INNOVATOR ETFS TRUST LOUP
INNOVATOR DEEPW · ETP · CUSIP 45782C862
50
institutional holders
+10 vs Q3 2025
1.3m
shares reported held*
$97.8mreported value*
11 new
12 added
7 reduced
4 sold out
net bought ≈ $17.2m (+225.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $76.40.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 29 |
| Q4 2022 | 26 |
| Q1 2023 | 25 |
| Q2 2023 | 28 |
| Q3 2023 | 28 |
| Q4 2023 | 29 |
| Q1 2024 | 27 |
| Q2 2024 | 28 |
| Q3 2024 | 25 |
| Q4 2024 | 29 |
| Q1 2025 | 29 |
| Q2 2025 | 39 |
| Q3 2025 | 40 |
| Q4 2025 | 50 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 11 | 12 |
| Q2 2024 | 10 | 9 |
| Q3 2024 | 8 | 11 |
| Q4 2024 | 12 | 9 |
| Q1 2025 | 13 | 9 |
| Q2 2025 | 16 | 8 |
| Q3 2025 | 18 | 12 |
| Q4 2025 | 23 | 11 |
Biggest buyers
| Focus Partners Wealth | New | +56.0k |
| ROYAL BANK OF CANADA | Added | +43.5k |
| LPL Financial LLC | Added | +42.9k |
| Gradient Investments LLC | Added | +33.5k |
| OLD MISSION CAPITAL LLC | New | +25.6k |
| HighTower Advisors, LLC | Added | +22.7k |
| CITADEL ADVISORS LLC | Added | +17.2k |
| OSAIC HOLDINGS, INC. | Added | +6.9k |
| Mattson Financial Services, LLC | Added | +4.1k |
| Sigma Planning Corp | New | +3.7k |
Biggest sellers
| FLOW TRADERS U.S. LLC | Sold out | -23.2k |
| Tradition Wealth Management, LLC | Reduced | -12.5k |
| JANE STREET GROUP, LLC | Sold out | -9.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -2.4k |
| EPIQ PARTNERS, LLC | Reduced | -726 |
| MORGAN STANLEY | Reduced | -359 |
| HARBOUR INVESTMENTS, INC. | Reduced | -100 |
| Mariner, LLC | Reduced | -38 |
| SIMPLEX TRADING, LLC | Sold out | -33 |
| Allworth Financial LP | Sold out | -13 |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.34% of their portfolio | 279.2k $21.3m | Added +33.5k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 231.1k $17.7m | Added +43.5k |
| Tradition Wealth Management, LLC 1.01% of their portfolio | 183.4k $14.0m | Reduced -12.5k |
| LPL Financial LLC 0.00% of their portfolio | 130.6k $10.0m | Added +42.9k |
| Elmwood Wealth Management, Inc. 2.21% of their portfolio | 91.6k $7.0m | Added +1.1k |
| EPIQ PARTNERS, LLC 2.82% of their portfolio | 79.2k $6.1m | Reduced -726 |
| Focus Partners Wealth 0.00% of their portfolio | 56.0k $4.3m | New |
| Mattson Financial Services, LLC 0.80% of their portfolio | 44.6k $3.4m | Added +4.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 33.1k $2.5m | Added +22.7k |
| OLD MISSION CAPITAL LLC 0.08% of their portfolio | 25.6k $2.0m | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 22.1k $1.7m | Added +17.2k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 14.0k $1.1m | Added +6.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 13.9k $1.1m | Unchanged |
| 46 Peaks LLC 0.68% of their portfolio | 12.2k $932.3k | First filing |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 8.2k $627.0k | Reduced -2.4k |
| STIFEL FINANCIAL CORP 0.00% of their portfolio | 5.0k $383.5k | Added +1.3k |
| Safe Harbor Wealth Advisors, LLC 0.34% of their portfolio | 4.7k $348.4k | First filing |
| Mariner, LLC 0.00% of their portfolio | 4.6k $351.8k | Reduced -38 |
| Dorsey & Whitney Trust CO LLC 0.02% of their portfolio | 4.0k $305.6k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 3.7k $284.0k | New |
| IHT Wealth Management, LLC 0.01% of their portfolio | 3.7k $283.1k | New |
| Paladin Wealth, LLC 0.19% of their portfolio | 3.6k $273.8k | New |
| FAS Wealth Partners, Inc. 0.02% of their portfolio | 3.3k $255.3k | Unchanged |
| Brown Financial Advisors 0.09% of their portfolio | 3.2k $243.1k | Added +204 |
| COMERICA BANK 0.00% of their portfolio | 3.0k $229.2k | Unchanged |
| Triumph Capital Management 0.05% of their portfolio | 2.9k $221.3k | New |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 2.7k $202.8k | New |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 1.7k $129.0k | Reduced -1 |
| Federation des caisses Desjardins du Quebec 0.00% of their portfolio | 1.5k $114.7k | Added +580 |
| Marshall & Sterling Wealth Advisors Inc. 0.06% of their portfolio | 1.1k $84.7k | Unchanged |
| Ulland Investment Advisors, LLC 0.06% of their portfolio | 1.0k $76.0k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 900 $68.8k | Unchanged |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 700 $53.5k | New |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 584 $44.6k | Added +414 |
| Asset Dedication, LLC 0.00% of their portfolio | 436 $33.3k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 410 $31.0k | Unchanged |
| Aventus Investment Advisors, Inc. 0.02% of their portfolio | 381 $29.1k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 379 $29.0k | Reduced -359 |
| EVOLUTION WEALTH MANAGEMENT INC. 0.02% of their portfolio | 315 $24.1k | Unchanged |
| Ancora Advisors LLC 0.00% of their portfolio | 225 $17.2k | Unchanged |
| GROUP ONE TRADING LLC 0.00% of their portfolio | 144 $11.0k | New |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 131 $10.0k | Unchanged |
| Spire Wealth Management 0.00% of their portfolio | 100 $7.6k | Unchanged |
| Ritter Daniher Financial Advisory LLC / DE 0.00% of their portfolio | 95 $7.3k | New |
| Strategic Investment Solutions, Inc. /IL 0.00% of their portfolio | 80 $6.1k | Unchanged |
| MCGUIRE CAPITAL ADVISORS INC 0.00% of their portfolio | 64 $4.9k | First filing |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 50 $3.8k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 26 $2.0k | Reduced -100 |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 10 $765 | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 5 $382 | New |