INNOVATOR ETFS TRUST BAUG
US EQUT BUFR AUG · ETP · CUSIP 45782C698
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.55.
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 64 |
| Q1 2023 | 67 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 19 | 32 |
| Q1 2023 | 24 | 31 |
Biggest buyers
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +184.7k |
| TRUIST FINANCIAL CORP | New | +175.8k |
| Accuvest Global Advisors | New | +156.6k |
| Brookstone Capital Management | New | +138.2k |
| OLD MISSION CAPITAL LLC | New | +15.3k |
| OSAIC HOLDINGS, INC. | Added | +8.8k |
| Cerity Partners LLC | Added | +5.5k |
| EverSource Wealth Advisors, LLC | Added | +4.9k |
| Larson Financial Group LLC | New | +4.8k |
| Spire Wealth Management | New | +4.6k |
Biggest sellers
| BECK CAPITAL MANAGEMENT, LLC | Sold out | -84.2k |
| Composition Wealth, LLC | Sold out | -19.9k |
| HighTower Advisors, LLC | Reduced | -15.9k |
| ROYAL BANK OF CANADA | Reduced | -11.7k |
| IFP Advisors, Inc | Reduced | -9.8k |
| WOLVERINE TRADING, LLC | Reduced | -9.1k |
| Penserra Capital Management LLC | Reduced | -6.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -5.9k |
| UBS Group AG | Sold out | -4.6k |
| Janney Montgomery Scott LLC | Reduced | -3.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (20.6%, 2026-09-02)
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 337.2k $10.6m | Added +184.7k |
| PERSONAL CFO SOLUTIONS, LLC 1.65% of their portfolio | 253.3k $8.0m | Reduced -855 |
| Berkshire Money Management, Inc. 1.03% of their portfolio | 216.0k $6.8m | Reduced -325 |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 175.8k $5.5m | New |
| Accuvest Global Advisors 2.23% of their portfolio | 156.6k $4.9m | New |
| Brookstone Capital Management 0.09% of their portfolio | 138.2k $4.4m | New |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 128.2k $4.0m | Added +8.8k |
| Penserra Capital Management LLC 0.06% of their portfolio | 92.3k $2.9m | Reduced -6.4k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 79.8k $2.5m | Reduced -3.1k |
| Diligent Investors, LLC 0.49% of their portfolio | 50.1k $1.6m | Reduced -150 |
| LINCOLN NATIONAL CORP 0.03% of their portfolio | 40.8k $1.3m | Added +1.3k |
| Fragasso Financial Advisors Inc 0.14% of their portfolio | 39.0k $1.2m | Added +1.0k |
| HighTower Advisors, LLC 0.00% of their portfolio | 35.9k $1.1m | Reduced -15.9k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 31.2k $983.9k | Reduced -746 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 29.8k $940.0k | Reduced -456 |
| Steward Financial Group LLC 0.30% of their portfolio | 29.0k $914.0k | Unchanged |
| AE Wealth Management LLC 0.01% of their portfolio | 27.3k $861.0k | Unchanged |
| BCS Wealth Management 0.38% of their portfolio | 27.0k $852.0k | Unchanged |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.57% of their portfolio | 25.4k $801.1k | Reduced -60 |
| Valtinson Bruner Financial Planning LLC 0.43% of their portfolio | 24.1k $761.5k | Added +2.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 23.9k $752.9k | Reduced -5.9k |
| DHJJ Financial Advisors, Ltd. 0.38% of their portfolio | 22.3k $704.3k | Reduced -679 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.21% of their portfolio | 21.8k $689.1k | Reduced -356 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 20.3k $641.2k | Added +1.4k |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 20.0k $630.2k | Reduced -70 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 18.5k $584.8k | Added +1.9k |
| Sigma Planning Corp 0.02% of their portfolio | 17.8k $562.3k | Added +3.0k |
| Cerity Partners LLC 0.00% of their portfolio | 17.4k $550.2k | Added +5.5k |
| Cetera Advisor Networks LLC 0.00% of their portfolio | 16.8k $529.9k | Reduced -742 |
| First Commonwealth Financial Corp /PA/ 0.19% of their portfolio | 16.5k $521.5k | Reduced -198 |
| Visionary Wealth Advisors 0.04% of their portfolio | 15.9k $503.4k | Reduced -1.8k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 15.3k $481.9k | New |
| Arax Advisory Partners 0.06% of their portfolio | 14.2k $446.9k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 13.5k $425.3k | Added +3.3k |
| Outlook Wealth Advisors, LLC 0.18% of their portfolio | 13.1k $412.7k | Reduced -322 |
| EverSource Wealth Advisors, LLC 0.05% of their portfolio | 12.4k $391.6k | Added +4.9k |
| Cetera Advisors LLC 0.01% of their portfolio | 11.4k $358.5k | Reduced -1.9k |
| Weaver Consulting Group 0.16% of their portfolio | 11.1k $349.6k | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 10.9k $344.6k | Added +630 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 10.8k $340.3k | Unchanged |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 10.5k $331.3k | Unchanged |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 10.0k $315.6k | Added +1.9k |
| Lantz Financial LLC 0.13% of their portfolio | 9.6k $302.7k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 9.5k $301.0k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 8.6k $215.4k | Reduced -9.8k |
| Pinnacle Wealth Management Group, Inc. 0.23% of their portfolio | 8.4k $266.7k | Unchanged |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 8.0k $249.0k | Reduced -9.1k |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 7.5k $237.8k | Unchanged |
| Garden State Investment Advisory Services LLC 0.12% of their portfolio | 7.4k $232.8k | Reduced -485 |
| PCA Investment Advisory Services Inc. 0.15% of their portfolio | 6.8k $215.1k | First filing |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 6.8k $212.9k | Reduced -2.7k |
| Larson Financial Group LLC 0.02% of their portfolio | 4.8k $152.4k | New |
| Bellwether Advisors, LLC 0.04% of their portfolio | 4.7k $148.2k | Unchanged |
| Spire Wealth Management 0.01% of their portfolio | 4.6k $143.9k | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 4.3k $136.0k | Reduced -11.7k |
| WealthPLAN Partners, LLC 0.01% of their portfolio | 3.8k $119.7k | New |
| WealthShield Partners, LLC 0.02% of their portfolio | 3.6k $113.6k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 3.1k $97.2k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 1.8k $55.2k | Unchanged |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 1.4k $44.4k | New |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.4k $43.0k | Unchanged |
| Integrity Financial Corp /WA 0.03% of their portfolio | 1.2k $36.3k | Reduced -377 |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.0k $31.6k | First filing |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 920 $29.0k | New |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 662 $20.9k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 468 $14.8k | Added +23 |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |