INNOVATOR ETFS TRUST POCT
US EQTY PWR BUF · ETP · CUSIP 45782C797
254
institutional holders
+3 vs Q4 2025
18.9m
shares reported held*
$816.3mreported value*
15 new
39 added
126 reduced
16 sold out
net sold ≈ $73.3m (-1.7m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.2m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $43.23.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 108 |
| Q4 2022 | 146 |
| Q1 2023 | 147 |
| Q2 2023 | 136 |
| Q3 2023 | 128 |
| Q4 2023 | 168 |
| Q1 2024 | 170 |
| Q2 2024 | 176 |
| Q3 2024 | 175 |
| Q4 2024 | 218 |
| Q1 2025 | 221 |
| Q2 2025 | 216 |
| Q3 2025 | 203 |
| Q4 2025 | 251 |
| Q1 2026 | 254 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 37 | 92 |
| Q3 2024 | 67 | 78 |
| Q4 2024 | 117 | 56 |
| Q1 2025 | 77 | 107 |
| Q2 2025 | 58 | 113 |
| Q3 2025 | 68 | 100 |
| Q4 2025 | 147 | 64 |
| Q1 2026 | 54 | 142 |
Biggest buyers
| ENVESTNET ASSET MANAGEMENT INC | Added | +131.2k |
| Rockefeller Capital Management L.P. | Added | +104.2k |
| Penserra Capital Management LLC | Added | +85.0k |
| Kestra Advisory Services, LLC | Added | +42.5k |
| Beacon Pointe Advisors, LLC | Added | +37.9k |
| Patriot Financial Group Insurance Agency, LLC | Added | +33.3k |
| Triad Wealth Partners, LLC | Added | +30.7k |
| GLENMEDE TRUST CO NA | New | +30.1k |
| Signal Advisors Wealth, LLC | Added | +23.9k |
| BFI Wealth Solutions, LLC | Added | +18.8k |
Biggest sellers
| Allworth Financial LP | Reduced | -601.6k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -357.0k |
| WEST MICHIGAN ADVISORS, LLC | Sold out | -187.0k |
| OSAIC HOLDINGS, INC. | Reduced | -116.0k |
| STEPHENS INC /AR/ | Reduced | -108.7k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -80.0k |
| MAI Capital Management | Reduced | -79.4k |
| MERCER GLOBAL ADVISORS INC /ADV | Reduced | -73.6k |
| MML INVESTORS SERVICES, LLC | Reduced | -73.0k |
| Elmwood Wealth Management, Inc. | Reduced | -59.3k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 1.8m $80.6m | Reduced -80.0k |
| Cerity Partners LLC 0.09% of their portfolio | 1.5m $66.7m | Reduced -30.7k |
| Penserra Capital Management LLC 0.76% of their portfolio | 1.5m $64.8m | Added +85.0k |
| Brookstone Capital Management 0.43% of their portfolio | 873.3k $37.6m | Reduced -19.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 735.2k $31.7m | Reduced -46.4k |
| OSAIC HOLDINGS, INC. 0.04% of their portfolio | 679.8k $29.3m | Reduced -116.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 585.7k $25.2m | Added +131.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.05% of their portfolio | 474.9k $20.6m | Reduced -357.0k |
| Focus Partners Wealth 0.02% of their portfolio | 416.3k $17.9m | Reduced -7.7k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 389.7k $16.8m | Reduced -32.9k |
| LPL Financial LLC 0.00% of their portfolio | 374.2k $16.1m | Reduced -9.8k |
| BLAIR WILLIAM & CO/IL 0.05% of their portfolio | 371.5k $16.0m | Reduced -464 |
| Janney Montgomery Scott LLC 0.03% of their portfolio | 280.8k $12.1m | Added +10.1k |
| Cetera Investment Advisers 0.01% of their portfolio | 263.9k $11.4m | Reduced -5.0k |
| Kestra Advisory Services, LLC 0.04% of their portfolio | 254.5k $11.0m | Added +42.5k |
| CoreCap Advisors, LLC 0.37% of their portfolio | 250.4k $10.8m | Reduced -2.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 246.2k $10.6m | Reduced -4.7k |
| CWM, LLC 0.03% of their portfolio | 234.3k $10.1m | Reduced -11.3k |
| Orion Porfolio Solutions, LLC 0.08% of their portfolio | 230.6k $9.9m | Reduced -13.5k |
| US BANCORP \DE\ 0.01% of their portfolio | 216.0k $9.3m | Reduced -4.0k |
| Beacon Pointe Advisors, LLC 0.05% of their portfolio | 210.7k $9.1m | Added +37.9k |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 191.5k $8.3m | Reduced -7.3k |
| Rockefeller Capital Management L.P. 0.01% of their portfolio | 190.9k $8.2m | Added +104.2k |
| AA Financial Advisors, LLC 1.15% of their portfolio | 189.4k $8.2m | Reduced -4.1k |
| Cornerstone Wealth, LLC/TN 4.62% of their portfolio | 181.6k $8.2m | First filing |
| Forvis Mazars Wealth Advisors, LLC 0.13% of their portfolio | 162.7k $7.0m | Reduced -20.7k |
| Triad Wealth Partners, LLC 0.50% of their portfolio | 146.6k $6.3m | Added +30.7k |
| Talon Private Wealth, LLC 0.83% of their portfolio | 144.2k $6.2m | First filing |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 143.6k $6.2m | Reduced -9.8k |
| Cresset Asset Management, LLC 0.03% of their portfolio | 134.8k $5.8m | Reduced -3.9k |
| Certified Advisory Corp 0.51% of their portfolio | 132.5k $5.7m | Reduced -5.5k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 124.2k $5.4m | Reduced -73.0k |
| Signal Advisors Wealth, LLC 0.35% of their portfolio | 116.8k $5.0m | Added +23.9k |
| Trek Financial, LLC 0.26% of their portfolio | 113.8k $4.9m | Reduced -1.4k |
| Advisory Services Network, LLC 0.06% of their portfolio | 110.5k $4.8m | Reduced -1.0k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 109.9k $4.7m | Added +66 |
| MERCER GLOBAL ADVISORS INC /ADV 0.01% of their portfolio | 106.7k $4.6m | Reduced -73.6k |
| WPWealth LLP 0.66% of their portfolio | 99.8k $4.3m | Reduced -13.0k |
| First Commonwealth Financial Corp /PA/ 0.62% of their portfolio | 90.0k $3.9m | Added +12.6k |
| Southland Equity Partners LLC 0.75% of their portfolio | 88.7k $3.8m | Reduced -710 |
| MAI Capital Management 0.02% of their portfolio | 85.6k $3.7m | Reduced -79.4k |
| Keating Financial Advisory Services, Inc. 0.55% of their portfolio | 78.8k $3.4m | Reduced -11.9k |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 77.9k $3.4m | Reduced -5.4k |
| WEALTH ALLIANCE, LLC 0.32% of their portfolio | 75.0k $3.2m | Unchanged |
| FOUNDERS FINANCIAL SECURITIES LLC 0.19% of their portfolio | 74.9k $3.3m | Added +12.0k |
| KFG WEALTH MANAGEMENT, LLC 0.41% of their portfolio | 73.3k $3.2m | Reduced -7.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.45% of their portfolio | 72.0k $3.1m | Reduced -5.8k |
| CRA Financial Services, LLC 0.40% of their portfolio | 71.8k $3.1m | Reduced -1.2k |
| MTM FINANCIAL GROUP, LLC 1.40% of their portfolio | 69.2k $3.0m | Added +354 |
| CreativeOne Wealth, LLC 0.07% of their portfolio | 68.9k $3.0m | Reduced -10.6k |
| Chris Bulman Inc 1.29% of their portfolio | 68.3k $2.9m | Reduced -535 |
| Patriot Financial Group Insurance Agency, LLC 0.17% of their portfolio | 67.9k $2.9m | Added +33.3k |
| Cassady Wealth & Retirement Planning, LLC 1.59% of their portfolio | 67.8k $3.1m | Reduced -789 |
| IFP Advisors, Inc 0.06% of their portfolio | 65.2k $2.8m | Reduced -80 |
| Global Strategic Investment Solutions, LLC 0.27% of their portfolio | 63.7k $2.7m | Reduced -6.5k |
| PRINCIPAL SECURITIES, INC. 0.04% of their portfolio | 63.1k $2.7m | Reduced -367 |
| World Investment Advisors 0.04% of their portfolio | 62.2k $2.7m | Added +8.5k |
| CENTAURUS FINANCIAL, INC. 0.12% of their portfolio | 61.0k $2.6m | Reduced -417 |
| BFI Wealth Solutions, LLC 2.42% of their portfolio | 58.2k $2.5m | Added +18.8k |
| Diligent Investors, LLC 0.62% of their portfolio | 57.7k $2.5m | Unchanged |
| RED CRANE WEALTH MANAGEMENT, LLC 2.03% of their portfolio | 57.2k $2.5m | Reduced -1.6k |
| Three Seasons Wealth, LLC 0.93% of their portfolio | 56.5k $2.4m | Reduced -3.0k |
| Bellwether Advisors, LLC 0.40% of their portfolio | 55.1k $2.4m | Added +9.5k |
| Ausdal Financial Partners, Inc. 0.11% of their portfolio | 55.1k $2.4m | Reduced -2.9k |
| STEPHENS INC /AR/ 0.03% of their portfolio | 54.7k $2.4m | Reduced -108.7k |
| NewEdge Advisors, LLC 0.01% of their portfolio | 53.7k $2.3m | Reduced -1.0k |
| Advyzon Investment Management, LLC 0.20% of their portfolio | 51.8k $2.2m | Reduced -7.3k |
| Fortune Financial Group, Inc. 1.99% of their portfolio | 51.4k $2.2m | Added +547 |
| RETIREMENT INCOME SOLUTIONS, INC 0.33% of their portfolio | 45.2k $1.9m | Added +9.3k |
| RFG Advisory, LLC 0.04% of their portfolio | 44.5k $1.9m | Reduced -226 |
| GILL CAPITAL PARTNERS, LLC 0.53% of their portfolio | 43.0k $1.9m | Reduced -2.4k |
| Atlantic Private Wealth, LLC 1.19% of their portfolio | 42.3k $1.8m | Unchanged |
| Atria Investments, Inc 0.02% of their portfolio | 42.2k $1.8m | Added +1.1k |
| AE Wealth Management LLC 0.01% of their portfolio | 40.0k $1.7m | Reduced -3.3k |
| ARS Wealth Advisors Group, LLC 0.14% of their portfolio | 39.2k $1.7m | Reduced -150 |
| Bedel Financial Consulting, Inc. 0.19% of their portfolio | 39.2k $1.7m | Unchanged |
| Cape Investment Advisory, Inc. 0.54% of their portfolio | 37.5k $1.6m | Reduced -305 |
| Forty-three Eighteen Advisors, LLC 1.20% of their portfolio | 37.0k $1.6m | Unchanged |
| U.S. Capital Wealth Advisors, LLC 0.04% of their portfolio | 36.3k $1.6m | Reduced -4.4k |
| BCS Wealth Management 0.31% of their portfolio | 35.7k $1.5m | Reduced -35.9k |
| Arkadios Wealth Advisors 0.03% of their portfolio | 35.3k $1.5m | Added +6.2k |
| Jacobi Capital Management LLC 0.08% of their portfolio | 35.0k $1.5m | Unchanged |
| Beacon Financial Advisory LLC 0.34% of their portfolio | 34.5k $1.5m | Unchanged |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 34.2k $1.5m | Reduced -5.7k |
| SILVER OAK SECURITIES, INCORPORATED 0.10% of their portfolio | 32.9k $1.4m | Unchanged |
| Tradition Wealth Management, LLC 0.10% of their portfolio | 32.7k $1.4m | Reduced -15.1k |
| COFG Advisors, LLC 0.34% of their portfolio | 32.3k $1.4m | Reduced -144 |
| GLENMEDE TRUST CO NA 0.01% of their portfolio | 30.1k $1.3m | New |
| CORRADO ADVISORS, LLC 0.67% of their portfolio | 29.6k $1.3m | Reduced -1.1k |
| SIGNATUREFD, LLC 0.02% of their portfolio | 27.9k $1.2m | Unchanged |
| Orion Capital Management LLC 0.41% of their portfolio | 27.4k $1.2m | Reduced -50 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 27.2k $1.2m | Added +429 |
| Castle Rock Wealth Management, LLC 0.25% of their portfolio | 27.1k $1.2m | Reduced -311 |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 27.1k $1.2m | Reduced -342 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.03% of their portfolio | 27.0k $1.2m | Unchanged |
| FSA Advisors, Inc. 0.76% of their portfolio | 26.8k $1.2m | Reduced -82 |
| WealthPLAN Partners, LLC 0.22% of their portfolio | 26.5k $1.1m | Added +2.0k |
| Cornerstone Wealth Group, LLC 0.07% of their portfolio | 25.4k $1.1m | Reduced -23 |
| Sugar Maple Asset Management, LLC 0.66% of their portfolio | 25.4k $1.1m | Unchanged |
| Valmark Advisers, Inc. 0.01% of their portfolio | 25.2k $1.1m | Reduced -1.1k |