INNOVATOR ETFS TRUST EJUL
EMRGNG MKT JULY · ETP · CUSIP 45782C714
70
institutional holders
+2 vs Q3 2025
1.7m
shares reported held*
$50.3mreported value*
6 new
12 added
26 reduced
8 sold out
net sold ≈ $12.7m (-429.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.66.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 31 |
| Q4 2022 | 43 |
| Q1 2023 | 42 |
| Q2 2023 | 46 |
| Q3 2023 | 54 |
| Q4 2023 | 55 |
| Q1 2024 | 56 |
| Q2 2024 | 57 |
| Q3 2024 | 62 |
| Q4 2024 | 63 |
| Q1 2025 | 65 |
| Q2 2025 | 59 |
| Q3 2025 | 68 |
| Q4 2025 | 70 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 15 | 35 |
| Q2 2024 | 22 | 30 |
| Q3 2024 | 33 | 22 |
| Q4 2024 | 17 | 34 |
| Q1 2025 | 17 | 30 |
| Q2 2025 | 22 | 32 |
| Q3 2025 | 34 | 25 |
| Q4 2025 | 18 | 34 |
Biggest buyers
| Signal Advisors Wealth, LLC | New | +40.1k |
| Cape Investment Advisory, Inc. | New | +28.6k |
| OLD MISSION CAPITAL LLC | New | +24.5k |
| World Investment Advisors | New | +15.6k |
| WealthPlan Investment Management, LLC | New | +10.1k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +6.6k |
| Triad Wealth Partners, LLC | Added | +5.1k |
| WorthPointe, LLC | Added | +2.6k |
| FOUNDERS FINANCIAL SECURITIES LLC | Added | +1.9k |
| Cambridge Investment Research Advisors, Inc. | Added | +1.1k |
Biggest sellers
| Allworth Financial LP | Reduced | -205.8k |
| ACCESS FINANCIAL SERVICES, INC. | Reduced | -77.1k |
| GOLDMAN SACHS GROUP INC | Sold out | -58.9k |
| Elmwood Wealth Management, Inc. | Sold out | -36.6k |
| MML INVESTORS SERVICES, LLC | Sold out | -25.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -24.2k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -22.1k |
| HARBOUR INVESTMENTS, INC. | Sold out | -19.8k |
| PRIVATE CLIENT SERVICES, LLC | Sold out | -18.5k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -12.4k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Berger Financial Group, Inc 0.22% of their portfolio | 127.7k $3.8m | Reduced -8.5k |
| CORRADO ADVISORS, LLC 1.78% of their portfolio | 119.8k $3.6m | Reduced -603 |
| Liberty Atlantic Advisors LLC 2.73% of their portfolio | 93.8k $2.8m | First filing |
| HFG Wealth Management, LLC 1.33% of their portfolio | 81.6k $2.4m | Reduced -11.4k |
| Stratos Wealth Advisors, LLC 0.11% of their portfolio | 74.3k $2.2m | Reduced -2.6k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 70.9k $2.1m | Reduced -392 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 68.6k $2.0m | Reduced -6.2k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 63.1k $1.9m | Added +245 |
| Cetera Investment Advisers 0.00% of their portfolio | 55.3k $1.6m | Reduced -9.7k |
| PRINCIPAL SECURITIES, INC. 0.02% of their portfolio | 47.8k $1.4m | Reduced -56 |
| Diligent Investors, LLC 0.34% of their portfolio | 46.8k $1.4m | Reduced -14 |
| ACCESS FINANCIAL SERVICES, INC. 0.49% of their portfolio | 45.2k $1.3m | Reduced -77.1k |
| CWM, LLC 0.00% of their portfolio | 43.0k $1.3m | Reduced -220 |
| Signal Advisors Wealth, LLC 0.09% of their portfolio | 40.1k $1.2m | New |
| Triad Wealth Partners, LLC 0.10% of their portfolio | 35.1k $1.0m | Added +5.1k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 31.2k $936.0k | Added +6.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 29.6k $876.8k | Reduced -22.1k |
| Cape Investment Advisory, Inc. 0.26% of their portfolio | 28.6k $849.2k | New |
| BFI Wealth Solutions, LLC 0.79% of their portfolio | 27.9k $828.2k | First filing |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 25.7k $763.1k | Reduced -24.2k |
| Advus Financial Partners, LLC 0.18% of their portfolio | 25.3k $748.8k | Added +750 |
| Jacobi Capital Management LLC 0.04% of their portfolio | 25.2k $745.8k | Unchanged |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 24.5k $725.5k | New |
| LPL Financial LLC 0.00% of their portfolio | 23.2k $688.1k | Added +419 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 22.2k $658.7k | Reduced -12.4k |
| Straight Path Wealth Management 0.17% of their portfolio | 21.5k $636.9k | Added +117 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 20.6k $612.1k | Reduced -257 |
| Ifrah Financial Services, Inc. 0.15% of their portfolio | 20.2k $599.4k | Reduced -623 |
| Helium Advisors LLC 0.60% of their portfolio | 20.1k $597.2k | Unchanged |
| PFG Advisors 0.03% of their portfolio | 19.9k $591.2k | Added +310 |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 19.6k $580.5k | Unchanged |
| WPWealth LLP 0.09% of their portfolio | 18.9k $559.5k | Unchanged |
| SIGNATUREFD, LLC 0.01% of their portfolio | 18.1k $537.3k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 18.1k $537.2k | Reduced -465 |
| WorthPointe, LLC 0.14% of their portfolio | 17.8k $527.0k | Added +2.6k |
| Capital Analysts, LLC 0.01% of their portfolio | 16.9k $501.0k | Reduced -789 |
| Opus Financial Solutions LLC 0.45% of their portfolio | 16.3k $482.1k | First filing |
| HighTower Advisors, LLC 0.00% of their portfolio | 16.1k $478.0k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 15.9k $471.0k | Added +1.1k |
| World Investment Advisors 0.01% of their portfolio | 15.6k $461.6k | New |
| Faithward Advisors, LLC 0.06% of their portfolio | 13.8k $408.3k | Reduced -29 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.02% of their portfolio | 13.6k $404.5k | Added +1.9k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 11.1k $329.0k | Unchanged |
| Schneider Downs Wealth Management Advisors, LP 0.03% of their portfolio | 10.2k $303.4k | Unchanged |
| Global Strategic Investment Solutions, LLC 0.03% of their portfolio | 10.1k $300.9k | Reduced -203 |
| WealthPlan Investment Management, LLC 0.02% of their portfolio | 10.1k $298.9k | New |
| NewEdge Advisors, LLC 0.00% of their portfolio | 10.0k $295.7k | Reduced -1.1k |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 9.1k $268.6k | Added +272 |
| Trek Financial, LLC 0.01% of their portfolio | 8.0k $238.4k | Reduced -374 |
| WINNACLE WEALTH LLC 0.17% of their portfolio | 7.8k $234.2k | Reduced -1.2k |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 7.8k $230.3k | Unchanged |
| Ameritas Advisory Services, LLC 0.01% of their portfolio | 7.1k $210.5k | Unchanged |
| CoreCap Advisors, LLC 0.01% of their portfolio | 6.5k $191.4k | Reduced -306 |
| AE Wealth Management LLC 0.00% of their portfolio | 3.6k $106.4k | Added +1.1k |
| Whipplewood Advisors, LLC 0.07% of their portfolio | 3.5k $103.3k | Unchanged |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 2.8k $83.9k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 1.4k $41.1k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 1.1k $32.6k | Unchanged |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio | 1.0k $30.7k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 785 $23.3k | Unchanged |
| Compass Financial Services Inc 0.01% of their portfolio | 744 $22.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 620 $18.4k | New |
| Allworth Financial LP 0.00% of their portfolio | 501 $14.9k | Reduced -205.8k |
| RED REEF ADVISORS LLC 0.02% of their portfolio | 500 $14.8k | First filing |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 391 $11.6k | Unchanged |
| Financial Network Wealth Advisors LLC 0.01% of their portfolio | 166 $4.9k | Unchanged |
| JDM Financial Group LLC 0.00% of their portfolio | 71 $2.1k | Unchanged |
| BRIDGE GENERATIONS WEALTH MANAGEMENT LLC 0.00% of their portfolio | 23 $682 | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 21 $623 | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 0 $21 | Reduced -456 |