INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $42.78.
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
| Q3 2023 | 86 |
| Q4 2023 | 104 |
| Q1 2024 | 92 |
| Q2 2024 | 89 |
| Q3 2024 | 95 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 19 | 32 |
| Q1 2023 | 24 | 31 |
| Q2 2023 | 18 | 37 |
| Q3 2023 | 60 | 20 |
| Q4 2023 | 49 | 33 |
| Q1 2024 | 26 | 60 |
| Q2 2024 | 10 | 66 |
| Q3 2024 | 53 | 29 |
Biggest buyers
| Brookstone Capital Management | Added | +371.3k |
| Cerity Partners LLC | Added | +100.8k |
| Penserra Capital Management LLC | Added | +64.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +42.2k |
| RAYMOND JAMES & ASSOCIATES | Added | +41.2k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +35.6k |
| World Investment Advisors | New | +30.3k |
| HighTower Advisors, LLC | Added | +18.5k |
| Cetera Investment Advisers | Added | +17.3k |
| Snowden Capital Advisors LLC | Added | +13.8k |
Biggest sellers
| JANE STREET GROUP, LLC | Sold out | -55.8k |
| Kestra Advisory Services, LLC | Reduced | -52.4k |
| OLD MISSION CAPITAL LLC | Reduced | -33.4k |
| AE Wealth Management LLC | Reduced | -19.2k |
| LPL Financial LLC | Reduced | -14.7k |
| WOLVERINE TRADING, LLC | Sold out | -8.1k |
| BCS Wealth Management | Reduced | -6.6k |
| Stratos Wealth Advisors, LLC | Sold out | -6.1k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | Sold out | -5.4k |
| ROYAL BANK OF CANADA | Sold out | -5.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.25% of their portfolio | 388.7k $16.6m | Added +371.3k |
| Penserra Capital Management LLC 0.29% of their portfolio | 313.6k $13.4m | Added +64.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 253.4k $10.8m | Added +42.2k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 180.3k $7.7m | Added +581 |
| Cerity Partners LLC 0.01% of their portfolio | 110.3k $4.7m | Added +100.8k |
| HighTower Advisors, LLC 0.01% of their portfolio | 86.1k $3.7m | Added +18.5k |
| Diligent Investors, LLC 0.66% of their portfolio | 66.2k $2.8m | Reduced -175 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 61.2k $2.6m | Added +35.6k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 60.6k $2.6m | Reduced -52.4k |
| Cetera Investment Advisers 0.01% of their portfolio | 59.1k $2.5m | Added +17.3k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 58.2k $2.5m | Added +3.2k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 55.4k $2.4m | Added +41.2k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 51.3k $2.2m | Added +6.0k |
| Buska Wealth Management, LLC 0.65% of their portfolio | 43.7k $1.9m | Reduced -2.4k |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 40.3k $1.7m | Added +903 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 38.7k $1.7m | Added +11.4k |
| Fragasso Financial Advisors Inc 0.12% of their portfolio | 37.6k $1.6m | Added +3.4k |
| CoreCap Advisors, LLC 0.07% of their portfolio | 36.4k $1.6m | Added +1.5k |
| Snowden Capital Advisors LLC 0.05% of their portfolio | 36.0k $1.5m | Added +13.8k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 35.4k $1.5m | Reduced -2.2k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 34.4k $1.5m | Reduced -501 |
| RFG Advisory, LLC 0.04% of their portfolio | 30.5k $1.3m | Added +5.0k |
| World Investment Advisors 0.04% of their portfolio | 30.3k $1.3m | New |
| LPL Financial LLC 0.00% of their portfolio | 29.7k $1.3m | Reduced -14.7k |
| FSA Advisors, Inc. 1.17% of their portfolio | 27.5k $1.2m | Added +3.3k |
| Beacon Financial Advisory LLC 0.39% of their portfolio | 26.6k $1.1m | Reduced -562 |
| Trek Financial, LLC 0.08% of their portfolio | 26.0k $1.1m | Added +8.2k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.34% of their portfolio | 23.9k $1.0m | Unchanged |
| Sunbelt Securities, Inc. 0.09% of their portfolio | 22.0k $941.8k | Reduced -860 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 20.1k $862.0k | Added +6.8k |
| DHJJ Financial Advisors, Ltd. 0.34% of their portfolio | 20.1k $859.4k | Added +1.0k |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 17.6k $753.2k | Added +4.3k |
| Lantz Financial LLC 0.20% of their portfolio | 17.4k $743.2k | Added +3.5k |
| BCS Wealth Management 0.31% of their portfolio | 17.1k $731.0k | Reduced -6.6k |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 16.7k $715.7k | Added +6.5k |
| Strategic Blueprint, LLC 0.04% of their portfolio | 14.8k $631.3k | Added +4.5k |
| CRA Financial Services, LLC 0.11% of their portfolio | 14.4k $616.2k | Reduced -1.8k |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 14.4k $615.2k | Unchanged |
| Arax Advisory Partners 0.05% of their portfolio | 14.3k $611.3k | Added +1.0k |
| Valtinson Bruner Financial Planning LLC 0.21% of their portfolio | 14.2k $605.8k | Unchanged |
| Sigma Planning Corp 0.02% of their portfolio | 14.1k $603.1k | Added +968 |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 14.0k $597.8k | Added +37 |
| EverSource Wealth Advisors, LLC 0.04% of their portfolio | 13.0k $557.3k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 12.8k $549.6k | Added +1.7k |
| Berkshire Money Management, Inc. 0.06% of their portfolio | 12.6k $537.2k | Reduced -856 |
| Outlook Wealth Advisors, LLC 0.15% of their portfolio | 12.1k $518.1k | Reduced -252 |
| WealthShield Partners, LLC 0.07% of their portfolio | 11.8k $504.8k | New |
| Visionary Wealth Advisors 0.03% of their portfolio | 11.7k $501.4k | Reduced -1.1k |
| Weaver Consulting Group 0.15% of their portfolio | 11.1k $473.8k | Unchanged |
| PCA Investment Advisory Services Inc. 0.21% of their portfolio | 10.4k $446.5k | Unchanged |
| Secure Asset Management, LLC 0.07% of their portfolio | 10.2k $435.0k | Added +595 |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 10.2k $436.1k | Reduced -256 |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 10.1k $432.1k | Unchanged |
| CROSSPOINT FINANCIAL, LLC 1.30% of their portfolio | 8.9k $379.0k | New |
| CENTRAL VALLEY ADVISORS, LLC 0.21% of their portfolio | 8.6k $366.8k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 8.5k $364.6k | Reduced -19.2k |
| Pinnacle Wealth Management Group, Inc. 0.23% of their portfolio | 8.4k $361.5k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 8.4k $360.9k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 8.3k $355.7k | Unchanged |
| PFG Advisors 0.02% of their portfolio | 8.2k $351.9k | Added +2.6k |
| Chris Bulman Inc 0.24% of their portfolio | 8.2k $351.6k | Added +6.3k |
| Gladstone Institutional Advisory LLC 0.02% of their portfolio | 8.2k $349.7k | New |
| IHT Wealth Management, LLC 0.01% of their portfolio | 8.2k $357.4k | Unchanged |
| Share Andrew L. 0.22% of their portfolio | 7.8k $332.6k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 6.9k $295.8k | Added +488 |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 6.5k $278.3k | New |
| Orion Porfolio Solutions, LLC 0.00% of their portfolio | 6.5k $276.5k | New |
| Orion Portfolio Solutions, LLC 0.00% of their portfolio | 6.5k $276.5k | New |
| First Commonwealth Financial Corp /PA/ 0.06% of their portfolio | 6.3k $268.7k | Unchanged |
| RPS ADVISORY SOLUTIONS LLC 0.18% of their portfolio | 5.8k $249.8k | New |
| VISTA INVESTMENT MANAGEMENT 0.09% of their portfolio | 5.5k $234.4k | Unchanged |
| Spire Wealth Management 0.01% of their portfolio | 5.4k $230.8k | Added +835 |
| Summit Wealth Partners, LLC 0.04% of their portfolio | 5.1k $217.4k | Added +117 |
| OLD MISSION CAPITAL LLC 0.00% of their portfolio | 5.0k $214.4k | Reduced -33.4k |
| Vantage Financial Partners, LLC 0.05% of their portfolio | 5.0k $212.1k | Reduced -447 |
| DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio | 4.9k $211.5k | New |
| MORGAN STANLEY 0.00% of their portfolio | 4.9k $211.4k | Unchanged |
| PERSONAL CFO SOLUTIONS, LLC 0.03% of their portfolio | 4.9k $211.2k | New |
| KFG WEALTH MANAGEMENT, LLC 0.05% of their portfolio | 4.9k $209.3k | New |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 4.8k $204.4k | Reduced -492 |
| TOWNSQUARE CAPITAL LLC 0.00% of their portfolio | 4.7k $202.8k | Reduced -3.4k |
| Financial Network Wealth Advisors LLC 0.11% of their portfolio | 3.1k $133.1k | Added +175 |
| Clear Point Advisors Inc. 0.10% of their portfolio | 3.0k $128.2k | Added +1.7k |
| Sugarloaf Wealth Management, LLC 0.01% of their portfolio | 1.6k $67.0k | New |
| OLIVER LAGORE VANVALIN INVESTMENT GROUP 0.01% of their portfolio | 865 $37.0k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 800 $34.2k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 600 $25.7k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 456 $19.5k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 444 $19.0k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 403 $17.2k | Reduced -184 |
| Integrity Financial Corp /WA 0.01% of their portfolio | 372 $15.9k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 363 $15.5k | Reduced -559 |
| UBS Group AG 0.00% of their portfolio | 151 $6.5k | Added +46 |
| Allworth Financial LP 0.00% of their portfolio | 63 $2.7k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |