Vault-13

INNOVATOR ETFS TRUST PJUL

US EQTY PWR BUF · ETP · CUSIP 45782C813

268 institutional holders +15 vs Q3 2025
18,391,66518.4m shares reported held*
$854.4mreported value*
20 new 44 added 103 reduced 20 sold out net sold ≈ $136.9m (-3.0m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($6.6m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $46.46.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 129Q4 22: 143Q1 23: 141Q2 23: 152Q3 23: 190Q4 23: 212Q1 24: 207Q2 24: 215Q3 24: 241Q4 24: 258Q1 25: 241Q2 25: 237Q3 25: 253Q4 25: 268268Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 2022129
Q4 2022143
Q1 2023141
Q2 2023152
Q3 2023190
Q4 2023212
Q1 2024207
Q2 2024215
Q3 2024241
Q4 2024258
Q1 2025241
Q2 2025237
Q3 2025253
Q4 2025268

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q1 24: 45 bought or addedQ1 24: 118 cut or sold outQ2 24: 75 bought or addedQ2 24: 99 cut or sold outQ2 24Q3 24: 135 bought or addedQ3 24: 61 cut or sold outQ4 24: 50 bought or addedQ4 24: 124 cut or sold outQ4 24Q1 25: 49 bought or addedQ1 25: 140 cut or sold outQ2 25: 88 bought or addedQ2 25: 100 cut or sold outQ2 25Q3 25: 130 bought or addedQ3 25: 81 cut or sold outQ4 25: 64 bought or addedQ4 25: 123 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 202445118
Q2 20247599
Q3 202413561
Q4 202450124
Q1 202549140
Q2 202588100
Q3 202513081
Q4 202564123

Biggest buyers

Focus Partners Wealth Added +323,374+323.4k
Signal Advisors Wealth, LLC New +88,490+88.5k
World Investment Advisors Added +77,031+77.0k
Rothschild Wealth LLC New +51,456+51.5k
BCS Wealth Management Added +45,472+45.5k
LPL Financial LLC Added +31,097+31.1k
MERCER GLOBAL ADVISORS INC /ADV New +25,646+25.6k
AlphaStar Capital Management, LLC New +23,667+23.7k
WealthPlan Investment Management, LLC New +23,581+23.6k
CWM, LLC Added +22,886+22.9k

Biggest sellers

Allworth Financial LP Reduced -1,298,966-1.3m
Brookstone Capital Management Reduced -649,578-649.6k
NorthCoast Asset Management LLC Sold out -329,274-329.3k
SageView Advisory Group, LLC Reduced -167,992-168.0k
OSAIC HOLDINGS, INC. Reduced -161,204-161.2k
NewEdge Advisors, LLC Reduced -138,534-138.5k
ENVESTNET ASSET MANAGEMENT INC Reduced -126,198-126.2k
JANE STREET GROUP, LLC Sold out -112,711-112.7k
RAYMOND JAMES FINANCIAL INC Reduced -94,927-94.9k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -84,537-84.5k

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,267,6093.3m $151.7m $151.7m 0.05% Reduced -31.0k -31,026
2 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,339,0281.3m $62.2m $62.2m 0.74% Reduced -54.6k -54,551
3 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 720,172720.2k $33.4m $33.4m 0.04% Reduced -14.9k -14,888
4 BLAIR WILLIAM & CO/IL 0.08% of their portfolio CHICAGO, IL 634,206634.2k $29.4m $29.4m 0.08% Reduced -4.3k -4,267
5 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio PLYMOUTH, MN 538,835538.8k $25.1m $25.1m 0.03% Reduced -84.5k -84,537
6 Compass Advisory Group LLC 6.45% of their portfolio MELVILLE, NY 514,182514.2k $23.9m $23.9m 6.45% Added +1.1k +1,091
7 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 449,266449.3k $20.9m $20.9m 0.03% Reduced -161.2k -161,204
8 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 432,011432.0k $20.1m $20.1m 0.01% Reduced -94.9k -94,927
9 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 410,622410.6k $19.1m $19.1m 0.01% Reduced -126.2k -126,198
10 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 366,446366.4k $17.0m $17.0m 0.02% Added +323.4k +323,374
11 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 346,701346.7k $16.1m $16.1m 0.02% Reduced -8.5k -8,514
12 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 317,260317.3k $14.7m $14.7m 0.02% Added +2.3k +2,299
13 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 311,290311.3k $14.5m $14.5m 0.00% Added +31.1k +31,097
14 Janney Montgomery Scott LLC 0.03% of their portfolio PHILADELPHIA, PA 279,050279.1k $13.0m $13.0m 0.03% Added +2.4k +2,424
15 CWM, LLC 0.03% of their portfolio OMAHA, NE 277,222277.2k $12.9m $12.9m 0.03% Added +22.9k +22,886
16 Orion Porfolio Solutions, LLC 0.07% of their portfolio OMAHA, NE 218,823218.8k $10.2m $10.2m 0.07% Added +8.1k +8,061
17 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 206,347206.3k $9.6m $9.6m 0.04% Added +85 +85
18 World Investment Advisors 0.16% of their portfolio LINCROFT, NJ 205,044205.0k $9.5m $9.5m 0.16% Added +77.0k +77,031
19 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 193,529193.5k $9.0m $9.0m 0.02% Reduced -38.5k -38,487
20 CoreCap Advisors, LLC 0.31% of their portfolio SOUTHFIELD, MI 192,513192.5k $8.9m $8.9m 0.31% Reduced -661 -661
21 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 190,149190.1k $8.8m $8.8m 0.02% Added +10.2k +10,201
22 AA Financial Advisors, LLC 1.55% of their portfolio Columbus, OH 180,947180.9k $8.4m $8.4m 1.55% Reduced -10.3k -10,296
23 Forvis Mazars Wealth Advisors, LLC 0.14% of their portfolio Springfield, MO 159,199159.2k $7.4m $7.4m 0.14% Reduced -11.2k -11,192
24 MBL Wealth, LLC 0.56% of their portfolio CHARLOTTE, NC 151,506151.5k $7.0m $7.0m 0.56% Reduced -1.5k -1,461
25 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 150,814150.8k $7.0m $7.0m 0.01% Added +552 +552
26 Southland Equity Partners LLC 1.37% of their portfolio WILDWOOD, MO 149,511149.5k $6.9m $6.9m 1.37% Reduced -2.9k -2,890
27 Brookstone Capital Management 0.08% of their portfolio WHEATON, IL 147,637147.6k $6.9m $6.9m 0.08% Reduced -649.6k -649,578
28 Advisory Alpha, LLC 0.18% of their portfolio HOLLAND, MI 138,909138.9k $6.4m $6.4m 0.18% Reduced -420 -420
29 PRINCIPAL SECURITIES, INC. 0.09% of their portfolio DES MOINES, IA 125,387125.4k $5.8m $5.8m 0.09% Reduced -644 -644
30 Motiv8 Investments LLC 3.15% of their portfolio PORT ST. LUCIE, FL 124,582124.6k $5.8m $5.8m 3.15% Reduced -39.7k -39,668
31 MTM FINANCIAL GROUP, LLC 2.68% of their portfolio BETHLEHEM, PA 120,684120.7k $5.6m $5.6m 2.68% Reduced -3.2k -3,203
32 Global Strategic Investment Solutions, LLC 0.54% of their portfolio Scottsdale, AZ 119,768119.8k $5.6m $5.6m 0.54% Reduced -634 -634
33 Triad Wealth Partners, LLC 0.50% of their portfolio LAWRENCE, KS 113,984114.0k $5.3m $5.3m 0.50% Added +18.5k +18,475
34 Weaver Consulting Group 1.29% of their portfolio HUNTINGTON BEACH, CA 113,606113.6k $5.3m $5.3m 1.29% Reduced -772 -772
35 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 111,430111.4k $5.2m $5.2m 0.02% Unchanged
36 Composition Wealth, LLC 0.07% of their portfolio LOS ANGELES, CA 108,862108.9k $5.1m $5.1m 0.07% Reduced -16.4k -16,368
37 Pathstone Holdings, LLC 0.02% of their portfolio ENGLEWOOD, NJ 98,70198.7k $4.4m $4.4m 0.02% Reduced -29 -29
38 BCS Wealth Management 0.45% of their portfolio JOHNSON CITY, TN 95,51095.5k $4.4m $4.4m 0.45% Added +45.5k +45,472
39 Keating Financial Advisory Services, Inc. 0.57% of their portfolio MANHATTAN, KS 90,13790.1k $4.2m $4.2m 0.57% First filing
40 Signal Advisors Wealth, LLC 0.33% of their portfolio DETROIT, MI 88,49088.5k $4.1m $4.1m 0.33% New
41 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 86,77386.8k $4.0m $4.0m 0.03% Reduced -1.5k -1,543
42 CRA Financial Services, LLC 0.52% of their portfolio NORTHFIELD, NJ 85,25385.3k $4.0m $4.0m 0.52% Unchanged
43 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 82,01782.0k $3.8m $3.8m 0.04% Reduced -2.5k -2,475
44 IFP Advisors, Inc 0.08% of their portfolio TAMPA, FL 75,67375.7k $3.5m $3.5m 0.08% Reduced -2.3k -2,293
45 Vestmark Advisory Solutions, Inc. 0.05% of their portfolio Wakefield, MA 75,39375.4k $3.5m $3.5m 0.05% Reduced -918 -918
46 Farther Finance Advisors, LLC 0.04% of their portfolio SAN FRANCISCO, CA 75,27375.3k $3.5m $3.5m 0.04% Reduced -6.3k -6,347
47 McAdam, LLC 0.16% of their portfolio Philadelphia, PA 74,38674.4k $3.5m $3.5m 0.16% Reduced -2.6k -2,574
48 Certified Advisory Corp 0.31% of their portfolio ALTAMONTE SPRINGS, FL 74,05474.1k $3.4m $3.4m 0.31% Reduced -3.9k -3,912
49 Straight Path Wealth Management 0.87% of their portfolio Jenison, MI 69,60569.6k $3.2m $3.2m 0.87% Added +281 +281
50 FOUNDERS FINANCIAL SECURITIES LLC 0.17% of their portfolio TOWSON, MD 62,59162.6k $2.9m $2.9m 0.17% Added +8.4k +8,398
51 Midwest Financial Network, LLC 2.22% of their portfolio TINLEY PARK, IL 61,93561.9k $2.9m $2.9m 2.22% Reduced -18.1k -18,061
52 Spire Wealth Management 0.10% of their portfolio MCLEAN, VA 61,11661.1k $2.8m $2.8m 0.10% Reduced -753 -753
53 COFG Advisors, LLC 0.70% of their portfolio OAK BROOK, IL 60,89460.9k $2.8m $2.8m 0.70% First filing
54 Horizon Investments, LLC 0.04% of their portfolio Charlotte, NC 59,90759.9k $2.8m $2.8m 0.04% Added +8.4k +8,425
55 Elmwood Wealth Management, Inc. 0.87% of their portfolio BERKELEY, CA 59,41359.4k $2.8m $2.8m 0.87% Added +99 +99
56 Cassady Wealth & Retirement Planning, LLC 1.70% of their portfolio HENDERSON, NV 56,10956.1k $2.6m $2.6m 1.70% First filing
57 Foundations Investment Advisors, LLC 0.03% of their portfolio PHOENIX, AZ 55,81055.8k $2.6m $2.6m 0.03% Added +2.4k +2,400
58 Weaver Capital Management LLC 0.54% of their portfolio SUWANEE, GA 55,33955.3k $2.6m $2.6m 0.54% Reduced -26.1k -26,130
59 Bellwether Advisors, LLC 0.41% of their portfolio LINCOLN, NE 55,33455.3k $2.6m $2.6m 0.41% Added +10.0k +9,980
60 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.37% of their portfolio BLUE BELL, PA 54,19554.2k $2.5m $2.5m 0.37% Reduced -3.3k -3,280
61 WorthPointe, LLC 0.65% of their portfolio La Jolla, CA 53,22053.2k $2.5m $2.5m 0.65% Reduced -1.4k -1,428
62 Rothschild Wealth LLC 0.23% of their portfolio OAK BROOK, IL 51,45651.5k $2.4m $2.4m 0.23% New
63 CreativeOne Wealth, LLC 0.06% of their portfolio OVERLAND PARK, KS 50,46850.5k $2.3m $2.3m 0.06% Reduced -1.9k -1,933
64 KFG WEALTH MANAGEMENT, LLC 0.31% of their portfolio GRANGER, IN 49,93549.9k $2.3m $2.3m 0.31% Reduced -30.0k -29,974
65 Blue Water Asset Management 0.81% of their portfolio GRAND RAPIDS, MI 48,51048.5k $2.3m $2.3m 0.81% First filing
66 First Commonwealth Financial Corp /PA/ 0.36% of their portfolio Indiana, PA 47,26147.3k $2.2m $2.2m 0.36% Reduced -104 -104
67 Encompass More Asset Management 0.40% of their portfolio Danville, CA 46,50246.5k $2.2m $2.2m 0.40% Added +149 +149
68 Long Island Wealth Management, Inc. 1.01% of their portfolio MELVILLE, NY 46,13846.1k $2.1m $2.1m 1.01% Added +545 +545
69 CENTAURUS FINANCIAL, INC. 0.10% of their portfolio ANAHEIM, CA 45,57945.6k $2.1m $2.1m 0.10% Reduced -633 -633
70 Capital Square, LLC 1.05% of their portfolio ATHENS, TN 44,31944.3k $2.1m $2.1m 1.05% Added +88 +88
71 Berkshire Money Management, Inc. 0.20% of their portfolio DALTON, MA 44,13744.1k $2.0m $2.0m 0.20% Unchanged
72 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 43,54643.5k $2.0m $2.0m 0.01% Reduced -138.5k -138,534
73 Capital Analysts, LLC 0.05% of their portfolio FORT WASHINGTON, PA 42,48742.5k $2.0m $2.0m 0.05% Reduced -22 -22
74 Lakeridge Wealth Management LLC 0.88% of their portfolio MENTOR, OH 41,84241.8k $1.9m $1.9m 0.88% Unchanged
75 Jacobi Capital Management LLC 0.11% of their portfolio PITTSTON, PA 41,68841.7k $1.9m $1.9m 0.11% Unchanged
76 Chicago Partners Investment Group LLC 0.05% of their portfolio CHICAGO, IL 41,34041.3k $1.9m $1.9m 0.05% Unchanged
77 PFG Advisors 0.09% of their portfolio Phoenix, AZ 41,16941.2k $1.9m $1.9m 0.09% Added +8.0k +7,957
78 WPWealth LLP 0.30% of their portfolio FORT WORTH, TX 41,00041.0k $1.9m $1.9m 0.30% Reduced -41 -41
79 Outlook Wealth Advisors, LLC 0.43% of their portfolio SHENANDOAH, TX 40,77640.8k $1.9m $1.9m 0.43% Reduced -875 -875
80 BFI Wealth Solutions, LLC 1.79% of their portfolio DALLAS, TX 40,47140.5k $1.9m $1.9m 1.79% First filing
81 OLD MISSION CAPITAL LLC 0.07% of their portfolio CHICAGO, IL 39,84739.8k $1.9m $1.9m 0.07% Added +9.6k +9,640
82 Integrity Advisory Solutions, LLC 0.26% of their portfolio DALLAS, TX 39,61339.6k $1.8m $1.8m 0.26% Added +466 +466
83 Trek Financial, LLC 0.10% of their portfolio Scottsdale, AZ 38,79938.8k $1.8m $1.8m 0.10% Added +551 +551
84 Atria Investments, Inc 0.02% of their portfolio Charlotte, NC 38,78838.8k $1.8m $1.8m 0.02% Added +2.6k +2,592
85 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 38,55138.6k $1.8m $1.8m 0.01% Added +936 +936
86 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 38,54138.5k $1.8m $1.8m 0.00% Unchanged
87 BENJAMIN EDWARDS INC 0.02% of their portfolio Clayton, MO 38,34838.3k $1.8m $1.8m 0.02% Reduced -987 -987
88 Cypress Wealth Services, LLC 0.25% of their portfolio PALM DESERT, CA 38,16738.2k $1.8m $1.8m 0.25% Unchanged
89 ARS Wealth Advisors Group, LLC 0.16% of their portfolio St. Petersburg, FL 37,53937.5k $1.7m $1.7m 0.16% Unchanged
90 Diligent Investors, LLC 0.42% of their portfolio REDLANDS, CA 36,89636.9k $1.7m $1.7m 0.42% Reduced -400 -400
91 Wisconsin Wealth Advisors, LLC 1.68% of their portfolio SUN PRAIRIE, WI 36,82036.8k $1.7m $1.7m 1.68% Reduced -14.3k -14,290
92 Patriot Financial Group Insurance Agency, LLC 0.20% of their portfolio Westborough, MA 36,57236.6k $1.7m $1.7m 0.20% Reduced -1.9k -1,907
93 Ascent Wealth Partners, LLC 0.19% of their portfolio NEW HARTFORD, NY 36,41836.4k $1.7m $1.7m 0.19% Unchanged
94 Mutual Advisors, LLC 0.03% of their portfolio OMAHA, NE 34,68234.7k $1.6m $1.6m 0.03% Reduced -3.8k -3,791
95 Fortune Financial Group, Inc. 1.98% of their portfolio NAPLES, FL 33,80733.8k $2.0m $2.0m 1.98% First filing
96 Cornerstone Planning Group LLC 0.24% of their portfolio FAIRFIELD, NJ 33,19633.2k $1.6m $1.6m 0.24% Unchanged
97 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 31,88831.9k $1.5m $1.5m 0.08% Reduced -37 -37
98 STEPHENS INC /AR/ 0.02% of their portfolio LITTLE ROCK, AR 30,42730.4k $1.4m $1.4m 0.02% Reduced -226 -226
99 GILL CAPITAL PARTNERS, LLC 0.43% of their portfolio DENVER, CO 30,42130.4k $1.4m $1.4m 0.43% Reduced -534 -534
100 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 30,02530.0k $1.4m $1.4m 0.02% Unchanged