INNOVATOR ETFS TRUST BOCT
US EQTY BUF OCT · ETP · CUSIP 45782C771
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.47.
Trends to Q4 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 55 |
| Q4 2022 | 77 |
| Q1 2023 | 77 |
| Q2 2023 | 69 |
| Q3 2023 | 66 |
| Q4 2023 | 88 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 53 | 13 |
| Q1 2023 | 16 | 44 |
| Q2 2023 | 11 | 45 |
| Q3 2023 | 28 | 31 |
| Q4 2023 | 50 | 19 |
Biggest buyers
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +90.8k |
| Ashton Thomas Private Wealth, LLC | Added | +52.1k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Added | +49.9k |
| GOLDMAN SACHS GROUP INC | New | +23.5k |
| Penserra Capital Management LLC | Added | +23.0k |
| LPL Financial LLC | Added | +22.3k |
| Brookstone Capital Management | Added | +21.9k |
| Fragasso Financial Advisors Inc | Added | +19.6k |
| Spire Wealth Management | New | +18.9k |
| Cerity Partners LLC | Added | +18.2k |
Biggest sellers
| Berkshire Money Management, Inc. | Reduced | -95.1k |
| Wealthquest Corp | Reduced | -72.2k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -17.3k |
| Cetera Advisor Networks LLC | Reduced | -12.3k |
| CITADEL ADVISORS LLC | Reduced | -8.7k |
| SageView Advisory Group, LLC | Sold out | -6.2k |
| AE Wealth Management LLC | Sold out | -5.8k |
| Kestra Advisory Services, LLC | Reduced | -3.3k |
| Krilogy Financial LLC | Reduced | -2.4k |
| Betterment LLC | Reduced | -1.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-05-04)
Holders, Q4 2023
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 610.0k $23.5m | Added +90.8k |
| Wealthquest Corp 1.11% of their portfolio | 260.1k $10.0m | Reduced -72.2k |
| INTEGRAL INVESTMENT ADVISORS, INC. 5.61% of their portfolio | 228.6k $8.8m | Added +49.9k |
| Brookstone Capital Management 0.15% of their portfolio | 195.7k $7.5m | Added +21.9k |
| Ashton Thomas Private Wealth, LLC 0.44% of their portfolio | 181.0k $7.0m | Added +52.1k |
| Penserra Capital Management LLC 0.11% of their portfolio | 156.8k $6.0m | Added +23.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 153.0k $5.9m | Added +6.0k |
| CAPTRUST FINANCIAL ADVISORS 0.02% of their portfolio | 144.7k $5.6m | Added +2.5k |
| Berkshire Money Management, Inc. 0.69% of their portfolio | 134.1k $5.2m | Reduced -95.1k |
| Marathon Mission, Inc. 2.87% of their portfolio | 89.8k $3.5m | Reduced -63 |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 87.7k $3.4m | Added +10.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 76.6k $2.9m | Reduced -17.3k |
| Fragasso Financial Advisors Inc 0.25% of their portfolio | 70.5k $2.7m | Added +19.6k |
| DFPG INVESTMENTS, LLC 0.21% of their portfolio | 70.1k $2.7m | Reduced -885 |
| Cetera Advisors LLC 0.04% of their portfolio | 68.9k $2.7m | Added +7.9k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 56.9k $2.2m | Added +6.7k |
| Cerity Partners LLC 0.01% of their portfolio | 52.8k $2.0m | Added +18.2k |
| LPL Financial LLC 0.00% of their portfolio | 51.0k $2.0m | Added +22.3k |
| Cresset Asset Management, LLC 0.01% of their portfolio | 49.8k $1.9m | Added +9.5k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 41.1k $1.6m | Reduced -3.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.37% of their portfolio | 40.1k $1.5m | Added +2.4k |
| Diligent Investors, LLC 0.42% of their portfolio | 39.3k $1.5m | Reduced -12 |
| FSA Advisors, Inc. 1.78% of their portfolio | 37.5k $1.4m | First filing |
| Motiv8 Investments LLC 1.12% of their portfolio | 32.5k $1.2m | First filing |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 28.6k $1.1m | Added +359 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 27.3k $1.1m | Added +577 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 24.8k $953.4k | Unchanged |
| Maltin Wealth Management, Inc. 0.59% of their portfolio | 24.2k $929.1k | Reduced -814 |
| Beacon Financial Advisory LLC 0.45% of their portfolio | 24.1k $926.4k | Added +4.0k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 23.5k $902.9k | New |
| WPWealth LLP 0.26% of their portfolio | 21.6k $830.6k | Unchanged |
| Krilogy Financial LLC 0.07% of their portfolio | 20.3k $779.4k | Reduced -2.4k |
| CoreCap Advisors, LLC 0.05% of their portfolio | 19.9k $764.7k | Added +1.4k |
| Sigma Planning Corp 0.06% of their portfolio | 19.6k $752.4k | Added +7.6k |
| DHJJ Financial Advisors, Ltd. 0.35% of their portfolio | 19.4k $745.1k | Added +701 |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 19.0k $729.0k | Added +3.1k |
| Spire Wealth Management 0.02% of their portfolio | 18.9k $736.2k | New |
| My Personal CFO, LLC 0.46% of their portfolio | 18.3k $704.0k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 18.1k $697.0k | New |
| Lantz Financial LLC 0.25% of their portfolio | 17.9k $687.4k | Added +1.3k |
| Cetera Advisor Networks LLC 0.00% of their portfolio | 17.3k $665.9k | Reduced -12.3k |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 16.9k $652.1k | New |
| First Commonwealth Financial Corp /PA/ 0.20% of their portfolio | 16.8k $646.6k | Added +1.5k |
| Bedel Financial Consulting, Inc. 0.12% of their portfolio | 16.5k $633.2k | Reduced -446 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 15.7k $606.0k | Added +7.3k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 14.8k $568.0k | Reduced -8.7k |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 14.6k $560.6k | Added +6.5k |
| Valtinson Bruner Financial Planning LLC 0.28% of their portfolio | 14.3k $551.7k | Added +2.4k |
| BCS Wealth Management 0.20% of their portfolio | 14.0k $539.0k | New |
| Global Trust Asset Management, LLC 0.23% of their portfolio | 13.7k $527.0k | Unchanged |
| Arax Advisory Partners 0.05% of their portfolio | 11.5k $441.0k | Reduced -368 |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 11.2k $429.0k | Unchanged |
| XML Financial, LLC 0.04% of their portfolio | 10.5k $404.0k | Unchanged |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio | 10.2k $390.0k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 7.6k $292.5k | New |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 7.1k $272.9k | New |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 7.0k $269.9k | Reduced -1.0k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 7.0k $268.0k | New |
| Continuum Advisory, LLC 0.04% of their portfolio | 6.7k $257.9k | New |
| Betterment LLC 0.00% of their portfolio | 6.6k $255.0k | Reduced -1.1k |
| Straight Path Wealth Management 0.14% of their portfolio | 6.0k $230.8k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 5.8k $225.1k | New |
| Vantage Financial Partners, LLC 0.07% of their portfolio | 5.8k $223.8k | New |
| Epic Trust Investment Advisors, LLC 0.29% of their portfolio | 5.7k $217.9k | Unchanged |
| Three Seasons Wealth, LLC 0.19% of their portfolio | 5.6k $214.3k | New |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 5.3k $202.2k | New |
| IFP Advisors, Inc 0.01% of their portfolio | 5.0k $193.7k | Added +90 |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 2.9k $111.9k | First filing |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 2.6k $100.0k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.4k $94.2k | Added +832 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.4k $92.2k | New |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 2.0k $78.5k | Reduced -463 |
| Advisory Services Network, LLC 0.00% of their portfolio | 1.4k $54.6k | New |
| MORGAN STANLEY 0.00% of their portfolio | 1.2k $47.6k | New |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 750 $28.9k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 616 $24.0k | Unchanged |
| Cape Investment Advisory, Inc. 0.01% of their portfolio | 600 $23.1k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 562 $21.6k | New |
| Householder Group Estate & Retirement Specialist, LLC 0.01% of their portfolio | 458 $17.0k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 400 $15.4k | New |
| Caitlin John, LLC 0.01% of their portfolio | 370 $14.2k | First filing |
| Larson Financial Group LLC 0.00% of their portfolio | 254 $9.8k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 100 $3.8k | Unchanged |
| Glen Eagle Advisors, LLC 0.00% of their portfolio | 100 $3.8k | Unchanged |
| US BANCORP \DE\ 0.00% of their portfolio | 56 $2.2k | New |
| UBS Group AG 0.00% of their portfolio | 44 $1.7k | New |
| FMR LLC 0.00% of their portfolio | 1 $38 | Reduced -2 |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |