INNOVATOR ETFS TRUST ZAUG
EQUITY DEFINED P · ETP · CUSIP 45783Y111
76
institutional holders
+4 vs Q4 2025
2.3m
shares reported held*
$62.5mreported value*
12 new
6 added
20 reduced
8 sold out
net sold ≈ $10.5m (-392.8k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $26.64.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 43 |
| Q4 2024 | 50 |
| Q1 2025 | 47 |
| Q2 2025 | 46 |
| Q3 2025 | 77 |
| Q4 2025 | 72 |
| Q1 2026 | 76 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 14 | 17 |
| Q1 2025 | 13 | 18 |
| Q2 2025 | 7 | 19 |
| Q3 2025 | 60 | 11 |
| Q4 2025 | 12 | 34 |
| Q1 2026 | 18 | 28 |
Biggest buyers
| AE Wealth Management LLC | Added | +69.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +38.1k |
| OLD MISSION CAPITAL LLC | Added | +28.8k |
| Concurrent Investment Advisors, LLC | New | +18.5k |
| Csenge Advisory Group | New | +17.2k |
| Aegis Wealth Management, Inc. | New | +14.7k |
| HOWARD BAILEY SECURITIES, LLC | New | +11.9k |
| ENVESTNET ASSET MANAGEMENT INC | New | +9.4k |
| JPMORGAN CHASE & CO | New | +8.1k |
| Key Capital Management, INC | New | +4.5k |
Biggest sellers
| Legacy CG, LLC | Sold out | -281.2k |
| Integrity Advisory Solutions, LLC | Reduced | -56.9k |
| Archer Investment Corp | Reduced | -54.9k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -40.1k |
| Farther Finance Advisors, LLC | Reduced | -26.9k |
| AXXCESS WEALTH MANAGEMENT, LLC | Sold out | -25.5k |
| Forthright Family Wealth Advisory LLC | Sold out | -20.0k |
| HighTower Advisors, LLC | Reduced | -17.6k |
| PTM WEALTH MANAGEMENT, LLC | Sold out | -17.3k |
| HARBOUR INVESTMENTS, INC. | Reduced | -10.8k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| HighTower Advisors, LLC 0.01% of their portfolio | 331.8k $8.8m | Reduced -17.6k |
| Archer Investment Corp 1.47% of their portfolio | 258.9k $6.9m | Reduced -54.9k |
| CANANDAIGUA NATIONAL CORP 0.34% of their portfolio | 142.2k $3.8m | First filing |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 134.8k $3.6m | Unchanged |
| AE Wealth Management LLC 0.02% of their portfolio | 125.5k $3.3m | Added +69.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 120.5k $3.2m | Reduced -5.2k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 104.3k $2.8m | Reduced -3.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 64.5k $1.7m | Unchanged |
| Strategic Blueprint, LLC 0.09% of their portfolio | 60.0k $1.6m | Reduced -5.5k |
| CENTAURUS FINANCIAL, INC. 0.06% of their portfolio | 49.2k $1.3m | Unchanged |
| AssuredPartners Investment Advisors, LLC 0.14% of their portfolio | 48.3k $1.3m | Reduced -1 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 46.1k $1.2m | Reduced -5.2k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 41.7k $1.1m | Added +28.8k |
| Brookstone Capital Management 0.01% of their portfolio | 41.2k $1.1m | Reduced -10.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 38.1k $1.0m | New |
| KFG WEALTH MANAGEMENT, LLC 0.13% of their portfolio | 36.7k $976.6k | Unchanged |
| Ausdal Financial Partners, Inc. 0.04% of their portfolio | 36.2k $965.0k | Reduced -1.4k |
| Lineweaver Wealth Advisors, LLC 0.12% of their portfolio | 34.1k $907.2k | Unchanged |
| Cypress Wealth Services, LLC 0.11% of their portfolio | 29.7k $791.5k | Unchanged |
| Advisory Services Network, LLC 0.01% of their portfolio | 27.3k $726.4k | Reduced -521 |
| Continuum Advisory, LLC 0.07% of their portfolio | 26.1k $695.4k | Reduced -321 |
| CENTRAL VALLEY ADVISORS, LLC 0.17% of their portfolio | 24.0k $640.0k | Reduced -58 |
| Cornerstone Wealth Group, LLC 0.04% of their portfolio | 23.3k $631.0k | Unchanged |
| Comprehensive Financial Consultants Institutional, Inc. 0.17% of their portfolio | 22.0k $586.2k | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 22.0k $585.0k | Reduced -40.1k |
| Waverly Advisors, LLC 0.00% of their portfolio | 21.7k $578.6k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 21.0k $558.0k | Reduced -75 |
| Integrity Advisory Solutions, LLC 0.07% of their portfolio | 19.6k $520.8k | Reduced -56.9k |
| RETIREMENT INCOME SOLUTIONS, INC 0.09% of their portfolio | 18.8k $501.1k | Unchanged |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 18.6k $495.9k | Reduced -8.4k |
| Concurrent Investment Advisors, LLC 0.01% of their portfolio | 18.5k $493.1k | New |
| LPL Financial LLC 0.00% of their portfolio | 17.4k $464.6k | Reduced -1.0k |
| Csenge Advisory Group 0.02% of their portfolio | 17.2k $456.9k | New |
| Pinnacle Wealth Management Group, Inc. 0.22% of their portfolio | 16.6k $442.8k | Unchanged |
| FC Advisory LLC 0.12% of their portfolio | 14.9k $395.4k | Added +84 |
| Aegis Wealth Management, Inc. 0.31% of their portfolio | 14.7k $392.2k | New |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 14.7k $391.9k | Reduced -1.5k |
| EVOLUTION WEALTH MANAGEMENT INC. 0.26% of their portfolio | 13.4k $357.7k | Unchanged |
| COFG Advisors, LLC 0.09% of their portfolio | 13.4k $357.5k | Unchanged |
| FSA Advisors, Inc. 0.23% of their portfolio | 13.3k $353.5k | Added +2.7k |
| Summit Wealth Partners, LLC 0.05% of their portfolio | 12.0k $320.7k | Unchanged |
| HOWARD BAILEY SECURITIES, LLC 0.13% of their portfolio | 11.9k $316.8k | New |
| Mutual Advisors, LLC 0.01% of their portfolio | 11.8k $314.1k | Unchanged |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 11.1k $295.8k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.13% of their portfolio | 10.8k $286.9k | Unchanged |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 10.5k $280.0k | Unchanged |
| BROWN WEALTH MANAGEMENT, LLC 0.07% of their portfolio | 10.3k $273.8k | Unchanged |
| Stratos Wealth Advisors, LLC 0.02% of their portfolio | 9.7k $258.5k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.04% of their portfolio | 9.6k $255.8k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 9.4k $249.1k | New |
| IMG Wealth Management, Inc. 0.16% of their portfolio | 9.3k $247.3k | Unchanged |
| Diligent Investors, LLC 0.06% of their portfolio | 9.0k $239.6k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 8.5k $231.3k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 8.3k $221.5k | Reduced -26.9k |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 8.2k $218.5k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 8.2k $217.5k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 8.1k $213.8k | New |
| TopTier Wealth Management, LLC 0.13% of their portfolio | 7.9k $211.6k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 5.6k $148.2k | Added +2.8k |
| Financial Network Wealth Advisors LLC 0.13% of their portfolio | 4.7k $126.2k | Unchanged |
| Key Capital Management, INC 0.08% of their portfolio | 4.5k $118.9k | New |
| EVERMAY WEALTH MANAGEMENT LLC 0.01% of their portfolio | 3.0k $79.9k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 2.3k $61.3k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.9k $51.4k | Reduced -10.8k |
| Intentional Wealth Strategies, LLC 0.03% of their portfolio | 1.0k $27.6k | First filing |
| Capital Analysts, LLC 0.00% of their portfolio | 1.0k $27.0k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 1.0k $27.0k | Added +40 |
| Noble Wealth Management PBC 0.01% of their portfolio | 1.0k $26.6k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 538 $14.3k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 519 $13.8k | Unchanged |
| Lloyd Advisory Services, LLC. 0.00% of their portfolio | 259 $6.9k | New |
| Kingdom Financial Group LLC. 0.00% of their portfolio | 259 $6.9k | New |
| Networth Advisors, LLC 0.00% of their portfolio | 252 $6.7k | New |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 200 $5.3k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 190 $5.1k | Unchanged |
| GUARDIAN WEALTH ADVISORS, LLC / NC 0.00% of their portfolio | 190 $5.1k | New |