INNOVATOR ETFS TRUST PAUG
US EQTY PWR BF · ETP · CUSIP 45782C680
213
institutional holders
+3 vs Q1 2026
16.1m
shares reported held*
$727.3mreported value*
10 new
29 added
109 reduced
8 sold out
net sold ≈ $17.3m (-379.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $45.06.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 121 |
| Q4 2022 | 125 |
| Q1 2023 | 122 |
| Q2 2023 | 143 |
| Q3 2023 | 178 |
| Q4 2023 | 196 |
| Q1 2024 | 183 |
| Q2 2024 | 177 |
| Q3 2024 | 197 |
| Q4 2024 | 212 |
| Q1 2025 | 192 |
| Q2 2025 | 193 |
| Q3 2025 | 204 |
| Q4 2025 | 223 |
| Q1 2026 | 210 |
| Q2 2026 | 213 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 121 | 52 |
| Q4 2024 | 42 | 105 |
| Q1 2025 | 31 | 134 |
| Q2 2025 | 36 | 117 |
| Q3 2025 | 117 | 61 |
| Q4 2025 | 48 | 107 |
| Q1 2026 | 27 | 142 |
| Q2 2026 | 39 | 117 |
Biggest buyers
| OSAIC HOLDINGS, INC. | Added | +136.5k |
| Cambridge Investment Research Advisors, Inc. | Added | +88.8k |
| Penserra Capital Management LLC | Added | +82.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +78.2k |
| Concurrent Investment Advisors, LLC | Added | +59.8k |
| Atria Investments, Inc | Added | +50.2k |
| HRT FINANCIAL LP | New | +37.7k |
| Mariner, LLC | Added | +25.5k |
| OLD MISSION CAPITAL LLC | Added | +24.3k |
| JANE STREET GROUP, LLC | Added | +23.6k |
Biggest sellers
| Advisory Alpha, LLC | Reduced | -167.8k |
| Cornerstone Wealth, LLC/TN | Reduced | -128.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -73.2k |
| HighTower Advisors, LLC | Reduced | -68.2k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -62.0k |
| Kestra Advisory Services, LLC | Reduced | -51.4k |
| TRUIST FINANCIAL CORP | Reduced | -47.9k |
| Patriot Financial Group Insurance Agency, LLC | Reduced | -40.2k |
| Cetera Investment Advisers | Reduced | -32.9k |
| Brookstone Capital Management | Reduced | -31.3k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 3.1m $133.0m | Reduced -62.0k |
| Penserra Capital Management LLC 0.56% of their portfolio | 1.6m $73.3m | Added +82.8k |
| OSAIC HOLDINGS, INC. 0.05% of their portfolio | 928.3k $42.4m | Added +136.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 511.7k $23.4m | Reduced -73.2k |
| Focus Partners Wealth 0.02% of their portfolio | 498.1k $22.7m | Reduced -15.2k |
| Cresset Asset Management, LLC 0.07% of their portfolio | 439.8k $20.1m | Reduced -7.3k |
| BLAIR WILLIAM & CO/IL 0.04% of their portfolio | 377.8k $17.2m | Reduced -26.7k |
| Kestra Advisory Services, LLC 0.05% of their portfolio | 356.7k $16.3m | Reduced -51.4k |
| HighTower Advisors, LLC 0.01% of their portfolio | 336.3k $15.3m | Reduced -68.2k |
| Cetera Investment Advisers 0.01% of their portfolio | 285.7k $13.0m | Reduced -32.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 282.4k $12.9m | Reduced -24.6k |
| Creative Planning 0.01% of their portfolio | 264.6k $12.1m | Reduced -5.6k |
| LPL Financial LLC 0.00% of their portfolio | 254.5k $11.6m | Added +824 |
| SageView Advisory Group, LLC 0.35% of their portfolio | 233.7k $10.7m | Reduced -10.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 215.7k $9.8m | Reduced -4.7k |
| Ascent Wealth Partners, LLC 0.96% of their portfolio | 210.2k $9.6m | Reduced -28.4k |
| Concurrent Investment Advisors, LLC 0.08% of their portfolio | 206.9k $9.4m | Added +59.8k |
| Beacon Pointe Advisors, LLC 0.04% of their portfolio | 192.0k $8.8m | Added +166 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 184.7k $8.4m | Added +88.8k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 180.7k $8.2m | Reduced -47.9k |
| Rothschild Wealth LLC 0.62% of their portfolio | 170.6k $7.8m | Reduced -5.6k |
| Composition Wealth, LLC 0.09% of their portfolio | 159.1k $7.3m | Reduced -5.7k |
| CoreCap Advisors, LLC 0.20% of their portfolio | 148.5k $6.8m | Reduced -2.8k |
| Cerity Partners LLC 0.01% of their portfolio | 140.0k $6.4m | Reduced -23.5k |
| Brookstone Capital Management 0.06% of their portfolio | 138.9k $6.3m | Reduced -31.3k |
| GILL CAPITAL PARTNERS, LLC 1.60% of their portfolio | 132.0k $6.0m | Reduced -7.4k |
| McAlister, Sweet & Associates, Inc. 3.01% of their portfolio | 123.6k $5.6m | Reduced -124 |
| Diligent Investors, LLC 1.22% of their portfolio | 119.6k $5.5m | Reduced -317 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 108.5k $5.0m | Added +78.2k |
| Atria Investments, Inc 0.05% of their portfolio | 104.5k $4.8m | Added +50.2k |
| Mariner, LLC 0.00% of their portfolio | 103.8k $4.7m | Added +25.5k |
| Capital Investment Advisory Services, LLC 0.29% of their portfolio | 101.5k $4.6m | Reduced -1.1k |
| Bellwether Advisors, LLC 0.57% of their portfolio | 84.5k $3.9m | Unchanged |
| Southland Equity Partners LLC 0.66% of their portfolio | 82.5k $3.8m | Reduced -2.6k |
| Keating Financial Advisory Services, Inc. 0.48% of their portfolio | 80.7k $3.7m | Added +181 |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 77.9k $3.6m | Reduced -173 |
| Lineweaver Wealth Advisors, LLC 0.41% of their portfolio | 74.9k $3.4m | Unchanged |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 74.5k $3.4m | Reduced -4.0k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 73.1k $3.3m | Added +531 |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 70.7k $3.2m | Added +22.2k |
| KFG WEALTH MANAGEMENT, LLC 0.36% of their portfolio | 69.2k $3.2m | Reduced -7.9k |
| Trek Financial, LLC 0.15% of their portfolio | 67.5k $3.1m | Reduced -13.4k |
| First Commonwealth Financial Corp /PA/ 0.42% of their portfolio | 65.8k $3.0m | Reduced -1.1k |
| Advisory Alpha, LLC 0.07% of their portfolio | 63.1k $2.9m | Reduced -167.8k |
| Cassady Wealth & Retirement Planning, LLC 1.32% of their portfolio | 62.3k $2.8m | Reduced -41 |
| Keystone Wealth Services, LLC 0.51% of their portfolio | 60.1k $2.7m | Reduced -3.7k |
| CRA Financial Services, LLC 0.32% of their portfolio | 59.9k $2.7m | Reduced -3.6k |
| MAI Capital Management 0.01% of their portfolio | 58.7k $2.7m | Reduced -13.3k |
| YARGER WEALTH STRATEGIES, LLC 0.98% of their portfolio | 58.6k $2.7m | Reduced -600 |
| Chris Bulman Inc 0.95% of their portfolio | 57.0k $2.6m | Reduced -427 |
| CORRADO ADVISORS, LLC 1.16% of their portfolio | 55.4k $2.5m | Reduced -1.1k |
| BCS Wealth Management 0.45% of their portfolio | 55.2k $2.5m | Reduced -173 |
| COFG Advisors, LLC 0.41% of their portfolio | 52.0k $2.4m | Reduced -679 |
| MTM FINANCIAL GROUP, LLC 0.99% of their portfolio | 50.7k $2.3m | Reduced -335 |
| OLD MISSION CAPITAL LLC 0.06% of their portfolio | 50.3k $2.3m | Added +24.3k |
| DHJJ Financial Advisors, Ltd. 0.64% of their portfolio | 48.5k $2.2m | Reduced -454 |
| Mutual Advisors, LLC 0.04% of their portfolio | 47.5k $2.2m | Reduced -5.2k |
| Global Assets Advisory, LLC 0.46% of their portfolio | 46.2k $2.1m | Reduced -1.3k |
| WEALTH ALLIANCE, LLC 0.17% of their portfolio | 45.3k $2.1m | Reduced -881 |
| First City Capital Management, Inc. 1.00% of their portfolio | 45.2k $2.1m | Reduced -125 |
| RETIREMENT GUYS FORMULA LLC 0.69% of their portfolio | 40.1k $1.8m | Reduced -5.6k |
| Weaver Capital Management LLC 0.38% of their portfolio | 40.0k $1.7m | Unchanged |
| Patriot Financial Group Insurance Agency, LLC 0.19% of their portfolio | 39.8k $1.8m | Reduced -40.2k |
| Tradition Wealth Management, LLC 0.11% of their portfolio | 38.9k $1.8m | Reduced -1.9k |
| Advisory Services Network, LLC 0.02% of their portfolio | 38.1k $1.7m | Reduced -1.0k |
| Dynamic Advisor Solutions LLC 0.05% of their portfolio | 38.0k $1.7m | Reduced -2.4k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 37.9k $1.7m | Added +834 |
| HRT FINANCIAL LP 0.00% of their portfolio | 37.7k $1.7m | New |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 36.6k $1.7m | Reduced -1.5k |
| Clay Northam Wealth Management, LLC 0.82% of their portfolio | 36.4k $1.7m | Reduced -1.0k |
| AE Wealth Management LLC 0.01% of their portfolio | 35.6k $1.6m | Reduced -26.3k |
| Orion Capital Management LLC 0.49% of their portfolio | 34.9k $1.6m | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio | 34.8k $1.6m | Added +431 |
| GTS FINANCIAL, LLC 1.02% of their portfolio | 34.5k $1.4m | Reduced -1.0k |
| Valmark Advisers, Inc. 0.02% of their portfolio | 33.9k $1.5m | Reduced -4.6k |
| Cornerstone Wealth Group, LLC 0.09% of their portfolio | 33.2k $1.5m | Added +78 |
| RED CRANE WEALTH MANAGEMENT, LLC 1.11% of their portfolio | 33.1k $1.5m | Unchanged |
| ARS Wealth Advisors Group, LLC 0.12% of their portfolio | 32.7k $1.5m | Unchanged |
| FIDUCIARY FINANCIAL GROUP, LLC 0.17% of their portfolio | 32.6k $1.5m | Reduced -1.4k |
| FSA Advisors, Inc. 0.68% of their portfolio | 32.5k $1.5m | Reduced -1.2k |
| Continuum Advisory, LLC 0.11% of their portfolio | 30.9k $1.4m | Reduced -7 |
| BCGM Wealth Management, LLC 0.29% of their portfolio | 29.8k $1.4m | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 29.1k $1.3m | Added +23.6k |
| BFI Wealth Solutions, LLC 0.97% of their portfolio | 28.8k $1.3m | Added +2.9k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 28.2k $1.3m | Reduced -1.7k |
| TopTier Wealth Management, LLC 0.69% of their portfolio | 24.9k $1.1m | Unchanged |
| Selby Wealth Management, LLC 0.40% of their portfolio | 24.9k $1.1m | Reduced -543 |
| SILVER OAK SECURITIES, INCORPORATED 0.07% of their portfolio | 24.2k $1.1m | Unchanged |
| Weaver Consulting Group 0.22% of their portfolio | 23.8k $1.1m | Reduced -2 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 22.8k $1.0m | Reduced -728 |
| RFG Advisory, LLC 0.02% of their portfolio | 22.3k $1.0m | Unchanged |
| Schulz Wealth, LTD. 0.52% of their portfolio | 22.0k $1.0m | First filing |
| Annis Gardner Whiting Capital Advisors, LLC 0.15% of their portfolio | 21.5k $979.6k | Unchanged |
| Archer Investment Corp 0.09% of their portfolio | 21.2k $967.5k | Added +10.6k |
| Pinnacle Wealth Management Group, Inc. 0.43% of their portfolio | 20.4k $928.8k | Reduced -455 |
| Focus Financial Network, Inc. 0.03% of their portfolio | 20.1k $917.3k | Added +110 |
| Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio | 20.1k $916.8k | Reduced -573 |
| NATIXIS ADVISORS, LLC 0.00% of their portfolio | 19.4k $884.0k | Unchanged |
| Caliber Wealth Management, LLC / KS 0.08% of their portfolio | 19.2k $877.5k | Unchanged |
| Beacon Financial Advisory LLC 0.16% of their portfolio | 18.4k $837.8k | Unchanged |