INNOVATOR ETFS TRUST BOCT
US EQTY BUF OCT · ETP · CUSIP 45782C771
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $48.34.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 55 |
| Q4 2022 | 77 |
| Q1 2023 | 77 |
| Q2 2023 | 69 |
| Q3 2023 | 66 |
| Q4 2023 | 88 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 83 |
| Q4 2024 | 99 |
| Q1 2025 | 96 |
| Q2 2025 | 90 |
| Q3 2025 | 89 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 50 | 19 |
| Q1 2024 | 26 | 38 |
| Q2 2024 | 11 | 39 |
| Q3 2024 | 29 | 36 |
| Q4 2024 | 51 | 22 |
| Q1 2025 | 31 | 39 |
| Q2 2025 | 21 | 43 |
| Q3 2025 | 33 | 37 |
Biggest buyers
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +122.9k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +42.1k |
| Global Assets Advisory, LLC | New | +41.6k |
| JPMORGAN CHASE & CO | New | +30.6k |
| Mutual Advisors, LLC | New | +16.9k |
| Caliber Wealth Management, LLC / KS | New | +14.7k |
| Cerity Partners LLC | Added | +9.7k |
| WPWealth LLP | New | +9.5k |
| Beacon Pointe Advisors, LLC | Added | +7.6k |
| Kestra Advisory Services, LLC | Added | +6.9k |
Biggest sellers
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -540.2k |
| OLD MISSION CAPITAL LLC | Sold out | -40.2k |
| Bison Wealth, LLC | Sold out | -29.1k |
| DAYMARK WEALTH PARTNERS, LLC | Sold out | -26.4k |
| My Personal CFO, LLC | Sold out | -25.9k |
| Cetera Investment Advisers | Reduced | -16.1k |
| Brookstone Capital Management | Reduced | -14.2k |
| Arax Advisory Partners | Sold out | -12.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -7.7k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -6.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-05-04)
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.23% of their portfolio | 389.4k $18.9m | Added +4.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 315.1k $15.3m | Reduced -540.2k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.49% of their portfolio | 267.2k $12.9m | Added +2.2k |
| HighTower Advisors, LLC 0.01% of their portfolio | 161.9k $7.8m | Reduced -4.8k |
| Cetera Investment Advisers 0.01% of their portfolio | 155.8k $7.5m | Reduced -16.1k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 143.4k $6.8m | Reduced -4.8k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 131.7k $6.4m | Added +122.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 114.6k $5.5m | Added +42.1k |
| Cerity Partners LLC 0.01% of their portfolio | 103.7k $5.0m | Added +9.7k |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 93.1k $4.5m | Reduced -6.2k |
| LPL Financial LLC 0.00% of their portfolio | 72.8k $3.5m | Reduced -2.7k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 70.6k $3.4m | Added +6.9k |
| Fragasso Financial Advisors Inc 0.20% of their portfolio | 65.9k $3.2m | Reduced -1.2k |
| Berkshire Money Management, Inc. 0.28% of their portfolio | 56.4k $2.7m | Unchanged |
| Motiv8 Investments LLC 1.43% of their portfolio | 55.7k $2.7m | Reduced -1.1k |
| Wealthquest Corp 0.18% of their portfolio | 46.0k $2.2m | Unchanged |
| Global Assets Advisory, LLC 0.60% of their portfolio | 41.6k $2.0m | New |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 40.4k $2.0m | Added +7.6k |
| HFG Wealth Management, LLC 1.06% of their portfolio | 40.2k $1.9m | Added +189 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 38.9k $1.9m | Added +362 |
| FSA Advisors, Inc. 1.49% of their portfolio | 38.9k $1.9m | Added +781 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 38.6k $1.9m | Reduced -1.5k |
| Diversify Advisory Services, LLC 0.06% of their portfolio | 37.4k $1.8m | Reduced -415 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 36.4k $1.8m | Added +215 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 33.9k $1.6m | Added +13 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 31.3k $1.5m | Reduced -6.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 30.6k $1.5m | New |
| First Commonwealth Financial Corp /PA/ 0.24% of their portfolio | 30.1k $1.5m | Added +2.5k |
| Bullseye Investment Management, LLC 0.66% of their portfolio | 25.9k $1.1m | Unchanged |
| Diligent Investors, LLC 0.29% of their portfolio | 24.0k $1.2m | Added +2.0k |
| Maltin Wealth Management, Inc. 0.47% of their portfolio | 23.5k $1.1m | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 22.8k $1.1m | Reduced -1.7k |
| Gradient Investments LLC 0.02% of their portfolio | 20.8k $1.0m | Reduced -100 |
| Lantz Financial LLC 0.20% of their portfolio | 18.9k $914.2k | Added +57 |
| Sigma Planning Corp 0.02% of their portfolio | 17.2k $832.5k | Added +165 |
| Weaver Consulting Group 0.21% of their portfolio | 17.2k $831.0k | Unchanged |
| Mutual Advisors, LLC 0.02% of their portfolio | 16.9k $822.8k | New |
| DHJJ Financial Advisors, Ltd. 0.26% of their portfolio | 15.6k $754.7k | Reduced -2.7k |
| Cresset Asset Management, LLC 0.00% of their portfolio | 15.3k $740.3k | Unchanged |
| City Center Advisors, LLC 0.72% of their portfolio | 15.2k $738.1k | Added +3.6k |
| Caliber Wealth Management, LLC / KS 0.08% of their portfolio | 14.7k $710.9k | New |
| Krilogy Financial LLC 0.03% of their portfolio | 14.1k $688.2k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.20% of their portfolio | 13.6k $659.8k | Unchanged |
| CoreCap Advisors, LLC 0.02% of their portfolio | 12.2k $591.1k | Added +574 |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio | 10.2k $492.0k | Unchanged |
| BCS Wealth Management 0.11% of their portfolio | 10.0k $485.8k | Reduced -2.3k |
| XML Financial, LLC 0.04% of their portfolio | 9.9k $480.7k | Unchanged |
| WPWealth LLP 0.07% of their portfolio | 9.5k $458.1k | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 9.2k $447.1k | Reduced -4.9k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 8.9k $428.9k | Unchanged |
| Summit Wealth Partners, LLC 0.08% of their portfolio | 8.6k $418.2k | Reduced -1.0k |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 8.6k $414.4k | Added +400 |
| Straight Path Wealth Management 0.12% of their portfolio | 8.6k $414.3k | Reduced -37 |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 8.4k $408.7k | Unchanged |
| J.W. COLE ADVISORS, INC. 0.01% of their portfolio | 8.3k $402.2k | Unchanged |
| Bellwether Advisors, LLC 0.07% of their portfolio | 8.1k $394.5k | Unchanged |
| SageView Advisory Group, LLC 0.01% of their portfolio | 8.1k $390.5k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 8.0k $386.4k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.2k $349.8k | Reduced -372 |
| Spire Wealth Management 0.01% of their portfolio | 6.9k $334.9k | Added +290 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 6.9k $333.5k | Reduced -1 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 6.8k $330.3k | Added +156 |
| RFG Advisory, LLC 0.01% of their portfolio | 6.5k $314.4k | Reduced -20 |
| Brookstone Capital Management 0.00% of their portfolio | 6.5k $312.4k | Reduced -14.2k |
| IFP Advisors, Inc 0.01% of their portfolio | 6.3k $304.4k | Reduced -136 |
| Beacon Financial Advisory LLC 0.07% of their portfolio | 5.9k $284.1k | Reduced -1.3k |
| Three Seasons Wealth, LLC 0.03% of their portfolio | 5.6k $269.7k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 5.0k $239.9k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 4.6k $222.3k | Unchanged |
| Kingsview Wealth Management, LLC 0.00% of their portfolio | 4.5k $216.9k | New |
| MTM FINANCIAL GROUP, LLC 0.10% of their portfolio | 4.3k $210.6k | New |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 4.3k $209.0k | New |
| GWN SECURITIES INC. 0.05% of their portfolio | 4.2k $203.4k | New |
| MORGAN STANLEY 0.00% of their portfolio | 2.9k $139.8k | Reduced -1.3k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.8k $135.6k | Added +351 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.8k $133.6k | New |
| Weaver Capital Management LLC 0.03% of their portfolio | 2.7k $131.3k | Unchanged |
| IMG Wealth Management, Inc. 0.05% of their portfolio | 1.5k $72.7k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 811 $39.3k | Unchanged |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 750 $36.3k | Unchanged |
| CHAPMAN FINANCIAL GROUP, LLC 0.02% of their portfolio | 500 $24.2k | Unchanged |
| Financial Network Wealth Advisors LLC 0.02% of their portfolio | 468 $22.7k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 400 $19.4k | Unchanged |
| Caitlin John, LLC 0.01% of their portfolio | 370 $17.9k | New |
| Noble Wealth Management PBC 0.01% of their portfolio | 250 $12.1k | First filing |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 139 $6.7k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 132 $6.4k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 100 $4.8k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 71 $3.4k | Unchanged |