INNOVATOR ETFS TRUST BOCT
US EQTY BUF OCT · ETP · CUSIP 45782C771
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $43.21.
Trends to Q4 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 55 |
| Q4 2022 | 77 |
| Q1 2023 | 77 |
| Q2 2023 | 69 |
| Q3 2023 | 66 |
| Q4 2023 | 88 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 83 |
| Q4 2024 | 99 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2023 | 16 | 44 |
| Q2 2023 | 11 | 45 |
| Q3 2023 | 28 | 31 |
| Q4 2023 | 50 | 19 |
| Q1 2024 | 26 | 38 |
| Q2 2024 | 11 | 39 |
| Q3 2024 | 29 | 36 |
| Q4 2024 | 51 | 22 |
Biggest buyers
| Brookstone Capital Management | Added | +477.7k |
| Cetera Investment Advisers | Added | +100.6k |
| OSAIC HOLDINGS, INC. | Added | +64.3k |
| Penserra Capital Management LLC | Added | +53.2k |
| MML INVESTORS SERVICES, LLC | Added | +38.0k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +31.7k |
| HighTower Advisors, LLC | Added | +28.6k |
| Bullseye Investment Management, LLC | New | +26.5k |
| DAYMARK WEALTH PARTNERS, LLC | New | +26.4k |
| CENTAURUS FINANCIAL, INC. | New | +15.6k |
Biggest sellers
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -319.2k |
| CAPTRUST FINANCIAL ADVISORS | Reduced | -19.6k |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | Sold out | -14.3k |
| BARCLAYS PLC | Sold out | -13.6k |
| CoreCap Advisors, LLC | Reduced | -10.6k |
| Bright Futures Wealth Management, LLC. | Sold out | -6.8k |
| Cresset Asset Management, LLC | Reduced | -6.5k |
| Wealthquest Corp | Reduced | -6.3k |
| Berkshire Money Management, Inc. | Reduced | -5.5k |
| Vantage Financial Partners, LLC | Sold out | -4.9k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-05-04)
Holders, Q4 2024
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.30% of their portfolio | 482.9k $20.9m | Added +477.7k |
| Penserra Capital Management LLC 0.28% of their portfolio | 351.7k $15.2m | Added +53.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 326.2k $14.1m | Reduced -319.2k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.63% of their portfolio | 259.1k $11.2m | Added +11.8k |
| HighTower Advisors, LLC 0.01% of their portfolio | 184.5k $8.0m | Added +28.6k |
| Cetera Investment Advisers 0.02% of their portfolio | 177.4k $7.7m | Added +100.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 151.7k $6.6m | Added +64.3k |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 108.3k $4.7m | Reduced -19.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 98.9k $4.3m | Added +31.7k |
| Fragasso Financial Advisors Inc 0.25% of their portfolio | 76.1k $3.3m | Added +3.2k |
| Cerity Partners LLC 0.01% of their portfolio | 76.0k $3.3m | Reduced -1.3k |
| Wealthquest Corp 0.24% of their portfolio | 69.3k $3.0m | Reduced -6.3k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 63.2k $2.7m | Added +12.3k |
| LPL Financial LLC 0.00% of their portfolio | 63.2k $2.7m | Reduced -2.7k |
| Berkshire Money Management, Inc. 0.26% of their portfolio | 56.4k $2.4m | Reduced -5.5k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 53.1k $2.3m | Added +38.0k |
| Motiv8 Investments LLC 1.46% of their portfolio | 48.0k $2.1m | Added +9.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 44.7k $1.9m | Added +3.1k |
| Diversify Advisory Services, LLC 0.10% of their portfolio | 41.6k $1.8m | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 41.3k $1.8m | First filing |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.33% of their portfolio | 40.1k $1.7m | Added +1.8k |
| FSA Advisors, Inc. 1.86% of their portfolio | 35.8k $1.5m | Reduced -951 |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 33.1k $1.4m | Added +4.9k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 29.2k $1.3m | Added +4.4k |
| Bison Wealth, LLC 0.14% of their portfolio | 27.2k $1.2m | First filing |
| Bullseye Investment Management, LLC 0.76% of their portfolio | 26.5k $1.1m | New |
| DAYMARK WEALTH PARTNERS, LLC 0.05% of their portfolio | 26.4k $1.1m | New |
| First Commonwealth Financial Corp /PA/ 0.27% of their portfolio | 26.4k $1.1m | Added +2.6k |
| My Personal CFO, LLC 0.57% of their portfolio | 25.9k $1.1m | Added +7.6k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 24.9k $1.1m | Added +91 |
| Maltin Wealth Management, Inc. 0.51% of their portfolio | 23.8k $1.0m | Unchanged |
| Diligent Investors, LLC 0.22% of their portfolio | 22.3k $963.8k | Reduced -5 |
| RFG Advisory, LLC 0.02% of their portfolio | 19.9k $862.2k | Added +6.7k |
| Lantz Financial LLC 0.22% of their portfolio | 19.1k $824.4k | Added +1.3k |
| Cresset Asset Management, LLC 0.00% of their portfolio | 19.0k $819.3k | Reduced -6.5k |
| McAdam, LLC 0.04% of their portfolio | 18.7k $809.7k | Reduced -319 |
| DHJJ Financial Advisors, Ltd. 0.31% of their portfolio | 18.7k $806.8k | Added +651 |
| Sigma Planning Corp 0.02% of their portfolio | 17.6k $761.2k | Added +253 |
| Krilogy Financial LLC 0.05% of their portfolio | 17.1k $740.7k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 17.0k $736.6k | Added +2.5k |
| CENTAURUS FINANCIAL, INC. 0.04% of their portfolio | 15.6k $676.0k | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 15.6k $673.3k | New |
| Valtinson Bruner Financial Planning LLC 0.21% of their portfolio | 13.6k $589.0k | Reduced -10 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 13.6k $586.9k | New |
| WPWealth LLP 0.12% of their portfolio | 13.4k $578.6k | Added +591 |
| Arax Advisory Partners 0.03% of their portfolio | 12.6k $546.2k | Reduced -54 |
| BCS Wealth Management 0.14% of their portfolio | 12.6k $543.0k | Added +2.4k |
| City Center Advisors, LLC 0.57% of their portfolio | 11.8k $512.0k | Added +107 |
| Global Trust Asset Management, LLC 0.19% of their portfolio | 11.6k $501.4k | Reduced -2.1k |
| CoreCap Advisors, LLC 0.02% of their portfolio | 11.5k $498.0k | Reduced -10.6k |
| XML Financial, LLC 0.04% of their portfolio | 11.1k $481.3k | Added +541 |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio | 10.2k $439.0k | Unchanged |
| Summit Wealth Partners, LLC 0.09% of their portfolio | 9.6k $416.6k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 8.9k $382.8k | Added +8.3k |
| Straight Path Wealth Management 0.15% of their portfolio | 8.7k $376.8k | Reduced -55 |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 8.5k $365.8k | Added +1.6k |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 8.2k $355.4k | Unchanged |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 8.2k $352.6k | Added +1.1k |
| Bellwether Advisors, LLC 0.06% of their portfolio | 8.1k $352.2k | New |
| SageView Advisory Group, LLC 0.02% of their portfolio | 8.1k $348.6k | Added +875 |
| Trek Financial, LLC 0.03% of their portfolio | 8.0k $346.4k | New |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.7k $332.2k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 7.5k $326.0k | Added +5.1k |
| Beacon Financial Advisory LLC 0.10% of their portfolio | 7.2k $311.0k | Added +982 |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 7.0k $303.2k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 6.9k $297.2k | Added +368 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 6.7k $288.1k | New |
| Outlook Wealth Advisors, LLC 0.08% of their portfolio | 6.6k $286.0k | New |
| Chris Bulman Inc 0.18% of their portfolio | 6.4k $277.0k | New |
| Siligmueller & Norvid Wealth Advisors LLC 0.11% of their portfolio | 6.0k $259.4k | First filing |
| IFP Advisors, Inc 0.01% of their portfolio | 5.7k $247.3k | Added +585 |
| Wood Tarver Financial Group, LLC 0.08% of their portfolio | 5.7k $246.0k | First filing |
| Three Seasons Wealth, LLC 0.12% of their portfolio | 5.6k $240.8k | Unchanged |
| Weaver Consulting Group 0.07% of their portfolio | 5.0k $215.6k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 4.8k $205.5k | Added +4.7k |
| TOWNSQUARE CAPITAL LLC 0.00% of their portfolio | 4.7k $204.8k | Reduced -3.5k |
| Wilmington Savings Fund Society, FSB 0.00% of their portfolio | 3.3k $143.4k | New |
| Weaver Capital Management LLC 0.04% of their portfolio | 3.1k $133.8k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.4k $105.9k | Unchanged |
| Sugar Maple Asset Management, LLC 0.08% of their portfolio | 2.4k $101.7k | New |
| Continuum Advisory, LLC 0.01% of their portfolio | 2.1k $89.9k | Reduced -1 |
| IMG Wealth Management, Inc. 0.06% of their portfolio | 1.5k $65.7k | First filing |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 1.1k $49.3k | Unchanged |
| JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio | 800 $34.6k | New |
| MORGAN STANLEY 0.00% of their portfolio | 790 $34.1k | Unchanged |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 750 $32.5k | Unchanged |
| Cape Investment Advisory, Inc. 0.01% of their portfolio | 600 $25.9k | Unchanged |
| CHAPMAN FINANCIAL GROUP, LLC 0.02% of their portfolio | 500 $21.6k | First filing |
| Financial Network Wealth Advisors LLC 0.04% of their portfolio | 468 $20.2k | Reduced -177 |
| Householder Group Estate & Retirement Specialist, LLC 0.01% of their portfolio | 458 $19.0k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 400 $17.3k | Unchanged |
| Caitlin John, LLC 0.01% of their portfolio | 370 $16.0k | Unchanged |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 280 $12.1k | Unchanged |
| Noble Wealth Management PBC 0.01% of their portfolio | 250 $10.8k | First filing |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 132 $5.7k | New |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 100 $4.3k | Unchanged |
| Glen Eagle Advisors, LLC 0.00% of their portfolio | 100 $4.3k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 71 $3.1k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |