Vault-13

INNOVATOR ETFS TRUST PJUL

US EQTY PWR BUF · ETP · CUSIP 45782C813

253 institutional holders +16 vs Q2 2025
20,932,08020.9m shares reported held*
$953.9mreported value*
30 new 100 added 67 reduced 14 sold out net bought ≈ $170.8m (+3.8m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $45.57.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 129Q4 22: 143Q1 23: 141Q2 23: 152Q3 23: 190Q4 23: 212Q1 24: 207Q2 24: 215Q3 24: 241Q4 24: 258Q1 25: 241Q2 25: 237Q3 25: 253253Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 2022129
Q4 2022143
Q1 2023141
Q2 2023152
Q3 2023190
Q4 2023212
Q1 2024207
Q2 2024215
Q3 2024241
Q4 2024258
Q1 2025241
Q2 2025237
Q3 2025253

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 23: 66 bought or addedQ4 23: 88 cut or sold outQ1 24: 45 bought or addedQ1 24: 118 cut or sold outQ1 24Q2 24: 75 bought or addedQ2 24: 99 cut or sold outQ3 24: 135 bought or addedQ3 24: 61 cut or sold outQ3 24Q4 24: 50 bought or addedQ4 24: 124 cut or sold outQ1 25: 49 bought or addedQ1 25: 140 cut or sold outQ1 25Q2 25: 88 bought or addedQ2 25: 100 cut or sold outQ3 25: 130 bought or addedQ3 25: 81 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20236688
Q1 202445118
Q2 20247599
Q3 202413561
Q4 202450124
Q1 202549140
Q2 202588100
Q3 202513081

Biggest buyers

Allworth Financial LP Added +1,300,310+1.3m
Brookstone Capital Management Added +715,559+715.6k
Compass Advisory Group LLC Added +489,079+489.1k
BLAIR WILLIAM & CO/IL Added +287,972+288.0k
OSAIC HOLDINGS, INC. Added +163,755+163.8k
JANE STREET GROUP, LLC New +112,711+112.7k
ENVESTNET ASSET MANAGEMENT INC Added +110,561+110.6k
Vestmark Advisory Solutions, Inc. New +76,311+76.3k
Cetera Investment Advisers Added +69,027+69.0k
Certified Advisory Corp Added +65,274+65.3k

Biggest sellers

Janney Montgomery Scott LLC Reduced -326,289-326.3k
HARBOUR INVESTMENTS, INC. Reduced -112,373-112.4k
ALLIANCEBERNSTEIN L.P. Reduced -69,240-69.2k
Steward Partners Investment Advisory, LLC Reduced -56,389-56.4k
Siligmueller & Norvid Wealth Advisors LLC Sold out -55,289-55.3k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -34,370-34.4k
Farther Finance Advisors, LLC Reduced -30,804-30.8k
Bison Wealth, LLC Sold out -30,322-30.3k
Forvis Mazars Wealth Advisors, LLC Reduced -17,236-17.2k
Merit Financial Group, LLC Reduced -16,109-16.1k

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,298,6353.3m $150.4m $150.4m 0.05% Reduced -69.2k -69,240
2 Penserra Capital Management LLC 0.76% of their portfolio ORINDA, CA 1,393,5791.4m $63.5m $63.5m 0.76% Added +22.8k +22,770
3 Allworth Financial LP 0.26% of their portfolio FOLSOM, CA 1,308,1461.3m $59.7m $59.7m 0.26% Added +1.3m +1,300,310
4 Brookstone Capital Management 0.43% of their portfolio WHEATON, IL 797,215797.2k $36.4m $36.4m 0.43% Added +715.6k +715,559
5 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 735,060735.1k $33.5m $33.5m 0.04% Reduced -34.4k -34,370
6 BLAIR WILLIAM & CO/IL 0.08% of their portfolio CHICAGO, IL 638,473638.5k $29.1m $29.1m 0.08% Added +288.0k +287,972
7 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.04% of their portfolio PLYMOUTH, MN 623,372623.4k $28.4m $28.4m 0.04% Added +21.0k +21,037
8 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 610,470610.5k $27.6m $27.6m 0.04% Added +163.8k +163,755
9 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 536,820536.8k $24.5m $24.5m 0.01% Added +110.6k +110,561
10 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 526,938526.9k $24.0m $24.0m 0.01% Added +55.2k +55,198
11 Compass Advisory Group LLC 6.57% of their portfolio MELVILLE, NY 513,091513.1k $23.4m $23.4m 6.57% Added +489.1k +489,079
12 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 355,215355.2k $16.2m $16.2m 0.02% Added +55.9k +55,869
13 NorthCoast Asset Management LLC 0.06% of their portfolio STAMFORD, CT 329,274329.3k $15.0m $15.0m 0.06% Added +15.2k +15,235
14 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 314,961315.0k $14.4m $14.4m 0.02% Added +69.0k +69,027
15 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 280,193280.2k $12.8m $12.8m 0.00% Added +24.8k +24,827
16 Janney Montgomery Scott LLC 0.03% of their portfolio PHILADELPHIA, PA 276,626276.6k $12.6m $12.6m 0.03% Reduced -326.3k -326,289
17 CWM, LLC 0.03% of their portfolio OMAHA, NE 254,336254.3k $11.6m $11.6m 0.03% Reduced -36 -36
18 MML INVESTORS SERVICES, LLC 0.03% of their portfolio SPRINGFIELD, MA 232,016232.0k $10.6m $10.6m 0.03% Added +34.8k +34,761
19 Orion Porfolio Solutions, LLC 0.07% of their portfolio OMAHA, NE 210,762210.8k $9.6m $9.6m 0.07% Added +38.9k +38,865
20 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 206,262206.3k $9.4m $9.4m 0.04% Reduced -12.8k -12,758
21 CoreCap Advisors, LLC 0.32% of their portfolio SOUTHFIELD, MI 193,174193.2k $8.8m $8.8m 0.32% Added +2.1k +2,149
22 AA Financial Advisors, LLC 1.71% of their portfolio Columbus, OH 191,243191.2k $8.7m $8.7m 1.71% Reduced -20 -20
23 NewEdge Advisors, LLC 0.04% of their portfolio NEW ORLEANS, LA 182,080182.1k $8.3m $8.3m 0.04% Reduced -1.2k -1,239
24 SageView Advisory Group, LLC 0.29% of their portfolio Newport Beach, CA 181,869181.9k $8.3m $8.3m 0.29% Added +47.1k +47,069
25 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 179,948179.9k $8.2m $8.2m 0.02% Added +27.9k +27,876
26 Forvis Mazars Wealth Advisors, LLC 0.15% of their portfolio Springfield, MO 170,391170.4k $7.8m $7.8m 0.15% Reduced -17.2k -17,236
27 Motiv8 Investments LLC 3.98% of their portfolio PORT ST. LUCIE, FL 164,250164.2k $7.5m $7.5m 3.98% Reduced -7.3k -7,334
28 MBL Wealth, LLC 0.61% of their portfolio CHARLOTTE, NC 152,967153.0k $7.0m $7.0m 0.61% Added +1.2k +1,159
29 Southland Equity Partners LLC 1.41% of their portfolio WILDWOOD, MO 152,401152.4k $6.9m $6.9m 1.41% Reduced -763 -763
30 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 150,262150.3k $6.9m $6.9m 0.01% Reduced -646 -646
31 Advisory Alpha, LLC 0.18% of their portfolio HOLLAND, MI 139,329139.3k $6.4m $6.4m 0.18% Added +1.5k +1,500
32 World Investment Advisors 0.12% of their portfolio LINCROFT, NJ 128,013128.0k $5.8m $5.8m 0.12% Added +9.2k +9,172
33 PRINCIPAL SECURITIES, INC. 0.09% of their portfolio DES MOINES, IA 126,031126.0k $5.7m $5.7m 0.09% Added +40.7k +40,706
34 Composition Wealth, LLC 0.09% of their portfolio LOS ANGELES, CA 125,230125.2k $5.7m $5.7m 0.09% Reduced -5.5k -5,482
35 MTM FINANCIAL GROUP, LLC 2.78% of their portfolio BETHLEHEM, PA 123,887123.9k $5.6m $5.6m 2.78% Added +1.1k +1,099
36 Global Strategic Investment Solutions, LLC 0.55% of their portfolio Scottsdale, AZ 120,402120.4k $5.5m $5.5m 0.55% Reduced -2.2k -2,165
37 Weaver Consulting Group 1.33% of their portfolio HUNTINGTON BEACH, CA 114,378114.4k $5.2m $5.2m 1.33% Added +6.3k +6,280
38 JANE STREET GROUP, LLC 0.01% of their portfolio NEW YORK, NY 112,711112.7k $5.1m $5.1m 0.01% New
39 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 111,430111.4k $5.1m $5.1m 0.02% Added +18.0k +17,985
40 Pathstone Holdings, LLC 0.02% of their portfolio ENGLEWOOD, NJ 98,73098.7k $4.4m $4.4m 0.02% Reduced -30 -30
41 Triad Wealth Partners, LLC 0.56% of their portfolio LAWRENCE, KS 95,50995.5k $4.4m $4.4m 0.56% Added +41.5k +41,531
42 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 88,31688.3k $4.0m $4.0m 0.03% Reduced -12.9k -12,929
43 CRA Financial Services, LLC 0.53% of their portfolio NORTHFIELD, NJ 85,25385.3k $3.9m $3.9m 0.53% Added +23.6k +23,630
44 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 84,49284.5k $3.9m $3.9m 0.04% Added +9.1k +9,134
45 Farther Finance Advisors, LLC 0.06% of their portfolio SAN FRANCISCO, CA 81,62081.6k $3.7m $3.7m 0.06% Reduced -30.8k -30,804
46 Weaver Capital Management LLC 0.81% of their portfolio SUWANEE, GA 81,46981.5k $3.7m $3.7m 0.81% Added +13.2k +13,178
47 Midwest Financial Network, LLC 2.96% of their portfolio TINLEY PARK, IL 79,99680.0k $3.6m $3.6m 2.96% Reduced -10.7k -10,714
48 KFG WEALTH MANAGEMENT, LLC 0.53% of their portfolio GRANGER, IN 79,90979.9k $3.6m $3.6m 0.53% Added +19.5k +19,514
49 IFP Advisors, Inc 0.09% of their portfolio TAMPA, FL 77,96678.0k $3.6m $3.6m 0.09% Added +35.9k +35,889
50 Certified Advisory Corp 0.34% of their portfolio ALTAMONTE SPRINGS, FL 77,96678.0k $3.6m $3.6m 0.34% Added +65.3k +65,274
51 McAdam, LLC 0.17% of their portfolio Philadelphia, PA 76,96077.0k $3.5m $3.5m 0.17% Reduced -803 -803
52 Vestmark Advisory Solutions, Inc. 0.07% of their portfolio Wakefield, MA 76,31176.3k $3.5m $3.5m 0.07% New
53 Straight Path Wealth Management 0.88% of their portfolio Jenison, MI 69,32469.3k $3.2m $3.2m 0.88% Added +1.3k +1,272
54 PRIVATE CLIENT SERVICES, LLC 0.97% of their portfolio LOUISVILLE, KY 63,49863.5k $2.9m $2.9m 0.97% New
55 Spire Wealth Management 0.10% of their portfolio MCLEAN, VA 61,86961.9k $2.8m $2.8m 0.10% Added +2.9k +2,850
56 Elmwood Wealth Management, Inc. 0.96% of their portfolio BERKELEY, CA 59,31459.3k $2.7m $2.7m 0.96% Added +3.4k +3,410
57 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.40% of their portfolio BLUE BELL, PA 57,47557.5k $2.6m $2.6m 0.40% Reduced -2.1k -2,107
58 WorthPointe, LLC 0.93% of their portfolio La Jolla, CA 54,64854.6k $2.5m $2.5m 0.93% Reduced -3.4k -3,380
59 FOUNDERS FINANCIAL SECURITIES LLC 0.17% of their portfolio TOWSON, MD 54,19354.2k $2.5m $2.5m 0.17% Added +10.2k +10,226
60 Foundations Investment Advisors, LLC 0.04% of their portfolio PHOENIX, AZ 53,41053.4k $2.4m $2.4m 0.04% Reduced -1.8k -1,776
61 CreativeOne Wealth, LLC 0.06% of their portfolio OVERLAND PARK, KS 52,40152.4k $2.4m $2.4m 0.06% Reduced -4.2k -4,151
62 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 52,35452.4k $2.4m $2.4m 0.01% Added +36.4k +36,390
63 Horizon Investments, LLC 0.03% of their portfolio Charlotte, NC 51,48251.5k $2.3m $2.3m 0.03% Added +10.2k +10,226
64 Wisconsin Wealth Advisors, LLC 2.22% of their portfolio SUN PRAIRIE, WI 51,11051.1k $2.3m $2.3m 2.22% Added +29.7k +29,671
65 BCS Wealth Management 0.51% of their portfolio JOHNSON CITY, TN 50,03850.0k $2.3m $2.3m 0.51% Added +2.2k +2,191
66 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 47,71447.7k $2.2m $2.2m 0.00% Added +37.7k +37,731
67 First Commonwealth Financial Corp /PA/ 0.36% of their portfolio Indiana, PA 47,36547.4k $2.2m $2.2m 0.36% Added +7.7k +7,700
68 Encompass More Asset Management 0.41% of their portfolio Danville, CA 46,35346.4k $2.1m $2.1m 0.41% Reduced -91 -91
69 CENTAURUS FINANCIAL, INC. 0.10% of their portfolio ANAHEIM, CA 46,21246.2k $2.1m $2.1m 0.10% Added +11.2k +11,181
70 Long Island Wealth Management, Inc. 1.01% of their portfolio MELVILLE, NY 45,59345.6k $2.1m $2.1m 1.01% Added +3.3k +3,278
71 Bellwether Advisors, LLC 0.34% of their portfolio LINCOLN, NE 45,35445.4k $2.1m $2.1m 0.34% Added +14.0k +13,958
72 Capital Square, LLC 1.03% of their portfolio ATHENS, TN 44,23144.2k $2.0m $2.0m 1.03% Added +505 +505
73 Berkshire Money Management, Inc. 0.21% of their portfolio DALTON, MA 44,13744.1k $2.0m $2.0m 0.21% Unchanged
74 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 43,07243.1k $2.0m $2.0m 0.00% Reduced -2.9k -2,877
75 Capital Analysts, LLC 0.06% of their portfolio FORT WASHINGTON, PA 42,50942.5k $1.9m $1.9m 0.06% Added +1.7k +1,712
76 Lakeridge Wealth Management LLC 0.85% of their portfolio MENTOR, OH 41,84241.8k $1.9m $1.9m 0.85% Added +704 +704
77 Jacobi Capital Management LLC 0.12% of their portfolio PITTSTON, PA 41,68841.7k $1.9m $1.9m 0.12% Unchanged
78 Outlook Wealth Advisors, LLC 0.47% of their portfolio SHENANDOAH, TX 41,65141.7k $1.9m $1.9m 0.47% Reduced -20 -20
79 Chicago Partners Investment Group LLC 0.05% of their portfolio CHICAGO, IL 41,34041.3k $1.9m $1.9m 0.05% Reduced -15 -15
80 WPWealth LLP 0.31% of their portfolio FORT WORTH, TX 41,04141.0k $1.9m $1.9m 0.31% Reduced -5 -5
81 BENJAMIN EDWARDS INC 0.02% of their portfolio Clayton, MO 39,33539.3k $1.8m $1.8m 0.02% Reduced -4.9k -4,875
82 Mach-1 Financial Group, LLC 0.28% of their portfolio Rogers, AR 39,14739.1k $1.8m $1.8m 0.28% New
83 Integrity Advisory Solutions, LLC 0.28% of their portfolio DALLAS, TX 39,14739.1k $1.8m $1.8m 0.28% First filing
84 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 38,54138.5k $1.8m $1.8m 0.00% Added +3.4k +3,423
85 Patriot Financial Group Insurance Agency, LLC 0.22% of their portfolio Westborough, MA 38,47938.5k $1.8m $1.8m 0.22% Added +2.8k +2,755
86 Mutual Advisors, LLC 0.04% of their portfolio OMAHA, NE 38,47338.5k $1.8m $1.8m 0.04% Added +26.9k +26,912
87 Trek Financial, LLC 0.10% of their portfolio Scottsdale, AZ 38,24838.2k $1.7m $1.7m 0.10% Added +1.9k +1,865
88 Cypress Wealth Services, LLC 0.29% of their portfolio PALM DESERT, CA 38,16738.2k $1.7m $1.7m 0.29% New
89 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 37,61537.6k $1.7m $1.7m 0.01% Added +4.0k +3,996
90 ARS Wealth Advisors Group, LLC 0.17% of their portfolio St. Petersburg, FL 37,53937.5k $1.7m $1.7m 0.17% Added +5.1k +5,081
91 Diligent Investors, LLC 0.43% of their portfolio REDLANDS, CA 37,29637.3k $1.7m $1.7m 0.43% Added +210 +210
92 Ascent Wealth Partners, LLC 0.19% of their portfolio NEW HARTFORD, NY 36,41836.4k $1.7m $1.7m 0.19% Added +24.0k +24,003
93 Atria Investments, Inc 0.02% of their portfolio Charlotte, NC 36,19636.2k $1.7m $1.7m 0.02% New
94 PFG Advisors 0.06% of their portfolio Phoenix, AZ 33,21233.2k $1.5m $1.5m 0.06% Added +10.2k +10,171
95 Cornerstone Planning Group LLC 0.24% of their portfolio FAIRFIELD, NJ 33,19633.2k $1.5m $1.5m 0.24% Unchanged
96 Keystone Wealth Services, LLC 0.32% of their portfolio PALM DESERT, CA 32,36232.4k $1.5m $1.5m 0.32% Added +72 +72
97 HBW ADVISORY SERVICES LLC 0.16% of their portfolio SIMI VALLEY, CA 31,95932.0k $1.5m $1.5m 0.16% Added +5.0k +5,012
98 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 31,92531.9k $1.5m $1.5m 0.09% Added +319 +319
99 Chris Bulman Inc 0.72% of their portfolio ROSEVILLE, CA 31,71331.7k $1.4m $1.4m 0.72% Added +4.9k +4,897
100 GILL CAPITAL PARTNERS, LLC 0.43% of their portfolio DENVER, CO 30,95531.0k $1.4m $1.4m 0.43% Added +3.3k +3,273