Vault-13

INNOVATOR ETFS TRUST UOCT

US EQTY ULTRA B · ETP · CUSIP 45782C821

93 institutional holders -2 vs Q4 2025
5,227,5525.2m shares reported held*
$199.9mreported value*
7 new 18 added 35 reduced 10 sold out net sold ≈ $1.7m (-44.5k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.25.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 37Q4 22: 52Q1 23: 51Q2 23: 51Q3 23: 42Q4 23: 57Q1 24: 58Q2 24: 62Q3 24: 60Q4 24: 80Q1 25: 79Q2 25: 79Q3 25: 69Q4 25: 95Q1 26: 9393Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 202237
Q4 202252
Q1 202351
Q2 202351
Q3 202342
Q4 202357
Q1 202458
Q2 202462
Q3 202460
Q4 202480
Q1 202579
Q2 202579
Q3 202569
Q4 202595
Q1 202693

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 18 bought or addedQ2 24: 29 cut or sold outQ3 24: 21 bought or addedQ3 24: 30 cut or sold outQ3 24Q4 24: 48 bought or addedQ4 24: 18 cut or sold outQ1 25: 28 bought or addedQ1 25: 35 cut or sold outQ1 25Q2 25: 31 bought or addedQ2 25: 43 cut or sold outQ3 25: 25 bought or addedQ3 25: 38 cut or sold outQ3 25Q4 25: 60 bought or addedQ4 25: 22 cut or sold outQ1 26: 25 bought or addedQ1 26: 45 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20241829
Q3 20242130
Q4 20244818
Q1 20252835
Q2 20253143
Q3 20252538
Q4 20256022
Q1 20262545

Biggest buyers

Creative Planning New +49,328+49.3k
OLD MISSION CAPITAL LLC Added +20,661+20.7k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +14,771+14.8k
OSAIC HOLDINGS, INC. Added +13,582+13.6k
Kestra Advisory Services, LLC Added +13,260+13.3k
Brookstone Capital Management Added +12,013+12.0k
CITADEL ADVISORS LLC New +11,643+11.6k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Added +9,931+9.9k
Triad Wealth Partners, LLC Added +7,541+7.5k
Madison Wealth Partners, Inc New +7,261+7.3k

Biggest sellers

MERCER GLOBAL ADVISORS INC /ADV Reduced -51,754-51.8k
Arete Wealth Advisors, LLC Sold out -21,104-21.1k
MML INVESTORS SERVICES, LLC Reduced -21,011-21.0k
HARBOUR INVESTMENTS, INC. Reduced -17,750-17.8k
JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC Sold out -15,368-15.4k
AXXCESS WEALTH MANAGEMENT, LLC Sold out -15,167-15.2k
KFG WEALTH MANAGEMENT, LLC Reduced -12,721-12.7k
Kellett Wealth Advisors, LLC Reduced -10,833-10.8k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Sold out -7,203-7.2k
NewEdge Advisors, LLC Sold out -5,224-5.2k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-05-04)

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.73% of their portfolio WHEATON, IL 1,681,1681.7m $64.3m $64.3m 0.73% Added +12.0k +12,013
2 Talon Private Wealth, LLC 4.79% of their portfolio THE VILLAGES, FL 943,203943.2k $36.1m $36.1m 4.79% First filing
3 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 383,727383.7k $14.7m $14.7m 0.02% Reduced -3.9k -3,908
4 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio Westlake, OH 149,978150.0k $5.7m $5.7m 0.33% Added +9.9k +9,931
5 CWM, LLC 0.01% of their portfolio OMAHA, NE 125,368125.4k $4.8m $4.8m 0.01% Added +2.9k +2,949
6 KFG WEALTH MANAGEMENT, LLC 0.62% of their portfolio GRANGER, IN 124,403124.4k $4.8m $4.8m 0.62% Reduced -12.7k -12,721
7 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 104,299104.3k $4.0m $4.0m 0.02% Added +13.3k +13,260
8 Advisory Services Network, LLC 0.05% of their portfolio ATLANTA, GA 90,28590.3k $3.5m $3.5m 0.05% Reduced -399 -399
9 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 84,90684.9k $3.2m $3.2m 0.00% Added +13.6k +13,582
10 Spire Wealth Management 0.11% of their portfolio MCLEAN, VA 82,19882.2k $3.1m $3.1m 0.11% Reduced -4.7k -4,670
11 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 75,97276.0k $2.9m $2.9m 0.00% Added +2.6k +2,596
12 IMG Wealth Management, Inc. 1.61% of their portfolio JACKSONVILLE, FL 65,87665.9k $2.5m $2.5m 1.61% Reduced -805 -805
13 CENTRAL VALLEY ADVISORS, LLC 0.64% of their portfolio SACRAMENTO, CA 60,91860.9k $2.3m $2.3m 0.64% Reduced -1.2k -1,228
14 Orion Porfolio Solutions, LLC 0.02% of their portfolio OMAHA, NE 59,57659.6k $2.3m $2.3m 0.02% Added +5.5k +5,520
15 Foundations Investment Advisors, LLC 0.03% of their portfolio PHOENIX, AZ 56,22256.2k $2.1m $2.1m 0.03% Added +3.2k +3,221
16 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 55,62155.6k $2.1m $2.1m 0.00% Reduced -51.8k -51,754
17 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 53,84053.8k $2.1m $2.1m 0.00% Reduced -82 -82
18 Creative Planning 0.00% of their portfolio OVERLAND PARK, KS 49,32849.3k $1.9m $1.9m 0.00% New
19 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 48,82448.8k $1.9m $1.9m 0.00% Reduced -1.4k -1,420
20 SageView Advisory Group, LLC 0.07% of their portfolio Newport Beach, CA 48,46048.5k $1.9m $1.9m 0.07% Unchanged
21 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 46,74046.7k $1.8m $1.8m 0.00% Reduced -144 -144
22 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 43,62443.6k $1.7m $1.7m 0.00% Reduced -227 -227
23 Wood Tarver Financial Group, LLC 0.43% of their portfolio BOISE, ID 40,57640.6k $1.6m $1.6m 0.43% Reduced -751 -751
24 Sonoma Allocations LLC 0.51% of their portfolio SANTA ROSA, CA 38,37438.4k $1.5m $1.5m 0.51% Reduced -729 -729
25 Bedel Financial Consulting, Inc. 0.16% of their portfolio INDIANAPOLIS, IN 36,17136.2k $1.4m $1.4m 0.16% Unchanged
26 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 35,26435.3k $1.3m $1.3m 0.00% Added +14.8k +14,771
27 Berger Financial Group, Inc 0.07% of their portfolio PLYMOUTH, MN 34,11634.1k $1.3m $1.3m 0.07% Unchanged
28 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 30,07630.1k $1.2m $1.2m 0.06% Reduced -1.3k -1,303
29 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 29,90629.9k $1.1m $1.1m 0.03% Added +20.7k +20,661
30 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 25,02225.0k $956.8k $956.8k 0.01% Reduced -2.0k -2,040
31 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 23,43823.4k $896.3k $896.3k 0.00% Unchanged
32 Triad Wealth Partners, LLC 0.07% of their portfolio LAWRENCE, KS 22,73322.7k $869.3k $869.3k 0.07% Added +7.5k +7,541
33 Compass Advisory Group LLC 0.21% of their portfolio MELVILLE, NY 20,88520.9k $798.6k $798.6k 0.21% Reduced -441 -441
34 WEDBUSH SECURITIES INC 0.02% of their portfolio PASADENA, CA 19,57019.6k $748.0k $748.0k 0.02% Unchanged
35 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 17,26517.3k $660.2k $660.2k 0.00% Reduced -21.0k -21,011
36 CENTAURUS FINANCIAL, INC. 0.03% of their portfolio ANAHEIM, CA 17,25317.3k $660.0k $660.0k 0.03% Reduced -1.1k -1,148
37 Vantage Point Financial LLC 0.22% of their portfolio LISLE, IL 16,27316.3k $622.3k $622.3k 0.22% Unchanged
38 MTM FINANCIAL GROUP, LLC 0.28% of their portfolio BETHLEHEM, PA 15,38315.4k $588.2k $588.2k 0.28% Reduced -2.2k -2,160
39 GTS SECURITIES LLC 0.02% of their portfolio NEW YORK, NY 14,35314.4k $548.9k $548.9k 0.02% Added +400 +400
40 Arkadios Wealth Advisors 0.01% of their portfolio ATLANTA, GA 14,14814.1k $541.0k $541.0k 0.01% Added +1.4k +1,358
41 IHT Wealth Management, LLC 0.01% of their portfolio Chicago, IL 13,73113.7k $525.1k $525.1k 0.01% Unchanged
42 Cornerstone Wealth Group, LLC 0.03% of their portfolio HUNTERSVILLE, NC 12,84412.8k $512.9k $512.9k 0.03% Unchanged
43 Meridian Wealth Management, LLC 0.02% of their portfolio LEXINGTON, KY 12,47812.5k $477.2k $477.2k 0.02% Unchanged
44 WEALTHGARDEN F.S. LLC 0.32% of their portfolio EL SEGUNDO, CA 12,38312.4k $473.5k $473.5k 0.32% Unchanged
45 Long Island Wealth Management, Inc. 0.21% of their portfolio MELVILLE, NY 12,04612.0k $460.6k $460.6k 0.21% Unchanged
46 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 12,02012.0k $459.6k $459.6k 0.01% Reduced -178 -178
47 Atria Investments, Inc 0.01% of their portfolio Charlotte, NC 11,77911.8k $450.4k $450.4k 0.01% Added +568 +568
48 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 11,64311.6k $445.2k $445.2k 0.00% New
49 Kellett Wealth Advisors, LLC 0.24% of their portfolio CINCINNATI, OH 11,45911.5k $438.2k $438.2k 0.24% Reduced -10.8k -10,833
50 AssuredPartners Investment Advisors, LLC 0.05% of their portfolio Tampa, FL 11,42311.4k $440.4k $440.4k 0.05% Reduced -3.8k -3,761
51 WorthPointe, LLC 0.12% of their portfolio La Jolla, CA 11,23811.2k $429.7k $429.7k 0.12% Reduced -1.4k -1,416
52 NewCorp Financial Services, Inc. 0.36% of their portfolio ALPHARETTA, GA 10,92210.9k $417.7k $417.7k 0.36% Unchanged
53 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 10,78510.8k $412.0k $412.0k 0.00% Unchanged
54 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 10,61410.6k $406.0k $406.0k 0.00% Reduced -45 -45
55 Simplicity Wealth,LLC 0.02% of their portfolio SUMMIT, NJ 10,61410.6k $405.9k $405.9k 0.02% Reduced -786 -786
56 Strategic Blueprint, LLC 0.02% of their portfolio ATLANTA, GA 9,1899.2k $351.4k $351.4k 0.02% Unchanged
57 Concurrent Investment Advisors, LLC 0.00% of their portfolio Tampa, FL 8,7608.8k $335.0k $335.0k 0.00% Added +429 +429
58 Chris Bulman Inc 0.14% of their portfolio ROSEVILLE, CA 8,5598.6k $327.3k $327.3k 0.14% Reduced -443 -443
59 Encompass More Asset Management 0.05% of their portfolio Danville, CA 8,4988.5k $325.0k $325.0k 0.05% Added +775 +775
60 MONEY CONCEPTS CAPITAL CORP 0.02% of their portfolio PALM BEACH GARDENS, FL 8,1028.1k $309.8k $309.8k 0.02% Reduced -4.6k -4,619
61 Capital Investment Advisory Services, LLC 0.02% of their portfolio RALEIGH, NC 7,8737.9k $301.1k $301.1k 0.02% Reduced -455 -455
62 Integrity Advisory Solutions, LLC 0.04% of their portfolio DALLAS, TX 7,7097.7k $294.8k $294.8k 0.04% Unchanged
63 BFI Wealth Solutions, LLC 0.27% of their portfolio DALLAS, TX 7,3757.4k $284.4k $284.4k 0.27% Unchanged
64 Madison Wealth Partners, Inc 0.04% of their portfolio MADISON, WI 7,2617.3k $277.7k $277.7k 0.04% New
65 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 6,9096.9k $264.2k $264.2k 0.00% Unchanged
66 Beacon Financial Advisory LLC 0.06% of their portfolio CLEVELAND, OH 6,7366.7k $257.6k $257.6k 0.06% Unchanged
67 DHJJ Financial Advisors, Ltd. 0.08% of their portfolio NAPERVILLE, IL 6,2936.3k $240.6k $240.6k 0.08% Unchanged
68 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 6,1746.2k $236.1k $236.1k 0.00% Reduced -17.8k -17,750
69 CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio KOKOMO, IN 6,1006.1k $233.3k $233.3k 0.01% Unchanged
70 ATX Financial Planning, LLC 0.17% of their portfolio AUSTIN, TX 5,9035.9k $225.7k $225.7k 0.17% Reduced -4.9k -4,878
71 Lantz Financial LLC 0.05% of their portfolio NAPERVILLE, IL 5,7405.7k $219.5k $219.5k 0.05% Reduced -164 -164
72 Retirement Planning Group, LLC 0.01% of their portfolio LEAWOOD, KS 5,5875.6k $213.6k $213.6k 0.01% Unchanged
73 ROTHSCHILD INVESTMENT LLC 0.01% of their portfolio CHICAGO, IL 5,5005.5k $210.3k $210.3k 0.01% Unchanged
74 Tradition Wealth Management, LLC 0.01% of their portfolio EDINA, MN 5,3775.4k $205.6k $205.6k 0.01% Unchanged
75 Financial Network Wealth Advisors LLC 0.21% of their portfolio MURRAY, UT 5,3645.4k $205.1k $205.1k 0.21% Added +155 +155
76 Ausdal Financial Partners, Inc. 0.01% of their portfolio Davenport, IA 5,3235.3k $203.6k $203.6k 0.01% Reduced -188 -188
77 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 3,6663.7k $140.2k $140.2k 0.00% Reduced -25 -25
78 Aptus Capital Advisors, LLC 0.00% of their portfolio FAIRHOPE, AL 3,2503.2k $124.3k $124.3k 0.00% Unchanged
79 GUARDIAN WEALTH ADVISORS, LLC / NC 0.01% of their portfolio RALEIGH, NC 3,2503.2k $124.3k $124.3k 0.01% New
80 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 2,1892.2k $84.3k $84.3k 0.00% Unchanged
81 TopTier Wealth Management, LLC 0.03% of their portfolio MUSKEGO, WI 1,4231.4k $54.4k $54.4k 0.03% New
82 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 1,2841.3k $49.1k $49.1k 0.01% Reduced -19 -19
83 Keating Financial Advisory Services, Inc. 0.01% of their portfolio MANHATTAN, KS 1,2001.2k $45.9k $45.9k 0.01% Unchanged
84 Ashton Thomas Private Wealth, LLC 0.00% of their portfolio SCOTTSDALE, AZ 1,0201.0k $39.0k $39.0k 0.00% New
85 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 982982 $37.6k $37.6k 0.00% Unchanged
86 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 962962 $36.8k $36.8k 0.00% Unchanged
87 Archer Investment Corp 0.01% of their portfolio Carmel, IN 955955 $36.5k $36.5k 0.01% Unchanged
88 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 500500 $19.0k $19.0k 0.00% Unchanged
89 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 445445 $17.0k $17.0k 0.00% Added +51 +51
90 Triumph Capital Management 0.00% of their portfolio DENVER, CO 330330 $12.6k $12.6k 0.00% Reduced -700 -700
91 UBS Group AG 0.00% of their portfolio ZURICH, V8 299299 $11.4k $11.4k 0.00% New
92 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 144144 $5.5k $5.5k 0.00% Unchanged
93 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 00 $13 $13 0.00% Unchanged