INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.81.
Trends to Q1 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
| Q3 2023 | 86 |
| Q4 2023 | 104 |
| Q1 2024 | 92 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 19 | 32 |
| Q1 2023 | 24 | 31 |
| Q2 2023 | 18 | 37 |
| Q3 2023 | 60 | 20 |
| Q4 2023 | 49 | 33 |
| Q1 2024 | 26 | 60 |
Biggest buyers
| Accuvest Global Advisors | New | +587.1k |
| Kestra Advisory Services, LLC | Added | +76.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +64.1k |
| Penserra Capital Management LLC | Added | +62.6k |
| OLD MISSION CAPITAL LLC | Added | +33.0k |
| Cetera Investment Advisers | Added | +28.2k |
| JANE STREET GROUP, LLC | Added | +22.2k |
| CoreCap Advisors, LLC | Added | +15.5k |
| Brookstone Capital Management | Added | +14.8k |
| ROYAL BANK OF CANADA | Added | +13.1k |
Biggest sellers
| Gradient Investments LLC | Reduced | -673.9k |
| AE Wealth Management LLC | Reduced | -622.1k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -468.0k |
| PERSONAL CFO SOLUTIONS, LLC | Sold out | -272.2k |
| Transform Wealth, LLC | Sold out | -232.1k |
| Atria Investments, Inc | Sold out | -227.5k |
| Mariner, LLC | Sold out | -224.9k |
| TRUIST FINANCIAL CORP | Reduced | -160.3k |
| Cetera Advisors LLC | Sold out | -49.7k |
| Raymond James Financial Services Advisors, Inc. | Reduced | -46.8k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q1 2024
| Manager | Shares | Change |
|---|---|---|
| Accuvest Global Advisors 9.97% of their portfolio | 587.1k $22.8m | New |
| Brookstone Capital Management 0.18% of their portfolio | 254.5k $9.9m | Added +14.8k |
| Penserra Capital Management LLC 0.11% of their portfolio | 231.0k $9.0m | Added +62.6k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 220.8k $8.6m | Reduced -8.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 166.7k $6.5m | Reduced -21.3k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 122.9k $4.8m | Added +76.5k |
| HighTower Advisors, LLC 0.00% of their portfolio | 67.7k $2.6m | Reduced -9.7k |
| Diligent Investors, LLC 0.65% of their portfolio | 66.9k $2.6m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 64.1k $2.5m | New |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 62.0k $2.4m | Reduced -33.2k |
| Buska Wealth Management, LLC 1.03% of their portfolio | 60.6k $2.4m | First filing |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 52.9k $2.1m | Added +22.2k |
| CoreCap Advisors, LLC 0.11% of their portfolio | 51.4k $2.0m | Added +15.5k |
| Cetera Investment Advisers 0.00% of their portfolio | 48.3k $1.9m | Added +28.2k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 47.9k $1.9m | Reduced -46.8k |
| OLD MISSION CAPITAL LLC 0.04% of their portfolio | 44.2k $1.7m | Added +33.0k |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 41.0k $1.6m | Reduced -5.5k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 40.9k $1.6m | Reduced -12.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 38.7k $1.5m | Reduced -468.0k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.30% of their portfolio | 35.8k $1.4m | Reduced -820 |
| Fragasso Financial Advisors Inc 0.11% of their portfolio | 34.7k $1.3m | Reduced -791 |
| LINCOLN NATIONAL CORP 0.02% of their portfolio | 34.1k $1.3m | Reduced -25.4k |
| RFG Advisory, LLC 0.04% of their portfolio | 32.6k $1.3m | Added +9.9k |
| LPL Financial LLC 0.00% of their portfolio | 32.5k $1.3m | Added +8.5k |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 30.1k $1.2m | Unchanged |
| Beacon Financial Advisory LLC 0.56% of their portfolio | 29.9k $1.2m | Unchanged |
| AE Wealth Management LLC 0.01% of their portfolio | 28.8k $1.1m | Reduced -622.1k |
| BCS Wealth Management 0.33% of their portfolio | 26.5k $1.0m | Reduced -4.7k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.40% of their portfolio | 24.9k $969.0k | Added +600 |
| FSA Advisors, Inc. 1.03% of their portfolio | 24.7k $958.8k | Reduced -1.0k |
| DHJJ Financial Advisors, Ltd. 0.41% of their portfolio | 24.0k $934.4k | Reduced -510 |
| Sunbelt Securities, Inc. 0.10% of their portfolio | 22.9k $889.2k | Reduced -3.2k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 22.9k $889.0k | Reduced -2.0k |
| Berkshire Money Management, Inc. 0.10% of their portfolio | 20.5k $798.0k | Reduced -1.6k |
| CRA Financial Services, LLC 0.16% of their portfolio | 18.7k $727.0k | Reduced -1.5k |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 17.7k $689.9k | Unchanged |
| Trek Financial, LLC 0.05% of their portfolio | 17.5k $680.0k | Added +3.2k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 15.5k $602.9k | Reduced -160.3k |
| Sigma Planning Corp 0.02% of their portfolio | 15.3k $593.3k | Added +912 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 15.1k $588.0k | Added +13.1k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 14.7k $570.6k | Unchanged |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 14.7k $570.6k | Reduced -1.6k |
| Valtinson Bruner Financial Planning LLC 0.24% of their portfolio | 14.4k $559.5k | Reduced -10.8k |
| Lantz Financial LLC 0.17% of their portfolio | 13.9k $541.1k | Reduced -1.6k |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 13.5k $446.3k | Added +7.0k |
| SageView Advisory Group, LLC 0.02% of their portfolio | 13.5k $440.2k | Added +1.1k |
| Arax Advisory Partners 0.06% of their portfolio | 13.5k $523.3k | Reduced -6 |
| Visionary Wealth Advisors 0.03% of their portfolio | 13.3k $516.3k | Unchanged |
| EverSource Wealth Advisors, LLC 0.04% of their portfolio | 13.0k $491.9k | Added +121 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 13.0k $506.1k | New |
| Vantage Financial Partners, LLC 0.13% of their portfolio | 12.8k $496.5k | Reduced -442 |
| Outlook Wealth Advisors, LLC 0.15% of their portfolio | 12.4k $480.6k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.33% of their portfolio | 11.4k $445.1k | Reduced -1.4k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 11.3k $438.6k | Reduced -95 |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 11.1k $421.9k | Reduced -1.5k |
| Weaver Consulting Group 0.16% of their portfolio | 11.1k $430.5k | Unchanged |
| PCA Investment Advisory Services Inc. 0.24% of their portfolio | 11.1k $430.0k | Added +687 |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 10.5k $409.0k | Reduced -60 |
| Strategic Blueprint, LLC 0.03% of their portfolio | 10.4k $406.1k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 9.9k $385.4k | Reduced -19.4k |
| Secure Asset Management, LLC 0.09% of their portfolio | 9.6k $372.2k | New |
| Cerity Partners LLC 0.00% of their portfolio | 9.5k $369.3k | Reduced -2.9k |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 9.3k $360.4k | Reduced -15.7k |
| CENTRAL VALLEY ADVISORS, LLC 0.17% of their portfolio | 8.6k $333.3k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 8.3k $323.2k | Unchanged |
| Share Andrew L. 0.15% of their portfolio | 7.8k $302.3k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 7.3k $284.8k | Reduced -118 |
| PFG Advisors 0.02% of their portfolio | 7.3k $282.8k | Reduced -382 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 6.3k $244.7k | Reduced -8.0k |
| First Commonwealth Financial Corp /PA/ 0.06% of their portfolio | 6.3k $244.1k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 6.1k $235.4k | Unchanged |
| Summit Wealth Partners, LLC 0.05% of their portfolio | 5.5k $214.9k | Reduced -1.3k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 5.5k $214.6k | New |
| VISTA INVESTMENT MANAGEMENT 0.09% of their portfolio | 5.5k $213.0k | Reduced -1.8k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 5.3k $206.0k | Reduced -23.1k |
| MORGAN STANLEY 0.00% of their portfolio | 5.2k $204.1k | Added +1.8k |
| Spire Wealth Management 0.00% of their portfolio | 4.6k $177.2k | Unchanged |
| NorthRock Partners, LLC 0.01% of their portfolio | 4.3k $165.3k | Unchanged |
| Larson Financial Group LLC 0.01% of their portfolio | 3.8k $148.6k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 3.2k $124.3k | New |
| UBS Group AG 0.00% of their portfolio | 2.0k $77.7k | Added +1.2k |
| Gradient Investments LLC 0.00% of their portfolio | 1.8k $69.7k | Reduced -673.9k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.4k $53.0k | Unchanged |
| Clear Point Advisors Inc. 0.04% of their portfolio | 1.3k $50.1k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 922 $35.8k | Unchanged |
| OLIVER LAGORE VANVALIN INVESTMENT GROUP 0.01% of their portfolio | 865 $33.6k | Unchanged |
| Integrity Financial Corp /WA 0.02% of their portfolio | 685 $26.6k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 600 $23.3k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 456 $17.7k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 444 $17.0k | Reduced -1.2k |
| Allworth Financial LP 0.00% of their portfolio | 63 $2.4k | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |