INNOVATOR ETFS TRUST EJUL
EMRGNG MKT JULY · ETP · CUSIP 45782C714
59
institutional holders
-6 vs Q1 2025
1.4m
shares reported held*
$39.1mreported value*
8 new
14 added
18 reduced
14 sold out
net bought ≈ $1.4m (+26.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.51.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 31 |
| Q4 2022 | 43 |
| Q1 2023 | 42 |
| Q2 2023 | 46 |
| Q3 2023 | 54 |
| Q4 2023 | 55 |
| Q1 2024 | 56 |
| Q2 2024 | 57 |
| Q3 2024 | 62 |
| Q4 2024 | 63 |
| Q1 2025 | 65 |
| Q2 2025 | 59 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 38 | 12 |
| Q4 2023 | 19 | 25 |
| Q1 2024 | 15 | 35 |
| Q2 2024 | 22 | 30 |
| Q3 2024 | 33 | 22 |
| Q4 2024 | 17 | 34 |
| Q1 2025 | 17 | 30 |
| Q2 2025 | 22 | 32 |
Biggest buyers
| CORRADO ADVISORS, LLC | Added | +33.7k |
| Straight Path Wealth Management | New | +19.7k |
| Kestra Advisory Services, LLC | Added | +15.7k |
| LPL Financial LLC | Added | +13.2k |
| PFG Advisors | New | +11.9k |
| Advus Financial Partners, LLC | New | +11.8k |
| OSAIC HOLDINGS, INC. | Added | +11.0k |
| Schneider Downs Wealth Management Advisors, LP | New | +10.2k |
| FOUNDERS FINANCIAL SECURITIES LLC | New | +9.4k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +8.7k |
Biggest sellers
| Whipplewood Advisors, LLC | Reduced | -23.5k |
| Apollon Wealth Management, LLC | Sold out | -22.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -12.1k |
| OLD MISSION CAPITAL LLC | Sold out | -12.1k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -11.5k |
| WINNACLE WEALTH LLC | Sold out | -9.6k |
| GOLDMAN SACHS GROUP INC | Sold out | -9.4k |
| Onyx Bridge Wealth Group LLC | Sold out | -8.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -8.3k |
| Atria Wealth Solutions, Inc. | Sold out | -8.0k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Berger Financial Group, Inc 0.24% of their portfolio | 131.3k $3.6m | Reduced -1.7k |
| CORRADO ADVISORS, LLC 2.05% of their portfolio | 120.9k $3.3m | Added +33.7k |
| HFG Wealth Management, LLC 1.53% of their portfolio | 99.2k $2.5m | Reduced -2.7k |
| Stratos Wealth Advisors, LLC 0.12% of their portfolio | 84.3k $2.3m | Reduced -1.6k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 77.9k $2.2m | Added +11.0k |
| PRINCIPAL SECURITIES, INC. 0.04% of their portfolio | 71.4k $2.0m | Reduced -1.0k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 70.5k $2.0m | Added +15.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 65.7k $1.8m | Reduced -8.3k |
| Cypress Wealth Services, LLC 0.24% of their portfolio | 49.4k $1.4m | Unchanged |
| Diligent Investors, LLC 0.30% of their portfolio | 45.5k $1.3m | Reduced -1.2k |
| Cetera Investment Advisers 0.00% of their portfolio | 44.2k $1.2m | Added +237 |
| CWM, LLC 0.00% of their portfolio | 44.1k $1.2m | Reduced -351 |
| Jacobi Capital Management LLC 0.05% of their portfolio | 25.2k $696.3k | Added +1.1k |
| Global Strategic Investment Solutions, LLC 0.07% of their portfolio | 24.8k $687.8k | Reduced -4.6k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 24.7k $685.3k | Unchanged |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 23.8k $659.4k | Reduced -2.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 23.7k $654.8k | Added +8.7k |
| LPL Financial LLC 0.00% of their portfolio | 23.3k $645.7k | Added +13.2k |
| Ifrah Financial Services, Inc. 0.16% of their portfolio | 21.1k $583.2k | Reduced -248 |
| Helium Advisors LLC 0.35% of their portfolio | 20.1k $557.6k | Unchanged |
| Straight Path Wealth Management 0.18% of their portfolio | 19.7k $544.6k | New |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 19.6k $541.9k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 18.8k $519.5k | Reduced -1.4k |
| WPWealth LLP 0.09% of their portfolio | 17.9k $496.6k | Added +2.3k |
| Capital Analysts, LLC 0.02% of their portfolio | 17.7k $489.0k | Reduced -285 |
| Triad Wealth Partners, LLC 0.10% of their portfolio | 17.4k $482.5k | Added +8.5k |
| Cape Investment Advisory, Inc. 0.17% of their portfolio | 17.2k $477.0k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 16.4k $455.0k | Added +4.4k |
| WorthPointe, LLC 0.18% of their portfolio | 15.4k $427.6k | Unchanged |
| Prairie Wealth Advisors, Inc. 0.16% of their portfolio | 13.9k $386.1k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 12.4k $342.4k | Reduced -572 |
| PFG Advisors 0.02% of their portfolio | 11.9k $329.5k | New |
| Advus Financial Partners, LLC 0.08% of their portfolio | 11.8k $325.4k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 10.7k $296.0k | Unchanged |
| Schneider Downs Wealth Management Advisors, LP 0.04% of their portfolio | 10.2k $283.3k | New |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 10.1k $279.6k | Reduced -11.5k |
| HighTower Advisors, LLC 0.00% of their portfolio | 9.9k $273.0k | Added +365 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.02% of their portfolio | 9.4k $261.3k | New |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 8.9k $247.0k | Reduced -122 |
| Trek Financial, LLC 0.02% of their portfolio | 8.8k $243.3k | Reduced -2.0k |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 8.6k $238.5k | New |
| NorthCrest Asset Manangement, LLC 0.01% of their portfolio | 8.0k $223.0k | New |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 8.0k $221.4k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 7.9k $220.0k | Added +425 |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.4k $205.0k | Added +501 |
| Whipplewood Advisors, LLC 0.05% of their portfolio | 3.5k $96.4k | Reduced -23.5k |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 2.9k $71.4k | Added +49 |
| DHJJ Financial Advisors, Ltd. 0.02% of their portfolio | 1.7k $46.1k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 1.2k $32.2k | Reduced -815 |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 1.1k $30.4k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 1.1k $30.0k | Unchanged |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio | 1.0k $28.6k | New |
| Compass Financial Services Inc 0.01% of their portfolio | 744 $20.6k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 391 $10.8k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 149 $4.1k | Unchanged |
| BRIDGE GENERATIONS WEALTH MANAGEMENT LLC 0.00% of their portfolio | 23 $637 | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 21 $581 | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 0 $13 | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |