INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.54.
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
| Q2 2023 | 72 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 19 | 32 |
| Q1 2023 | 24 | 31 |
| Q2 2023 | 18 | 37 |
Biggest buyers
| Berkshire Money Management, Inc. | Added | +769.8k |
| ACUTE INVESTMENT ADVISORY, LLC | New | +390.9k |
| AE Wealth Management LLC | Added | +379.4k |
| JANE STREET GROUP, LLC | New | +26.5k |
| Beacon Financial Advisory LLC | New | +17.5k |
| Brookstone Capital Management | Added | +14.6k |
| SageView Advisory Group, LLC | New | +12.3k |
| Penserra Capital Management LLC | Added | +7.8k |
| HB Wealth Management, LLC | New | +7.7k |
| WOLVERINE TRADING, LLC | Added | +6.7k |
Biggest sellers
| PERSONAL CFO SOLUTIONS, LLC | Sold out | -253.3k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -189.8k |
| TRUIST FINANCIAL CORP | Reduced | -22.5k |
| OLD MISSION CAPITAL LLC | Sold out | -15.3k |
| OSAIC HOLDINGS, INC. | Reduced | -14.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -11.3k |
| NewEdge Advisors, LLC | Sold out | -10.8k |
| First Commonwealth Financial Corp /PA/ | Reduced | -10.2k |
| CITADEL ADVISORS LLC | Reduced | -7.3k |
| Cerity Partners LLC | Reduced | -7.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| Berkshire Money Management, Inc. 4.78% of their portfolio | 985.8k $33.1m | Added +769.8k |
| AE Wealth Management LLC 0.08% of their portfolio | 406.7k $13.6m | Added +379.4k |
| ACUTE INVESTMENT ADVISORY, LLC 7.89% of their portfolio | 390.9k $13.1m | New |
| Accuvest Global Advisors 2.77% of their portfolio | 160.8k $5.4m | Added +4.3k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 153.3k $5.1m | Reduced -22.5k |
| Brookstone Capital Management 0.10% of their portfolio | 152.8k $5.1m | Added +14.6k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 147.4k $4.9m | Reduced -189.8k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 114.1k $3.8m | Reduced -14.1k |
| Penserra Capital Management LLC 0.07% of their portfolio | 100.1k $3.4m | Added +7.8k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 79.1k $2.7m | Reduced -714 |
| Diligent Investors, LLC 0.50% of their portfolio | 50.1k $1.7m | Unchanged |
| LINCOLN NATIONAL CORP 0.03% of their portfolio | 43.3k $1.5m | Added +2.5k |
| Fragasso Financial Advisors Inc 0.14% of their portfolio | 39.0k $1.3m | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 31.7k $1.1m | Reduced -4.3k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 31.0k $1.0m | Reduced -136 |
| CoreCap Advisors, LLC 0.07% of their portfolio | 28.8k $966.1k | First filing |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 26.5k $890.0k | New |
| Steward Financial Group LLC 0.27% of their portfolio | 25.3k $850.0k | Reduced -3.6k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 24.6k $826.0k | Reduced -5.2k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.55% of their portfolio | 24.3k $816.9k | Reduced -1.0k |
| Valtinson Bruner Financial Planning LLC 0.43% of their portfolio | 23.7k $794.4k | Reduced -455 |
| DHJJ Financial Advisors, Ltd. 0.39% of their portfolio | 22.3k $748.9k | Unchanged |
| BCS Wealth Management 0.50% of their portfolio | 20.2k $679.0k | Reduced -6.8k |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 20.0k $670.1k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 19.9k $669.1k | Added +1.4k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.17% of their portfolio | 18.8k $632.0k | Reduced -3.0k |
| Beacon Financial Advisory LLC 0.34% of their portfolio | 17.5k $588.9k | New |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 17.2k $578.7k | Reduced -3.1k |
| Sigma Planning Corp 0.02% of their portfolio | 16.4k $552.0k | Reduced -1.4k |
| Cetera Advisor Networks LLC 0.00% of their portfolio | 16.2k $542.1k | Reduced -635 |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 14.6k $485.6k | Added +6.7k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 14.4k $483.7k | Added +3.5k |
| Arax Advisory Partners 0.06% of their portfolio | 13.6k $456.9k | Reduced -543 |
| Visionary Wealth Advisors 0.04% of their portfolio | 13.6k $456.2k | Reduced -2.4k |
| Outlook Wealth Advisors, LLC 0.17% of their portfolio | 13.1k $438.8k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 12.5k $421.0k | Reduced -11.3k |
| EverSource Wealth Advisors, LLC 0.05% of their portfolio | 12.4k $416.3k | Unchanged |
| SageView Advisory Group, LLC 0.02% of their portfolio | 12.3k $413.9k | New |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 11.2k $376.5k | First filing |
| Weaver Consulting Group 0.16% of their portfolio | 11.1k $371.7k | Unchanged |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 10.5k $357.9k | Unchanged |
| Cetera Advisors LLC 0.01% of their portfolio | 10.3k $344.7k | Reduced -1.1k |
| Cerity Partners LLC 0.00% of their portfolio | 10.2k $343.6k | Reduced -7.2k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 10.0k $335.6k | Unchanged |
| Lantz Financial LLC 0.12% of their portfolio | 9.3k $311.8k | Reduced -300 |
| HB Wealth Management, LLC 0.00% of their portfolio | 7.7k $258.4k | New |
| Pinnacle Wealth Management Group, Inc. 0.22% of their portfolio | 7.7k $256.7k | Reduced -800 |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 7.5k $252.8k | Unchanged |
| Garden State Investment Advisory Services LLC 0.11% of their portfolio | 7.4k $247.5k | Unchanged |
| PCA Investment Advisory Services Inc. 0.14% of their portfolio | 6.8k $228.7k | Unchanged |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 6.8k $228.7k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 6.7k $195.6k | Reduced -1.9k |
| Marathon Mission, Inc. 0.20% of their portfolio | 6.3k $212.6k | First filing |
| First Commonwealth Financial Corp /PA/ 0.07% of their portfolio | 6.3k $210.8k | Reduced -10.2k |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 6.3k $210.0k | Reduced -3.3k |
| Cetera Investment Advisers 0.00% of their portfolio | 6.2k $208.4k | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 6.2k $206.6k | Reduced -7.3k |
| SILVER OAK SECURITIES, INCORPORATED 0.03% of their portfolio | 6.1k $205.0k | New |
| GTS SECURITIES LLC 0.01% of their portfolio | 6.0k $201.4k | First filing |
| Spire Wealth Management 0.01% of their portfolio | 4.6k $153.0k | Unchanged |
| Larson Financial Group LLC 0.01% of their portfolio | 4.0k $134.3k | Reduced -827 |
| WealthPLAN Partners, LLC 0.02% of their portfolio | 3.8k $127.2k | Unchanged |
| WealthShield Partners, LLC 0.02% of their portfolio | 3.6k $120.8k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 3.5k $118.2k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 3.1k $103.4k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 1.8k $58.7k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.4k $46.0k | Unchanged |
| OLIVER LAGORE VANVALIN INVESTMENT GROUP 0.01% of their portfolio | 865 $29.0k | New |
| Integrity Financial Corp /WA 0.02% of their portfolio | 685 $23.0k | Reduced -466 |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 662 $22.2k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 459 $15.4k | Reduced -9 |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |