Vault-13

INNOVATOR ETFS TRUST PJUL

US EQTY PWR BUF · ETP · CUSIP 45782C813

237 institutional holders -4 vs Q1 2025
17,290,81917.3m shares reported held*
$758.3mreported value*
17 new 71 added 79 reduced 21 sold out net bought ≈ $41.0m (+905.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $43.86.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 129Q4 22: 143Q1 23: 141Q2 23: 152Q3 23: 190Q4 23: 212Q1 24: 207Q2 24: 215Q3 24: 241Q4 24: 258Q1 25: 241Q2 25: 237237Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 2022129
Q4 2022143
Q1 2023141
Q2 2023152
Q3 2023190
Q4 2023212
Q1 2024207
Q2 2024215
Q3 2024241
Q4 2024258
Q1 2025241
Q2 2025237

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 23: 138 bought or addedQ3 23: 29 cut or sold outQ4 23: 66 bought or addedQ4 23: 88 cut or sold outQ4 23Q1 24: 45 bought or addedQ1 24: 118 cut or sold outQ2 24: 75 bought or addedQ2 24: 99 cut or sold outQ2 24Q3 24: 135 bought or addedQ3 24: 61 cut or sold outQ4 24: 50 bought or addedQ4 24: 124 cut or sold outQ4 24Q1 25: 49 bought or addedQ1 25: 140 cut or sold outQ2 25: 88 bought or addedQ2 25: 100 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 202313829
Q4 20236688
Q1 202445118
Q2 20247599
Q3 202413561
Q4 202450124
Q1 202549140
Q2 202588100

Biggest buyers

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +462,065+462.1k
Penserra Capital Management LLC Added +192,427+192.4k
SageView Advisory Group, LLC Added +119,463+119.5k
NorthCoast Asset Management LLC Added +104,250+104.2k
NewEdge Advisors, LLC Added +101,387+101.4k
ENVESTNET ASSET MANAGEMENT INC Added +100,657+100.7k
Orion Porfolio Solutions, LLC Added +85,473+85.5k
COMMONWEALTH EQUITY SERVICES, LLC Added +76,119+76.1k
Straight Path Wealth Management New +68,052+68.1k
Steward Partners Investment Advisory, LLC Added +56,389+56.4k

Biggest sellers

FSA WEALTH PARTNERS, INC. Sold out -134,798-134.8k
Stuart Chaussee & Associates, Inc. Reduced -125,805-125.8k
HighTower Advisors, LLC Reduced -92,650-92.7k
ALLIANCEBERNSTEIN L.P. Reduced -80,313-80.3k
Capasso Planning Partners LLC Reduced -60,393-60.4k
GOLDMAN SACHS GROUP INC Sold out -49,885-49.9k
CENTAURUS FINANCIAL, INC. Reduced -39,106-39.1k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -37,374-37.4k
Whipplewood Advisors, LLC Reduced -29,154-29.2k
OSAIC HOLDINGS, INC. Reduced -27,718-27.7k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,367,8753.4m $147.7m $147.7m 0.05% Reduced -80.3k -80,313
2 Penserra Capital Management LLC 0.84% of their portfolio ORINDA, CA 1,370,8091.4m $60.1m $60.1m 0.84% Added +192.4k +192,427
3 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 769,430769.4k $33.7m $33.7m 0.04% Added +76.1k +76,119
4 Janney Montgomery Scott LLC 0.07% of their portfolio PHILADELPHIA, PA 602,915602.9k $26.4m $26.4m 0.07% Added +27.6k +27,569
5 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.04% of their portfolio PLYMOUTH, MN 602,335602.3k $26.5m $26.5m 0.04% Added +462.1k +462,065
6 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 471,740471.7k $20.7m $20.7m 0.01% Added +14.4k +14,362
7 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 446,715446.7k $19.6m $19.6m 0.03% Reduced -27.7k -27,718
8 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 426,259426.3k $18.7m $18.7m 0.01% Added +100.7k +100,657
9 BLAIR WILLIAM & CO/IL 0.04% of their portfolio CHICAGO, IL 350,501350.5k $15.4m $15.4m 0.04% Added +411 +411
10 NorthCoast Asset Management LLC 0.06% of their portfolio STAMFORD, CT 314,039314.0k $13.8m $13.8m 0.06% Added +104.2k +104,250
11 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 299,346299.3k $13.1m $13.1m 0.02% Reduced -92.7k -92,650
12 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 255,366255.4k $11.2m $11.2m 0.00% Added +10.9k +10,913
13 CWM, LLC 0.04% of their portfolio OMAHA, NE 254,372254.4k $11.2m $11.2m 0.04% Added +45.3k +45,273
14 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 245,934245.9k $10.8m $10.8m 0.02% Reduced -1.9k -1,860
15 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 219,020219.0k $9.6m $9.6m 0.05% Added +11.1k +11,121
16 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 197,255197.3k $8.7m $8.7m 0.02% Added +5.1k +5,052
17 AA Financial Advisors, LLC 1.81% of their portfolio Columbus, OH 191,263191.3k $8.4m $8.4m 1.81% Reduced -2.9k -2,908
18 CoreCap Advisors, LLC 0.34% of their portfolio SOUTHFIELD, MI 191,025191.0k $8.4m $8.4m 0.34% Added +15.2k +15,150
19 Forvis Mazars Wealth Advisors, LLC 0.18% of their portfolio Springfield, MO 187,627187.6k $8.2m $8.2m 0.18% Reduced -9.2k -9,234
20 NewEdge Advisors, LLC 0.04% of their portfolio NEW ORLEANS, LA 183,319183.3k $8.0m $8.0m 0.04% Added +101.4k +101,387
21 Orion Porfolio Solutions, LLC 0.06% of their portfolio OMAHA, NE 171,897171.9k $7.5m $7.5m 0.06% Added +85.5k +85,473
22 Motiv8 Investments LLC 4.60% of their portfolio PORT ST. LUCIE, FL 171,584171.6k $7.5m $7.5m 4.60% Reduced -2.3k -2,310
23 Southland Equity Partners LLC 1.47% of their portfolio WILDWOOD, MO 153,164153.2k $6.7m $6.7m 1.47% Added +2.0k +2,013
24 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 152,072152.1k $6.7m $6.7m 0.02% Added +3.7k +3,660
25 MBL Wealth, LLC 0.64% of their portfolio CHARLOTTE, NC 151,808151.8k $6.7m $6.7m 0.64% Added +2.1k +2,110
26 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 150,908150.9k $6.6m $6.6m 0.01% Added +1.4k +1,413
27 Advisory Alpha, LLC 0.19% of their portfolio HOLLAND, MI 137,829137.8k $6.0m $6.0m 0.19% Added +6.7k +6,683
28 HARBOUR INVESTMENTS, INC. 0.15% of their portfolio MADISON, WI 136,506136.5k $6.0m $6.0m 0.15% Reduced -17.4k -17,364
29 SageView Advisory Group, LLC 0.23% of their portfolio Newport Beach, CA 134,800134.8k $6.0m $6.0m 0.23% Added +119.5k +119,463
30 Composition Wealth, LLC 0.10% of their portfolio LOS ANGELES, CA 130,712130.7k $5.7m $5.7m 0.10% Reduced -3.2k -3,153
31 MTM FINANCIAL GROUP, LLC 2.92% of their portfolio BETHLEHEM, PA 122,788122.8k $5.4m $5.4m 2.92% Reduced -3.9k -3,866
32 Global Strategic Investment Solutions, LLC 0.57% of their portfolio Scottsdale, AZ 122,567122.6k $5.4m $5.4m 0.57% Reduced -7.0k -7,036
33 World Investment Advisors 0.12% of their portfolio LINCROFT, NJ 118,841118.8k $5.2m $5.2m 0.12% Added +12.0k +12,022
34 Farther Finance Advisors, LLC 0.10% of their portfolio SAN FRANCISCO, CA 112,424112.4k $4.9m $4.9m 0.10% Added +35.4k +35,447
35 Weaver Consulting Group 1.31% of their portfolio HUNTINGTON BEACH, CA 108,098108.1k $4.7m $4.7m 1.31% Reduced -2.3k -2,327
36 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 101,245101.2k $4.4m $4.4m 0.05% Added +7.6k +7,643
37 Pathstone Holdings, LLC 0.02% of their portfolio ENGLEWOOD, NJ 98,76098.8k $4.2m $4.2m 0.02% Added +20.9k +20,884
38 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 93,44593.4k $4.1m $4.1m 0.02% Added +50 +50
39 Midwest Financial Network, LLC 3.95% of their portfolio TINLEY PARK, IL 90,71090.7k $4.0m $4.0m 3.95% Reduced -10.5k -10,490
40 PRINCIPAL SECURITIES, INC. 0.07% of their portfolio DES MOINES, IA 85,32585.3k $3.7m $3.7m 0.07% Reduced -448 -448
41 Brookstone Capital Management 0.05% of their portfolio WHEATON, IL 81,65681.7k $3.6m $3.6m 0.05% Reduced -24.5k -24,517
42 McAdam, LLC 0.19% of their portfolio Philadelphia, PA 77,76377.8k $3.4m $3.4m 0.19% Reduced -2.3k -2,347
43 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 75,35875.4k $3.3m $3.3m 0.04% Added +23.2k +23,227
44 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 72,32572.3k $3.2m $3.2m 0.02% Added +56.4k +56,389
45 Weaver Capital Management LLC 0.74% of their portfolio SUWANEE, GA 68,29168.3k $3.0m $3.0m 0.74% Unchanged
46 Straight Path Wealth Management 1.01% of their portfolio Jenison, MI 68,05268.1k $3.0m $3.0m 1.01% New
47 CRA Financial Services, LLC 0.41% of their portfolio NORTHFIELD, NJ 61,62361.6k $2.7m $2.7m 0.41% Reduced -3.0k -3,012
48 KFG WEALTH MANAGEMENT, LLC 0.43% of their portfolio GRANGER, IN 60,39560.4k $2.6m $2.6m 0.43% Added +2.1k +2,085
49 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.44% of their portfolio BLUE BELL, PA 59,58259.6k $2.6m $2.6m 0.44% Reduced -1.4k -1,351
50 Spire Wealth Management 0.09% of their portfolio MCLEAN, VA 59,01959.0k $2.6m $2.6m 0.09% Unchanged
51 WorthPointe, LLC 1.07% of their portfolio La Jolla, CA 58,02858.0k $2.5m $2.5m 1.07% Reduced -1.6k -1,597
52 CreativeOne Wealth, LLC 0.06% of their portfolio OVERLAND PARK, KS 56,55256.6k $2.5m $2.5m 0.06% Added +6.2k +6,189
53 Elmwood Wealth Management, Inc. 0.97% of their portfolio BERKELEY, CA 55,90455.9k $2.5m $2.5m 0.97% Reduced -24.8k -24,808
54 Siligmueller & Norvid Wealth Advisors LLC 0.95% of their portfolio GLEN ELLYN, IL 55,28955.3k $2.4m $2.4m 0.95% Reduced -504 -504
55 Foundations Investment Advisors, LLC 0.04% of their portfolio PHOENIX, AZ 55,18655.2k $2.4m $2.4m 0.04% Reduced -229 -229
56 Triad Wealth Partners, LLC 0.48% of their portfolio LAWRENCE, KS 53,97854.0k $2.4m $2.4m 0.48% Added +25.5k +25,492
57 BCS Wealth Management 0.45% of their portfolio JOHNSON CITY, TN 47,84747.8k $2.1m $2.1m 0.45% Reduced -1.6k -1,634
58 Encompass More Asset Management 0.48% of their portfolio Danville, CA 46,44446.4k $2.0m $2.0m 0.48% Added +7.7k +7,652
59 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 45,94945.9k $2.0m $2.0m 0.00% Added +5.1k +5,076
60 BENJAMIN EDWARDS INC 0.02% of their portfolio Clayton, MO 44,21044.2k $1.9m $1.9m 0.02% Added +22.4k +22,431
61 Berkshire Money Management, Inc. 0.20% of their portfolio DALTON, MA 44,13744.1k $1.9m $1.9m 0.20% Unchanged
62 FOUNDERS FINANCIAL SECURITIES LLC 0.15% of their portfolio TOWSON, MD 43,96744.0k $1.9m $1.9m 0.15% Added +7.9k +7,867
63 Capital Square, LLC 1.03% of their portfolio ATHENS, TN 43,72643.7k $1.9m $1.9m 1.03% New
64 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 43,21243.2k $1.9m $1.9m 0.01% Added +10 +10
65 Long Island Wealth Management, Inc. 0.96% of their portfolio MELVILLE, NY 42,31542.3k $1.9m $1.9m 0.96% Added +5.3k +5,283
66 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 42,07742.1k $1.8m $1.8m 0.05% Added +686 +686
67 Jacobi Capital Management LLC 0.12% of their portfolio PITTSTON, PA 41,68841.7k $1.8m $1.8m 0.12% Added +1.0k +1,036
68 Outlook Wealth Advisors, LLC 0.47% of their portfolio SHENANDOAH, TX 41,67141.7k $1.8m $1.8m 0.47% Reduced -610 -610
69 Chicago Partners Investment Group LLC 0.05% of their portfolio CHICAGO, IL 41,35541.4k $1.8m $1.8m 0.05% Reduced -7.8k -7,782
70 Horizon Investments, LLC 0.03% of their portfolio Charlotte, NC 41,25641.3k $1.8m $1.8m 0.03% Added +18.6k +18,605
71 Lakeridge Wealth Management LLC 0.83% of their portfolio MENTOR, OH 41,13841.1k $1.8m $1.8m 0.83% Unchanged
72 WPWealth LLP 0.32% of their portfolio FORT WORTH, TX 41,04641.0k $1.8m $1.8m 0.32% Added +23.4k +23,443
73 Capital Analysts, LLC 0.06% of their portfolio FORT WASHINGTON, PA 40,79740.8k $1.8m $1.8m 0.06% Reduced -439 -439
74 First Commonwealth Financial Corp /PA/ 0.38% of their portfolio Indiana, PA 39,66539.7k $1.7m $1.7m 0.38% Reduced -6.5k -6,507
75 Diligent Investors, LLC 0.39% of their portfolio REDLANDS, CA 37,08637.1k $1.6m $1.6m 0.39% Reduced -421 -421
76 Trek Financial, LLC 0.11% of their portfolio Scottsdale, AZ 36,38336.4k $1.6m $1.6m 0.11% Added +2.9k +2,899
77 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 35,72435.7k $1.6m $1.6m 0.18% Added +1.1k +1,080
78 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 35,11835.1k $1.5m $1.5m 0.00% Reduced -3.3k -3,268
79 CENTAURUS FINANCIAL, INC. 0.09% of their portfolio ANAHEIM, CA 35,03135.0k $1.5m $1.5m 0.09% Reduced -39.1k -39,106
80 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 33,61933.6k $1.5m $1.5m 0.01% Reduced -2.7k -2,714
81 Cornerstone Planning Group LLC 0.30% of their portfolio FAIRFIELD, NJ 33,19633.2k $1.5m $1.5m 0.30% Unchanged
82 ARS Wealth Advisors Group, LLC 0.16% of their portfolio St. Petersburg, FL 32,45832.5k $1.4m $1.4m 0.16% Reduced -61 -61
83 Atria Wealth Solutions, Inc. 0.03% of their portfolio NEW YORK, NY 32,39632.4k $1.4m $1.4m 0.03% Reduced -8.3k -8,278
84 Keystone Wealth Services, LLC 0.34% of their portfolio PALM DESERT, CA 32,29032.3k $1.4m $1.4m 0.34% Unchanged
85 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.10% of their portfolio CEDAR RAPIDS, IA 31,60631.6k $1.4m $1.4m 0.10% Added +1.2k +1,191
86 Bellwether Advisors, LLC 0.24% of their portfolio LINCOLN, NE 31,39631.4k $1.4m $1.4m 0.24% Added +9.6k +9,646
87 STEPHENS INC /AR/ 0.02% of their portfolio LITTLE ROCK, AR 30,65330.7k $1.3m $1.3m 0.02% Unchanged
88 Bison Wealth, LLC 0.11% of their portfolio ATLANTA, GA 30,32230.3k $1.3m $1.3m 0.11% Added +343 +343
89 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 30,02530.0k $1.3m $1.3m 0.02% Added +6.2k +6,158
90 Gradient Investments LLC 0.02% of their portfolio ARDEN HILLS, MN 29,21829.2k $1.3m $1.3m 0.02% Added +15.4k +15,418
91 ODonnell Financial Services, LLC 0.47% of their portfolio SAN RAFAEL, CA 27,75527.8k $1.2m $1.2m 0.47% Reduced -790 -790
92 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 27,73927.7k $1.2m $1.2m 0.02% Reduced -2.2k -2,167
93 GILL CAPITAL PARTNERS, LLC 0.39% of their portfolio DENVER, CO 27,68227.7k $1.2m $1.2m 0.39% Unchanged
94 Bedel Financial Consulting, Inc. 0.17% of their portfolio INDIANAPOLIS, IN 27,64127.6k $1.2m $1.2m 0.17% Reduced -2.5k -2,549
95 HBW ADVISORY SERVICES LLC 0.15% of their portfolio SIMI VALLEY, CA 26,94726.9k $1.2m $1.2m 0.15% Reduced -1.5k -1,535
96 Chris Bulman Inc 0.67% of their portfolio ROSEVILLE, CA 26,81626.8k $1.2m $1.2m 0.67% Reduced -2.5k -2,481
97 WEALTH ALLIANCE, LLC 0.13% of their portfolio MELLVILLE, NY 26,66526.7k $1.2m $1.2m 0.13% Unchanged
98 Fragasso Financial Advisors Inc 0.08% of their portfolio SEWICKLEY, PA 26,45326.5k $1.2m $1.2m 0.08% Unchanged
99 Castle Rock Wealth Management, LLC 0.27% of their portfolio WALNUT CREEK, CA 26,22026.2k $1.2m $1.2m 0.27% Unchanged
100 Continuum Advisory, LLC 0.14% of their portfolio EAGLE, ID 26,16226.2k $1.1m $1.1m 0.14% Added +2.6k +2,581