INNOVATOR ETFS TRUST UAPR
US EQT ULTRA BF · ETP · CUSIP 45782C805
87
institutional holders
+5 vs Q1 2026
2.6m
shares reported held*
$95.9mreported value*
13 new
25 added
25 reduced
7 sold out
net bought ≈ $10.2m (+291.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.38.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 43 |
| Q4 2022 | 49 |
| Q1 2023 | 52 |
| Q2 2023 | 55 |
| Q3 2023 | 58 |
| Q4 2023 | 59 |
| Q1 2024 | 59 |
| Q2 2024 | 81 |
| Q3 2024 | 74 |
| Q4 2024 | 79 |
| Q1 2025 | 71 |
| Q2 2025 | 90 |
| Q3 2025 | 81 |
| Q4 2025 | 84 |
| Q1 2026 | 82 |
| Q2 2026 | 87 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 15 | 49 |
| Q4 2024 | 15 | 41 |
| Q1 2025 | 21 | 50 |
| Q2 2025 | 50 | 28 |
| Q3 2025 | 25 | 50 |
| Q4 2025 | 25 | 41 |
| Q1 2026 | 27 | 40 |
| Q2 2026 | 38 | 32 |
Biggest buyers
| OSAIC HOLDINGS, INC. | Added | +49.3k |
| Cambridge Investment Research Advisors, Inc. | Added | +34.7k |
| Trek Financial, LLC | Added | +28.3k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +27.8k |
| Sonoma Allocations LLC | New | +26.7k |
| MML INVESTORS SERVICES, LLC | Added | +26.0k |
| SteelPeak Wealth, LLC | New | +23.9k |
| Arax Advisory Partners | Added | +19.7k |
| Triad Wealth Partners, LLC | Added | +17.3k |
| Kovack Advisors, Inc. | New | +15.6k |
Biggest sellers
| McAdam, LLC | Sold out | -24.6k |
| Kestra Advisory Services, LLC | Reduced | -15.3k |
| RPS ADVISORY SOLUTIONS LLC | Sold out | -14.6k |
| OLD MISSION CAPITAL LLC | Sold out | -12.5k |
| Brookstone Capital Management | Reduced | -10.4k |
| Virtue Capital Management, LLC | Sold out | -8.1k |
| Berger Financial Group, Inc | Reduced | -6.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -5.5k |
| Tradition Wealth Management, LLC | Reduced | -3.6k |
| Cetera Investment Advisers | Reduced | -3.0k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Tradition Wealth Management, LLC 0.58% of their portfolio | 270.7k $9.5m | Reduced -3.6k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.32% of their portfolio | 185.2k $6.5m | Added +9.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 144.2k $5.1m | Reduced -5.5k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 134.3k $4.7m | Added +49.3k |
| KFG WEALTH MANAGEMENT, LLC 0.50% of their portfolio | 127.1k $4.5m | Reduced -322 |
| AssuredPartners Investment Advisors, LLC 0.33% of their portfolio | 98.3k $3.5m | Reduced -34 |
| Brookstone Capital Management 0.03% of their portfolio | 90.5k $3.2m | Reduced -10.4k |
| CENTRAL VALLEY ADVISORS, LLC 0.72% of their portfolio | 80.0k $2.8m | Reduced -514 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 77.7k $2.7m | Added +27.8k |
| Orion Porfolio Solutions, LLC 0.02% of their portfolio | 76.1k $2.7m | Added +6.8k |
| Kellett Wealth Advisors, LLC 1.23% of their portfolio | 75.2k $2.6m | Reduced -2.2k |
| Berger Financial Group, Inc 0.12% of their portfolio | 68.9k $2.4m | Reduced -6.7k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 63.3k $2.2m | Added +34.7k |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 56.9k $2.0m | Added +809 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 56.2k $2.0m | Reduced -104 |
| Strategic Blueprint, LLC 0.09% of their portfolio | 50.3k $1.8m | Added +523 |
| Triad Wealth Partners, LLC 0.10% of their portfolio | 45.7k $1.6m | Added +17.3k |
| Spire Wealth Management 0.05% of their portfolio | 42.7k $1.5m | Added +10.8k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 41.8k $1.5m | Reduced -2.2k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 40.8k $1.4m | Added +26.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 40.1k $1.4m | Added +11.8k |
| IMG Wealth Management, Inc. 0.78% of their portfolio | 39.9k $1.4m | Added +886 |
| Arax Advisory Partners 0.01% of their portfolio | 39.5k $1.4m | Added +19.7k |
| Advisory Services Network, LLC 0.02% of their portfolio | 37.7k $1.3m | Added +3.2k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 36.7k $1.3m | Reduced -15.3k |
| Trek Financial, LLC 0.06% of their portfolio | 34.5k $1.2m | Added +28.3k |
| Cetera Investment Advisers 0.00% of their portfolio | 31.9k $1.1m | Reduced -3.0k |
| LPL Financial LLC 0.00% of their portfolio | 27.7k $974.3k | Reduced -2.3k |
| Sonoma Allocations LLC 0.29% of their portfolio | 26.7k $938.4k | New |
| SteelPeak Wealth, LLC 0.02% of their portfolio | 23.9k $838.8k | New |
| FIDUCIARY FINANCIAL GROUP, LLC 0.09% of their portfolio | 22.0k $774.0k | Reduced -2.2k |
| BCS Wealth Management 0.12% of their portfolio | 18.9k $662.8k | Unchanged |
| Ausdal Financial Partners, Inc. 0.03% of their portfolio | 18.5k $650.8k | Added +21 |
| Your Advocates Ltd., LLP 0.17% of their portfolio | 16.6k $583.6k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 16.1k $565.0k | Reduced -513 |
| Lantz Financial LLC 0.10% of their portfolio | 15.9k $557.1k | Added +6.7k |
| Kovack Advisors, Inc. 0.03% of their portfolio | 15.6k $549.0k | New |
| WealthShield Partners, LLC 0.08% of their portfolio | 14.6k $513.6k | Reduced -552 |
| Atria Investments, Inc 0.00% of their portfolio | 14.1k $494.3k | Added +45 |
| AE Wealth Management LLC 0.00% of their portfolio | 13.5k $473.8k | Added +697 |
| SILVER OAK SECURITIES, INCORPORATED 0.03% of their portfolio | 13.4k $470.0k | New |
| MORGAN STANLEY 0.00% of their portfolio | 13.4k $469.1k | New |
| Signal Advisors Wealth, LLC 0.02% of their portfolio | 13.4k $468.9k | Unchanged |
| MILESTONE ASSET MANAGEMENT, LLC 0.07% of their portfolio | 12.8k $447.7k | Reduced -520 |
| Retirement Planning Group, LLC 0.01% of their portfolio | 12.6k $443.0k | Unchanged |
| Encompass More Asset Management 0.06% of their portfolio | 12.3k $432.5k | Added +2.5k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 12.1k $424.7k | Unchanged |
| Archer Investment Corp 0.04% of their portfolio | 12.1k $423.1k | Added +6.1k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 11.8k $414.8k | New |
| Galvin, Gaustad & Stein, LLC 0.03% of their portfolio | 10.9k $383.2k | Reduced -79 |
| Souders Financial Advisors 0.04% of their portfolio | 10.4k $365.9k | Reduced -1.4k |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 9.9k $346.5k | New |
| RFG Advisory, LLC 0.01% of their portfolio | 9.8k $344.4k | Reduced -781 |
| Maia Wealth LLC 0.05% of their portfolio | 9.5k $333.2k | New |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 9.4k $331.6k | Unchanged |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 9.0k $316.1k | Reduced -1.4k |
| LifeWealth Investments, LLC 0.07% of their portfolio | 7.7k $270.6k | Reduced -110 |
| Impact Partnership Wealth, LLC 0.03% of their portfolio | 7.5k $261.7k | Unchanged |
| Outlook Wealth Advisors, LLC 0.05% of their portfolio | 7.2k $253.3k | Unchanged |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.2k $252.5k | Reduced -118 |
| Creative Planning 0.00% of their portfolio | 7.2k $251.3k | Added +299 |
| Bright Futures Wealth Management, LLC. 0.16% of their portfolio | 7.0k $247.5k | Unchanged |
| Cornerstone Wealth Group, LLC 0.01% of their portfolio | 6.9k $243.4k | Unchanged |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC 0.19% of their portfolio | 6.9k $243.0k | Added +804 |
| SageView Advisory Group, LLC 0.01% of their portfolio | 6.9k $240.8k | Unchanged |
| Ballast Rock Private Wealth LLC 0.11% of their portfolio | 6.7k $233.8k | Unchanged |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 6.3k $220.4k | New |
| Accurate Wealth Management, LLC 0.02% of their portfolio | 6.1k $215.1k | Unchanged |
| Octavia Wealth Advisors, LLC 0.02% of their portfolio | 5.9k $207.8k | New |
| NewCorp Financial Services, Inc. 0.16% of their portfolio | 5.8k $203.8k | New |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 4.1k $143.7k | Reduced -485 |
| Capital Analysts, LLC 0.00% of their portfolio | 3.5k $124.0k | New |
| DHJJ Financial Advisors, Ltd. 0.03% of their portfolio | 3.4k $120.2k | Added +2.3k |
| Financial Network Wealth Advisors LLC 0.10% of their portfolio | 2.9k $101.5k | Reduced -35 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.6k $92.9k | Added +20 |
| IFP Advisors, Inc 0.00% of their portfolio | 2.6k $91.1k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 2.1k $75.5k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.7k $61.3k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.3k $46.5k | Unchanged |
| Triumph Capital Management 0.00% of their portfolio | 653 $22.9k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 562 $19.7k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 489 $17.2k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 420 $14.7k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 250 $8.8k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 201 $7.1k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 186 $6.5k | New |
| Prairie Wealth Advisors, Inc. 0.79% of their portfolio | 0 $3.3m | Unchanged |