INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $53.56.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
| Q3 2023 | 86 |
| Q4 2023 | 104 |
| Q1 2024 | 92 |
| Q2 2024 | 89 |
| Q3 2024 | 95 |
| Q4 2024 | 99 |
| Q1 2025 | 91 |
| Q2 2025 | 95 |
| Q3 2025 | 99 |
| Q4 2025 | 106 |
| Q1 2026 | 97 |
| Q2 2026 | 100 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 53 | 29 |
| Q4 2024 | 24 | 40 |
| Q1 2025 | 17 | 53 |
| Q2 2025 | 21 | 46 |
| Q3 2025 | 45 | 37 |
| Q4 2025 | 24 | 49 |
| Q1 2026 | 14 | 50 |
| Q2 2026 | 21 | 49 |
Biggest buyers
| Penserra Capital Management LLC | Added | +79.6k |
| OSAIC HOLDINGS, INC. | Added | +69.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +29.9k |
| Cambridge Investment Research Advisors, Inc. | Added | +25.5k |
| MML INVESTORS SERVICES, LLC | Added | +9.9k |
| Simplicity Wealth,LLC | New | +9.3k |
| Rothschild Wealth LLC | New | +4.0k |
| HRT FINANCIAL LP | New | +3.9k |
| LPL Financial LLC | Added | +3.7k |
| IFP Advisors, Inc | Added | +2.1k |
Biggest sellers
| Brookstone Capital Management | Reduced | -26.8k |
| Kestra Advisory Services, LLC | Reduced | -21.0k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -17.7k |
| CITADEL ADVISORS LLC | Sold out | -12.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -12.3k |
| Fortune Financial Group, Inc. | Sold out | -10.1k |
| GWN SECURITIES INC. | Reduced | -7.3k |
| Cetera Investment Advisers | Reduced | -7.3k |
| Clear Creek Financial Management, LLC | Sold out | -6.2k |
| OLD MISSION CAPITAL LLC | Reduced | -5.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.20% of their portfolio | 489.4k $26.2m | Added +79.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 199.2k $10.7m | Added +69.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 188.0k $10.1m | Reduced -12.3k |
| Cerity Partners LLC 0.01% of their portfolio | 131.6k $7.1m | Reduced -3.5k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 112.4k $6.0m | Reduced -21.0k |
| HighTower Advisors, LLC 0.00% of their portfolio | 87.7k $4.7m | Reduced -240 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 86.3k $4.6m | Reduced -17.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 57.5k $3.1m | Added +29.9k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 52.8k $2.8m | Added +25.5k |
| Diligent Investors, LLC 0.62% of their portfolio | 52.3k $2.8m | Reduced -1.0k |
| LPL Financial LLC 0.00% of their portfolio | 49.5k $2.7m | Added +3.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 46.8k $2.5m | Reduced -757 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 44.0k $2.4m | Reduced -1.3k |
| Cetera Investment Advisers 0.00% of their portfolio | 43.5k $2.3m | Reduced -7.3k |
| TopTier Wealth Management, LLC 1.35% of their portfolio | 41.7k $2.2m | Reduced -31 |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 33.4k $1.8m | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 32.6k $1.7m | Added +128 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.21% of their portfolio | 31.6k $1.7m | Reduced -175 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.37% of their portfolio | 31.4k $1.7m | Unchanged |
| CHAPMAN FINANCIAL GROUP, LLC 1.00% of their portfolio | 28.0k $1.5m | Reduced -860 |
| Beacon Financial Advisory LLC 0.29% of their portfolio | 27.1k $1.5m | Unchanged |
| Lantz Financial LLC 0.25% of their portfolio | 25.6k $1.4m | Reduced -77 |
| FSA Advisors, Inc. 0.62% of their portfolio | 25.2k $1.4m | Reduced -1.2k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 23.9k $1.3m | Added +9.9k |
| World Investment Advisors 0.02% of their portfolio | 21.6k $1.1m | Unchanged |
| CoreCap Advisors, LLC 0.03% of their portfolio | 21.0k $1.1m | Reduced -18 |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 20.9k $1.1m | Reduced -5.1k |
| COFG Advisors, LLC 0.19% of their portfolio | 20.2k $1.1m | Reduced -400 |
| Brookstone Capital Management 0.01% of their portfolio | 19.0k $1.0m | Reduced -26.8k |
| DHJJ Financial Advisors, Ltd. 0.29% of their portfolio | 19.0k $1.0m | Reduced -66 |
| Weaver Consulting Group 0.20% of their portfolio | 18.1k $970.8k | Reduced -236 |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 17.9k $958.2k | Reduced -2.2k |
| Trek Financial, LLC 0.04% of their portfolio | 16.9k $904.9k | Reduced -292 |
| BCS Wealth Management 0.16% of their portfolio | 16.4k $879.4k | Reduced -315 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 16.3k $873.0k | Unchanged |
| CRA Financial Services, LLC 0.10% of their portfolio | 16.2k $869.0k | Reduced -730 |
| First Commonwealth Financial Corp /PA/ 0.11% of their portfolio | 14.1k $758.5k | Reduced -88 |
| Arax Advisory Partners 0.00% of their portfolio | 14.0k $751.7k | Added +1.5k |
| Strategic Blueprint, LLC 0.04% of their portfolio | 13.9k $744.1k | Reduced -289 |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 13.4k $718.9k | Added +13 |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 13.2k $706.6k | Reduced -93 |
| Fragasso Financial Advisors Inc 0.04% of their portfolio | 13.1k $702.6k | Unchanged |
| RED REEF ADVISORS LLC 0.64% of their portfolio | 13.0k $697.0k | Reduced -2.0k |
| Buska Wealth Management, LLC 0.24% of their portfolio | 12.4k $667.0k | Reduced -1.6k |
| GWN SECURITIES INC. 0.11% of their portfolio | 12.4k $666.4k | Reduced -7.3k |
| Sigma Planning Corp 0.02% of their portfolio | 12.3k $661.6k | Reduced -828 |
| EverSource Wealth Advisors, LLC 0.02% of their portfolio | 12.1k $647.3k | Reduced -334 |
| WealthShield Partners, LLC 0.10% of their portfolio | 11.8k $632.7k | Unchanged |
| Visionary Wealth Advisors 0.02% of their portfolio | 11.3k $608.0k | Reduced -215 |
| Berkshire Money Management, Inc. 0.05% of their portfolio | 10.8k $579.1k | Unchanged |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 10.6k $566.7k | Reduced -461 |
| Chris Bulman Inc 0.20% of their portfolio | 10.5k $560.8k | Reduced -310 |
| Lido Advisors, LLC 0.00% of their portfolio | 9.8k $523.2k | Reduced -904 |
| Keystone Wealth Services, LLC 0.10% of their portfolio | 9.6k $512.1k | Unchanged |
| Outlook Wealth Advisors, LLC 0.11% of their portfolio | 9.4k $502.5k | Unchanged |
| Simplicity Wealth,LLC 0.02% of their portfolio | 9.3k $499.6k | New |
| IFP Advisors, Inc 0.01% of their portfolio | 9.2k $493.3k | Added +2.1k |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 8.9k $479.7k | Reduced -1.0k |
| Pinnacle Wealth Management Group, Inc. 0.22% of their portfolio | 8.8k $474.4k | Reduced -1 |
| CENTRAL VALLEY ADVISORS, LLC 0.12% of their portfolio | 8.6k $459.7k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.11% of their portfolio | 8.2k $441.2k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 7.7k $414.7k | Unchanged |
| CORRADO ADVISORS, LLC 0.19% of their portfolio | 7.6k $408.6k | Reduced -10 |
| Impact Partnership Wealth, LLC 0.04% of their portfolio | 7.5k $399.4k | Reduced -11 |
| CROSSPOINT FINANCIAL, LLC 0.80% of their portfolio | 6.5k $351.0k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 6.4k $341.3k | Added +66 |
| Selby Wealth Management, LLC 0.12% of their portfolio | 6.2k $332.4k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 6.2k $332.7k | Unchanged |
| Share Andrew L. 0.17% of their portfolio | 6.0k $320.4k | Unchanged |
| IMG Wealth Management, Inc. 0.18% of their portfolio | 5.9k $315.9k | Unchanged |
| VISTA INVESTMENT MANAGEMENT 0.09% of their portfolio | 5.5k $293.8k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.2k $277.9k | Unchanged |
| My Personal CFO, LLC 0.11% of their portfolio | 5.1k $275.6k | Unchanged |
| PFG Advisors 0.01% of their portfolio | 5.0k $270.0k | Reduced -85 |
| GTS FINANCIAL, LLC 0.16% of their portfolio | 4.9k $223.4k | Reduced -201 |
| Advisory Services Network, LLC 0.00% of their portfolio | 4.6k $247.5k | Unchanged |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 4.5k $239.3k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 4.4k $233.3k | Reduced -824 |
| BAM Wealth Management, LLC 0.14% of their portfolio | 4.1k $220.2k | Unchanged |
| Rothschild Wealth LLC 0.02% of their portfolio | 4.0k $217.1k | New |
| HRT FINANCIAL LP 0.00% of their portfolio | 3.9k $211.0k | New |
| Spire Wealth Management 0.00% of their portfolio | 2.6k $141.7k | Unchanged |
| Financial Network Wealth Advisors LLC 0.10% of their portfolio | 1.9k $100.6k | Unchanged |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 1.6k $85.8k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1.5k $82.2k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.04% of their portfolio | 1.2k $66.2k | Unchanged |
| IFG Advisory, LLC 0.00% of their portfolio | 1.0k $53.6k | New |
| BARCLAYS PLC 0.00% of their portfolio | 564 $30.2k | Added +302 |
| ASSETMARK, INC 0.00% of their portfolio | 450 $24.1k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 433 $23.2k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 400 $21.4k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 363 $19.5k | Unchanged |
| Integrity Financial Corp /WA 0.01% of their portfolio | 223 $12.0k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 134 $7.0k | Unchanged |
| IAG Wealth Partners, LLC 0.00% of their portfolio | 132 $7.1k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 123 $6.6k | Reduced -30 |
| FIDUCIARY FINANCIAL ADVISORS 0.00% of their portfolio | 117 $6.3k | New |
| GILPIN WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 100 $5.4k | Unchanged |
| COUNTRY TRUST BANK 0.00% of their portfolio | 79 $4.2k | New |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 62 $3.3k | Unchanged |