Vault-13

INNOVATOR ETFS TRUST UOCT

US EQTY ULTRA B · ETP · CUSIP 45782C821

95 institutional holders +2 vs Q1 2026
2,456,4402.5m shares reported held*
$101.0mreported value*
10 new 22 added 30 reduced 8 sold out net sold ≈ $70.0m (-1.7m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $41.12.

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 37Q4 22: 52Q1 23: 51Q2 23: 51Q3 23: 42Q4 23: 57Q1 24: 58Q2 24: 62Q3 24: 60Q4 24: 80Q1 25: 79Q2 25: 79Q3 25: 69Q4 25: 95Q1 26: 93Q2 26: 9595Q3 22Q3 23Q3 24Q3 25Q2 26
Numbers
QuarterHolders
Q3 202237
Q4 202252
Q1 202351
Q2 202351
Q3 202342
Q4 202357
Q1 202458
Q2 202462
Q3 202460
Q4 202480
Q1 202579
Q2 202579
Q3 202569
Q4 202595
Q1 202693
Q2 202695

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 24: 21 bought or addedQ3 24: 30 cut or sold outQ4 24: 48 bought or addedQ4 24: 18 cut or sold outQ4 24Q1 25: 28 bought or addedQ1 25: 35 cut or sold outQ2 25: 31 bought or addedQ2 25: 43 cut or sold outQ2 25Q3 25: 25 bought or addedQ3 25: 38 cut or sold outQ4 25: 60 bought or addedQ4 25: 22 cut or sold outQ4 25Q1 26: 25 bought or addedQ1 26: 45 cut or sold outQ2 26: 32 bought or addedQ2 26: 38 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 20242130
Q4 20244818
Q1 20252835
Q2 20253143
Q3 20252538
Q4 20256022
Q1 20262545
Q2 20263238

Biggest buyers

SteelPeak Wealth, LLC New +20,458+20.5k
MML INVESTORS SERVICES, LLC Added +20,047+20.0k
AXXCESS WEALTH MANAGEMENT, LLC New +15,167+15.2k
Triad Wealth Partners, LLC Added +14,878+14.9k
Cambridge Investment Research Advisors, Inc. Added +9,182+9.2k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Added +8,728+8.7k
Ameritas Advisory Services, LLC New +8,038+8.0k
CITADEL ADVISORS LLC Added +7,801+7.8k
RAYMOND JAMES FINANCIAL INC Added +6,582+6.6k
PRINCIPAL SECURITIES, INC. New +6,475+6.5k

Biggest sellers

Brookstone Capital Management Reduced -1,594,219-1.6m
KFG WEALTH MANAGEMENT, LLC Reduced -44,606-44.6k
Creative Planning Reduced -43,058-43.1k
SageView Advisory Group, LLC Reduced -42,403-42.4k
Kestra Advisory Services, LLC Reduced -22,988-23.0k
OLD MISSION CAPITAL LLC Reduced -21,435-21.4k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -17,578-17.6k
GTS SECURITIES LLC Sold out -14,353-14.4k
Arkadios Wealth Advisors Sold out -14,148-14.1k
Chris Bulman Inc Sold out -8,559-8.6k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-05-04)

