INNOVATOR ETFS TRUST BOCT
US EQTY BUF OCT · ETP · CUSIP 45782C771
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $48.05.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 55 |
| Q4 2022 | 77 |
| Q1 2023 | 77 |
| Q2 2023 | 69 |
| Q3 2023 | 66 |
| Q4 2023 | 88 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 83 |
| Q4 2024 | 99 |
| Q1 2025 | 96 |
| Q2 2025 | 90 |
| Q3 2025 | 89 |
| Q4 2025 | 119 |
| Q1 2026 | 115 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 11 | 39 |
| Q3 2024 | 29 | 36 |
| Q4 2024 | 51 | 22 |
| Q1 2025 | 31 | 39 |
| Q2 2025 | 21 | 43 |
| Q3 2025 | 33 | 37 |
| Q4 2025 | 67 | 24 |
| Q1 2026 | 35 | 52 |
Biggest buyers
| Brookstone Capital Management | Added | +45.9k |
| Wealthquest Corp | Added | +43.9k |
| Penserra Capital Management LLC | Added | +41.5k |
| DIVERSIFY WEALTH MANAGEMENT, LLC | New | +37.5k |
| Orion Porfolio Solutions, LLC | New | +31.8k |
| NewEdge Advisors, LLC | Added | +22.2k |
| Atria Investments, Inc | New | +22.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +21.3k |
| JANE STREET GROUP, LLC | New | +19.7k |
| CWM, LLC | New | +18.8k |
Biggest sellers
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -55.3k |
| MML INVESTORS SERVICES, LLC | Reduced | -53.1k |
| Global Assets Advisory, LLC | Sold out | -41.5k |
| Diversify Advisory Services, LLC | Sold out | -37.4k |
| OSAIC HOLDINGS, INC. | Reduced | -36.9k |
| Cerity Partners LLC | Reduced | -18.9k |
| Secure Asset Management, LLC | Sold out | -13.0k |
| BCS Wealth Management | Reduced | -9.8k |
| Cresset Asset Management, LLC | Reduced | -9.5k |
| J.W. COLE ADVISORS, INC. | Sold out | -8.3k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-05-04)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.34% of their portfolio | 621.6k $29.8m | Added +45.9k |
| Penserra Capital Management LLC 0.23% of their portfolio | 414.9k $19.9m | Added +41.5k |
| COFG Advisors, LLC 4.40% of their portfolio | 371.1k $17.8m | Reduced -6.0k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.47% of their portfolio | 290.5k $13.9m | Added +4.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 266.2k $12.8m | Reduced -6.9k |
| Cerity Partners LLC 0.01% of their portfolio | 181.7k $8.7m | Reduced -18.9k |
| HighTower Advisors, LLC 0.01% of their portfolio | 161.5k $7.8m | Reduced -4.9k |
| Cetera Investment Advisers 0.01% of their portfolio | 156.6k $7.5m | Added +5.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 120.9k $5.8m | Added +1.4k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 118.9k $5.7m | Reduced -36.9k |
| Wealthquest Corp 0.16% of their portfolio | 88.5k $4.3m | Added +43.9k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 77.6k $3.7m | Reduced -55.3k |
| LPL Financial LLC 0.00% of their portfolio | 70.7k $3.4m | Reduced -5.8k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 68.1k $3.3m | Added +1.6k |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 66.7k $3.2m | Unchanged |
| Fragasso Financial Advisors Inc 0.19% of their portfolio | 65.4k $3.2m | Reduced -3.5k |
| Berkshire Money Management, Inc. 0.27% of their portfolio | 55.6k $2.7m | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 50.5k $2.4m | Reduced -2.6k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 43.2k $2.1m | Added +1.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 40.5k $1.9m | Added +21.3k |
| HFG Wealth Management, LLC 1.07% of their portfolio | 40.3k $1.9m | Reduced -197 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.27% of their portfolio | 39.6k $1.9m | Added +1.6k |
| FSA Advisors, Inc. 1.25% of their portfolio | 39.5k $1.9m | Reduced -324 |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 37.5k $1.9m | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 36.3k $1.7m | Added +987 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 36.3k $1.7m | Reduced -162 |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 31.8k $1.5m | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 31.3k $1.5m | Reduced -2.4k |
| First Commonwealth Financial Corp /PA/ 0.24% of their portfolio | 30.9k $1.5m | Added +866 |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 29.5k $1.4m | Added +7.1k |
| Arkadios Wealth Advisors 0.02% of their portfolio | 28.1k $1.3m | Added +4.5k |
| Weaver Consulting Group 0.31% of their portfolio | 27.2k $1.3m | Reduced -1.6k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 27.1k $1.3m | Added +22.2k |
| Diligent Investors, LLC 0.30% of their portfolio | 25.2k $1.2m | Reduced -1.0k |
| World Investment Advisors 0.02% of their portfolio | 25.1k $1.2m | Added +473 |
| My Personal CFO, LLC 0.50% of their portfolio | 23.7k $1.1m | Reduced -2.2k |
| Maltin Wealth Management, Inc. 0.43% of their portfolio | 23.5k $1.1m | Unchanged |
| Lantz Financial LLC 0.23% of their portfolio | 22.9k $1.1m | Reduced -65 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 22.5k $1.1m | Reduced -53.1k |
| DHJJ Financial Advisors, Ltd. 0.35% of their portfolio | 22.1k $1.1m | Reduced -45 |
| Atria Investments, Inc 0.01% of their portfolio | 22.0k $1.1m | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 19.7k $946.7k | New |
| CWM, LLC 0.00% of their portfolio | 18.8k $903.6k | New |
| Spire Wealth Management 0.03% of their portfolio | 18.2k $875.3k | Reduced -3 |
| GWN SECURITIES INC. 0.16% of their portfolio | 17.5k $840.2k | Added +56 |
| Sigma Planning Corp 0.02% of their portfolio | 17.2k $827.0k | Reduced -64 |
| Mutual Advisors, LLC 0.02% of their portfolio | 16.9k $811.1k | Unchanged |
| City Center Advisors, LLC 0.72% of their portfolio | 16.3k $782.1k | Added +266 |
| Caliber Wealth Management, LLC / KS 0.08% of their portfolio | 14.7k $704.5k | Unchanged |
| FORONJY FINANCIAL LLC 0.29% of their portfolio | 14.3k $686.4k | Added +2.4k |
| Krilogy Financial LLC 0.02% of their portfolio | 14.1k $713.9k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.18% of their portfolio | 13.7k $657.3k | Reduced -517 |
| Dynamic Advisor Solutions LLC 0.02% of their portfolio | 13.6k $653.5k | New |
| Triad Wealth Partners, LLC 0.05% of their portfolio | 12.2k $587.8k | New |
| BFI Wealth Solutions, LLC 0.56% of their portfolio | 12.1k $586.2k | Unchanged |
| CoreCap Advisors, LLC 0.02% of their portfolio | 12.0k $573.8k | Reduced -204 |
| Arax Advisory Partners 0.02% of their portfolio | 11.6k $557.4k | Reduced -139 |
| KFG WEALTH MANAGEMENT, LLC 0.06% of their portfolio | 10.4k $500.3k | Unchanged |
| TopTier Wealth Management, LLC 0.31% of their portfolio | 10.4k $498.1k | Reduced -1 |
| Global Trust Wealth Management LLC 0.37% of their portfolio | 10.2k $489.5k | Unchanged |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio | 10.2k $487.0k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 9.6k $461.6k | Reduced -20 |
| WPWealth LLP 0.07% of their portfolio | 9.6k $459.8k | Unchanged |
| BCS Wealth Management 0.09% of their portfolio | 9.5k $458.0k | Reduced -9.8k |
| Chris Bulman Inc 0.20% of their portfolio | 9.4k $450.8k | Reduced -4.3k |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 9.2k $443.5k | Unchanged |
| CORRADO ADVISORS, LLC 0.23% of their portfolio | 9.1k $438.2k | Reduced -83 |
| Grantvest Financial Group LLC 0.28% of their portfolio | 9.0k $434.2k | Reduced -1.7k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 8.9k $425.0k | Unchanged |
| IMG Wealth Management, Inc. 0.27% of their portfolio | 8.9k $424.8k | Reduced -46 |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 8.8k $419.9k | Added +100 |
| AlphaStar Capital Management, LLC 0.03% of their portfolio | 8.7k $415.2k | Reduced -7.9k |
| Summit Wealth Partners, LLC 0.07% of their portfolio | 8.6k $414.5k | Unchanged |
| Straight Path Wealth Management 0.11% of their portfolio | 8.5k $409.1k | Reduced -36 |
| XML Financial, LLC 0.03% of their portfolio | 8.5k $406.8k | Reduced -1.2k |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 8.3k $397.5k | Added +3.0k |
| Bellwether Advisors, LLC 0.07% of their portfolio | 8.1k $390.9k | Unchanged |
| Selby Wealth Management, LLC 0.15% of their portfolio | 8.1k $388.7k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 8.0k $382.9k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.6k $365.8k | Reduced -50 |
| Kingsview Wealth Management, LLC 0.00% of their portfolio | 7.4k $357.5k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 6.7k $322.9k | Unchanged |
| Beacon Financial Advisory LLC 0.07% of their portfolio | 6.5k $313.8k | Unchanged |
| Rothschild Wealth LLC 0.03% of their portfolio | 6.0k $287.9k | Unchanged |
| Cresset Asset Management, LLC 0.00% of their portfolio | 5.8k $278.5k | Reduced -9.5k |
| Three Seasons Wealth, LLC 0.10% of their portfolio | 5.6k $267.3k | Unchanged |
| PFG Advisors 0.01% of their portfolio | 5.4k $258.9k | Reduced -115 |
| RFG Advisory, LLC 0.00% of their portfolio | 5.1k $242.8k | Added +376 |
| Creative Planning 0.00% of their portfolio | 5.0k $237.9k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 4.6k $218.7k | Added +567 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.01% of their portfolio | 4.5k $216.8k | Unchanged |
| Old Port Advisors 0.05% of their portfolio | 4.5k $215.9k | Unchanged |
| Retirement Planning Group, LLC 0.01% of their portfolio | 4.5k $215.6k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.10% of their portfolio | 4.3k $208.7k | Unchanged |
| Visionary Wealth Advisors 0.01% of their portfolio | 4.3k $208.1k | Reduced -100 |
| Merit Financial Group, LLC 0.00% of their portfolio | 4.2k $201.4k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 3.7k $178.5k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.0k $144.9k | Added +219 |
| EVOLUTION WEALTH MANAGEMENT INC. 0.11% of their portfolio | 3.0k $144.5k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 2.8k $134.8k | Reduced -78 |