | -8.5k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 97.2k $3.1m | Reduced -10.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 84.5k $2.7m | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 72.5k $2.3m | Reduced -147 |
| CORRADO ADVISORS, LLC 0.93% of their portfolio | 64.0k $2.0m | Reduced -1.1k |
| Cetera Investment Advisers 0.00% of their portfolio | 42.0k $1.3m | Reduced -46.3k |
| Sherry Group, Inc. 1.13% of their portfolio | 36.8k $1.2m | Reduced -2.9k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 35.6k $1.1m | Added +8.2k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 32.5k $1.0m | Reduced -20.5k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 26.7k $846.0k | Reduced -2.4k |
| AE Wealth Management LLC 0.00% of their portfolio | 24.3k $770.3k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 21.7k $687.4k | Added +2.2k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.0k $570.0k | Added +9.0k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 16.4k $518.3k | Reduced -15.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 15.5k $491.3k | Added +1.6k |
| Merit Financial Group, LLC 0.00% of their portfolio | 12.9k $407.2k | Reduced -375 |
| Phoenix Financial Ltd. 0.00% of their portfolio | 11.8k $374.5k | Added +3.1k |
| ALTERNA WEALTH MANAGEMENT, INC 0.18% of their portfolio | 9.7k $307.0k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 9.7k $305.9k | New |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 9.1k $286.8k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 8.7k $276.0k | Reduced -203 |
| CWC Advisors, LLC. 0.12% of their portfolio | 8.5k $270.3k | Reduced -165 |
| Diligent Investors, LLC 0.05% of their portfolio | 7.7k $243.9k | Unchanged |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 7.2k $229.7k | New |
| Cresset Asset Management, LLC 0.00% of their portfolio | 7.2k $229.0k | Unchanged |
| Cornerstone Wealth, LLC/TN 0.11% of their portfolio | 6.9k $220.2k | Reduced -30.1k |
| FIRST FOUNDATION ADVISORS 0.01% of their portfolio | 6.8k $216.4k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 6.5k $204.5k | New |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 5.6k $178.7k | Reduced -45 |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 2.9k $91.6k | Added +2.3k |
| LANARK FINANCIAL, INC. 0.01% of their portfolio | 2.4k $75.6k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 2.3k $72.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 1.6k $51.1k | Added +715 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1.4k $43.9k | Added +1.2k |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 924 $29.3k | New |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio | 497 $15.7k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 470 $14.9k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 391 $12.4k | Unchanged |
| Clearstead Advisors, LLC 0.00% of their portfolio | 200 $6.3k | New |
| MORGAN STANLEY 0.00% of their portfolio | 100 $3.2k | Unchanged |