INNOVATOR ETFS TRUST UOCT
US EQTY ULTRA B · ETP · CUSIP 45782C821
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.81.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 37 |
| Q4 2022 | 52 |
| Q1 2023 | 51 |
| Q2 2023 | 51 |
| Q3 2023 | 42 |
| Q4 2023 | 57 |
| Q1 2024 | 58 |
| Q2 2024 | 62 |
| Q3 2024 | 60 |
| Q4 2024 | 80 |
| Q1 2025 | 79 |
| Q2 2025 | 79 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 10 | 32 |
| Q4 2023 | 31 | 12 |
| Q1 2024 | 19 | 28 |
| Q2 2024 | 18 | 29 |
| Q3 2024 | 21 | 30 |
| Q4 2024 | 48 | 18 |
| Q1 2025 | 28 | 35 |
| Q2 2025 | 31 | 43 |
Biggest buyers
| Wood Tarver Financial Group, LLC | Added | +37.3k |
| Orion Porfolio Solutions, LLC | Added | +25.4k |
| CWM, LLC | Added | +24.4k |
| FOUNDERS FINANCIAL SECURITIES LLC | New | +21.2k |
| OSAIC HOLDINGS, INC. | Added | +17.3k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Added | +14.0k |
| Savvy Advisors, Inc. | New | +9.6k |
| OLD MISSION CAPITAL LLC | Added | +9.0k |
| GTS SECURITIES LLC | New | +7.6k |
| Triad Wealth Partners, LLC | New | +6.1k |
Biggest sellers
| Brookstone Capital Management | Reduced | -1.5m |
| Talon Private Wealth, LLC | Reduced | -935.2k |
| Encompass More Asset Management | Reduced | -40.0k |
| Fermata Advisors, LLC | Sold out | -32.1k |
| KFG WEALTH MANAGEMENT, LLC | Reduced | -17.6k |
| IHT Wealth Management, LLC | Reduced | -17.3k |
| Sovran Advisors, LLC | Sold out | -14.2k |
| Kestra Advisory Services, LLC | Reduced | -12.6k |
| Arkadios Wealth Advisors | Sold out | -10.0k |
| NOVUS ADVISORS, LLC | Sold out | -9.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-05-04)
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 359.4k $13.2m | Added +3.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 326.0k $12.0m | Reduced -1.0k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.49% of their portfolio | 203.4k $7.5m | Added +14.0k |
| Encompass More Asset Management 1.10% of their portfolio | 127.9k $4.7m | Reduced -40.0k |
| CWM, LLC 0.01% of their portfolio | 111.6k $4.1m | Added +24.4k |
| IHT Wealth Management, LLC 0.09% of their portfolio | 92.5k $3.4m | Reduced -17.3k |
| Advisory Services Network, LLC 0.05% of their portfolio | 86.9k $3.2m | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 71.3k $2.6m | Added +17.3k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 67.1k $2.5m | Reduced -12.6k |
| KFG WEALTH MANAGEMENT, LLC 0.39% of their portfolio | 66.3k $2.4m | Reduced -17.6k |
| ASHTON THOMAS SECURITIES, LLC 0.56% of their portfolio | 63.4k $2.3m | Reduced -73 |
| IMG Wealth Management, Inc. 1.76% of their portfolio | 61.9k $2.3m | Added +796 |
| Brookstone Capital Management 0.03% of their portfolio | 57.4k $2.1m | Reduced -1.5m |
| Donald L. Hagan, LLC 0.98% of their portfolio | 53.6k $2.0m | Reduced -762 |
| Allworth Financial LP 0.01% of their portfolio | 53.0k $1.9m | Added +1.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 49.6k $1.8m | Reduced -5.3k |
| LPL Financial LLC 0.00% of their portfolio | 47.5k $1.7m | Added +2.5k |
| CENTRAL VALLEY ADVISORS, LLC 0.59% of their portfolio | 47.4k $1.7m | Reduced -1.4k |
| Wood Tarver Financial Group, LLC 0.51% of their portfolio | 46.5k $1.7m | Added +37.3k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 45.0k $1.7m | Reduced -26 |
| SageView Advisory Group, LLC 0.06% of their portfolio | 43.5k $1.6m | Added +3.0k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 42.8k $1.6m | Added +25.4k |
| Bedel Financial Consulting, Inc. 0.19% of their portfolio | 37.1k $1.4m | Reduced -421 |
| Cetera Investment Advisers 0.00% of their portfolio | 34.9k $1.3m | Reduced -1.3k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 29.4k $1.1m | Added +9.0k |
| Berger Financial Group, Inc 0.07% of their portfolio | 28.1k $1.0m | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 25.4k $935.0k | Reduced -5.6k |
| Betterment LLC 0.00% of their portfolio | 25.4k $934.0k | Added +3.0k |
| AE Wealth Management LLC 0.01% of their portfolio | 25.3k $931.2k | Reduced -3.3k |
| Compass Advisory Group LLC 0.29% of their portfolio | 25.1k $924.5k | Reduced -140 |
| Kellett Wealth Advisors, LLC 0.53% of their portfolio | 22.0k $808.7k | Reduced -5.5k |
| HARBOUR INVESTMENTS, INC. 0.02% of their portfolio | 21.8k $802.8k | Reduced -3.5k |
| Spire Wealth Management 0.03% of their portfolio | 21.8k $800.4k | Added +1 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.06% of their portfolio | 21.2k $779.2k | New |
| WEDBUSH SECURITIES INC 0.03% of their portfolio | 19.6k $720.0k | Unchanged |
| Vantage Point Financial LLC 0.30% of their portfolio | 18.6k $683.8k | Added +687 |
| CENTAURUS FINANCIAL, INC. 0.04% of their portfolio | 18.6k $683.0k | Reduced -842 |
| MTM FINANCIAL GROUP, LLC 0.35% of their portfolio | 17.5k $645.3k | Reduced -85 |
| WorthPointe, LLC 0.24% of their portfolio | 15.8k $582.0k | Reduced -74 |
| City Center Advisors, LLC 0.56% of their portfolio | 14.2k $524.1k | Reduced -1.1k |
| RFG Advisory, LLC 0.01% of their portfolio | 13.4k $492.2k | Reduced -1.5k |
| Talon Private Wealth, LLC 0.06% of their portfolio | 12.7k $467.2k | Reduced -935.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 12.2k $450.3k | Reduced -5.4k |
| Long Island Wealth Management, Inc. 0.23% of their portfolio | 12.0k $443.1k | Reduced -5.5k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 10.8k $397.0k | Added +1.0k |
| MONEY CONCEPTS CAPITAL CORP 0.03% of their portfolio | 10.5k $388.0k | Reduced -1.9k |
| MORGAN STANLEY 0.00% of their portfolio | 10.0k $367.8k | Unchanged |
| Savvy Advisors, Inc. 0.02% of their portfolio | 9.6k $351.4k | New |
| Strategic Blueprint, LLC 0.02% of their portfolio | 9.4k $346.6k | Unchanged |
| Capital Investment Advisory Services, LLC 0.03% of their portfolio | 8.6k $315.9k | Reduced -762 |
| Atlantic Private Wealth, LLC 0.21% of their portfolio | 8.6k $315.5k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 8.3k $306.9k | Reduced -3.5k |
| Arete Wealth Advisors, LLC 0.02% of their portfolio | 7.7k $285.0k | Reduced -1.0k |
| GTS SECURITIES LLC 0.01% of their portfolio | 7.6k $281.1k | New |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 7.5k $278.2k | Unchanged |
| Beacon Financial Advisory LLC 0.07% of their portfolio | 7.4k $271.7k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.02% of their portfolio | 6.1k $224.4k | Unchanged |
| ROTHSCHILD INVESTMENT LLC 0.01% of their portfolio | 6.1k $222.7k | Unchanged |
| Triad Wealth Partners, LLC 0.04% of their portfolio | 6.1k $222.7k | New |
| CONTINUUM WEALTH ADVISORS, LLC 0.10% of their portfolio | 5.7k $211.4k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 5.6k $208.0k | New |
| Retirement Planning Group, LLC 0.01% of their portfolio | 5.6k $205.5k | New |
| Financial Network Wealth Advisors LLC 0.21% of their portfolio | 4.6k $168.9k | Added +1.1k |
| CoreCap Advisors, LLC 0.01% of their portfolio | 4.1k $151.6k | Added +994 |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 3.9k $142.7k | Added +1.3k |
| Ameritas Advisory Services, LLC 0.01% of their portfolio | 3.5k $127.0k | Reduced -2.6k |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 3.2k $119.5k | New |
| GUARDIAN WEALTH ADVISORS, LLC / NC 0.01% of their portfolio | 3.2k $119.5k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 2.8k $104.8k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.8k $65.4k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.7k $62.5k | Added +582 |
| BARCLAYS PLC 0.00% of their portfolio | 1.4k $52.3k | Added +1.3k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 1.0k $36.0k | Added +500 |
| WealthShield Partners, LLC 0.00% of their portfolio | 888 $32.7k | Reduced -894 |
| Arax Advisory Partners 0.00% of their portfolio | 430 $15.8k | Unchanged |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 241 $8.9k | Reduced -121 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 100 $3.7k | Reduced -500 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1 $25 | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |