INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.00.
Trends to Q3 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
| Q3 2023 | 86 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 19 | 32 |
| Q1 2023 | 24 | 31 |
| Q2 2023 | 18 | 37 |
| Q3 2023 | 60 | 20 |
Biggest buyers
| PERSONAL CFO SOLUTIONS, LLC | New | +273.9k |
| RAYMOND JAMES & ASSOCIATES | Added | +110.2k |
| OSAIC HOLDINGS, INC. | Added | +75.5k |
| AE Wealth Management LLC | Added | +73.1k |
| Cambridge Investment Research Advisors, Inc. | Added | +69.3k |
| Accuvest Global Advisors | Added | +68.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +65.0k |
| Raymond James Financial Services Advisors, Inc. | Added | +56.0k |
| Beacon Pointe Advisors, LLC | Added | +56.0k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | New | +53.1k |
Biggest sellers
| Berkshire Money Management, Inc. | Reduced | -961.4k |
| ACUTE INVESTMENT ADVISORY, LLC | Sold out | -390.9k |
| Janney Montgomery Scott LLC | Sold out | -79.1k |
| JANE STREET GROUP, LLC | Sold out | -26.5k |
| WOLVERINE TRADING, LLC | Sold out | -14.6k |
| HB Wealth Management, LLC | Sold out | -7.7k |
| CreativeOne Wealth, LLC | Sold out | -6.3k |
| CITADEL ADVISORS LLC | Sold out | -6.2k |
| GTS SECURITIES LLC | Sold out | -6.0k |
| WealthPLAN Partners, LLC | Sold out | -3.8k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q3 2023
| Manager | Shares | Change |
|---|---|---|
| AE Wealth Management LLC 0.09% of their portfolio | 479.8k $15.8m | Added +73.1k |
| PERSONAL CFO SOLUTIONS, LLC 1.79% of their portfolio | 273.9k $9.0m | New |
| Accuvest Global Advisors 4.14% of their portfolio | 229.1k $7.6m | Added +68.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 212.4k $7.0m | Added +65.0k |
| Brookstone Capital Management 0.14% of their portfolio | 192.4k $6.3m | Added +39.7k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 189.5k $6.3m | Added +75.5k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 168.7k $5.6m | Added +15.4k |
| Penserra Capital Management LLC 0.10% of their portfolio | 143.7k $4.7m | Added +43.6k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 120.2k $4.0m | Added +110.2k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 93.9k $3.1m | Added +69.3k |
| Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio | 87.0k $2.9m | Added +56.0k |
| HighTower Advisors, LLC 0.00% of their portfolio | 75.1k $2.5m | Added +43.5k |
| Beacon Pointe Advisors, LLC 0.03% of their portfolio | 70.4k $2.3m | Added +56.0k |
| Diligent Investors, LLC 0.65% of their portfolio | 64.3k $2.1m | Added +14.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 53.1k $1.8m | New |
| Cetera Advisors LLC 0.03% of their portfolio | 52.8k $1.7m | Added +42.6k |
| LINCOLN NATIONAL CORP 0.03% of their portfolio | 52.5k $1.7m | Added +9.2k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 42.8k $1.4m | Added +25.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 42.0k $1.4m | Added +22.1k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.33% of their portfolio | 37.2k $1.2m | Added +18.3k |
| Fragasso Financial Advisors Inc 0.13% of their portfolio | 36.9k $1.2m | Reduced -2.1k |
| CoreCap Advisors, LLC 0.09% of their portfolio | 36.6k $1.2m | Added +7.9k |
| BCS Wealth Management 0.46% of their portfolio | 33.4k $1.1m | Added +13.2k |
| Steward Financial Group LLC 0.32% of their portfolio | 30.4k $1.0m | Added +5.1k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 29.8k $984.6k | New |
| Beacon Financial Advisory LLC 0.52% of their portfolio | 28.7k $948.6k | Added +11.2k |
| Sunbelt Securities, Inc. 0.12% of their portfolio | 26.1k $860.8k | Added +19.3k |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 25.7k $849.0k | New |
| DHJJ Financial Advisors, Ltd. 0.43% of their portfolio | 25.6k $843.5k | Added +3.2k |
| Valtinson Bruner Financial Planning LLC 0.44% of their portfolio | 24.4k $806.2k | Added +750 |
| Berkshire Money Management, Inc. 0.12% of their portfolio | 24.4k $804.8k | Reduced -961.4k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.56% of their portfolio | 24.3k $803.5k | Unchanged |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 23.0k $758.5k | New |
| RFG Advisory, LLC 0.03% of their portfolio | 22.7k $750.1k | New |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 22.2k $732.9k | Added +11.0k |
| MILESTONE ASSET MANAGEMENT, LLC 0.25% of their portfolio | 21.9k $721.7k | New |
| Cetera Advisor Networks LLC 0.00% of their portfolio | 21.5k $708.8k | Added +5.3k |
| CRA Financial Services, LLC 0.19% of their portfolio | 20.8k $686.7k | New |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 18.1k $597.4k | Reduced -1.9k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 17.8k $587.0k | New |
| Sigma Planning Corp 0.02% of their portfolio | 16.6k $549.4k | Added +196 |
| Lantz Financial LLC 0.20% of their portfolio | 15.5k $510.7k | Added +6.2k |
| Vantage Financial Partners, LLC 0.19% of their portfolio | 15.0k $494.8k | New |
| Arax Advisory Partners 0.06% of their portfolio | 13.9k $459.7k | Added +312 |
| Visionary Wealth Advisors 0.04% of their portfolio | 13.6k $448.7k | Unchanged |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 13.5k $446.3k | Added +6.0k |
| Pinnacle Wealth Management Group, Inc. 0.39% of their portfolio | 12.8k $424.2k | Added +5.2k |
| EverSource Wealth Advisors, LLC 0.04% of their portfolio | 12.7k $419.4k | Added +300 |
| Outlook Wealth Advisors, LLC 0.16% of their portfolio | 12.4k $408.1k | Reduced -711 |
| SageView Advisory Group, LLC 0.02% of their portfolio | 12.3k $407.1k | Unchanged |
| Weaver Consulting Group 0.17% of their portfolio | 11.1k $365.6k | Unchanged |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 10.6k $351.2k | New |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 10.5k $340.9k | Unchanged |
| Summit Wealth Partners, LLC 0.08% of their portfolio | 9.5k $312.8k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 9.2k $304.6k | Reduced -3.3k |
| Strategic Blueprint, LLC 0.03% of their portfolio | 8.3k $275.3k | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 8.1k $267.0k | New |
| Share Andrew L. 0.10% of their portfolio | 7.8k $256.7k | New |
| Cerity Partners LLC 0.00% of their portfolio | 7.8k $255.8k | Reduced -2.5k |
| PFG Advisors 0.02% of their portfolio | 7.5k $246.6k | New |
| IFP Advisors, Inc 0.01% of their portfolio | 7.4k $245.8k | Added +764 |
| Garden State Investment Advisory Services LLC 0.11% of their portfolio | 7.3k $241.8k | Reduced -50 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 7.0k $230.6k | New |
| PCA Investment Advisory Services Inc. 0.16% of their portfolio | 6.9k $228.3k | Added +100 |
| ACAS, LLC 0.28% of their portfolio | 6.8k $223.1k | New |
| Marathon Mission, Inc. 0.20% of their portfolio | 6.3k $205.7k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.07% of their portfolio | 6.3k $207.3k | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 6.1k $201.7k | Reduced -100 |
| LPL Financial LLC 0.00% of their portfolio | 6.1k $201.2k | New |
| SILVER OAK SECURITIES, INCORPORATED 0.04% of their portfolio | 5.8k $191.1k | Reduced -313 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 4.8k $158.2k | Added +1.7k |
| Spire Wealth Management 0.01% of their portfolio | 4.6k $150.5k | Unchanged |
| Larson Financial Group LLC 0.01% of their portfolio | 4.0k $132.1k | Unchanged |
| WealthShield Partners, LLC 0.02% of their portfolio | 3.6k $118.8k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.9k $63.1k | Reduced -1.6k |
| MORGAN STANLEY 0.00% of their portfolio | 1.8k $57.8k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 1.6k $54.0k | New |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.4k $45.0k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 922 $30.4k | Added +260 |
| OLIVER LAGORE VANVALIN INVESTMENT GROUP 0.01% of their portfolio | 865 $28.6k | Unchanged |
| Integrity Financial Corp /WA 0.02% of their portfolio | 685 $22.6k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 600 $19.8k | New |
| JDM Financial Group LLC 0.01% of their portfolio | 456 $15.1k | Reduced -3 |
| Authentikos Wealth Advisory, LLC 0.00% of their portfolio | 41 $1.4k | New |
| FMR LLC 0.00% of their portfolio | 3 $99 | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |