Vault-13

INNOVATOR ETFS TRUST PAUG

US EQTY PWR BF · ETP · CUSIP 45782C680

204 institutional holders +11 vs Q2 2025
18,656,54218.7m shares reported held*
$791.9mreported value*
29 new 88 added 44 reduced 17 sold out net bought ≈ $163.8m (+3.9m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.6m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $42.45.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 121Q4 22: 125Q1 23: 122Q2 23: 143Q3 23: 178Q4 23: 196Q1 24: 183Q2 24: 177Q3 24: 197Q4 24: 212Q1 25: 192Q2 25: 193Q3 25: 204204Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 2022121
Q4 2022125
Q1 2023122
Q2 2023143
Q3 2023178
Q4 2023196
Q1 2024183
Q2 2024177
Q3 2024197
Q4 2024212
Q1 2025192
Q2 2025193
Q3 2025204

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 23: 87 bought or addedQ4 23: 77 cut or sold outQ1 24: 36 bought or addedQ1 24: 132 cut or sold outQ1 24Q2 24: 19 bought or addedQ2 24: 129 cut or sold outQ3 24: 121 bought or addedQ3 24: 52 cut or sold outQ3 24Q4 24: 42 bought or addedQ4 24: 105 cut or sold outQ1 25: 31 bought or addedQ1 25: 134 cut or sold outQ1 25Q2 25: 36 bought or addedQ2 25: 117 cut or sold outQ3 25: 117 bought or addedQ3 25: 61 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20238777
Q1 202436132
Q2 202419129
Q3 202412152
Q4 202442105
Q1 202531134
Q2 202536117
Q3 202511761

Biggest buyers

OSAIC HOLDINGS, INC. Added +761,768+761.8k
Brookstone Capital Management Added +733,714+733.7k
ALLIANCEBERNSTEIN L.P. Added +733,172+733.2k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +334,465+334.5k
SageView Advisory Group, LLC Added +173,869+173.9k
NorthCoast Asset Management LLC Added +152,591+152.6k
Concurrent Investment Advisors, LLC New +151,191+151.2k
JANE STREET GROUP, LLC New +120,277+120.3k
Mariner, LLC Added +110,361+110.4k
Atria Investments, Inc New +103,942+103.9k

Biggest sellers

Cerity Partners LLC Reduced -452,770-452.8k
OLD MISSION CAPITAL LLC Sold out -119,246-119.2k
Kestra Advisory Services, LLC Reduced -87,501-87.5k
Prairie Wealth Advisors, Inc. Sold out -58,106-58.1k
Siligmueller & Norvid Wealth Advisors LLC Sold out -53,544-53.5k
UBS Group AG Sold out -48,644-48.6k
Global Strategic Investment Solutions, LLC Sold out -47,989-48.0k
CITADEL ADVISORS LLC Sold out -24,122-24.1k
Cape Investment Advisory, Inc. Sold out -16,970-17.0k
CITY HOLDING CO Reduced -16,880-16.9k

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,324,8213.3m $141.2m $141.2m 0.04% Added +733.2k +733,172
2 OSAIC HOLDINGS, INC. 0.09% of their portfolio SCOTTSDALE, AZ 1,574,2281.6m $66.2m $66.2m 0.09% Added +761.8k +761,768
3 Penserra Capital Management LLC 0.75% of their portfolio ORINDA, CA 1,481,8721.5m $62.9m $62.9m 0.75% Added +24.2k +24,210
4 Brookstone Capital Management 0.46% of their portfolio WHEATON, IL 901,501901.5k $38.3m $38.3m 0.46% Added +733.7k +733,714
5 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 606,095606.1k $25.7m $25.7m 0.03% Added +27.5k +27,529
6 Cresset Asset Management, LLC 0.09% of their portfolio Chicago, IL 465,027465.0k $19.7m $19.7m 0.09% Added +48.6k +48,608
7 BLAIR WILLIAM & CO/IL 0.05% of their portfolio CHICAGO, IL 444,382444.4k $18.9m $18.9m 0.05% Added +85.4k +85,414
8 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 416,825416.8k $17.7m $17.7m 0.01% Added +17.9k +17,916
9 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio PLYMOUTH, MN 406,712406.7k $17.3m $17.3m 0.03% Added +334.5k +334,465
10 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 402,704402.7k $17.1m $17.1m 0.02% Added +63.6k +63,622
11 NorthCoast Asset Management LLC 0.07% of their portfolio STAMFORD, CT 392,648392.6k $16.7m $16.7m 0.07% Added +152.6k +152,591
12 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 354,852354.9k $15.1m $15.1m 0.02% Added +94.1k +94,089
13 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 326,263326.3k $13.9m $13.9m 0.00% Added +6.4k +6,366
14 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 298,867298.9k $12.7m $12.7m 0.06% Reduced -87.5k -87,501
15 Cerity Partners LLC 0.02% of their portfolio NEW YORK, NY 288,152288.2k $12.2m $12.2m 0.02% Reduced -452.8k -452,770
16 Ascent Wealth Partners, LLC 1.20% of their portfolio NEW HARTFORD, NY 243,959244.0k $10.4m $10.4m 1.20% Added +3.7k +3,725
17 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 237,195237.2k $10.1m $10.1m 0.00% Added +44.0k +44,005
18 Advisory Alpha, LLC 0.27% of their portfolio HOLLAND, MI 228,802228.8k $9.7m $9.7m 0.27% Added +85.6k +85,553
19 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 227,804227.8k $9.7m $9.7m 0.01% Reduced -8.5k -8,540
20 Composition Wealth, LLC 0.13% of their portfolio LOS ANGELES, CA 201,588201.6k $8.6m $8.6m 0.13% Reduced -4.1k -4,069
21 Focus Partners Wealth 0.01% of their portfolio ST LOUIS, MO 189,681189.7k $8.1m $8.1m 0.01% Added +17.4k +17,411
22 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 187,635187.6k $8.0m $8.0m 0.07% Added +15.0k +14,959
23 SageView Advisory Group, LLC 0.27% of their portfolio Newport Beach, CA 186,140186.1k $7.9m $7.9m 0.27% Added +173.9k +173,869
24 CoreCap Advisors, LLC 0.24% of their portfolio SOUTHFIELD, MI 154,597154.6k $6.6m $6.6m 0.24% Added +27.7k +27,729
25 Concurrent Investment Advisors, LLC 0.11% of their portfolio Tampa, FL 151,191151.2k $6.4m $6.4m 0.11% New
26 GILL CAPITAL PARTNERS, LLC 1.80% of their portfolio DENVER, CO 138,735138.7k $5.9m $5.9m 1.80% Added +31.5k +31,506
27 Mariner, LLC 0.01% of their portfolio Overland Park, KS 127,236127.2k $5.4m $5.4m 0.01% Added +110.4k +110,361
28 McAlister, Sweet & Associates, Inc. 3.48% of their portfolio HOUSTON, TX 124,137124.1k $5.3m $5.3m 3.48% Added +2.8k +2,813
29 JANE STREET GROUP, LLC 0.01% of their portfolio NEW YORK, NY 120,277120.3k $5.1m $5.1m 0.01% New
30 Diligent Investors, LLC 1.29% of their portfolio REDLANDS, CA 120,262120.3k $5.1m $5.1m 1.29% Added +2.0k +2,019
31 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 104,725104.7k $4.4m $4.4m 0.01% Added +37.1k +37,074
32 Atria Investments, Inc 0.05% of their portfolio Charlotte, NC 103,942103.9k $4.4m $4.4m 0.05% New
33 Capital Investment Advisory Services, LLC 0.35% of their portfolio RALEIGH, NC 103,697103.7k $4.4m $4.4m 0.35% Added +790 +790
34 KFG WEALTH MANAGEMENT, LLC 0.63% of their portfolio GRANGER, IN 102,865102.9k $4.4m $4.4m 0.63% Added +14.1k +14,118
35 Advisory Services Network, LLC 0.06% of their portfolio ATLANTA, GA 97,86597.9k $4.2m $4.2m 0.06% Added +7.5k +7,454
36 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 91,81891.8k $3.9m $3.9m 0.01% Added +27.3k +27,297
37 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 89,62789.6k $3.8m $3.8m 0.04% Reduced -985 -985
38 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 89,52889.5k $3.8m $3.8m 0.02% Added +35.8k +35,794
39 Southland Equity Partners LLC 0.74% of their portfolio WILDWOOD, MO 86,26486.3k $3.7m $3.7m 0.74% Added +10.2k +10,208
40 Bellwether Advisors, LLC 0.60% of their portfolio LINCOLN, NE 84,93584.9k $3.6m $3.6m 0.60% Added +20.4k +20,431
41 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 84,38784.4k $3.6m $3.6m 0.01% Added +1.5k +1,510
42 Luminist Capital LLC 3.05% of their portfolio GRAND RAPIDS, MI 83,27183.3k $3.5m $3.5m 3.05% New
43 Trek Financial, LLC 0.21% of their portfolio Scottsdale, AZ 82,14682.1k $3.5m $3.5m 0.21% Added +9.7k +9,738
44 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 78,50778.5k $3.3m $3.3m 0.02% Added +3.1k +3,086
45 Keystone Wealth Services, LLC 0.72% of their portfolio PALM DESERT, CA 77,21877.2k $3.3m $3.3m 0.72% Reduced -4.0k -4,005
46 Lineweaver Wealth Advisors, LLC 0.47% of their portfolio VALLEY VIEW, OH 74,85374.9k $3.2m $3.2m 0.47% Unchanged
47 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 71,52571.5k $3.0m $3.0m 0.01% Added +378 +378
48 CRA Financial Services, LLC 0.39% of their portfolio NORTHFIELD, NJ 66,81066.8k $2.8m $2.8m 0.39% Reduced -15.7k -15,725
49 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 66,12666.1k $2.8m $2.8m 0.00% Added +46.4k +46,446
50 First Commonwealth Financial Corp /PA/ 0.47% of their portfolio Indiana, PA 65,58165.6k $2.8m $2.8m 0.47% Added +8.5k +8,460
51 YARGER WEALTH STRATEGIES, LLC 1.20% of their portfolio WESTERVILLE, OH 61,56661.6k $2.6m $2.6m 1.20% Reduced -9.5k -9,474
52 Chris Bulman Inc 1.31% of their portfolio ROSEVILLE, CA 61,46261.5k $2.6m $2.6m 1.31% Added +17.0k +17,003
53 BCS Wealth Management 0.58% of their portfolio JOHNSON CITY, TN 60,93660.9k $2.6m $2.6m 0.58% Reduced -811 -811
54 Weaver Capital Management LLC 0.56% of their portfolio SUWANEE, GA 60,73860.7k $2.6m $2.6m 0.56% Added +31.7k +31,714
55 Tradition Wealth Management, LLC 0.19% of their portfolio EDINA, MN 60,54060.5k $2.6m $2.6m 0.19% Reduced -74 -74
56 CORRADO ADVISORS, LLC 1.33% of their portfolio RAMSEY, NJ 58,23058.2k $2.5m $2.5m 1.33% Added +14.0k +14,032
57 Mutual Advisors, LLC 0.05% of their portfolio OMAHA, NE 57,70157.7k $2.5m $2.5m 0.05% Added +44.5k +44,492
58 Dakota Wealth Management 0.05% of their portfolio PALM BEACH GARDENS, FL 53,60753.6k $2.3m $2.3m 0.05% Added +41.4k +41,360
59 MTM FINANCIAL GROUP, LLC 1.08% of their portfolio BETHLEHEM, PA 51,63151.6k $2.2m $2.2m 1.08% Added +97 +97
60 DHJJ Financial Advisors, Ltd. 0.71% of their portfolio NAPERVILLE, IL 49,31449.3k $2.1m $2.1m 0.71% Added +352 +352
61 Global Assets Advisory, LLC 0.61% of their portfolio ORLANDO, FL 48,17448.2k $2.0m $2.0m 0.61% New
62 WEALTH ALLIANCE, LLC 0.20% of their portfolio MELLVILLE, NY 46,52746.5k $2.0m $2.0m 0.20% Added +12.4k +12,413
63 First City Capital Management, Inc. 1.06% of their portfolio SAVANNAH, GA 46,36246.4k $2.0m $2.0m 1.06% Reduced -4.8k -4,770
64 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 43,77943.8k $1.9m $1.9m 0.02% Reduced -2.5k -2,541
65 Foundations Investment Advisors, LLC 0.03% of their portfolio PHOENIX, AZ 41,21341.2k $1.8m $1.8m 0.03% Added +11.2k +11,197
66 Patriot Financial Group Insurance Agency, LLC 0.22% of their portfolio Westborough, MA 40,10240.1k $1.7m $1.7m 0.22% Added +657 +657
67 Clay Northam Wealth Management, LLC 0.92% of their portfolio HUNTINGTON BEACH, CA 37,98538.0k $1.6m $1.6m 0.92% Added +1.9k +1,925
68 GTS SECURITIES LLC 0.06% of their portfolio NEW YORK, NY 37,90537.9k $1.6m $1.6m 0.06% Added +27.9k +27,850
69 FIDUCIARY FINANCIAL GROUP, LLC 0.25% of their portfolio SAN RAFAEL, CA 37,71937.7k $1.6m $1.6m 0.25% Reduced -61 -61
70 RED CRANE WEALTH MANAGEMENT, LLC 1.27% of their portfolio SAN FRANCISCO, CA 35,37035.4k $1.5m $1.5m 1.27% Reduced -1.6k -1,583
71 Orion Capital Management LLC 0.52% of their portfolio CORONADO, CA 35,25535.3k $1.5m $1.5m 0.52% Unchanged
72 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 33,86333.9k $1.4m $1.4m 0.09% Added +1.1k +1,092
73 ARS Wealth Advisors Group, LLC 0.14% of their portfolio St. Petersburg, FL 33,65433.7k $1.4m $1.4m 0.14% Added +13.1k +13,110
74 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 33,26333.3k $1.4m $1.4m 0.03% Added +7.5k +7,513
75 Sigma Planning Corp 0.04% of their portfolio ANN ARBOR, MI 33,12333.1k $1.4m $1.4m 0.04% Added +21.9k +21,895
76 FSA Advisors, Inc. 1.10% of their portfolio TROY, MI 32,84832.8k $1.4m $1.4m 1.10% Added +1.7k +1,701
77 Cornerstone Wealth Group, LLC 0.09% of their portfolio HUNTERSVILLE, NC 32,83432.8k $1.4m $1.4m 0.09% Added +1.4k +1,426
78 Dynamic Advisor Solutions LLC 0.04% of their portfolio PHOENIX, AZ 31,25231.3k $1.3m $1.3m 0.04% Added +12.1k +12,143
79 Continuum Advisory, LLC 0.14% of their portfolio EAGLE, ID 30,93330.9k $1.3m $1.3m 0.14% Reduced -1.8k -1,809
80 RFG Advisory, LLC 0.03% of their portfolio BIRMINGHAM, AL 29,84529.8k $1.3m $1.3m 0.03% Reduced -1.2k -1,151
81 BCGM Wealth Management, LLC 0.33% of their portfolio LAFAYETTE, IN 29,77629.8k $1.3m $1.3m 0.33% Reduced -2.0k -2,000
82 Jacobi Capital Management LLC 0.07% of their portfolio PITTSTON, PA 27,49027.5k $1.2m $1.2m 0.07% Unchanged
83 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 26,98827.0k $1.1m $1.1m 0.00% Reduced -134 -134
84 PFG Advisors 0.04% of their portfolio Phoenix, AZ 25,82425.8k $1.1m $1.1m 0.04% New
85 Buska Wealth Management, LLC 0.33% of their portfolio WAUSAU, WI 25,79925.8k $1.1m $1.1m 0.33% Reduced -3.6k -3,620
86 Weaver Consulting Group 0.27% of their portfolio HUNTINGTON BEACH, CA 25,12425.1k $1.1m $1.1m 0.27% Added +3.8k +3,751
87 Orion Porfolio Solutions, LLC 0.01% of their portfolio OMAHA, NE 25,05425.1k $1.1m $1.1m 0.01% Added +19.4k +19,388
88 SILVER OAK SECURITIES, INCORPORATED 0.08% of their portfolio JACKSON, TN 24,72224.7k $1.0m $1.0m 0.08% Reduced -220 -220
89 Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio Springfield, MO 24,07224.1k $1.0m $1.0m 0.02% Reduced -8.4k -8,383
90 Annis Gardner Whiting Capital Advisors, LLC 0.21% of their portfolio TAMPA, FL 24,06324.1k $1.0m $1.0m 0.21% New
91 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 23,75123.8k $1.0m $1.0m 0.05% Reduced -98 -98
92 Mach-1 Financial Group, LLC 0.16% of their portfolio Rogers, AR 23,45023.4k $995.9k $995.9k 0.16% New
93 Integrity Advisory Solutions, LLC 0.16% of their portfolio DALLAS, TX 23,45023.4k $995.9k $995.9k 0.16% First filing
94 HARBOUR INVESTMENTS, INC. 0.02% of their portfolio MADISON, WI 23,17423.2k $984.2k $984.2k 0.02% Added +5.7k +5,729
95 Schulz Wealth, LTD. 0.65% of their portfolio MANSFIELD, TX 23,06523.1k $979.6k $979.6k 0.65% Unchanged
96 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 21,34021.3k $906.3k $906.3k 0.02% New
97 Pinnacle Wealth Management Group, Inc. 0.46% of their portfolio PLYMOUTH, MI 21,00521.0k $892.1k $892.1k 0.46% Added +3.0k +3,050
98 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 20,75820.8k $881.6k $881.6k 0.00% Added +276 +276
99 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 20,49620.5k $870.5k $870.5k 0.03% Added +2.3k +2,333
100 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,84819.8k $842.9k $842.9k 0.01% Added +712 +712