Vault-13

INNOVATOR ETFS TRUST PAUG

US EQTY PWR BF · ETP · CUSIP 45782C680

210 institutional holders -13 vs Q4 2025
16,483,74516.5m shares reported held*
$706.2mreported value*
5 new 22 added 123 reduced 19 sold out net sold ≈ $75.0m (-1.8m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.3k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $42.84.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 121Q4 22: 125Q1 23: 122Q2 23: 143Q3 23: 178Q4 23: 196Q1 24: 183Q2 24: 177Q3 24: 197Q4 24: 212Q1 25: 192Q2 25: 193Q3 25: 204Q4 25: 223Q1 26: 210210Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 2022121
Q4 2022125
Q1 2023122
Q2 2023143
Q3 2023178
Q4 2023196
Q1 2024183
Q2 2024177
Q3 2024197
Q4 2024212
Q1 2025192
Q2 2025193
Q3 2025204
Q4 2025223
Q1 2026210

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 24: 19 bought or addedQ2 24: 129 cut or sold outQ3 24: 121 bought or addedQ3 24: 52 cut or sold outQ3 24Q4 24: 42 bought or addedQ4 24: 105 cut or sold outQ1 25: 31 bought or addedQ1 25: 134 cut or sold outQ1 25Q2 25: 36 bought or addedQ2 25: 117 cut or sold outQ3 25: 117 bought or addedQ3 25: 61 cut or sold outQ3 25Q4 25: 48 bought or addedQ4 25: 107 cut or sold outQ1 26: 27 bought or addedQ1 26: 142 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 202419129
Q3 202412152
Q4 202442105
Q1 202531134
Q2 202536117
Q3 202511761
Q4 202548107
Q1 202627142

Biggest buyers

Creative Planning New +270,134+270.1k
Kestra Advisory Services, LLC Added +109,537+109.5k
Penserra Capital Management LLC Added +86,202+86.2k
RETIREMENT GUYS FORMULA LLC New +45,705+45.7k
Patriot Financial Group Insurance Agency, LLC Added +39,996+40.0k
OLD MISSION CAPITAL LLC New +26,000+26.0k
CITADEL ADVISORS LLC Added +17,409+17.4k
SageView Advisory Group, LLC Added +13,511+13.5k
Dynamic Advisor Solutions LLC Added +13,254+13.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +11,627+11.6k

Biggest sellers

Brookstone Capital Management Reduced -714,252-714.3k
OSAIC HOLDINGS, INC. Reduced -624,280-624.3k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -155,466-155.5k
ALLIANCEBERNSTEIN L.P. Reduced -116,960-117.0k
ENVESTNET ASSET MANAGEMENT INC Reduced -71,476-71.5k
BCS Wealth Management Reduced -59,103-59.1k
Focus Partners Wealth Reduced -53,362-53.4k
Atria Investments, Inc Reduced -50,349-50.3k
Mariner, LLC Reduced -49,993-50.0k
MML INVESTORS SERVICES, LLC Reduced -32,377-32.4k

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,174,7463.2m $137.3m $137.3m 0.04% Reduced -117.0k -116,960
2 Penserra Capital Management LLC 0.76% of their portfolio ORINDA, CA 1,523,1321.5m $65.1m $65.1m 0.76% Added +86.2k +86,202
3 OSAIC HOLDINGS, INC. 0.05% of their portfolio SCOTTSDALE, AZ 791,757791.8k $33.8m $33.8m 0.05% Reduced -624.3k -624,280
4 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 584,905584.9k $25.0m $25.0m 0.03% Reduced -13.1k -13,092
5 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 513,280513.3k $21.9m $21.9m 0.02% Reduced -53.4k -53,362
6 Cresset Asset Management, LLC 0.08% of their portfolio Chicago, IL 447,176447.2k $19.1m $19.1m 0.08% Reduced -12.6k -12,620
7 Kestra Advisory Services, LLC 0.07% of their portfolio AUSTIN, TX 408,091408.1k $17.4m $17.4m 0.07% Added +109.5k +109,537
8 BLAIR WILLIAM & CO/IL 0.05% of their portfolio CHICAGO, IL 404,463404.5k $17.3m $17.3m 0.05% Reduced -27.4k -27,410
9 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 404,439404.4k $17.3m $17.3m 0.02% Added +7.6k +7,571
10 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 318,614318.6k $13.6m $13.6m 0.01% Reduced -16.8k -16,805
11 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 307,062307.1k $13.1m $13.1m 0.00% Reduced -15.0k -14,976
12 Creative Planning 0.01% of their portfolio OVERLAND PARK, KS 270,134270.1k $11.5m $11.5m 0.01% New
13 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 253,724253.7k $10.8m $10.8m 0.00% Reduced -8.9k -8,860
14 SageView Advisory Group, LLC 0.38% of their portfolio Newport Beach, CA 243,778243.8k $10.4m $10.4m 0.38% Added +13.5k +13,511
15 Ascent Wealth Partners, LLC 1.18% of their portfolio NEW HARTFORD, NY 238,579238.6k $10.2m $10.2m 1.18% Reduced -3.5k -3,546
16 Advisory Alpha, LLC 0.27% of their portfolio HOLLAND, MI 230,925230.9k $9.9m $9.9m 0.27% Added +791 +791
17 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 228,563228.6k $9.8m $9.8m 0.01% Reduced -1.0k -1,021
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 220,358220.4k $9.4m $9.4m 0.00% Reduced -71.5k -71,476
19 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 191,832191.8k $8.2m $8.2m 0.04% Reduced -1.7k -1,677
20 Rothschild Wealth LLC 0.68% of their portfolio OAK BROOK, IL 176,212176.2k $7.5m $7.5m 0.68% Reduced -5.4k -5,391
21 Brookstone Capital Management 0.08% of their portfolio WHEATON, IL 170,207170.2k $7.3m $7.3m 0.08% Reduced -714.3k -714,252
22 Composition Wealth, LLC 0.10% of their portfolio LOS ANGELES, CA 164,790164.8k $7.0m $7.0m 0.10% Reduced -13.3k -13,286
23 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 163,483163.5k $7.0m $7.0m 0.01% Reduced -13.5k -13,462
24 CoreCap Advisors, LLC 0.22% of their portfolio SOUTHFIELD, MI 151,264151.3k $6.5m $6.5m 0.22% Reduced -1.8k -1,760
25 Concurrent Investment Advisors, LLC 0.07% of their portfolio Tampa, FL 147,105147.1k $6.3m $6.3m 0.07% Reduced -2.1k -2,075
26 Cornerstone Wealth, LLC/TN 3.54% of their portfolio GREENEVILLE, TN 141,024141.0k $6.3m $6.3m 3.54% First filing
27 GILL CAPITAL PARTNERS, LLC 1.71% of their portfolio DENVER, CO 139,320139.3k $6.0m $6.0m 1.71% Reduced -1.0k -1,013
28 McAlister, Sweet & Associates, Inc. 3.29% of their portfolio HOUSTON, TX 123,704123.7k $5.3m $5.3m 3.29% Reduced -125 -125
29 Diligent Investors, LLC 1.27% of their portfolio REDLANDS, CA 119,913119.9k $5.1m $5.1m 1.27% Reduced -349 -349
30 Capital Investment Advisory Services, LLC 0.32% of their portfolio RALEIGH, NC 102,649102.6k $4.4m $4.4m 0.32% Reduced -31 -31
31 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 95,92295.9k $4.1m $4.1m 0.01% Reduced -5.4k -5,354
32 Southland Equity Partners LLC 0.71% of their portfolio WILDWOOD, MO 85,04285.0k $3.6m $3.6m 0.71% Reduced -1.2k -1,222
33 Bellwether Advisors, LLC 0.61% of their portfolio LINCOLN, NE 84,53284.5k $3.6m $3.6m 0.61% Reduced -379 -379
34 Trek Financial, LLC 0.18% of their portfolio Scottsdale, AZ 80,88680.9k $3.5m $3.5m 0.18% Reduced -1.3k -1,260
35 Keating Financial Advisory Services, Inc. 0.56% of their portfolio MANHATTAN, KS 80,47880.5k $3.4m $3.4m 0.56% Reduced -2.7k -2,701
36 Patriot Financial Group Insurance Agency, LLC 0.19% of their portfolio Westborough, MA 79,99280.0k $3.4m $3.4m 0.19% Added +40.0k +39,996
37 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 78,55578.6k $3.4m $3.4m 0.03% Reduced -2.8k -2,768
38 Mariner, LLC 0.00% of their portfolio Overland Park, KS 78,30078.3k $3.3m $3.3m 0.00% Reduced -50.0k -49,993
39 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 78,05978.1k $3.3m $3.3m 0.01% Reduced -714 -714
40 KFG WEALTH MANAGEMENT, LLC 0.43% of their portfolio GRANGER, IN 77,18777.2k $3.3m $3.3m 0.43% Reduced -5.7k -5,663
41 Lineweaver Wealth Advisors, LLC 0.43% of their portfolio VALLEY VIEW, OH 74,85374.9k $3.2m $3.2m 0.43% Unchanged
42 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 72,55872.6k $3.1m $3.1m 0.01% Reduced -6.0k -6,009
43 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 72,03672.0k $3.1m $3.1m 0.02% Reduced -3.1k -3,063
44 First Commonwealth Financial Corp /PA/ 0.46% of their portfolio Indiana, PA 66,95167.0k $2.9m $2.9m 0.46% Added +1.1k +1,111
45 Keystone Wealth Services, LLC 0.58% of their portfolio PALM DESERT, CA 63,83363.8k $2.7m $2.7m 0.58% Reduced -10.7k -10,707
46 CRA Financial Services, LLC 0.35% of their portfolio NORTHFIELD, NJ 63,54663.5k $2.7m $2.7m 0.35% Reduced -3.3k -3,264
47 Cassady Wealth & Retirement Planning, LLC 1.44% of their portfolio HENDERSON, NV 62,33962.3k $2.8m $2.8m 1.44% Reduced -205 -205
48 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 61,88161.9k $2.6m $2.6m 0.01% Reduced -6.0k -5,963
49 YARGER WEALTH STRATEGIES, LLC 1.03% of their portfolio WESTERVILLE, OH 59,20259.2k $2.5m $2.5m 1.03% Added +41 +41
50 Chris Bulman Inc 1.07% of their portfolio ROSEVILLE, CA 57,41457.4k $2.5m $2.5m 1.07% Reduced -7.2k -7,195
51 CORRADO ADVISORS, LLC 1.26% of their portfolio RAMSEY, NJ 56,47056.5k $2.4m $2.4m 1.26% Reduced -1.3k -1,332
52 BCS Wealth Management 0.48% of their portfolio JOHNSON CITY, TN 55,37755.4k $2.4m $2.4m 0.48% Reduced -59.1k -59,103
53 Atria Investments, Inc 0.03% of their portfolio Charlotte, NC 54,30954.3k $2.3m $2.3m 0.03% Reduced -50.3k -50,349
54 Mutual Advisors, LLC 0.05% of their portfolio OMAHA, NE 52,71552.7k $2.3m $2.3m 0.05% Added +5.1k +5,052
55 COFG Advisors, LLC 0.56% of their portfolio OAK BROOK, IL 52,67152.7k $2.3m $2.3m 0.56% Unchanged
56 MTM FINANCIAL GROUP, LLC 1.02% of their portfolio BETHLEHEM, PA 51,04951.0k $2.2m $2.2m 1.02% Reduced -230 -230
57 DHJJ Financial Advisors, Ltd. 0.69% of their portfolio NAPERVILLE, IL 48,94048.9k $2.1m $2.1m 0.69% Reduced -1 -1
58 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 48,52348.5k $2.1m $2.1m 0.01% Reduced -32.4k -32,377
59 Global Assets Advisory, LLC 0.59% of their portfolio ORLANDO, FL 47,53547.5k $2.0m $2.0m 0.59% Reduced -120 -120
60 WEALTH ALLIANCE, LLC 0.19% of their portfolio MELLVILLE, NY 46,17246.2k $2.0m $2.0m 0.19% Reduced -355 -355
61 RETIREMENT GUYS FORMULA LLC 0.90% of their portfolio MAUMEE, OH 45,70545.7k $2.0m $2.0m 0.90% New
62 First City Capital Management, Inc. 1.03% of their portfolio SAVANNAH, GA 45,37545.4k $1.9m $1.9m 1.03% Reduced -497 -497
63 Tradition Wealth Management, LLC 0.12% of their portfolio EDINA, MN 40,77240.8k $1.7m $1.7m 0.12% Reduced -18.0k -18,018
64 Dynamic Advisor Solutions LLC 0.05% of their portfolio PHOENIX, AZ 40,34440.3k $1.7m $1.7m 0.05% Added +13.3k +13,254
65 Weaver Capital Management LLC 0.37% of their portfolio SUWANEE, GA 39,99940.0k $1.7m $1.7m 0.37% Reduced -855 -855
66 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 39,08239.1k $1.7m $1.7m 0.02% Reduced -389 -389
67 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 38,46838.5k $1.6m $1.6m 0.02% Reduced -5.3k -5,311
68 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 38,10938.1k $1.6m $1.6m 0.02% Reduced -1.8k -1,817
69 Clay Northam Wealth Management, LLC 0.90% of their portfolio HUNTINGTON BEACH, CA 37,37037.4k $1.6m $1.6m 0.90% Unchanged
70 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 37,07837.1k $1.6m $1.6m 0.00% Reduced -155.5k -155,466
71 GTS FINANCIAL, LLC 1.06% of their portfolio BLOOMINGTON, MN 35,48035.5k $1.3m $1.3m 1.06% First filing
72 Orion Capital Management LLC 0.52% of their portfolio CORONADO, CA 34,91534.9k $1.5m $1.5m 0.52% Reduced -340 -340
73 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 34,39934.4k $1.5m $1.5m 0.08% Added +69 +69
74 FIDUCIARY FINANCIAL GROUP, LLC 0.19% of their portfolio SAN RAFAEL, CA 33,99534.0k $1.5m $1.5m 0.19% Reduced -2.8k -2,842
75 FSA Advisors, Inc. 0.95% of their portfolio TROY, MI 33,70633.7k $1.4m $1.4m 0.95% Reduced -364 -364
76 Cornerstone Wealth Group, LLC 0.09% of their portfolio HUNTERSVILLE, NC 33,09433.1k $1.5m $1.5m 0.09% Reduced -24 -24
77 RED CRANE WEALTH MANAGEMENT, LLC 1.16% of their portfolio SAN FRANCISCO, CA 33,09233.1k $1.4m $1.4m 1.16% Reduced -2.3k -2,278
78 ARS Wealth Advisors Group, LLC 0.12% of their portfolio St. Petersburg, FL 32,73732.7k $1.4m $1.4m 0.12% Reduced -433 -433
79 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 31,73031.7k $1.4m $1.4m 0.00% Added +17.4k +17,409
80 Continuum Advisory, LLC 0.13% of their portfolio EAGLE, ID 30,93030.9k $1.3m $1.3m 0.13% Reduced -3 -3
81 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 30,28630.3k $1.3m $1.3m 0.00% Added +11.6k +11,627
82 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 30,21430.2k $1.3m $1.3m 0.03% Reduced -3.0k -3,000
83 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 29,91229.9k $1.3m $1.3m 0.00% Reduced -6.8k -6,764
84 BCGM Wealth Management, LLC 0.32% of their portfolio LAFAYETTE, IN 29,77629.8k $1.3m $1.3m 0.32% Unchanged
85 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 26,00026.0k $1.1m $1.1m 0.03% New
86 BFI Wealth Solutions, LLC 1.06% of their portfolio DALLAS, TX 25,82525.8k $1.1m $1.1m 1.06% Added +999 +999
87 Selby Wealth Management, LLC 0.43% of their portfolio EMERYVILLE, CA 25,44425.4k $1.1m $1.1m 0.43% Reduced -363 -363
88 TopTier Wealth Management, LLC 0.66% of their portfolio MUSKEGO, WI 24,94624.9k $1.1m $1.1m 0.66% Unchanged
89 SILVER OAK SECURITIES, INCORPORATED 0.08% of their portfolio JACKSON, TN 24,22424.2k $1.0m $1.0m 0.08% Reduced -378 -378
90 Weaver Consulting Group 0.24% of their portfolio HUNTINGTON BEACH, CA 23,81023.8k $1.0m $1.0m 0.24% Reduced -1.3k -1,314
91 HARBOUR INVESTMENTS, INC. 0.02% of their portfolio MADISON, WI 23,52623.5k $1.0m $1.0m 0.02% Added +10.0k +10,038
92 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 22,25522.3k $950.7k $950.7k 0.02% Reduced -7.2k -7,242
93 Triton Financial Group Inc 1.61% of their portfolio Oklahoma City, OK 21,47021.5k $922.9k $922.9k 1.61% Added +10.7k +10,735
94 Annis Gardner Whiting Capital Advisors, LLC 0.15% of their portfolio TAMPA, FL 21,46321.5k $916.9k $916.9k 0.15% Unchanged
95 Pinnacle Wealth Management Group, Inc. 0.44% of their portfolio PLYMOUTH, MI 20,80520.8k $888.8k $888.8k 0.44% Unchanged
96 Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio Springfield, MO 20,66120.7k $882.6k $882.6k 0.02% Reduced -2.8k -2,807
97 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 19,98920.0k $853.9k $853.9k 0.03% Unchanged
98 NATIXIS ADVISORS, LLC 0.00% of their portfolio Boston, MA 19,38919.4k $828.0k $828.0k 0.00% Unchanged
99 Caliber Wealth Management, LLC / KS 0.09% of their portfolio Overland Park, KS 19,22619.2k $821.3k $821.3k 0.09% Unchanged
100 Beacon Financial Advisory LLC 0.18% of their portfolio CLEVELAND, OH 18,35618.4k $784.2k $784.2k 0.18% Reduced -300 -300