INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $50.07.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
| Q3 2023 | 86 |
| Q4 2023 | 104 |
| Q1 2024 | 92 |
| Q2 2024 | 89 |
| Q3 2024 | 95 |
| Q4 2024 | 99 |
| Q1 2025 | 91 |
| Q2 2025 | 95 |
| Q3 2025 | 99 |
| Q4 2025 | 106 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 26 | 60 |
| Q2 2024 | 10 | 66 |
| Q3 2024 | 53 | 29 |
| Q4 2024 | 24 | 40 |
| Q1 2025 | 17 | 53 |
| Q2 2025 | 21 | 46 |
| Q3 2025 | 45 | 37 |
| Q4 2025 | 24 | 49 |
Biggest buyers
| Brookstone Capital Management | Added | +34.2k |
| BCS Wealth Management | Added | +16.6k |
| Arax Advisory Partners | New | +12.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +11.8k |
| Lido Advisors, LLC | New | +10.7k |
| AlphaStar Capital Management, LLC | New | +9.6k |
| Beacon Pointe Advisors, LLC | Added | +6.2k |
| My Personal CFO, LLC | New | +5.1k |
| OLD MISSION CAPITAL LLC | Added | +5.1k |
| Rothschild Wealth LLC | New | +4.0k |
Biggest sellers
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -38.7k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -28.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -28.5k |
| Penserra Capital Management LLC | Reduced | -17.2k |
| JANE STREET GROUP, LLC | Sold out | -16.6k |
| NWF Advisory Services Inc. | Reduced | -12.7k |
| Bright Futures Wealth Management, LLC. | Sold out | -12.6k |
| Stuart Chaussee & Associates, Inc. | Sold out | -10.7k |
| CoreCap Advisors, LLC | Reduced | -5.0k |
| Cetera Investment Advisers | Reduced | -3.5k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.35% of their portfolio | 603.5k $30.2m | Added +34.2k |
| Penserra Capital Management LLC 0.22% of their portfolio | 368.9k $18.5m | Reduced -17.2k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 236.9k $11.9m | Reduced -3.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 200.9k $10.1m | Reduced -28.5k |
| Cerity Partners LLC 0.01% of their portfolio | 133.1k $6.7m | Reduced -1.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 105.6k $5.3m | Reduced -28.8k |
| HighTower Advisors, LLC 0.00% of their portfolio | 87.2k $4.4m | Added +1.8k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 76.2k $3.8m | Added +657 |
| Cetera Investment Advisers 0.00% of their portfolio | 55.1k $2.8m | Reduced -3.5k |
| Diligent Investors, LLC 0.67% of their portfolio | 54.7k $2.7m | Reduced -3.0k |
| LPL Financial LLC 0.00% of their portfolio | 48.8k $2.4m | Reduced -443 |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 44.3k $2.2m | Added +6.2k |
| TopTier Wealth Management, LLC 1.42% of their portfolio | 41.7k $2.1m | First filing |
| OLD MISSION CAPITAL LLC 0.08% of their portfolio | 38.9k $1.9m | Added +5.1k |
| CHAPMAN FINANCIAL GROUP, LLC 1.16% of their portfolio | 34.0k $1.7m | Unchanged |
| BCS Wealth Management 0.17% of their portfolio | 33.6k $1.7m | Added +16.6k |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 33.4k $1.7m | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.24% of their portfolio | 32.7k $1.6m | Reduced -684 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 32.7k $1.6m | Reduced -1.6k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio | 31.4k $1.6m | Reduced -75 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 30.9k $1.5m | Reduced -333 |
| Beacon Financial Advisory LLC 0.31% of their portfolio | 27.1k $1.4m | Added +3.4k |
| FSA Advisors, Inc. 0.94% of their portfolio | 26.9k $1.3m | Added +62 |
| Lantz Financial LLC 0.27% of their portfolio | 25.7k $1.3m | Reduced -7 |
| World Investment Advisors 0.02% of their portfolio | 23.9k $1.2m | Added +1.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 23.9k $1.2m | Added +11.8k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 23.7k $1.2m | Added +2.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 23.3k $1.2m | Reduced -38.7k |
| Fragasso Financial Advisors Inc 0.07% of their portfolio | 22.7k $1.1m | Unchanged |
| CoreCap Advisors, LLC 0.04% of their portfolio | 21.4k $1.1m | Reduced -5.0k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 20.8k $1.0m | Reduced -17 |
| COFG Advisors, LLC 0.25% of their portfolio | 20.6k $1.0m | First filing |
| Arkadios Wealth Advisors 0.02% of their portfolio | 20.5k $1.0m | Added +1.1k |
| DHJJ Financial Advisors, Ltd. 0.32% of their portfolio | 19.3k $963.7k | Reduced -89 |
| GWN SECURITIES INC. 0.19% of their portfolio | 19.2k $958.8k | Added +3.1k |
| Weaver Consulting Group 0.23% of their portfolio | 18.7k $933.8k | Reduced -60 |
| Trek Financial, LLC 0.05% of their portfolio | 18.5k $924.5k | Reduced -118 |
| Buska Wealth Management, LLC 0.33% of their portfolio | 18.0k $899.0k | Reduced -2.5k |
| Chris Bulman Inc 0.39% of their portfolio | 17.7k $887.9k | Added +1.3k |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 17.4k $871.1k | Reduced -900 |
| CRA Financial Services, LLC 0.11% of their portfolio | 16.9k $847.6k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 16.4k $821.7k | Reduced -423 |
| RED REEF ADVISORS LLC 0.76% of their portfolio | 15.0k $750.6k | First filing |
| First Commonwealth Financial Corp /PA/ 0.12% of their portfolio | 14.2k $712.4k | Unchanged |
| Strategic Blueprint, LLC 0.04% of their portfolio | 14.2k $708.9k | Reduced -285 |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 13.4k $670.3k | Reduced -425 |
| Sigma Planning Corp 0.02% of their portfolio | 13.3k $667.5k | Unchanged |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 13.3k $666.4k | Added +302 |
| Arax Advisory Partners 0.02% of their portfolio | 12.8k $638.5k | New |
| EverSource Wealth Advisors, LLC 0.02% of their portfolio | 12.4k $620.8k | Unchanged |
| WealthShield Partners, LLC 0.07% of their portfolio | 11.8k $590.5k | Unchanged |
| Outlook Wealth Advisors, LLC 0.13% of their portfolio | 11.7k $587.1k | Unchanged |
| Visionary Wealth Advisors 0.03% of their portfolio | 11.7k $583.2k | Unchanged |
| Berkshire Money Management, Inc. 0.05% of their portfolio | 10.8k $540.5k | Reduced -871 |
| Lido Advisors, LLC 0.00% of their portfolio | 10.7k $533.5k | New |
| Fortune Financial Group, Inc. 0.59% of their portfolio | 10.1k $605.0k | First filing |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 9.9k $497.7k | Added +4 |
| AlphaStar Capital Management, LLC 0.04% of their portfolio | 9.6k $481.8k | New |
| Keystone Wealth Services, LLC 0.10% of their portfolio | 9.6k $477.9k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 9.5k $480.1k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.22% of their portfolio | 8.8k $442.9k | Reduced -600 |
| CENTRAL VALLEY ADVISORS, LLC 0.13% of their portfolio | 8.6k $429.0k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.12% of their portfolio | 8.2k $411.8k | Unchanged |
| Secure Asset Management, LLC 0.06% of their portfolio | 7.9k $392.9k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 7.7k $388.8k | Unchanged |
| CORRADO ADVISORS, LLC 0.19% of their portfolio | 7.6k $381.9k | Reduced -27 |
| Impact Partnership Wealth, LLC 0.05% of their portfolio | 7.5k $375.1k | Reduced -402 |
| IFP Advisors, Inc 0.01% of their portfolio | 7.1k $354.6k | Reduced -542 |
| CROSSPOINT FINANCIAL, LLC 0.77% of their portfolio | 6.5k $327.6k | Reduced -2.0k |
| AE Wealth Management LLC 0.00% of their portfolio | 6.4k $322.1k | Reduced -125 |
| DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio | 6.2k $312.6k | Unchanged |
| Selby Wealth Management, LLC 0.13% of their portfolio | 6.2k $310.2k | First filing |
| BFI Wealth Solutions, LLC 0.29% of their portfolio | 6.0k $300.2k | First filing |
| Share Andrew L. 0.15% of their portfolio | 6.0k $299.0k | Reduced -1.8k |
| IMG Wealth Management, Inc. 0.19% of their portfolio | 5.9k $294.9k | Reduced -741 |
| VISTA INVESTMENT MANAGEMENT 0.09% of their portfolio | 5.5k $274.2k | Unchanged |
| Orion Porfolio Solutions, LLC 0.00% of their portfolio | 5.3k $266.4k | Reduced -178 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 5.2k $259.0k | Reduced -550 |
| PFG Advisors 0.01% of their portfolio | 5.2k $258.8k | Reduced -2.6k |
| My Personal CFO, LLC 0.11% of their portfolio | 5.1k $257.2k | New |
| NWF Advisory Services Inc. 0.03% of their portfolio | 5.1k $254.0k | Reduced -12.7k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 4.8k $240.7k | Added +676 |
| Advisory Services Network, LLC 0.00% of their portfolio | 4.6k $231.0k | Unchanged |
| RPS ADVISORY SOLUTIONS LLC 0.11% of their portfolio | 4.5k $224.7k | Unchanged |
| BAM Wealth Management, LLC 0.15% of their portfolio | 4.1k $205.5k | Unchanged |
| Rothschild Wealth LLC 0.02% of their portfolio | 4.0k $202.7k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 4.0k $199.6k | Reduced -3.1k |
| Spire Wealth Management 0.00% of their portfolio | 2.6k $132.2k | Unchanged |
| Financial Network Wealth Advisors LLC 0.10% of their portfolio | 1.9k $93.9k | Unchanged |
| Motiv8 Investments LLC 0.05% of their portfolio | 1.7k $84.0k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.05% of their portfolio | 1.2k $61.8k | Unchanged |
| Compass Financial Services Inc 0.02% of their portfolio | 1.0k $51.7k | Unchanged |
| Annis Gardner Whiting Capital Advisors, LLC 0.00% of their portfolio | 500 $25.0k | Unchanged |
| GAMMA Investing LLC 0.00% of their portfolio | 433 $21.7k | Unchanged |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 406 $20.3k | Reduced -3.0k |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 400 $20.0k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 363 $18.2k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 320 $16.0k | Reduced -196 |
| ASSETMARK, INC 0.00% of their portfolio | 300 $15.0k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 235 $11.8k | Added +56 |