INNOVATOR ETFS TRUST BJUL
US EQTY BUFR JUL · ETP · CUSIP 45782C789
79
institutional holders
+8 vs Q3 2022
3.8m
shares reported held*
$118.5mreported value*
15 new
18 added
21 reduced
6 sold out
net bought ≈ $43.9m (+1.4m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.02.
Trends to Q4 2022
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 71 |
| Q4 2022 | 79 |
Biggest buyers
| Cerity Partners LLC | New | +1.2m |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +102.1k |
| Penserra Capital Management LLC | Added | +40.6k |
| Wealthquest Corp | Added | +32.1k |
| Janney Montgomery Scott LLC | Added | +29.4k |
| Spire Wealth Management | Added | +29.1k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +26.5k |
| CoreCap Advisors, LLC | New | +20.5k |
| Global Trust Asset Management, LLC | New | +16.0k |
| Berkshire Money Management, Inc. | New | +12.7k |
Biggest sellers
| BCS Wealth Management | Reduced | -29.5k |
| First Commonwealth Financial Corp /PA/ | Reduced | -19.9k |
| Krilogy Financial LLC | Sold out | -19.7k |
| ROYAL BANK OF CANADA | Sold out | -19.6k |
| WOLVERINE TRADING, LLC | Sold out | -17.9k |
| OSAIC HOLDINGS, INC. | Reduced | -13.7k |
| CITADEL ADVISORS LLC | Reduced | -13.7k |
| Cetera Advisor Networks LLC | Reduced | -8.4k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Reduced | -7.1k |
| Beacon Pointe Advisors, LLC | Reduced | -4.7k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Brookstone Capital Management 13G · institution new · filed 2026-08-06 | 15.9% |
Holders, Q4 2022
| Manager | Shares | Change |
|---|---|---|
| Cerity Partners LLC 0.24% of their portfolio | 1.2m $37.6m | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 368.0k $11.4m | Added +102.1k |
| Wealthquest Corp 1.27% of their portfolio | 319.6k $9.9m | Added +32.1k |
| INTEGRAL INVESTMENT ADVISORS, INC. 4.73% of their portfolio | 197.5k $6.1m | Added +1.8k |
| Brookstone Capital Management 0.10% of their portfolio | 165.4k $5.2m | Added +577 |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 161.8k $5.0m | Reduced -13.7k |
| Penserra Capital Management LLC 0.07% of their portfolio | 96.0k $3.0m | Added +40.6k |
| Delta Investment Management, LLC 0.95% of their portfolio | 94.9k $2.9m | Reduced -2.6k |
| Valtinson Bruner Financial Planning LLC 1.49% of their portfolio | 81.9k $2.6m | Added +1.3k |
| Bellwether Advisors, LLC 0.69% of their portfolio | 77.1k $2.4m | Unchanged |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 64.4k $2.0m | Added +29.4k |
| First Commonwealth Financial Corp /PA/ 0.64% of their portfolio | 55.7k $1.7m | Reduced -19.9k |
| TRUSTCORE FINANCIAL SERVICES, LLC 0.15% of their portfolio | 53.9k $1.7m | Added +3.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 48.7k $1.5m | Added +26.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 46.7k $1.4m | Added +1.7k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.46% of their portfolio | 45.3k $1.4m | Reduced -7.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 41.2k $1.3m | Added +3.3k |
| Cetera Advisor Networks LLC 0.01% of their portfolio | 34.9k $1.1m | Reduced -8.4k |
| Cornerstone Wealth Group, LLC 0.18% of their portfolio | 31.4k $969.9k | Unchanged |
| Spire Wealth Management 0.05% of their portfolio | 30.3k $937.0k | Added +29.1k |
| BCGM Wealth Management, LLC 0.42% of their portfolio | 27.9k $860.9k | Unchanged |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 27.1k $838.2k | Reduced -4.7k |
| DHJJ Financial Advisors, Ltd. 0.47% of their portfolio | 26.3k $813.9k | Reduced -1.3k |
| Fragasso Financial Advisors Inc 0.09% of their portfolio | 24.6k $760.8k | Added +4.3k |
| Cetera Advisors LLC 0.01% of their portfolio | 22.5k $695.0k | Added +265 |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 21.0k $648.8k | Unchanged |
| CoreCap Advisors, LLC 0.05% of their portfolio | 20.5k $632.2k | New |
| LINCOLN NATIONAL CORP 0.01% of their portfolio | 19.9k $613.7k | Unchanged |
| OneDigital Investment Advisors LLC 0.02% of their portfolio | 19.8k $610.6k | Added +2.3k |
| Lantz Financial LLC 0.26% of their portfolio | 18.7k $577.0k | Reduced -4.2k |
| BCS Wealth Management 0.23% of their portfolio | 17.7k $547.0k | Reduced -29.5k |
| Cedar Brook Financial Partners, LLC 0.14% of their portfolio | 16.1k $497.9k | Unchanged |
| Global Trust Asset Management, LLC 0.25% of their portfolio | 16.0k $494.6k | New |
| Arax Advisory Partners 0.06% of their portfolio | 14.4k $445.7k | Added +1.7k |
| Alera Investment Advisors, LLC 0.10% of their portfolio | 13.9k $429.8k | Reduced -1.8k |
| Sigma Planning Corp 0.02% of their portfolio | 13.9k $429.4k | Added +3.6k |
| LPL Financial LLC 0.00% of their portfolio | 12.9k $399.0k | Reduced -1.5k |
| AE Wealth Management LLC 0.00% of their portfolio | 12.8k $395.0k | Added +88 |
| Kathmere Capital Management, LLC 0.07% of their portfolio | 12.8k $394.6k | Reduced -3.8k |
| Berkshire Money Management, Inc. 0.06% of their portfolio | 12.7k $391.1k | New |
| John W. Brooker & Co., CPAs 0.24% of their portfolio | 11.7k $362.8k | Unchanged |
| Sunbelt Securities, Inc. 0.07% of their portfolio | 11.0k $339.6k | Reduced -4.0k |
| IFP Advisors, Inc 0.01% of their portfolio | 10.5k $270.0k | Unchanged |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 10.2k $315.1k | Unchanged |
| My Personal CFO, LLC 0.63% of their portfolio | 10.0k $686.2k | Unchanged |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 9.5k $293.7k | Reduced -727 |
| CALTON & ASSOCIATES, INC. 0.11% of their portfolio | 9.4k $290.8k | New |
| Outlook Wealth Advisors, LLC 0.13% of their portfolio | 9.0k $278.4k | Unchanged |
| ACAS, LLC 0.42% of their portfolio | 8.8k $272.7k | First filing |
| D.B. Root & Company, LLC 0.11% of their portfolio | 8.6k $264.9k | New |
| ALTFEST L J & CO INC 0.04% of their portfolio | 8.3k $255.0k | Reduced -821 |
| 4J Wealth Management LLC 0.29% of their portfolio | 8.1k $248.8k | Unchanged |
| Arkadios Wealth Advisors 0.03% of their portfolio | 7.9k $243.1k | Reduced -100 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 7.7k $238.0k | Reduced -13.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 7.6k $234.0k | New |
| M Holdings Securities, Inc. 0.02% of their portfolio | 7.2k $224.0k | Reduced -11 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 7.2k $222.6k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 7.0k $231.0k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.0k $215.0k | Unchanged |
| Collaborative Wealth Managment Inc. 0.14% of their portfolio | 6.8k $209.7k | New |
| Orion Capital Management LLC 0.15% of their portfolio | 6.5k $200.9k | Unchanged |
| MONEY CONCEPTS CAPITAL CORP 0.01% of their portfolio | 6.2k $192.6k | New |
| NewEdge Advisors, LLC 0.00% of their portfolio | 5.5k $169.7k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 5.5k $169.0k | Unchanged |
| EverSource Wealth Advisors, LLC 0.02% of their portfolio | 5.1k $157.3k | Unchanged |
| Larson Financial Group LLC 0.02% of their portfolio | 4.6k $141.7k | New |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 3.0k $92.7k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 2.4k $74.0k | Unchanged |
| U.S. Capital Wealth Advisors, LLC 0.00% of their portfolio | 2.1k $64.8k | New |
| Glen Eagle Advisors, LLC 0.02% of their portfolio | 2.0k $61.8k | Reduced -400 |
| Archer Investment Corp 0.01% of their portfolio | 1.0k $30.9k | Unchanged |
| Castleview Partners, LLC 0.02% of their portfolio | 600 $18.5k | Reduced -759 |
| MORGAN STANLEY 0.00% of their portfolio | 517 $16.0k | Unchanged |
| Gradient Investments LLC 0.00% of their portfolio | 189 $5.8k | Reduced -1.7k |
| Integrity Financial Corp /WA 0.00% of their portfolio | 79 $2.4k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 10 $0 | New |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 10 $309 | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 6 $185 | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |