INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $40.50.
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
| Q3 2023 | 86 |
| Q4 2023 | 104 |
| Q1 2024 | 92 |
| Q2 2024 | 89 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 19 | 32 |
| Q1 2023 | 24 | 31 |
| Q2 2023 | 18 | 37 |
| Q3 2023 | 60 | 20 |
| Q4 2023 | 49 | 33 |
| Q1 2024 | 26 | 60 |
| Q2 2024 | 10 | 66 |
Biggest buyers
| Penserra Capital Management LLC | Added | +17.7k |
| OSAIC HOLDINGS, INC. | Added | +13.0k |
| LPL Financial LLC | Added | +11.9k |
| IHT Wealth Management, LLC | New | +8.2k |
| WOLVERINE TRADING, LLC | New | +8.1k |
| Financial Network Wealth Advisors LLC | New | +2.9k |
| JANE STREET GROUP, LLC | Added | +2.9k |
| Trek Financial, LLC | Added | +287 |
| Foundations Investment Advisors, LLC | Added | +262 |
| Triad Wealth Partners, LLC | New | +178 |
Biggest sellers
| Accuvest Global Advisors | Sold out | -587.1k |
| Brookstone Capital Management | Reduced | -237.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -36.8k |
| LINCOLN NATIONAL CORP | Sold out | -34.1k |
| CoreCap Advisors, LLC | Reduced | -16.5k |
| TRUIST FINANCIAL CORP | Sold out | -15.5k |
| Buska Wealth Management, LLC | Reduced | -14.5k |
| SageView Advisory Group, LLC | Sold out | -13.5k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -13.1k |
| ROYAL BANK OF CANADA | Reduced | -10.0k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.13% of their portfolio | 248.7k $10.1m | Added +17.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 211.3k $8.6m | Reduced -9.6k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 179.7k $7.3m | Added +13.0k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 113.0k $4.6m | Reduced -9.9k |
| HighTower Advisors, LLC 0.00% of their portfolio | 67.6k $2.7m | Reduced -48 |
| Diligent Investors, LLC 0.67% of their portfolio | 66.4k $2.7m | Reduced -525 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 55.8k $2.3m | Added +2.9k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 54.9k $2.2m | Reduced -7.0k |
| Buska Wealth Management, LLC 0.75% of their portfolio | 46.1k $1.9m | Reduced -14.5k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 45.4k $1.8m | Reduced -2.5k |
| LPL Financial LLC 0.00% of their portfolio | 44.4k $1.8m | Added +11.9k |
| Cetera Investment Advisers 0.00% of their portfolio | 41.8k $1.7m | Reduced -6.5k |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 39.4k $1.6m | Reduced -1.6k |
| OLD MISSION CAPITAL LLC 0.04% of their portfolio | 38.4k $1.6m | Reduced -5.9k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 37.6k $1.5m | Reduced -3.3k |
| CoreCap Advisors, LLC 0.15% of their portfolio | 34.9k $1.4m | Reduced -16.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.29% of their portfolio | 34.9k $1.4m | Reduced -905 |
| Fragasso Financial Advisors Inc 0.11% of their portfolio | 34.1k $1.4m | Reduced -528 |
| AE Wealth Management LLC 0.01% of their portfolio | 27.8k $1.1m | Reduced -1.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 27.3k $1.1m | Reduced -36.8k |
| Beacon Financial Advisory LLC 0.41% of their portfolio | 27.1k $1.1m | Reduced -2.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 25.6k $1.0m | Reduced -13.1k |
| RFG Advisory, LLC 0.03% of their portfolio | 25.6k $1.0m | Reduced -7.1k |
| FSA Advisors, Inc. 1.02% of their portfolio | 24.2k $982.9k | Reduced -437 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.36% of their portfolio | 23.9k $972.2k | Reduced -999 |
| BCS Wealth Management 0.47% of their portfolio | 23.7k $961.0k | Reduced -2.8k |
| Sunbelt Securities, Inc. 0.09% of their portfolio | 22.9k $928.0k | Unchanged |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 22.1k $898.2k | Reduced -8.0k |
| DHJJ Financial Advisors, Ltd. 0.33% of their portfolio | 19.1k $773.0k | Reduced -5.0k |
| Trek Financial, LLC 0.06% of their portfolio | 17.8k $721.3k | Added +287 |
| Brookstone Capital Management 0.01% of their portfolio | 17.4k $715.1k | Reduced -237.2k |
| CRA Financial Services, LLC 0.13% of their portfolio | 16.2k $657.3k | Reduced -2.5k |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 14.4k $583.4k | Reduced -298 |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 14.2k $575.9k | Reduced -482 |
| Valtinson Bruner Financial Planning LLC 0.23% of their portfolio | 14.2k $574.5k | Reduced -231 |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 13.9k $565.4k | Reduced -3.8k |
| Lantz Financial LLC 0.18% of their portfolio | 13.9k $563.5k | Reduced -30 |
| Berkshire Money Management, Inc. 0.07% of their portfolio | 13.4k $544.2k | Reduced -7.1k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 13.4k $543.0k | Reduced -9.5k |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 13.3k $538.8k | Added +262 |
| Arax Advisory Partners 0.05% of their portfolio | 13.3k $538.3k | Reduced -192 |
| Sigma Planning Corp 0.02% of their portfolio | 13.1k $532.6k | Reduced -2.1k |
| EverSource Wealth Advisors, LLC 0.04% of their portfolio | 13.0k $537.2k | Unchanged |
| Visionary Wealth Advisors 0.03% of their portfolio | 12.8k $521.3k | Reduced -432 |
| Outlook Wealth Advisors, LLC 0.11% of their portfolio | 12.4k $351.3k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 11.2k $452.9k | Reduced -118 |
| Weaver Consulting Group 0.16% of their portfolio | 11.1k $449.3k | Unchanged |
| PCA Investment Advisory Services Inc. 0.22% of their portfolio | 10.4k $423.4k | Reduced -625 |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 10.4k $424.1k | Reduced -717 |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 10.3k $417.0k | Reduced -234 |
| Strategic Blueprint, LLC 0.03% of their portfolio | 10.3k $416.3k | Reduced -185 |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 10.1k $411.1k | Reduced -3.4k |
| Secure Asset Management, LLC 0.07% of their portfolio | 9.6k $388.4k | Unchanged |
| Cerity Partners LLC 0.00% of their portfolio | 9.5k $385.4k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.23% of their portfolio | 8.4k $342.8k | Reduced -3.0k |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 8.3k $337.3k | Unchanged |
| IHT Wealth Management, LLC 0.01% of their portfolio | 8.2k $330.8k | New |
| TOWNSQUARE CAPITAL LLC 0.00% of their portfolio | 8.1k $329.5k | Reduced -1.1k |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 8.1k $326.8k | New |
| Share Andrew L. 0.17% of their portfolio | 7.8k $315.4k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 6.4k $260.8k | Reduced -900 |
| First Commonwealth Financial Corp /PA/ 0.07% of their portfolio | 6.3k $254.8k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 6.1k $245.6k | Unchanged |
| PFG Advisors 0.02% of their portfolio | 5.7k $230.2k | Reduced -1.6k |
| VISTA INVESTMENT MANAGEMENT 0.09% of their portfolio | 5.5k $222.3k | Unchanged |
| Vantage Financial Partners, LLC 0.06% of their portfolio | 5.4k $219.3k | Reduced -7.4k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 5.4k $219.0k | Reduced -122 |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 5.3k $215.0k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 5.1k $207.0k | Reduced -10.0k |
| Summit Wealth Partners, LLC 0.04% of their portfolio | 5.0k $201.4k | Reduced -564 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 5.0k $201.3k | Reduced -5.0k |
| MORGAN STANLEY 0.00% of their portfolio | 4.9k $200.4k | Reduced -309 |
| Spire Wealth Management 0.01% of their portfolio | 4.6k $185.0k | Reduced -1 |
| Financial Network Wealth Advisors LLC 0.09% of their portfolio | 2.9k $119.1k | New |
| Chris Bulman Inc 0.05% of their portfolio | 1.9k $77.7k | First filing |
| Clear Point Advisors Inc. 0.04% of their portfolio | 1.3k $52.3k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.1k $44.0k | Reduced -300 |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 922 $37.4k | Unchanged |
| OLIVER LAGORE VANVALIN INVESTMENT GROUP 0.01% of their portfolio | 865 $35.1k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 600 $24.3k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 587 $23.8k | Reduced -3.2k |
| Gradient Investments LLC 0.00% of their portfolio | 571 $23.2k | Reduced -1.2k |
| JDM Financial Group LLC 0.01% of their portfolio | 456 $18.5k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 444 $18.0k | Unchanged |
| Integrity Financial Corp /WA 0.01% of their portfolio | 372 $15.1k | Reduced -313 |
| Triad Wealth Partners, LLC 0.00% of their portfolio | 178 $7.2k | New |
| UBS Group AG 0.00% of their portfolio | 105 $4.3k | Reduced -1.9k |
| Allworth Financial LP 0.00% of their portfolio | 63 $2.6k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |