Vault-13

INNOVATOR ETFS TRUST NAUG

GROWTH 100 PWR B · ETP · CUSIP 45783Y129

47 institutional holders -2 vs Q3 2025
2,313,9452.3m shares reported held*
$68.4mreported value*
4 new 5 added 21 reduced 10 sold out net sold ≈ $2.8m (-95.5k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.54.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0204060Q3 24: 20Q4 24: 25Q1 25: 22Q2 25: 24Q3 25: 49Q4 25: 4747Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25
Numbers
QuarterHolders
Q3 202420
Q4 202425
Q1 202522
Q2 202524
Q3 202549
Q4 202547

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q4 24: 9 bought or addedQ4 24: 8 cut or sold outQ4 24Q1 25: 5 bought or addedQ1 25: 12 cut or sold outQ1 25Q2 25: 10 bought or addedQ2 25: 5 cut or sold outQ2 25Q3 25: 42 bought or addedQ3 25: 6 cut or sold outQ3 25Q4 25: 9 bought or addedQ4 25: 31 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q4 202498
Q1 2025512
Q2 2025105
Q3 2025426
Q4 2025931

Biggest buyers

Gradient Investments LLC Added +23,887+23.9k
OLD MISSION CAPITAL LLC New +17,949+17.9k
Keystone Wealth Services, LLC New +13,000+13.0k
MML INVESTORS SERVICES, LLC New +8,095+8.1k
FIRST FOUNDATION ADVISORS New +6,830+6.8k
Cetera Investment Advisers Added +2,722+2.7k
COMMONWEALTH EQUITY SERVICES, LLC Added +735+735
CWC Advisors, LLC. Added +605+605
Kestra Advisory Services, LLC Added +297+297

Biggest sellers

Luminist Capital LLC Sold out -47,317-47.3k
SYON CAPITAL LLC Sold out -25,471-25.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -17,431-17.4k
WPWealth LLP Sold out -17,054-17.1k
Sigma Planning Corp Sold out -14,100-14.1k
Phoenix Financial Ltd. Reduced -10,490-10.5k
CITADEL ADVISORS LLC Sold out -7,364-7.4k
COMMONS CAPITAL, LLC Sold out -6,922-6.9k
Ameritas Advisory Services, LLC Sold out -5,750-5.8k
Element Squared LLC Reduced -5,400-5.4k

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Gradient Investments LLC 0.57% of their portfolio ARDEN HILLS, MN 1,205,7801.2m $35.7m $35.7m 0.57% Added +23.9k +23,887
2 Safe Harbor Wealth Advisors, LLC 7.22% of their portfolio DUBLIN, OH 254,259254.3k $7.5m $7.5m 7.22% First filing
3 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 110,522110.5k $3.3m $3.3m 0.00% Added +735 +735
4 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 81,71081.7k $2.4m $2.4m 0.00% Added +2.7k +2,722
5 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 72,63372.6k $2.1m $2.1m 0.00% Reduced -1.4k -1,390
6 CORRADO ADVISORS, LLC 0.99% of their portfolio RAMSEY, NJ 66,52466.5k $2.0m $2.0m 0.99% Reduced -260 -260
7 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 41,27541.3k $1.2m $1.2m 0.00% Reduced -17.4k -17,431
8 Element Squared LLC 0.65% of their portfolio MINNEAPOLIS, MN 40,24840.2k $1.2m $1.2m 0.65% Reduced -5.4k -5,400
9 Sherry Group, Inc. 1.23% of their portfolio MOUNTAIN HOME, AR 39,68739.7k $1.2m $1.2m 1.23% First filing
10 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 35,91235.9k $1.1m $1.1m 0.00% Reduced -1.7k -1,710
11 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 33,25533.3k $983.4k $983.4k 0.00% Reduced -3 -3
12 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 29,56529.6k $874.2k $874.2k 0.00% Reduced -240 -240
13 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 26,15526.2k $773.4k $773.4k 0.00% Added +297 +297
14 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 24,31624.3k $719.0k $719.0k 0.00% Reduced -2.3k -2,305
15 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 17,94917.9k $530.8k $530.8k 0.02% New
16 Brown Financial Advisors 0.16% of their portfolio MILFORD, OH 14,84214.8k $438.9k $438.9k 0.16% Reduced -769 -769
17 Merit Financial Group, LLC 0.00% of their portfolio ALPHARETTA, GA 14,34114.3k $424.1k $424.1k 0.00% Reduced -854 -854
18 Keystone Wealth Services, LLC 0.08% of their portfolio PALM DESERT, CA 13,00013.0k $373.1k $373.1k 0.08% New
19 Tradition Wealth Management, LLC 0.03% of their portfolio EDINA, MN 12,31812.3k $364.2k $364.2k 0.03% Unchanged
20 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 12,07712.1k $357.1k $357.1k 0.02% Reduced -116 -116
21 DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio CINCINNATI, OH 11,84311.8k $350.2k $350.2k 0.01% Unchanged
22 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 11,23011.2k $333.6k $333.6k 0.00% Unchanged
23 Paladin Wealth, LLC 0.22% of their portfolio ARDEN HILLS, MN 11,11211.1k $328.6k $328.6k 0.22% Reduced -549 -549
24 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 11,08011.1k $328.0k $328.0k 0.00% Unchanged
25 Phoenix Financial Ltd. 0.00% of their portfolio Givatayim, L3 10,49010.5k $310.2k $310.2k 0.00% Reduced -10.5k -10,490
26 CWC Advisors, LLC. 0.15% of their portfolio LAKE OSWEGO, OR 10,15710.2k $300.3k $300.3k 0.15% Added +605 +605
27 ALTERNA WEALTH MANAGEMENT, INC 0.24% of their portfolio HOUSTON, TX 9,6919.7k $286.6k $286.6k 0.24% Unchanged
28 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 9,0549.1k $267.7k $267.7k 0.00% Unchanged
29 Mattson Financial Services, LLC 0.06% of their portfolio KENTWOOD, MI 8,5308.5k $252.2k $252.2k 0.06% Reduced -775 -775
30 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 8,1888.2k $242.1k $242.1k 0.00% Reduced -208 -208
31 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 8,0958.1k $239.4k $239.4k 0.00% New
32 CALTON & ASSOCIATES, INC. 0.03% of their portfolio Tampa, FL 7,9007.9k $233.6k $233.6k 0.03% Reduced -200 -200
33 A4 Wealth Advisors LLC 0.20% of their portfolio HUNTERSVILLE, NC 7,8537.9k $232.2k $232.2k 0.20% Reduced -317 -317
34 Diligent Investors, LLC 0.06% of their portfolio REDLANDS, CA 7,7007.7k $227.7k $227.7k 0.06% Unchanged
35 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 7,2307.2k $213.8k $213.8k 0.00% Unchanged
36 Opus Financial Solutions LLC 0.20% of their portfolio DOWNERS GROVE, IL 7,2307.2k $213.8k $213.8k 0.20% First filing
37 FIRST FOUNDATION ADVISORS 0.01% of their portfolio Irvine, CA 6,8306.8k $202.0k $202.0k 0.01% New
38 DHJJ Financial Advisors, Ltd. 0.06% of their portfolio NAPERVILLE, IL 5,6855.7k $168.1k $168.1k 0.06% Unchanged
39 LANARK FINANCIAL, INC. 0.01% of their portfolio BIRMINGHAM, AL 2,3872.4k $70.6k $70.6k 0.01% Unchanged
40 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 2,3002.3k $68.0k $68.0k 0.00% Unchanged
41 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,1381.1k $33.7k $33.7k 0.00% Reduced -395 -395
42 Keating Financial Advisory Services, Inc. 0.00% of their portfolio MANHATTAN, KS 620620 $18.3k $18.3k 0.00% First filing
43 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 543543 $16.1k $16.1k 0.00% Reduced -341 -341
44 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 391391 $11.6k $11.6k 0.00% Unchanged
45 UBS Group AG 0.00% of their portfolio ZURICH, V8 153153 $4.5k $4.5k 0.00% Reduced -315 -315
46 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 100100 $3.0k $3.0k 0.00% Unchanged
47 Capital Investment Advisory Services, LLC 0.00% of their portfolio RALEIGH, NC 4747 $1.4k $1.4k 0.00% Reduced -43 -43