INNOVATOR ETFS TRUST POCT
US EQTY PWR BUF · ETP · CUSIP 45782C797
250
institutional holders
-4 vs Q1 2026
16.3m
shares reported held*
$750.3mreported value*
16 new
39 added
120 reduced
18 sold out
net sold ≈ $103.0m (-2.2m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $46.04.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 108 |
| Q4 2022 | 146 |
| Q1 2023 | 147 |
| Q2 2023 | 136 |
| Q3 2023 | 128 |
| Q4 2023 | 168 |
| Q1 2024 | 170 |
| Q2 2024 | 176 |
| Q3 2024 | 175 |
| Q4 2024 | 218 |
| Q1 2025 | 221 |
| Q2 2025 | 216 |
| Q3 2025 | 203 |
| Q4 2025 | 251 |
| Q1 2026 | 254 |
| Q2 2026 | 250 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 67 | 78 |
| Q4 2024 | 117 | 56 |
| Q1 2025 | 77 | 107 |
| Q2 2025 | 58 | 113 |
| Q3 2025 | 68 | 100 |
| Q4 2025 | 147 | 64 |
| Q1 2026 | 54 | 142 |
| Q2 2026 | 55 | 138 |
Biggest buyers
| Kestra Advisory Services, LLC | Added | +164.7k |
| Cambridge Investment Research Advisors, Inc. | Added | +96.8k |
| Penserra Capital Management LLC | Added | +87.8k |
| HRT FINANCIAL LP | New | +77.0k |
| PRINCIPAL SECURITIES, INC. | Added | +75.4k |
| MML INVESTORS SERVICES, LLC | Added | +65.2k |
| OLD MISSION CAPITAL LLC | New | +60.4k |
| Simplicity Wealth,LLC | New | +48.4k |
| Arax Advisory Partners | Added | +36.4k |
| THOR TRADING ADVISORS, LLC | New | +28.3k |
Biggest sellers
| Cerity Partners LLC | Reduced | -1.1m |
| Brookstone Capital Management | Reduced | -695.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -366.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -299.3k |
| Atlantic Private Wealth, LLC | Sold out | -42.3k |
| MAI Capital Management | Reduced | -40.4k |
| US BANCORP \DE\ | Reduced | -39.9k |
| Cetera Investment Advisers | Reduced | -39.1k |
| Patriot Financial Group Insurance Agency, LLC | Reduced | -34.0k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -27.2k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 1.8m $78.1m | Reduced -22.2k |
| Penserra Capital Management LLC 0.57% of their portfolio | 1.6m $73.8m | Added +87.8k |
| OSAIC HOLDINGS, INC. 0.04% of their portfolio | 671.8k $31.2m | Reduced -8.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 558.5k $25.9m | Reduced -27.2k |
| Cerity Partners LLC 0.03% of their portfolio | 487.4k $22.6m | Reduced -1.1m |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 435.8k $20.2m | Reduced -299.3k |
| Kestra Advisory Services, LLC 0.06% of their portfolio | 419.3k $19.5m | Added +164.7k |
| Focus Partners Wealth 0.02% of their portfolio | 399.0k $18.5m | Reduced -17.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 374.5k $17.4m | Reduced -15.2k |
| LPL Financial LLC 0.00% of their portfolio | 371.7k $17.3m | Reduced -2.5k |
| BLAIR WILLIAM & CO/IL 0.04% of their portfolio | 366.6k $17.0m | Reduced -4.9k |
| Janney Montgomery Scott LLC 0.03% of their portfolio | 286.0k $13.3m | Added +5.2k |
| CoreCap Advisors, LLC 0.34% of their portfolio | 246.0k $11.4m | Reduced -4.4k |
| Orion Porfolio Solutions, LLC 0.09% of their portfolio | 241.6k $11.2m | Added +11.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 239.5k $11.1m | Reduced -6.7k |
| Cetera Investment Advisers 0.01% of their portfolio | 224.8k $10.4m | Reduced -39.1k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 206.7k $9.6m | Added +96.8k |
| Beacon Pointe Advisors, LLC 0.04% of their portfolio | 194.3k $9.0m | Reduced -16.4k |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 191.4k $8.9m | Reduced -50 |
| MML INVESTORS SERVICES, LLC 0.02% of their portfolio | 189.4k $8.8m | Added +65.2k |
| Rockefeller Capital Management L.P. 0.01% of their portfolio | 184.2k $8.5m | Reduced -6.7k |
| Cornerstone Wealth, LLC/TN 4.34% of their portfolio | 183.7k $8.6m | Added +2.1k |
| AA Financial Advisors, LLC 1.02% of their portfolio | 182.4k $8.5m | Reduced -7.0k |
| Brookstone Capital Management 0.08% of their portfolio | 178.1k $8.3m | Reduced -695.2k |
| US BANCORP \DE\ 0.01% of their portfolio | 176.1k $8.2m | Reduced -39.9k |
| Triad Wealth Partners, LLC 0.43% of their portfolio | 153.0k $7.2m | Added +6.4k |
| Forvis Mazars Wealth Advisors, LLC 0.12% of their portfolio | 150.5k $7.0m | Reduced -12.1k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 140.4k $6.5m | Reduced -3.2k |
| PRINCIPAL SECURITIES, INC. 0.08% of their portfolio | 138.6k $6.4m | Added +75.4k |
| Cresset Asset Management, LLC 0.02% of their portfolio | 135.3k $6.3m | Added +539 |
| Certified Advisory Corp 0.48% of their portfolio | 127.9k $5.9m | Reduced -4.6k |
| Signal Advisors Wealth, LLC 0.28% of their portfolio | 115.9k $5.4m | Reduced -954 |
| Advisory Services Network, LLC 0.06% of their portfolio | 110.1k $5.1m | Reduced -410 |
| Trek Financial, LLC 0.25% of their portfolio | 110.1k $5.1m | Reduced -3.7k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 108.8k $5.1m | Reduced -366.1k |
| MERCER GLOBAL ADVISORS INC /ADV 0.01% of their portfolio | 101.8k $4.7m | Reduced -4.9k |
| WPWealth LLP 0.68% of their portfolio | 99.1k $4.6m | Reduced -711 |
| Southland Equity Partners LLC 0.72% of their portfolio | 88.7k $4.1m | Unchanged |
| FOUNDERS FINANCIAL SECURITIES LLC 0.20% of their portfolio | 84.9k $3.9m | Added +10.1k |
| Keating Financial Advisory Services, Inc. 0.47% of their portfolio | 77.7k $3.6m | Reduced -1.0k |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 77.6k $3.6m | Reduced -303 |
| HRT FINANCIAL LP 0.01% of their portfolio | 77.0k $3.6m | New |
| WEALTH ALLIANCE, LLC 0.29% of their portfolio | 75.0k $3.5m | Unchanged |
| CRA Financial Services, LLC 0.38% of their portfolio | 71.8k $3.3m | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.37% of their portfolio | 70.0k $3.2m | Reduced -3.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.40% of their portfolio | 69.5k $3.2m | Reduced -2.5k |
| CreativeOne Wealth, LLC 0.07% of their portfolio | 69.1k $3.2m | Added +210 |
| First Commonwealth Financial Corp /PA/ 0.44% of their portfolio | 68.2k $3.2m | Reduced -21.8k |
| Cassady Wealth & Retirement Planning, LLC 1.45% of their portfolio | 67.3k $3.1m | Reduced -590 |
| MTM FINANCIAL GROUP, LLC 1.33% of their portfolio | 67.0k $3.1m | Reduced -2.2k |
| IFP Advisors, Inc 0.05% of their portfolio | 65.0k $3.0m | Reduced -130 |
| Global Strategic Investment Solutions, LLC 0.26% of their portfolio | 63.0k $2.9m | Reduced -669 |
| OLD MISSION CAPITAL LLC 0.07% of their portfolio | 60.4k $2.8m | New |
| CENTAURUS FINANCIAL, INC. 0.11% of their portfolio | 60.1k $2.8m | Reduced -890 |
| BFI Wealth Solutions, LLC 2.03% of their portfolio | 59.1k $2.7m | Added +885 |
| World Investment Advisors 0.04% of their portfolio | 58.7k $2.7m | Reduced -3.5k |
| Chris Bulman Inc 0.98% of their portfolio | 58.0k $2.7m | Reduced -10.3k |
| Diligent Investors, LLC 0.60% of their portfolio | 57.7k $2.7m | Unchanged |
| RED CRANE WEALTH MANAGEMENT, LLC 1.95% of their portfolio | 57.2k $2.7m | Reduced -23 |
| NewEdge Advisors, LLC 0.01% of their portfolio | 56.6k $2.6m | Added +2.9k |
| Three Seasons Wealth, LLC 0.24% of their portfolio | 56.5k $2.6m | Unchanged |
| STEPHENS INC /AR/ 0.03% of their portfolio | 51.3k $2.4m | Reduced -3.4k |
| Bellwether Advisors, LLC 0.35% of their portfolio | 50.8k $2.4m | Reduced -4.3k |
| Fortune Financial Group, Inc. 1.84% of their portfolio | 50.6k $2.3m | Reduced -817 |
| Ausdal Financial Partners, Inc. 0.09% of their portfolio | 50.1k $2.3m | Reduced -5.0k |
| Simplicity Wealth,LLC 0.08% of their portfolio | 48.4k $2.2m | New |
| Advyzon Investment Management, LLC 0.15% of their portfolio | 45.7k $2.1m | Reduced -6.1k |
| MAI Capital Management 0.01% of their portfolio | 45.2k $2.1m | Reduced -40.4k |
| RETIREMENT INCOME SOLUTIONS, INC 0.34% of their portfolio | 45.2k $1.9m | Unchanged |
| Arax Advisory Partners 0.01% of their portfolio | 43.3k $2.0m | Added +36.4k |
| RFG Advisory, LLC 0.03% of their portfolio | 42.9k $2.0m | Reduced -1.7k |
| Atria Investments, Inc 0.02% of their portfolio | 42.2k $2.0m | Added +61 |
| GILL CAPITAL PARTNERS, LLC 0.48% of their portfolio | 38.7k $1.8m | Reduced -4.4k |
| Bedel Financial Consulting, Inc. 0.17% of their portfolio | 38.5k $1.8m | Reduced -671 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 37.9k $1.8m | Added +3.7k |
| Cape Investment Advisory, Inc. 0.46% of their portfolio | 37.4k $1.7m | Reduced -100 |
| Forty-three Eighteen Advisors, LLC 1.16% of their portfolio | 37.0k $1.7m | Unchanged |
| ARS Wealth Advisors Group, LLC 0.13% of their portfolio | 36.7k $1.7m | Reduced -2.6k |
| BCS Wealth Management 0.30% of their portfolio | 35.4k $1.6m | Reduced -293 |
| Jacobi Capital Management LLC 0.08% of their portfolio | 35.0k $1.6m | Unchanged |
| Beacon Financial Advisory LLC 0.31% of their portfolio | 33.9k $1.6m | Reduced -600 |
| Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio | 33.9k $1.6m | Reduced -34.0k |
| AE Wealth Management LLC 0.01% of their portfolio | 33.1k $1.5m | Reduced -6.9k |
| SILVER OAK SECURITIES, INCORPORATED 0.09% of their portfolio | 32.8k $1.5m | Reduced -129 |
| Tradition Wealth Management, LLC 0.09% of their portfolio | 31.7k $1.5m | Reduced -1.0k |
| COFG Advisors, LLC 0.25% of their portfolio | 31.6k $1.5m | Reduced -726 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 30.9k $1.4m | Added +18.3k |
| GLENMEDE TRUST CO NA 0.01% of their portfolio | 30.1k $1.4m | Unchanged |
| CORRADO ADVISORS, LLC 0.62% of their portfolio | 29.2k $1.4m | Reduced -491 |
| THOR TRADING ADVISORS, LLC 0.41% of their portfolio | 28.3k $1.3m | New |
| Vantage Point Financial LLC 0.40% of their portfolio | 28.3k $1.3m | Added +5.0k |
| SIGNATUREFD, LLC 0.02% of their portfolio | 27.9k $1.3m | Unchanged |
| Castle Rock Wealth Management, LLC 0.25% of their portfolio | 27.1k $1.3m | Reduced -60 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 27.0k $1.3m | Unchanged |
| Orion Capital Management LLC 0.38% of their portfolio | 26.6k $1.2m | Reduced -761 |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 26.6k $1.2m | Reduced -471 |
| WealthPLAN Partners, LLC 0.24% of their portfolio | 26.5k $1.2m | Added +23 |
| FSA Advisors, Inc. 0.56% of their portfolio | 26.1k $1.2m | Reduced -715 |
| WealthPlan Investment Management, LLC 0.06% of their portfolio | 25.4k $1.2m | Added +967 |
| Cornerstone Wealth Group, LLC 0.07% of their portfolio | 25.4k $1.2m | Reduced -1 |