INNOVATOR ETFS TRUST PJUN
US EQTY PWR BUF · ETP · CUSIP 45782C748
160
institutional holders
+4 vs Q1 2025
14.8m
shares reported held*
$587.6mreported value*
18 new
72 added
46 reduced
15 sold out
net bought ≈ $128.7m (+3.2m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.77.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 110 |
| Q4 2022 | 119 |
| Q1 2023 | 112 |
| Q2 2023 | 154 |
| Q3 2023 | 147 |
| Q4 2023 | 150 |
| Q1 2024 | 146 |
| Q2 2024 | 163 |
| Q3 2024 | 158 |
| Q4 2024 | 163 |
| Q1 2025 | 156 |
| Q2 2025 | 160 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 24 | 86 |
| Q4 2023 | 28 | 81 |
| Q1 2024 | 30 | 89 |
| Q2 2024 | 110 | 36 |
| Q3 2024 | 41 | 84 |
| Q4 2024 | 19 | 89 |
| Q1 2025 | 28 | 94 |
| Q2 2025 | 90 | 61 |
Biggest buyers
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +1.2m |
| Berkshire Money Management, Inc. | Added | +602.5k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +293.3k |
| ALLIANCEBERNSTEIN L.P. | Added | +280.3k |
| Penserra Capital Management LLC | Added | +199.2k |
| RAYMOND JAMES FINANCIAL INC | Added | +144.2k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +121.5k |
| NorthCoast Asset Management LLC | Added | +106.2k |
| CoreCap Advisors, LLC | Added | +104.0k |
| OSAIC HOLDINGS, INC. | Added | +99.9k |
Biggest sellers
| Brookstone Capital Management | Reduced | -171.4k |
| Chris Bulman Inc | Reduced | -132.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -83.5k |
| WPWealth LLP | Reduced | -79.1k |
| BLAIR WILLIAM & CO/IL | Reduced | -60.0k |
| TOWNSQUARE CAPITAL LLC | Sold out | -47.1k |
| AQR CAPITAL MANAGEMENT LLC | Sold out | -14.3k |
| Strategic Blueprint, LLC | Reduced | -13.3k |
| Continuum Advisory, LLC | Sold out | -12.6k |
| CITADEL ADVISORS LLC | Sold out | -11.9k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 2.9m $117.0m | Added +280.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.09% of their portfolio | 1.7m $66.4m | Added +1.2m |
| Penserra Capital Management LLC 0.83% of their portfolio | 1.5m $59.4m | Added +199.2k |
| Berkshire Money Management, Inc. 2.61% of their portfolio | 623.6k $24.8m | Added +602.5k |
| OSAIC HOLDINGS, INC. 0.03% of their portfolio | 494.1k $19.6m | Added +99.9k |
| HighTower Advisors, LLC 0.02% of their portfolio | 431.7k $17.2m | Reduced -7.5k |
| NorthCoast Asset Management LLC 0.07% of their portfolio | 416.0k $16.5m | Added +106.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.02% of their portfolio | 368.5k $14.7m | Added +293.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 331.5k $13.2m | Added +144.2k |
| Lineweaver Wealth Advisors, LLC 1.95% of their portfolio | 310.6k $12.3m | Reduced -3.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 251.7k $10.0m | Added +121.5k |
| Cetera Investment Advisers 0.01% of their portfolio | 212.9k $8.5m | Added +13.4k |
| Brookstone Capital Management 0.11% of their portfolio | 203.8k $8.1m | Reduced -171.4k |
| CoreCap Advisors, LLC 0.32% of their portfolio | 202.5k $8.1m | Added +104.0k |
| McAdam, LLC 0.44% of their portfolio | 202.0k $8.0m | Reduced -2.4k |
| LPL Financial LLC 0.00% of their portfolio | 196.6k $7.8m | Added +18.4k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 178.4k $7.1m | Added +8.4k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 171.8k $6.8m | Added +45.8k |
| Chris Bulman Inc 3.52% of their portfolio | 155.2k $6.2m | Reduced -132.0k |
| Advisory Alpha, LLC 0.19% of their portfolio | 149.9k $6.0m | Reduced -3.3k |
| Beacon Pointe Advisors, LLC 0.06% of their portfolio | 138.7k $5.5m | Added +51.4k |
| Weaver Capital Management LLC 1.36% of their portfolio | 138.7k $5.5m | Added +551 |
| Bellwether Advisors, LLC 0.87% of their portfolio | 127.4k $5.1m | Added +19.4k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 120.5k $4.8m | Added +77.4k |
| ARS Wealth Advisors Group, LLC 0.53% of their portfolio | 114.8k $4.6m | Added +5.0k |
| MTM FINANCIAL GROUP, LLC 2.38% of their portfolio | 110.0k $4.4m | Added +106 |
| Weaver Consulting Group 1.18% of their portfolio | 107.6k $4.3m | Added +3.7k |
| OLD MISSION CAPITAL LLC 0.11% of their portfolio | 99.6k $4.0m | Added +85.8k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 97.8k $3.9m | Reduced -60.0k |
| Southland Equity Partners LLC 0.82% of their portfolio | 94.2k $3.7m | Reduced -1 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 91.1k $3.6m | Added +15.1k |
| Clear Point Advisors Inc. 3.01% of their portfolio | 89.8k $3.6m | Reduced -3.1k |
| OneDigital Investment Advisors LLC 0.04% of their portfolio | 82.2k $3.3m | Added +35.1k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.09% of their portfolio | 77.8k $3.1m | Reduced -377 |
| YARGER WEALTH STRATEGIES, LLC 1.57% of their portfolio | 75.7k $3.0m | Added +2.5k |
| Focus Partners Wealth 0.01% of their portfolio | 69.9k $2.8m | Added +1.3k |
| Pinnacle Wealth Management Group, Inc. 1.45% of their portfolio | 63.5k $2.5m | Added +9.1k |
| KFG WEALTH MANAGEMENT, LLC 0.38% of their portfolio | 59.2k $2.4m | Added +12.1k |
| Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio | 56.8k $2.3m | Reduced -11.3k |
| MAI Capital Management 0.02% of their portfolio | 55.3k $2.2m | Added +31.0k |
| WEALTH ALLIANCE, LLC 0.23% of their portfolio | 51.1k $2.0m | Added +954 |
| RPS ADVISORY SOLUTIONS LLC 1.08% of their portfolio | 49.6k $2.0m | Added +28.9k |
| Castle Rock Wealth Management, LLC 0.42% of their portfolio | 45.0k $1.8m | Added +308 |
| AE Wealth Management LLC 0.01% of their portfolio | 43.7k $1.7m | Reduced -1.6k |
| IFP Advisors, Inc 0.05% of their portfolio | 43.1k $1.7m | Added +10.5k |
| Cape Investment Advisory, Inc. 0.61% of their portfolio | 41.8k $1.7m | Reduced -4.3k |
| CORRADO ADVISORS, LLC 1.01% of their portfolio | 41.4k $1.6m | New |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 39.8k $1.6m | Added +12.0k |
| Outlook Wealth Advisors, LLC 0.40% of their portfolio | 39.0k $1.6m | Reduced -1.5k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.10% of their portfolio | 37.9k $1.5m | Added +577 |
| NewEdge Advisors, LLC 0.01% of their portfolio | 36.7k $1.5m | Added +21.9k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 35.8k $1.4m | Reduced -1.5k |
| Cresset Asset Management, LLC 0.01% of their portfolio | 33.5k $1.3m | Reduced -3.8k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 33.2k $1.3m | New |
| Chicago Partners Investment Group LLC 0.04% of their portfolio | 32.8k $1.3m | Reduced -2.7k |
| BROWN WEALTH MANAGEMENT, LLC 0.40% of their portfolio | 32.2k $1.3m | Reduced -620 |
| BCS Wealth Management 0.27% of their portfolio | 31.1k $1.2m | Added +3.2k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 30.7k $1.2m | Added +12.9k |
| WPWealth LLP 0.22% of their portfolio | 30.2k $1.2m | Reduced -79.1k |
| Cornerstone Wealth Group, LLC 0.09% of their portfolio | 28.9k $1.1m | Reduced -1.7k |
| Patriot Financial Group Insurance Agency, LLC 0.13% of their portfolio | 28.6k $1.1m | Added +1.4k |
| RFG Advisory, LLC 0.03% of their portfolio | 27.7k $1.1m | Reduced -6.0k |
| RIVERCHASE WEALTH MANAGEMENT, LLC 0.69% of their portfolio | 27.2k $1.1m | Unchanged |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.07% of their portfolio | 26.4k $1.0m | Reduced -2.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 26.1k $1.0m | Reduced -83.5k |
| First Heartland Consultants, Inc. 0.09% of their portfolio | 25.6k $1.0m | New |
| HARBOUR INVESTMENTS, INC. 0.03% of their portfolio | 24.9k $989.9k | Added +661 |
| CRA Financial Services, LLC 0.15% of their portfolio | 24.8k $984.9k | Reduced -1.4k |
| Atria Investments, Inc 0.01% of their portfolio | 24.3k $966.0k | New |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 24.2k $963.3k | Added +1.3k |
| Strategic Blueprint, LLC 0.05% of their portfolio | 23.1k $916.6k | Reduced -13.3k |
| Advisory Services Network, LLC 0.01% of their portfolio | 23.0k $924.2k | Added +13.3k |
| World Investment Advisors 0.02% of their portfolio | 22.6k $898.1k | Added +5.4k |
| Focus Financial Network, Inc. 0.03% of their portfolio | 21.8k $865.6k | Added +888 |
| DHJJ Financial Advisors, Ltd. 0.31% of their portfolio | 21.5k $853.7k | Added +4.6k |
| JDM Financial Group LLC 0.40% of their portfolio | 21.4k $852.7k | Unchanged |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 21.1k $839.5k | Added +9.9k |
| Annis Gardner Whiting Capital Advisors, LLC 0.29% of their portfolio | 20.9k $830.0k | New |
| Tradition Wealth Management, LLC 0.06% of their portfolio | 20.2k $802.1k | Reduced -674 |
| Spire Wealth Management 0.03% of their portfolio | 19.6k $779.7k | Added +1.7k |
| GILL CAPITAL PARTNERS, LLC 0.25% of their portfolio | 19.4k $771.6k | Added +5.8k |
| Fragasso Financial Advisors Inc 0.05% of their portfolio | 18.3k $726.3k | Reduced -842 |
| Quest 10 Wealth Builders, Inc. 0.70% of their portfolio | 18.0k $716.3k | Reduced -1.1k |
| First Commonwealth Financial Corp /PA/ 0.15% of their portfolio | 17.9k $712.0k | Added +1.4k |
| Diligent Investors, LLC 0.17% of their portfolio | 17.7k $701.8k | Added +6.3k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 16.6k $659.5k | Unchanged |
| WorthPointe, LLC 0.28% of their portfolio | 16.5k $654.1k | Added +521 |
| Valmark Advisers, Inc. 0.01% of their portfolio | 16.4k $652.0k | Added +3.2k |
| Faithward Advisors, LLC 0.10% of their portfolio | 16.3k $649.5k | Added +1.7k |
| Cardinal Point Capital Management ULC 0.05% of their portfolio | 16.2k $645.3k | Unchanged |
| ATTICUS WEALTH MANAGEMENT, LLC 0.17% of their portfolio | 15.8k $629.7k | Added +6.9k |
| Nikulski Financial, Inc. 0.17% of their portfolio | 15.4k $613.1k | Added +3.6k |
| MGO ONE SEVEN LLC 0.02% of their portfolio | 15.3k $607.4k | New |
| Global Strategic Investment Solutions, LLC 0.06% of their portfolio | 14.9k $593.7k | Reduced -12 |
| M Holdings Securities, Inc. 0.10% of their portfolio | 14.0k $555.0k | New |
| Orion Capital Management LLC 0.21% of their portfolio | 13.7k $545.5k | Reduced -1.0k |
| Garden State Investment Advisory Services LLC 0.15% of their portfolio | 13.6k $540.1k | Unchanged |
| BECK CAPITAL MANAGEMENT, LLC 0.13% of their portfolio | 12.9k $512.2k | Added +1 |
| Dakota Wealth Management 0.01% of their portfolio | 12.8k $509.6k | Unchanged |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 12.8k $507.3k | Reduced -199 |