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 366,149366.1k $15.1m $15.1m 0.02% Reduced -17.6k -17,578
2 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.32% of their portfolio Westlake, OH 158,706158.7k $6.5m $6.5m 0.32% Added +8.7k +8,728
3 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 89,91589.9k $3.7m $3.7m 0.04% Reduced -370 -370
4 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 88,00688.0k $3.6m $3.6m 0.00% Added +3.1k +3,100
5 Brookstone Capital Management 0.04% of their portfolio WHEATON, IL 86,94986.9k $3.6m $3.6m 0.04% Reduced -1.6m -1,594,219
6 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 81,31181.3k $3.3m $3.3m 0.01% Reduced -23.0k -22,988
7 KFG WEALTH MANAGEMENT, LLC 0.37% of their portfolio GRANGER, IN 79,79779.8k $3.3m $3.3m 0.37% Reduced -44.6k -44,606
8 Spire Wealth Management 0.10% of their portfolio MCLEAN, VA 78,76678.8k $3.2m $3.2m 0.10% Reduced -3.4k -3,432
9 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 69,41469.4k $2.9m $2.9m 0.00% Reduced -6.6k -6,558
10 IMG Wealth Management, Inc. 1.53% of their portfolio JACKSONVILLE, FL 66,59866.6k $2.7m $2.7m 1.53% Added +722 +722
11 Orion Porfolio Solutions, LLC 0.02% of their portfolio OMAHA, NE 65,50765.5k $2.7m $2.7m 0.02% Added +5.9k +5,931
12 CENTRAL VALLEY ADVISORS, LLC 0.61% of their portfolio SACRAMENTO, CA 58,13058.1k $2.4m $2.4m 0.61% Reduced -2.8k -2,788
13 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 57,57457.6k $2.4m $2.4m 0.00% Added +3.7k +3,734
14 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 57,04157.0k $2.3m $2.3m 0.02% Added +819 +819
15 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 55,40655.4k $2.3m $2.3m 0.00% Added +6.6k +6,582
16 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 50,86250.9k $2.1m $2.1m 0.00% Reduced -4.8k -4,759
17 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 46,74046.7k $1.9m $1.9m 0.00% Unchanged
18 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 43,40743.4k $1.8m $1.8m 0.00% Reduced -217 -217
19 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 40,03540.0k $1.6m $1.6m 0.00% Added +4.8k +4,771
20 Triad Wealth Partners, LLC 0.09% of their portfolio LAWRENCE, KS 37,61137.6k $1.6m $1.6m 0.09% Added +14.9k +14,878
21 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 37,31237.3k $1.5m $1.5m 0.00% Added +20.0k +20,047
22 Sonoma Allocations LLC 0.47% of their portfolio SANTA ROSA, CA 36,80336.8k $1.5m $1.5m 0.47% Reduced -1.6k -1,571
23 Bedel Financial Consulting, Inc. 0.14% of their portfolio INDIANAPOLIS, IN 36,17136.2k $1.5m $1.5m 0.14% Unchanged
24 Wood Tarver Financial Group, LLC 0.35% of their portfolio BOISE, ID 35,67235.7k $1.5m $1.5m 0.35% Reduced -4.9k -4,904
25 Berger Financial Group, Inc 0.07% of their portfolio PLYMOUTH, MN 34,11634.1k $1.4m $1.4m 0.07% Unchanged
26 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 30,07630.1k $1.2m $1.2m 0.06% Unchanged
27 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 24,80224.8k $1.0m $1.0m 0.00% Reduced -220 -220
28 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 23,86523.9k $981.1k $981.1k 0.00% Added +427 +427
29 Compass Advisory Group LLC 0.20% of their portfolio MELVILLE, NY 20,70420.7k $851.1k $851.1k 0.20% Reduced -181 -181
30 SteelPeak Wealth, LLC 0.02% of their portfolio WOODLAND HILLS, CA 20,45820.5k $841.0k $841.0k 0.02% New
31 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 19,79619.8k $814.0k $814.0k 0.00% Added +9.2k +9,182
32 WEDBUSH SECURITIES INC 0.02% of their portfolio PASADENA, CA 19,57019.6k $805.0k $805.0k 0.02% Unchanged
33 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 19,44419.4k $799.3k $799.3k 0.00% Added +7.8k +7,801
34 CENTAURUS FINANCIAL, INC. 0.03% of their portfolio ANAHEIM, CA 17,04117.0k $701.0k $701.0k 0.03% Reduced -212 -212
35 MTM FINANCIAL GROUP, LLC 0.27% of their portfolio BETHLEHEM, PA 15,38315.4k $632.4k $632.4k 0.27% Unchanged
36 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 15,16715.2k $623.5k $623.5k 0.01% New
37 Vantage Point Financial LLC 0.19% of their portfolio LISLE, IL 15,15415.2k $623.0k $623.0k 0.19% Reduced -1.1k -1,119
38 Simplicity Wealth,LLC 0.02% of their portfolio SUMMIT, NJ 14,32814.3k $589.0k $589.0k 0.02% Added +3.7k +3,714
39 IHT Wealth Management, LLC 0.01% of their portfolio Chicago, IL 13,73113.7k $564.5k $564.5k 0.01% Unchanged
40 Cornerstone Wealth Group, LLC 0.03% of their portfolio HUNTERSVILLE, NC 12,84412.8k $528.0k $528.0k 0.03% Unchanged
41 Meridian Wealth Management, LLC 0.02% of their portfolio LEXINGTON, KY 12,47812.5k $513.0k $513.0k 0.02% Unchanged
42 WEALTHGARDEN F.S. LLC 0.29% of their portfolio EL SEGUNDO, CA 12,38312.4k $509.1k $509.1k 0.29% Unchanged
43 Long Island Wealth Management, Inc. 0.20% of their portfolio MELVILLE, NY 12,04612.0k $495.2k $495.2k 0.20% Unchanged
44 Atria Investments, Inc 0.00% of their portfolio Charlotte, NC 11,86611.9k $487.8k $487.8k 0.00% Added +87 +87
45 Kellett Wealth Advisors, LLC 0.22% of their portfolio CINCINNATI, OH 11,49611.5k $472.6k $472.6k 0.22% Added +37 +37
46 AssuredPartners Investment Advisors, LLC 0.05% of their portfolio Tampa, FL 11,42311.4k $469.6k $469.6k 0.05% Unchanged
47 WorthPointe, LLC 0.12% of their portfolio La Jolla, CA 11,23811.2k $462.0k $462.0k 0.12% Unchanged
48 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 11,20411.2k $460.6k $460.6k 0.01% Reduced -816 -816
49 NewCorp Financial Services, Inc. 0.34% of their portfolio ALPHARETTA, GA 10,92210.9k $449.0k $449.0k 0.34% Unchanged
50 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 10,63510.6k $437.0k $437.0k 0.00% Reduced -150 -150
51 Encompass More Asset Management 0.06% of their portfolio Danville, CA 10,49510.5k $431.4k $431.4k 0.06% Added +2.0k +1,997
52 Concurrent Investment Advisors, LLC 0.00% of their portfolio Tampa, FL 9,7999.8k $402.8k $402.8k 0.00% Added +1.0k +1,039
53 Strategic Blueprint, LLC 0.02% of their portfolio ATLANTA, GA 9,1899.2k $377.8k $377.8k 0.02% Unchanged
54 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 8,4718.5k $348.2k $348.2k 0.01% Reduced -21.4k -21,435
55 Ameritas Advisory Services, LLC 0.01% of their portfolio Lincoln, NE 8,0388.0k $330.4k $330.4k 0.01% New
56 Capital Investment Advisory Services, LLC 0.02% of their portfolio RALEIGH, NC 7,8737.9k $323.7k $323.7k 0.02% Unchanged
57 MONEY CONCEPTS CAPITAL CORP 0.01% of their portfolio PALM BEACH GARDENS, FL 7,4817.5k $307.5k $307.5k 0.01% Reduced -621 -621
58 BFI Wealth Solutions, LLC 0.22% of their portfolio DALLAS, TX 7,3757.4k $303.2k $303.2k 0.22% Unchanged
59 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 6,9096.9k $284.0k $284.0k 0.00% Unchanged
60 Beacon Financial Advisory LLC 0.05% of their portfolio CLEVELAND, OH 6,7366.7k $276.9k $276.9k 0.05% Unchanged
61 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 6,4756.5k $266.2k $266.2k 0.00% New
62 DHJJ Financial Advisors, Ltd. 0.07% of their portfolio NAPERVILLE, IL 6,2936.3k $258.7k $258.7k 0.07% Unchanged
63 Creative Planning 0.00% of their portfolio OVERLAND PARK, KS 6,2706.3k $257.8k $257.8k 0.00% Reduced -43.1k -43,058
64 CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio KOKOMO, IN 6,1006.1k $250.8k $250.8k 0.01% Unchanged
65 SageView Advisory Group, LLC 0.01% of their portfolio Newport Beach, CA 6,0576.1k $249.0k $249.0k 0.01% Reduced -42.4k -42,403
66 JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC 0.19% of their portfolio AMMON, ID 5,8405.8k $240.1k $240.1k 0.19% New
67 Lantz Financial LLC 0.04% of their portfolio NAPERVILLE, IL 5,6795.7k $233.5k $233.5k 0.04% Reduced -61 -61
68 Retirement Planning Group, LLC 0.01% of their portfolio LEAWOOD, KS 5,5875.6k $229.7k $229.7k 0.01% Unchanged
69 ATX Financial Planning, LLC 0.15% of their portfolio AUSTIN, TX 5,5205.5k $226.9k $226.9k 0.15% Reduced -383 -383
70 ROTHSCHILD INVESTMENT LLC 0.01% of their portfolio CHICAGO, IL 5,5005.5k $226.1k $226.1k 0.01% Unchanged
71 Tradition Wealth Management, LLC 0.01% of their portfolio EDINA, MN 5,3735.4k $220.9k $220.9k 0.01% Reduced -4 -4
72 Ausdal Financial Partners, Inc. 0.01% of their portfolio Davenport, IA 5,3445.3k $219.7k $219.7k 0.01% Added +21 +21
73 Financial Network Wealth Advisors LLC 0.22% of their portfolio MURRAY, UT 5,3395.3k $219.5k $219.5k 0.22% Reduced -25 -25
74 Hiley Hunt Wealth Management 0.08% of their portfolio OMAHA, NE 5,1185.1k $210.4k $210.4k 0.08% New
75 Galvin, Gaustad & Stein, LLC 0.02% of their portfolio Scottsdale, AZ 5,0175.0k $206.3k $206.3k 0.02% New
76 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 4,9615.0k $203.9k $203.9k 0.00% Reduced -1.2k -1,213
77 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 4,9244.9k $202.4k $202.4k 0.00% New
78 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 4,1644.2k $171.2k $171.2k 0.01% Added +498 +498
79 Continuum Advisory, LLC 0.01% of their portfolio EAGLE, ID 3,5733.6k $146.9k $146.9k 0.01% New
80 Aptus Capital Advisors, LLC 0.00% of their portfolio FAIRHOPE, AL 3,2503.2k $133.6k $133.6k 0.00% Unchanged
81 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 2,2052.2k $90.6k $90.6k 0.00% Added +16 +16
82 Archer Investment Corp 0.01% of their portfolio Carmel, IN 2,1262.1k $87.4k $87.4k 0.01% Added +1.2k +1,171
83 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,4031.4k $57.7k $57.7k 0.00% New
84 Keating Financial Advisory Services, Inc. 0.01% of their portfolio MANHATTAN, KS 1,2001.2k $49.3k $49.3k 0.01% Unchanged
85 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 962962 $39.5k $39.5k 0.00% Unchanged
86 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 911911 $37.5k $37.5k 0.01% Reduced -373 -373
87 Ashton Thomas Private Wealth, LLC 0.00% of their portfolio SCOTTSDALE, AZ 716716 $29.4k $29.4k 0.00% Reduced -304 -304
88 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 500500 $21.0k $21.0k 0.00% Unchanged
89 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 445445 $18.3k $18.3k 0.00% Unchanged
90 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 400400 $16.4k $16.4k 0.00% Reduced -582 -582
91 Triumph Capital Management 0.00% of their portfolio DENVER, CO 330330 $13.6k $13.6k 0.00% Unchanged
92 Bullock Wealth Management Group 0.00% of their portfolio BLOOMINGTON, IN 173173 $7.1k $7.1k 0.00% First filing
93 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 144144 $5.9k $5.9k 0.00% Unchanged
94 COMPASS FINANCIAL MANAGEMENT LLC 0.00% of their portfolio TAMPA, FL 123123 $5.1k $5.1k 0.00% First filing
95 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 00 $14 $14 0.00% Unchanged