INNOVATOR ETFS TRUST NAUG
GROWTH 100 PWR B · ETP · CUSIP 45783Y129
41
institutional holders
-6 vs Q4 2025
2.0m
shares reported held*
$58.2mreported value*
4 new
6 added
17 reduced
10 sold out
net sold ≈ $2.6m (-89.1k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.98.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 20 |
| Q4 2024 | 25 |
| Q1 2025 | 22 |
| Q2 2025 | 24 |
| Q3 2025 | 49 |
| Q4 2025 | 47 |
| Q1 2026 | 41 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 9 | 8 |
| Q1 2025 | 5 | 12 |
| Q2 2025 | 10 | 5 |
| Q3 2025 | 42 | 6 |
| Q4 2025 | 9 | 31 |
| Q1 2026 | 10 | 27 |
Biggest buyers
| Gradient Investments LLC | Added | +33.9k |
| Kestra Advisory Services, LLC | Added | +26.8k |
| CITADEL ADVISORS LLC | New | +13.9k |
| Cetera Investment Advisers | Added | +6.6k |
| TopTier Wealth Management, LLC | New | +3.4k |
| OLD MISSION CAPITAL LLC | Added | +1.5k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +726 |
| Advisory Services Network, LLC | New | +650 |
| JPMORGAN CHASE & CO | New | +186 |
| UBS Group AG | Added | +122 |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -41.3k |
| Element Squared LLC | Sold out | -40.2k |
| Keystone Wealth Services, LLC | Sold out | -13.0k |
| DAYMARK WEALTH PARTNERS, LLC | Sold out | -11.8k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Sold out | -11.2k |
| OSAIC HOLDINGS, INC. | Reduced | -8.5k |
| MML INVESTORS SERVICES, LLC | Sold out | -8.1k |
| CALTON & ASSOCIATES, INC. | Sold out | -7.9k |
| Opus Financial Solutions LLC | Sold out | -7.2k |
| FIRST FOUNDATION ADVISORS | Sold out | -6.8k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.56% of their portfolio | 1.2m $35.9m | Added +33.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 107.7k $3.1m | Reduced -2.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 88.3k $2.6m | Added +6.6k |
| HighTower Advisors, LLC 0.00% of their portfolio | 72.6k $2.1m | Reduced -7 |
| CORRADO ADVISORS, LLC 0.98% of their portfolio | 65.0k $1.9m | Reduced -1.5k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 53.0k $1.5m | Added +26.8k |
| Sherry Group, Inc. 1.25% of their portfolio | 39.7k $1.1m | Unchanged |
| Cornerstone Wealth, LLC/TN 0.64% of their portfolio | 37.0k $1.1m | First filing |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 31.8k $921.8k | Reduced -1.4k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 29.1k $843.6k | Reduced -424 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 27.4k $793.7k | Reduced -8.5k |
| AE Wealth Management LLC 0.00% of their portfolio | 24.3k $703.9k | Unchanged |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 19.5k $563.2k | Added +1.5k |
| Brown Financial Advisors 0.16% of their portfolio | 14.6k $422.7k | Reduced -240 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 13.9k $403.2k | New |
| Merit Financial Group, LLC 0.00% of their portfolio | 13.2k $383.0k | Reduced -1.1k |
| Trek Financial, LLC 0.02% of their portfolio | 12.1k $349.6k | Unchanged |
| ALTERNA WEALTH MANAGEMENT, INC 0.21% of their portfolio | 9.7k $280.5k | Unchanged |
| Paladin Wealth, LLC 0.19% of their portfolio | 9.6k $278.1k | Reduced -1.5k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 9.1k $262.1k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 9.0k $261.0k | Reduced -2.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 8.9k $258.0k | Added +726 |
| Phoenix Financial Ltd. 0.00% of their portfolio | 8.7k $252.7k | Reduced -1.8k |
| CWC Advisors, LLC. 0.12% of their portfolio | 8.7k $251.8k | Reduced -1.5k |
| Mattson Financial Services, LLC 0.06% of their portfolio | 8.5k $245.7k | Reduced -44 |
| Diligent Investors, LLC 0.06% of their portfolio | 7.7k $222.9k | Unchanged |
| Cresset Asset Management, LLC 0.00% of their portfolio | 7.2k $209.3k | Unchanged |
| A4 Wealth Advisors LLC 0.17% of their portfolio | 7.1k $206.5k | Reduced -718 |
| Tradition Wealth Management, LLC 0.01% of their portfolio | 7.0k $202.7k | Reduced -5.3k |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 5.7k $164.6k | Unchanged |
| TopTier Wealth Management, LLC 0.06% of their portfolio | 3.4k $97.4k | New |
| LANARK FINANCIAL, INC. 0.01% of their portfolio | 2.4k $69.1k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 2.3k $66.6k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 898 $26.0k | Reduced -240 |
| Advisory Services Network, LLC 0.00% of their portfolio | 650 $18.8k | New |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 620 $17.9k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 470 $13.6k | Reduced -73 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 391 $11.3k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 275 $8.0k | Added +122 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 186 $5.3k | New |
| MORGAN STANLEY 0.00% of their portfolio | 100 $2.9k | Unchanged |