INNOVATOR ETFS TRUST BOCT
US EQTY BUF OCT · ETP · CUSIP 45782C771
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $49.44.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 55 |
| Q4 2022 | 77 |
| Q1 2023 | 77 |
| Q2 2023 | 69 |
| Q3 2023 | 66 |
| Q4 2023 | 88 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 83 |
| Q4 2024 | 99 |
| Q1 2025 | 96 |
| Q2 2025 | 90 |
| Q3 2025 | 89 |
| Q4 2025 | 119 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 26 | 38 |
| Q2 2024 | 11 | 39 |
| Q3 2024 | 29 | 36 |
| Q4 2024 | 51 | 22 |
| Q1 2025 | 31 | 39 |
| Q2 2025 | 21 | 43 |
| Q3 2025 | 33 | 37 |
| Q4 2025 | 67 | 24 |
Biggest buyers
| Brookstone Capital Management | Added | +569.2k |
| Cerity Partners LLC | Added | +96.9k |
| MML INVESTORS SERVICES, LLC | Added | +52.8k |
| My Personal CFO, LLC | New | +25.9k |
| World Investment Advisors | New | +24.6k |
| Arkadios Wealth Advisors | New | +23.6k |
| OLD MISSION CAPITAL LLC | New | +22.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +19.2k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Added | +18.6k |
| AlphaStar Capital Management, LLC | New | +16.6k |
Biggest sellers
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -42.0k |
| CAPTRUST FINANCIAL ADVISORS | Reduced | -26.4k |
| JPMORGAN CHASE & CO | Reduced | -24.8k |
| Gradient Investments LLC | Sold out | -20.8k |
| Motiv8 Investments LLC | Reduced | -16.6k |
| Penserra Capital Management LLC | Reduced | -16.0k |
| CITADEL ADVISORS LLC | Sold out | -9.2k |
| Cetera Investment Advisers | Reduced | -4.9k |
| SageView Advisory Group, LLC | Reduced | -4.3k |
| Foundations Investment Advisors, LLC | Sold out | -4.3k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-05-04)
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.33% of their portfolio | 575.7k $28.5m | Added +569.2k |
| COFG Advisors, LLC 4.60% of their portfolio | 377.1k $18.6m | First filing |
| Penserra Capital Management LLC 0.22% of their portfolio | 373.4k $18.5m | Reduced -16.0k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.50% of their portfolio | 285.8k $14.1m | Added +18.6k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 273.2k $13.5m | Reduced -42.0k |
| Cerity Partners LLC 0.01% of their portfolio | 200.6k $9.9m | Added +96.9k |
| HighTower Advisors, LLC 0.01% of their portfolio | 166.4k $8.2m | Added +4.4k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 155.8k $7.7m | Added +12.4k |
| Cetera Investment Advisers 0.01% of their portfolio | 150.9k $7.5m | Reduced -4.9k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 132.9k $6.6m | Added +1.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 119.5k $5.9m | Added +4.9k |
| LPL Financial LLC 0.00% of their portfolio | 76.5k $3.8m | Added +3.8k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 75.6k $3.7m | Added +52.8k |
| Fragasso Financial Advisors Inc 0.21% of their portfolio | 68.9k $3.4m | Added +3.0k |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 66.7k $3.3m | Reduced -26.4k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 66.5k $3.3m | Reduced -4.1k |
| Berkshire Money Management, Inc. 0.26% of their portfolio | 55.6k $2.7m | Reduced -789 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 53.1k $2.6m | Added +14.2k |
| Wealthquest Corp 0.17% of their portfolio | 44.6k $2.2m | Reduced -1.5k |
| Global Assets Advisory, LLC 0.59% of their portfolio | 41.5k $2.0m | Reduced -162 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 41.4k $2.0m | Added +991 |
| HFG Wealth Management, LLC 1.10% of their portfolio | 40.5k $2.0m | Added +302 |
| FSA Advisors, Inc. 1.37% of their portfolio | 39.8k $2.0m | Added +883 |
| Motiv8 Investments LLC 1.05% of their portfolio | 39.1k $1.9m | Reduced -16.6k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 38.0k $1.9m | Reduced -654 |
| Diversify Advisory Services, LLC 0.06% of their portfolio | 37.4k $1.9m | Added +80 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 36.5k $1.8m | Added +64 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 35.3k $1.7m | Added +4.1k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 33.6k $1.7m | Reduced -252 |
| First Commonwealth Financial Corp /PA/ 0.24% of their portfolio | 30.0k $1.5m | Reduced -58 |
| Weaver Consulting Group 0.35% of their portfolio | 28.7k $1.4m | Added +11.6k |
| Diligent Investors, LLC 0.32% of their portfolio | 26.2k $1.3m | Added +2.2k |
| My Personal CFO, LLC 0.53% of their portfolio | 25.9k $1.3m | New |
| World Investment Advisors 0.02% of their portfolio | 24.6k $1.2m | New |
| Arkadios Wealth Advisors 0.02% of their portfolio | 23.6k $1.2m | New |
| Maltin Wealth Management, Inc. 0.46% of their portfolio | 23.5k $1.2m | Unchanged |
| Lantz Financial LLC 0.24% of their portfolio | 23.0k $1.1m | Added +4.1k |
| OLD MISSION CAPITAL LLC 0.04% of their portfolio | 22.4k $1.1m | New |
| DHJJ Financial Advisors, Ltd. 0.36% of their portfolio | 22.2k $1.1m | Added +6.6k |
| BCS Wealth Management 0.10% of their portfolio | 19.4k $956.5k | Added +9.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 19.2k $947.6k | New |
| Spire Wealth Management 0.03% of their portfolio | 18.2k $901.5k | Added +11.3k |
| GWN SECURITIES INC. 0.17% of their portfolio | 17.5k $862.6k | Added +13.3k |
| Sigma Planning Corp 0.02% of their portfolio | 17.3k $854.9k | Added +105 |
| Mutual Advisors, LLC 0.02% of their portfolio | 16.9k $835.4k | Unchanged |
| AlphaStar Capital Management, LLC 0.06% of their portfolio | 16.6k $819.8k | New |
| City Center Advisors, LLC 0.73% of their portfolio | 16.0k $792.4k | Added +789 |
| Cresset Asset Management, LLC 0.00% of their portfolio | 15.3k $755.7k | Unchanged |
| Caliber Wealth Management, LLC / KS 0.08% of their portfolio | 14.7k $725.6k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.20% of their portfolio | 14.2k $702.5k | Added +588 |
| Krilogy Financial LLC 0.02% of their portfolio | 14.1k $703.3k | Unchanged |
| Chris Bulman Inc 0.30% of their portfolio | 13.7k $674.9k | New |
| Secure Asset Management, LLC 0.10% of their portfolio | 13.0k $641.5k | New |
| CoreCap Advisors, LLC 0.02% of their portfolio | 12.2k $601.1k | Reduced -46 |
| BFI Wealth Solutions, LLC 0.57% of their portfolio | 12.1k $598.1k | First filing |
| FORONJY FINANCIAL LLC 0.25% of their portfolio | 11.9k $589.2k | New |
| Arax Advisory Partners 0.02% of their portfolio | 11.8k $580.9k | New |
| Grantvest Financial Group LLC 0.34% of their portfolio | 10.7k $530.0k | New |
| KFG WEALTH MANAGEMENT, LLC 0.07% of their portfolio | 10.4k $515.3k | New |
| TopTier Wealth Management, LLC 0.35% of their portfolio | 10.4k $513.0k | First filing |
| Global Trust Wealth Management LLC 0.37% of their portfolio | 10.2k $504.1k | First filing |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio | 10.2k $502.0k | Unchanged |
| XML Financial, LLC 0.04% of their portfolio | 9.7k $477.0k | Reduced -276 |
| IFP Advisors, Inc 0.01% of their portfolio | 9.6k $476.4k | Added +3.4k |
| WPWealth LLP 0.07% of their portfolio | 9.6k $473.6k | Added +121 |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 9.2k $456.8k | Added +685 |
| CORRADO ADVISORS, LLC 0.23% of their portfolio | 9.2k $455.4k | New |
| Vantage Financial Partners, LLC 0.09% of their portfolio | 8.9k $441.4k | New |
| IMG Wealth Management, Inc. 0.28% of their portfolio | 8.9k $439.8k | Added +7.4k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 8.9k $437.8k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 8.7k $427.5k | Added +209 |
| Summit Wealth Partners, LLC 0.08% of their portfolio | 8.6k $426.9k | Unchanged |
| Straight Path Wealth Management 0.11% of their portfolio | 8.6k $423.1k | Added +5 |
| J.W. COLE ADVISORS, INC. 0.01% of their portfolio | 8.3k $410.5k | Unchanged |
| Bellwether Advisors, LLC 0.06% of their portfolio | 8.1k $402.7k | Unchanged |
| Selby Wealth Management, LLC 0.16% of their portfolio | 8.1k $400.3k | First filing |
| Trek Financial, LLC 0.02% of their portfolio | 8.0k $394.4k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.7k $379.2k | Added +448 |
| GTS SECURITIES LLC 0.01% of their portfolio | 7.6k $373.9k | New |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 7.4k $368.2k | Added +3.0k |
| Advisory Services Network, LLC 0.00% of their portfolio | 6.7k $332.6k | Added +2.1k |
| Beacon Financial Advisory LLC 0.07% of their portfolio | 6.5k $323.2k | Added +673 |
| Rothschild Wealth LLC 0.03% of their portfolio | 6.0k $296.5k | New |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 5.8k $287.4k | Reduced -1.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 5.8k $284.4k | Reduced -24.8k |
| U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio | 5.6k $276.7k | New |
| Three Seasons Wealth, LLC 0.03% of their portfolio | 5.6k $275.3k | Unchanged |
| PFG Advisors 0.01% of their portfolio | 5.5k $272.4k | New |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 5.3k $263.0k | New |
| NewEdge Advisors, LLC 0.00% of their portfolio | 5.0k $244.9k | Unchanged |
| RFG Advisory, LLC 0.00% of their portfolio | 4.7k $231.5k | Reduced -1.8k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.01% of their portfolio | 4.5k $223.3k | New |
| Old Port Advisors 0.05% of their portfolio | 4.5k $222.4k | New |
| Retirement Planning Group, LLC 0.01% of their portfolio | 4.5k $222.0k | New |
| Visionary Wealth Advisors 0.01% of their portfolio | 4.4k $219.3k | New |
| MTM FINANCIAL GROUP, LLC 0.10% of their portfolio | 4.3k $215.0k | Unchanged |
| Merit Financial Group, LLC 0.00% of their portfolio | 4.2k $207.4k | New |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 4.2k $206.8k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 4.0k $197.3k | Reduced -2.9k |
| SageView Advisory Group, LLC 0.01% of their portfolio | 3.7k $185.0k | Reduced -4.3k |