INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $48.85.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
| Q3 2023 | 86 |
| Q4 2023 | 104 |
| Q1 2024 | 92 |
| Q2 2024 | 89 |
| Q3 2024 | 95 |
| Q4 2024 | 99 |
| Q1 2025 | 91 |
| Q2 2025 | 95 |
| Q3 2025 | 99 |
| Q4 2025 | 106 |
| Q1 2026 | 97 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 10 | 66 |
| Q3 2024 | 53 | 29 |
| Q4 2024 | 24 | 40 |
| Q1 2025 | 17 | 53 |
| Q2 2025 | 21 | 46 |
| Q3 2025 | 45 | 37 |
| Q4 2025 | 24 | 49 |
| Q1 2026 | 14 | 50 |
Biggest buyers
| Kestra Advisory Services, LLC | Added | +57.2k |
| Penserra Capital Management LLC | Added | +41.0k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +24.3k |
| CITADEL ADVISORS LLC | New | +12.5k |
| Clear Creek Financial Management, LLC | New | +6.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +3.8k |
| Cerity Partners LLC | Added | +2.1k |
| HARBOUR INVESTMENTS, INC. | Added | +1.2k |
| Beacon Pointe Advisors, LLC | Added | +949 |
| HighTower Advisors, LLC | Added | +668 |
Biggest sellers
| Brookstone Capital Management | Reduced | -557.7k |
| OSAIC HOLDINGS, INC. | Reduced | -106.9k |
| Arkadios Wealth Advisors | Sold out | -20.5k |
| BCS Wealth Management | Reduced | -16.9k |
| OLD MISSION CAPITAL LLC | Reduced | -12.8k |
| MML INVESTORS SERVICES, LLC | Reduced | -9.7k |
| AlphaStar Capital Management, LLC | Sold out | -9.6k |
| Fragasso Financial Advisors Inc | Reduced | -9.6k |
| Secure Asset Management, LLC | Sold out | -7.9k |
| Chris Bulman Inc | Reduced | -7.0k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.23% of their portfolio | 409.8k $20.0m | Added +41.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 200.4k $9.8m | Reduced -559 |
| Cerity Partners LLC 0.01% of their portfolio | 135.2k $6.6m | Added +2.1k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 133.4k $6.5m | Added +57.2k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 130.0k $6.4m | Reduced -106.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 104.0k $5.1m | Reduced -1.6k |
| HighTower Advisors, LLC 0.00% of their portfolio | 87.9k $4.3m | Added +668 |
| Diligent Investors, LLC 0.64% of their portfolio | 53.3k $2.6m | Reduced -1.4k |
| Cetera Investment Advisers 0.00% of their portfolio | 50.8k $2.5m | Reduced -4.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 47.6k $2.3m | Added +24.3k |
| LPL Financial LLC 0.00% of their portfolio | 45.8k $2.2m | Reduced -3.1k |
| Brookstone Capital Management 0.03% of their portfolio | 45.8k $2.2m | Reduced -557.7k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 45.2k $2.2m | Added +949 |
| TopTier Wealth Management, LLC 1.25% of their portfolio | 41.7k $2.0m | Unchanged |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 33.4k $1.6m | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 32.4k $1.6m | Reduced -250 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.22% of their portfolio | 31.8k $1.6m | Reduced -956 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.38% of their portfolio | 31.4k $1.5m | Unchanged |
| CHAPMAN FINANCIAL GROUP, LLC 1.01% of their portfolio | 28.9k $1.4m | Reduced -5.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 27.6k $1.4m | Added +3.8k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 27.4k $1.3m | Reduced -3.5k |
| Beacon Financial Advisory LLC 0.30% of their portfolio | 27.1k $1.3m | Unchanged |
| FSA Advisors, Inc. 0.85% of their portfolio | 26.4k $1.3m | Reduced -565 |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 26.1k $1.3m | Reduced -12.8k |
| Lantz Financial LLC 0.26% of their portfolio | 25.7k $1.3m | Unchanged |
| World Investment Advisors 0.02% of their portfolio | 21.6k $1.1m | Reduced -2.3k |
| CoreCap Advisors, LLC 0.03% of their portfolio | 21.0k $1.0m | Reduced -370 |
| COFG Advisors, LLC 0.25% of their portfolio | 20.6k $1.0m | Unchanged |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 20.1k $980.3k | Reduced -732 |
| GWN SECURITIES INC. 0.18% of their portfolio | 19.7k $963.8k | Added +571 |
| DHJJ Financial Advisors, Ltd. 0.31% of their portfolio | 19.0k $929.3k | Reduced -235 |
| Weaver Consulting Group 0.21% of their portfolio | 18.3k $896.0k | Reduced -319 |
| Trek Financial, LLC 0.04% of their portfolio | 17.2k $838.7k | Reduced -1.3k |
| CRA Financial Services, LLC 0.11% of their portfolio | 16.9k $827.4k | Unchanged |
| BCS Wealth Management 0.17% of their portfolio | 16.7k $816.6k | Reduced -16.9k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 16.3k $795.3k | Reduced -140 |
| RED REEF ADVISORS LLC 0.77% of their portfolio | 15.0k $732.7k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.11% of their portfolio | 14.2k $695.4k | Unchanged |
| Strategic Blueprint, LLC 0.04% of their portfolio | 14.2k $692.0k | Unchanged |
| Buska Wealth Management, LLC 0.27% of their portfolio | 14.0k $683.8k | Reduced -4.0k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 14.0k $682.8k | Reduced -9.7k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 13.4k $654.3k | Unchanged |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 13.3k $648.4k | Reduced -44 |
| Sigma Planning Corp 0.02% of their portfolio | 13.2k $643.2k | Reduced -171 |
| Fragasso Financial Advisors Inc 0.04% of their portfolio | 13.1k $646.3k | Reduced -9.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 12.5k $610.4k | New |
| Arax Advisory Partners 0.02% of their portfolio | 12.5k $609.8k | Reduced -275 |
| EverSource Wealth Advisors, LLC 0.02% of their portfolio | 12.4k $606.1k | Unchanged |
| WealthShield Partners, LLC 0.06% of their portfolio | 11.8k $576.5k | Unchanged |
| Visionary Wealth Advisors 0.02% of their portfolio | 11.6k $564.5k | Reduced -99 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 11.0k $538.8k | Reduced -6.4k |
| Berkshire Money Management, Inc. 0.05% of their portfolio | 10.8k $527.6k | Unchanged |
| Chris Bulman Inc 0.23% of their portfolio | 10.8k $526.0k | Reduced -7.0k |
| Lido Advisors, LLC 0.00% of their portfolio | 10.7k $520.8k | Unchanged |
| Fortune Financial Group, Inc. 0.44% of their portfolio | 10.1k $491.4k | Unchanged |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 9.9k $485.9k | Unchanged |
| Keystone Wealth Services, LLC 0.10% of their portfolio | 9.6k $466.5k | Unchanged |
| Outlook Wealth Advisors, LLC 0.11% of their portfolio | 9.4k $457.8k | Reduced -2.4k |
| Pinnacle Wealth Management Group, Inc. 0.21% of their portfolio | 8.8k $432.3k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.11% of their portfolio | 8.6k $418.8k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.11% of their portfolio | 8.2k $402.0k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 7.7k $399.5k | Unchanged |
| CORRADO ADVISORS, LLC 0.19% of their portfolio | 7.6k $372.8k | Unchanged |
| Impact Partnership Wealth, LLC 0.05% of their portfolio | 7.5k $364.5k | Reduced -36 |
| IFP Advisors, Inc 0.01% of their portfolio | 7.1k $346.5k | Added +8 |
| CROSSPOINT FINANCIAL, LLC 0.80% of their portfolio | 6.5k $319.8k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 6.3k $307.7k | Reduced -137 |
| Selby Wealth Management, LLC 0.12% of their portfolio | 6.2k $302.9k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 6.2k $303.2k | Reduced -3.4k |
| Clear Creek Financial Management, LLC 0.02% of their portfolio | 6.2k $301.0k | New |
| Share Andrew L. 0.14% of their portfolio | 6.0k $291.9k | Unchanged |
| IMG Wealth Management, Inc. 0.18% of their portfolio | 5.9k $287.9k | Unchanged |
| VISTA INVESTMENT MANAGEMENT 0.09% of their portfolio | 5.5k $267.7k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.2k $253.2k | Added +1.2k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 5.2k $252.8k | Unchanged |
| My Personal CFO, LLC 0.11% of their portfolio | 5.1k $251.1k | Unchanged |
| PFG Advisors 0.01% of their portfolio | 5.1k $250.2k | Reduced -51 |
| GTS FINANCIAL, LLC 0.17% of their portfolio | 5.1k $214.6k | First filing |
| Orion Porfolio Solutions, LLC 0.00% of their portfolio | 5.0k $242.1k | Reduced -366 |
| Advisory Services Network, LLC 0.00% of their portfolio | 4.6k $225.5k | Unchanged |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 4.5k $218.1k | Reduced -346 |
| BAM Wealth Management, LLC 0.15% of their portfolio | 4.1k $200.6k | Unchanged |
| Spire Wealth Management 0.00% of their portfolio | 2.6k $129.1k | Unchanged |
| Financial Network Wealth Advisors LLC 0.09% of their portfolio | 1.9k $91.6k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.04% of their portfolio | 1.2k $60.3k | Unchanged |
| Annis Gardner Whiting Capital Advisors, LLC 0.00% of their portfolio | 500 $24.4k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 450 $22.0k | Added +150 |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 406 $19.8k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 400 $19.5k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 363 $17.7k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 262 $12.8k | Reduced -58 |
| Integrity Financial Corp /WA 0.01% of their portfolio | 223 $10.9k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 153 $7.5k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 134 $7.0k | Unchanged |
| IAG Wealth Partners, LLC 0.00% of their portfolio | 132 $6.4k | New |
| GILPIN WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 100 $4.9k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 62 $3.0k | Unchanged |