Vault-13

INNOVATOR ETFS TRUST PJUL

US EQTY PWR BUF · ETP · CUSIP 45782C813

241 institutional holders -17 vs Q4 2024
16,546,39316.5m shares reported held*
$663.9mreported value*
11 new 38 added 116 reduced 24 sold out net sold ≈ $25.0m (-592.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($910.3k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $40.13.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 129Q4 22: 143Q1 23: 141Q2 23: 152Q3 23: 190Q4 23: 212Q1 24: 207Q2 24: 215Q3 24: 241Q4 24: 258Q1 25: 241241Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 2022129
Q4 2022143
Q1 2023141
Q2 2023152
Q3 2023190
Q4 2023212
Q1 2024207
Q2 2024215
Q3 2024241
Q4 2024258
Q1 2025241

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 23: 69 bought or addedQ2 23: 66 cut or sold outQ3 23: 138 bought or addedQ3 23: 29 cut or sold outQ3 23Q4 23: 66 bought or addedQ4 23: 88 cut or sold outQ1 24: 45 bought or addedQ1 24: 118 cut or sold outQ1 24Q2 24: 75 bought or addedQ2 24: 99 cut or sold outQ3 24: 135 bought or addedQ3 24: 61 cut or sold outQ3 24Q4 24: 50 bought or addedQ4 24: 124 cut or sold outQ1 25: 49 bought or addedQ1 25: 140 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20236966
Q3 202313829
Q4 20236688
Q1 202445118
Q2 20247599
Q3 202413561
Q4 202450124
Q1 202549140

Biggest buyers

LPL Financial LLC Added +104,945+104.9k
Orion Portfolio Solutions, LLC Added +86,424+86.4k
CWM, LLC Added +69,920+69.9k
Farther Finance Advisors, LLC Added +64,872+64.9k
GOLDMAN SACHS GROUP INC New +49,885+49.9k
COMMONWEALTH EQUITY SERVICES, LLC Added +44,937+44.9k
Penserra Capital Management LLC Added +40,788+40.8k
Cornerstone Planning Group LLC New +33,196+33.2k
Orion Porfolio Solutions, LLC Added +30,408+30.4k
Whipplewood Advisors, LLC Added +29,154+29.2k

Biggest sellers

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -178,782-178.8k
ALLIANCEBERNSTEIN L.P. Reduced -142,892-142.9k
HFG Wealth Management, LLC Reduced -86,223-86.2k
Stratos Wealth Advisors, LLC Reduced -86,100-86.1k
World Investment Advisors Reduced -73,553-73.6k
OSAIC HOLDINGS, INC. Reduced -68,556-68.6k
CORRADO ADVISORS, LLC Sold out -58,953-59.0k
Focus Partners Wealth Reduced -58,451-58.5k
CAPTRUST FINANCIAL ADVISORS Reduced -50,622-50.6k
ENVESTNET ASSET MANAGEMENT INC Reduced -43,891-43.9k

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,448,1883.4m $138.6m $138.6m 0.05% Reduced -142.9k -142,892
2 Penserra Capital Management LLC 0.84% of their portfolio ORINDA, CA 1,178,3821.2m $47.4m $47.4m 0.84% Added +40.8k +40,788
3 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 693,311693.3k $27.9m $27.9m 0.04% Added +44.9k +44,937
4 Janney Montgomery Scott LLC 0.07% of their portfolio PHILADELPHIA, PA 575,346575.3k $23.1m $23.1m 0.07% Added +17.4k +17,420
5 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 474,433474.4k $19.1m $19.1m 0.04% Reduced -68.6k -68,556
6 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 457,378457.4k $18.4m $18.4m 0.01% Added +2.3k +2,273
7 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 391,996392.0k $15.8m $15.8m 0.02% Reduced -547 -547
8 BLAIR WILLIAM & CO/IL 0.04% of their portfolio CHICAGO, IL 350,090350.1k $14.1m $14.1m 0.04% Reduced -6.6k -6,560
9 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 325,602325.6k $13.1m $13.1m 0.00% Reduced -43.9k -43,891
10 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 247,794247.8k $10.0m $10.0m 0.02% Added +17.4k +17,427
11 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 244,453244.5k $9.8m $9.8m 0.00% Added +104.9k +104,945
12 NorthCoast Asset Management LLC 0.04% of their portfolio STAMFORD, CT 209,789209.8k $8.4m $8.4m 0.04% Reduced -6.8k -6,775
13 CWM, LLC 0.03% of their portfolio OMAHA, NE 209,099209.1k $8.4m $8.4m 0.03% Added +69.9k +69,920
14 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 207,899207.9k $8.4m $8.4m 0.04% Reduced -11.1k -11,094
15 Forvis Mazars Wealth Advisors, LLC 0.19% of their portfolio Springfield, MO 196,861196.9k $7.9m $7.9m 0.19% Reduced -24.7k -24,658
16 AA Financial Advisors, LLC 1.90% of their portfolio Columbus, OH 194,171194.2k $7.8m $7.8m 1.90% Added +897 +897
17 MML INVESTORS SERVICES, LLC 0.03% of their portfolio SPRINGFIELD, MA 192,203192.2k $7.7m $7.7m 0.03% Reduced -26.8k -26,804
18 CoreCap Advisors, LLC 0.31% of their portfolio SOUTHFIELD, MI 175,875175.9k $7.1m $7.1m 0.31% Reduced -2.0k -2,042
19 Motiv8 Investments LLC 4.64% of their portfolio PORT ST. LUCIE, FL 173,894173.9k $7.0m $7.0m 4.64% Added +338 +338
20 HARBOUR INVESTMENTS, INC. 0.18% of their portfolio MADISON, WI 153,870153.9k $6.2m $6.2m 0.18% Reduced -5.6k -5,551
21 Southland Equity Partners LLC 1.41% of their portfolio WILDWOOD, MO 151,151151.2k $6.1m $6.1m 1.41% Reduced -1.0k -1,005
22 MBL Wealth, LLC 0.61% of their portfolio CHARLOTTE, NC 149,698149.7k $6.0m $6.0m 0.61% Added +1.4k +1,419
23 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 149,495149.5k $6.0m $6.0m 0.01% Added +730 +730
24 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 148,412148.4k $6.0m $6.0m 0.02% Reduced -4.7k -4,716
25 Stuart Chaussee & Associates, Inc. 1.43% of their portfolio BEVERLY HILLS, CA 142,829142.8k $5.7m $5.7m 1.43% Unchanged
26 Orion Portfolio Solutions, LLC 0.03% of their portfolio Omaha, NE 142,440142.4k $5.8m $5.8m 0.03% Added +86.4k +86,424
27 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 140,270140.3k $5.6m $5.6m 0.01% Reduced -178.8k -178,782
28 FSA WEALTH PARTNERS, INC. 2.05% of their portfolio Rockville, MD 134,798134.8k $5.4m $5.4m 2.05% Reduced -1.7k -1,659
29 Composition Wealth, LLC 0.11% of their portfolio LOS ANGELES, CA 133,865133.9k $5.4m $5.4m 0.11% Reduced -1.2k -1,216
30 Advisory Alpha, LLC 0.18% of their portfolio HOLLAND, MI 131,146131.1k $5.3m $5.3m 0.18% Reduced -5.6k -5,620
31 Global Strategic Investment Solutions, LLC 0.60% of their portfolio Scottsdale, AZ 129,603129.6k $5.2m $5.2m 0.60% Added +10.3k +10,322
32 MTM FINANCIAL GROUP, LLC 2.98% of their portfolio BETHLEHEM, PA 126,654126.7k $5.1m $5.1m 2.98% Reduced -835 -835
33 Weaver Consulting Group 1.34% of their portfolio HUNTINGTON BEACH, CA 110,425110.4k $4.4m $4.4m 1.34% Reduced -1.7k -1,655
34 World Investment Advisors 0.11% of their portfolio LINCROFT, NJ 106,819106.8k $4.3m $4.3m 0.11% Reduced -73.6k -73,553
35 Brookstone Capital Management 0.06% of their portfolio WHEATON, IL 106,173106.2k $4.3m $4.3m 0.06% Reduced -13.2k -13,155
36 Midwest Financial Network, LLC 4.06% of their portfolio TINLEY PARK, IL 101,200101.2k $4.1m $4.1m 4.06% Added +1.8k +1,833
37 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 93,60293.6k $3.8m $3.8m 0.04% Reduced -843 -843
38 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 93,39593.4k $3.8m $3.8m 0.02% Reduced -643 -643
39 Orion Porfolio Solutions, LLC 0.03% of their portfolio OMAHA, NE 86,42486.4k $3.5m $3.5m 0.03% Added +30.4k +30,408
40 PRINCIPAL SECURITIES, INC. 0.08% of their portfolio DES MOINES, IA 85,77385.8k $3.5m $3.5m 0.08% Unchanged
41 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 81,93281.9k $3.3m $3.3m 0.02% Reduced -3.2k -3,236
42 Elmwood Wealth Management, Inc. 1.33% of their portfolio BERKELEY, CA 80,71280.7k $3.2m $3.2m 1.33% Reduced -4.7k -4,685
43 McAdam, LLC 0.20% of their portfolio Philadelphia, PA 80,11080.1k $3.2m $3.2m 0.20% Reduced -627 -627
44 Pathstone Holdings, LLC 0.01% of their portfolio ENGLEWOOD, NJ 77,87677.9k $3.1m $3.1m 0.01% Reduced -29 -29
45 Farther Finance Advisors, LLC 0.08% of their portfolio SAN FRANCISCO, CA 76,97777.0k $3.1m $3.1m 0.08% Added +64.9k +64,872
46 CENTAURUS FINANCIAL, INC. 0.18% of their portfolio ANAHEIM, CA 74,13774.1k $3.0m $3.0m 0.18% Reduced -1.4k -1,359
47 Weaver Capital Management LLC 0.73% of their portfolio SUWANEE, GA 68,29168.3k $2.7m $2.7m 0.73% Reduced -16.9k -16,907
48 Capasso Planning Partners LLC 1.13% of their portfolio CHARLESTON, SC 67,24967.2k $2.7m $2.7m 1.13% Reduced -834 -834
49 CRA Financial Services, LLC 0.44% of their portfolio NORTHFIELD, NJ 64,63564.6k $2.6m $2.6m 0.44% Reduced -4.3k -4,265
50 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.46% of their portfolio BLUE BELL, PA 60,93360.9k $2.4m $2.4m 0.46% Reduced -569 -569
51 WorthPointe, LLC 1.09% of their portfolio La Jolla, CA 59,62559.6k $2.4m $2.4m 1.09% Reduced -152 -152
52 Spire Wealth Management 0.08% of their portfolio MCLEAN, VA 59,01959.0k $2.4m $2.4m 0.08% Unchanged
53 KFG WEALTH MANAGEMENT, LLC 0.43% of their portfolio GRANGER, IN 58,31058.3k $2.3m $2.3m 0.43% Reduced -17.5k -17,458
54 Siligmueller & Norvid Wealth Advisors LLC 0.95% of their portfolio GLEN ELLYN, IL 55,79355.8k $2.2m $2.2m 0.95% Reduced -1.8k -1,820
55 Foundations Investment Advisors, LLC 0.04% of their portfolio PHOENIX, AZ 55,41555.4k $2.2m $2.2m 0.04% Reduced -3.9k -3,909
56 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 52,13152.1k $2.1m $2.1m 0.02% Reduced -3.6k -3,560
57 CreativeOne Wealth, LLC 0.06% of their portfolio OVERLAND PARK, KS 50,36350.4k $2.0m $2.0m 0.06% Reduced -4.3k -4,289
58 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 49,88549.9k $2.0m $2.0m 0.00% New
59 BCS Wealth Management 0.51% of their portfolio JOHNSON CITY, TN 49,48149.5k $2.0m $2.0m 0.51% Reduced -5.3k -5,324
60 Chicago Partners Investment Group LLC 0.07% of their portfolio CHICAGO, IL 49,13749.1k $2.0m $2.0m 0.07% Added +7.6k +7,575
61 First Commonwealth Financial Corp /PA/ 0.44% of their portfolio Indiana, PA 46,17246.2k $1.9m $1.9m 0.44% Reduced -13 -13
62 Berkshire Money Management, Inc. 0.20% of their portfolio DALTON, MA 44,13744.1k $1.8m $1.8m 0.20% Unchanged
63 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 43,20243.2k $1.7m $1.7m 0.01% Reduced -10 -10
64 Outlook Wealth Advisors, LLC 0.47% of their portfolio SHENANDOAH, TX 42,28142.3k $1.7m $1.7m 0.47% Reduced -25.0k -24,972
65 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 41,39141.4k $1.7m $1.7m 0.05% Reduced -4.8k -4,844
66 Capital Analysts, LLC 0.06% of their portfolio FORT WASHINGTON, PA 41,23641.2k $1.7m $1.7m 0.06% Added +6.4k +6,448
67 Lakeridge Wealth Management LLC 0.83% of their portfolio MENTOR, OH 41,13841.1k $1.7m $1.7m 0.83% Reduced -353 -353
68 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 40,87340.9k $1.6m $1.6m 0.00% Reduced -58.5k -58,451
69 Atria Wealth Solutions, Inc. 0.02% of their portfolio NEW YORK, NY 40,67440.7k $1.6m $1.6m 0.02% Reduced -14.4k -14,371
70 Jacobi Capital Management LLC 0.12% of their portfolio PITTSTON, PA 40,65240.7k $1.6m $1.6m 0.12% Unchanged
71 Catalina Capital Group, LLC 1.07% of their portfolio Torrance, CA 39,97140.0k $1.6m $1.6m 1.07% Reduced -31.6k -31,627
72 Encompass More Asset Management 0.47% of their portfolio Danville, CA 38,79238.8k $1.6m $1.6m 0.47% Added +7.8k +7,779
73 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 38,38638.4k $1.5m $1.5m 0.00% Reduced -50.6k -50,622
74 Diligent Investors, LLC 0.37% of their portfolio REDLANDS, CA 37,50737.5k $1.5m $1.5m 0.37% Reduced -7.6k -7,582
75 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 37,37437.4k $1.5m $1.5m 0.00% Added +17.8k +17,787
76 Long Island Wealth Management, Inc. 0.91% of their portfolio MELVILLE, NY 37,03237.0k $1.5m $1.5m 0.91% Reduced -43.8k -43,821
77 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 36,33336.3k $1.5m $1.5m 0.01% Reduced -1.6k -1,634
78 FOUNDERS FINANCIAL SECURITIES LLC 0.12% of their portfolio TOWSON, MD 36,10036.1k $1.4m $1.4m 0.12% Added +18.7k +18,652
79 Patriot Financial Group Insurance Agency, LLC 0.19% of their portfolio Westborough, MA 34,64434.6k $1.4m $1.4m 0.19% Reduced -350 -350
80 Trek Financial, LLC 0.10% of their portfolio Scottsdale, AZ 33,48433.5k $1.3m $1.3m 0.10% Reduced -1.0k -1,035
81 Cornerstone Planning Group LLC 0.31% of their portfolio FAIRFIELD, NJ 33,19633.2k $1.3m $1.3m 0.31% New
82 RFG Advisory, LLC 0.04% of their portfolio BIRMINGHAM, AL 33,14833.1k $1.3m $1.3m 0.04% Added +9.8k +9,842
83 ARS Wealth Advisors Group, LLC 0.18% of their portfolio St. Petersburg, FL 32,51932.5k $1.3m $1.3m 0.18% Reduced -8.1k -8,114
84 Keystone Wealth Services, LLC 0.35% of their portfolio PALM DESERT, CA 32,29032.3k $1.3m $1.3m 0.35% Unchanged
85 STEPHENS INC /AR/ 0.02% of their portfolio LITTLE ROCK, AR 30,65330.7k $1.2m $1.2m 0.02% Unchanged
86 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 30,41530.4k $1.2m $1.2m 0.09% Reduced -111 -111
87 Bedel Financial Consulting, Inc. 0.17% of their portfolio INDIANAPOLIS, IN 30,19030.2k $1.2m $1.2m 0.17% Unchanged
88 Whipplewood Advisors, LLC 0.02% of their portfolio LITTLETON, CO 30,04730.0k $35.9k $35.9k 0.02% Added +29.2k +29,154
89 Bison Wealth, LLC 0.11% of their portfolio ATLANTA, GA 29,97930.0k $1.2m $1.2m 0.11% Reduced -3.9k -3,938
90 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 29,90629.9k $1.2m $1.2m 0.02% Unchanged
91 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 29,30029.3k $1.2m $1.2m 0.01% Reduced -6.4k -6,416
92 Chris Bulman Inc 0.74% of their portfolio ROSEVILLE, CA 29,29729.3k $1.2m $1.2m 0.74% Reduced -365 -365
93 ODonnell Financial Services, LLC 0.47% of their portfolio SAN RAFAEL, CA 28,54528.5k $1.1m $1.1m 0.47% Reduced -4.4k -4,427
94 Triad Wealth Partners, LLC 0.36% of their portfolio LAWRENCE, KS 28,48628.5k $1.1m $1.1m 0.36% Added +11.5k +11,452
95 HBW ADVISORY SERVICES LLC 0.16% of their portfolio SIMI VALLEY, CA 28,48228.5k $1.1m $1.1m 0.16% Reduced -102 -102
96 GILL CAPITAL PARTNERS, LLC 0.39% of their portfolio DENVER, CO 27,68227.7k $1.1m $1.1m 0.39% Unchanged
97 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 26,78826.8k $1.1m $1.1m 0.01% Reduced -104 -104
98 WEALTH ALLIANCE, LLC 0.13% of their portfolio MELLVILLE, NY 26,66526.7k $1.1m $1.1m 0.13% Reduced -2.5k -2,500
99 Fragasso Financial Advisors Inc 0.08% of their portfolio SEWICKLEY, PA 26,45326.5k $1.1m $1.1m 0.08% Reduced -681 -681
100 Castle Rock Wealth Management, LLC 0.29% of their portfolio WALNUT CREEK, CA 26,22026.2k $1.1m $1.1m 0.29% Unchanged