Vault-13

INNOVATOR ETFS TRUST PAUG

US EQTY PWR BF · ETP · CUSIP 45782C680

193 institutional holders +1 vs Q1 2025
14,943,31714.9m shares reported held*
$604.6mreported value*
16 new 20 added 101 reduced 16 sold out net sold ≈ $2.3m (-59.5k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($23.4k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $40.46.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 121Q4 22: 125Q1 23: 122Q2 23: 143Q3 23: 178Q4 23: 196Q1 24: 183Q2 24: 177Q3 24: 197Q4 24: 212Q1 25: 192Q2 25: 193193Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 2022121
Q4 2022125
Q1 2023122
Q2 2023143
Q3 2023178
Q4 2023196
Q1 2024183
Q2 2024177
Q3 2024197
Q4 2024212
Q1 2025192
Q2 2025193

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 23: 137 bought or addedQ3 23: 41 cut or sold outQ4 23: 87 bought or addedQ4 23: 77 cut or sold outQ4 23Q1 24: 36 bought or addedQ1 24: 132 cut or sold outQ2 24: 19 bought or addedQ2 24: 129 cut or sold outQ2 24Q3 24: 121 bought or addedQ3 24: 52 cut or sold outQ4 24: 42 bought or addedQ4 24: 105 cut or sold outQ4 24Q1 25: 31 bought or addedQ1 25: 134 cut or sold outQ2 25: 36 bought or addedQ2 25: 117 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 202313741
Q4 20238777
Q1 202436132
Q2 202419129
Q3 202412152
Q4 202442105
Q1 202531134
Q2 202536117

Biggest buyers

Cerity Partners LLC New +740,922+740.9k
Penserra Capital Management LLC Added +199,178+199.2k
Kestra Advisory Services, LLC Added +96,861+96.9k
Siligmueller & Norvid Wealth Advisors LLC New +53,544+53.5k
UBS Group AG Added +39,624+39.6k
RAYMOND JAMES FINANCIAL INC Added +31,751+31.8k
OneDigital Investment Advisors LLC Added +30,707+30.7k
CITADEL ADVISORS LLC New +24,122+24.1k
Dynamic Advisor Solutions LLC New +19,109+19.1k
LPL Financial LLC Added +15,845+15.8k

Biggest sellers

HighTower Advisors, LLC Reduced -196,556-196.6k
OLD MISSION CAPITAL LLC Reduced -179,590-179.6k
STEPHENS INC /AR/ Sold out -163,240-163.2k
BLAIR WILLIAM & CO/IL Reduced -101,611-101.6k
Cambridge Investment Research Advisors, Inc. Reduced -65,487-65.5k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -54,344-54.3k
NewEdge Advisors, LLC Reduced -54,272-54.3k
Cresset Asset Management, LLC Reduced -49,796-49.8k
CORRADO ADVISORS, LLC Reduced -39,384-39.4k
ALLIANCEBERNSTEIN L.P. Reduced -35,720-35.7k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,591,6492.6m $104.9m $104.9m 0.03% Reduced -35.7k -35,720
2 Penserra Capital Management LLC 0.82% of their portfolio ORINDA, CA 1,457,6621.5m $59.0m $59.0m 0.82% Added +199.2k +199,178
3 OSAIC HOLDINGS, INC. 0.06% of their portfolio SCOTTSDALE, AZ 812,460812.5k $32.9m $32.9m 0.06% Added +1.3k +1,346
4 Cerity Partners LLC 0.05% of their portfolio NEW YORK, NY 740,922740.9k $30.0m $30.0m 0.05% New
5 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 578,566578.6k $23.4m $23.4m 0.03% Reduced -5.5k -5,548
6 Cresset Asset Management, LLC 0.08% of their portfolio Chicago, IL 416,419416.4k $16.8m $16.8m 0.08% Reduced -49.8k -49,796
7 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 398,909398.9k $16.0m $16.0m 0.00% Reduced -78 -78
8 Kestra Advisory Services, LLC 0.08% of their portfolio AUSTIN, TX 386,368386.4k $15.6m $15.6m 0.08% Added +96.9k +96,861
9 BLAIR WILLIAM & CO/IL 0.04% of their portfolio CHICAGO, IL 358,968359.0k $14.5m $14.5m 0.04% Reduced -101.6k -101,611
10 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 339,082339.1k $13.7m $13.7m 0.02% Reduced -196.6k -196,556
11 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 319,897319.9k $12.9m $12.9m 0.00% Added +31.8k +31,751
12 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 260,763260.8k $10.6m $10.6m 0.02% Reduced -6.1k -6,051
13 Ascent Wealth Partners, LLC 1.20% of their portfolio NEW HARTFORD, NY 240,234240.2k $9.7m $9.7m 1.20% Reduced -8.0k -8,000
14 NorthCoast Asset Management LLC 0.04% of their portfolio STAMFORD, CT 240,057240.1k $9.7m $9.7m 0.04% Reduced -5.6k -5,553
15 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 236,344236.3k $9.6m $9.6m 0.01% Reduced -389 -389
16 Composition Wealth, LLC 0.14% of their portfolio LOS ANGELES, CA 205,657205.7k $8.3m $8.3m 0.14% Reduced -3.1k -3,141
17 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 193,190193.2k $7.8m $7.8m 0.00% Added +15.8k +15,845
18 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 172,676172.7k $7.0m $7.0m 0.07% Reduced -19.6k -19,640
19 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 172,270172.3k $7.0m $7.0m 0.02% Reduced -7.4k -7,419
20 Brookstone Capital Management 0.09% of their portfolio WHEATON, IL 167,787167.8k $6.8m $6.8m 0.09% Reduced -33.1k -33,060
21 Advisory Alpha, LLC 0.18% of their portfolio HOLLAND, MI 143,249143.2k $5.8m $5.8m 0.18% Added +690 +690
22 CoreCap Advisors, LLC 0.21% of their portfolio SOUTHFIELD, MI 126,868126.9k $5.1m $5.1m 0.21% Reduced -1.5k -1,471
23 McAlister, Sweet & Associates, Inc. 4.36% of their portfolio HOUSTON, TX 121,324121.3k $4.9m $4.9m 4.36% Reduced -652 -652
24 OLD MISSION CAPITAL LLC 0.13% of their portfolio CHICAGO, IL 119,246119.2k $4.8m $4.8m 0.13% Reduced -179.6k -179,590
25 Diligent Investors, LLC 1.13% of their portfolio REDLANDS, CA 118,243118.2k $4.8m $4.8m 1.13% Reduced -696 -696
26 GILL CAPITAL PARTNERS, LLC 1.40% of their portfolio DENVER, CO 107,229107.2k $4.3m $4.3m 1.40% Reduced -2.9k -2,926
27 Capital Investment Advisory Services, LLC 0.34% of their portfolio RALEIGH, NC 102,907102.9k $4.2m $4.2m 0.34% Reduced -1.2k -1,175
28 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 90,61290.6k $3.7m $3.7m 0.04% Added +30.7k +30,707
29 Advisory Services Network, LLC 0.06% of their portfolio ATLANTA, GA 90,41190.4k $3.7m $3.7m 0.06% Added +2.0k +1,982
30 KFG WEALTH MANAGEMENT, LLC 0.58% of their portfolio GRANGER, IN 88,74788.7k $3.6m $3.6m 0.58% Reduced -551 -551
31 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 82,87782.9k $3.4m $3.4m 0.01% Added +25 +25
32 CRA Financial Services, LLC 0.51% of their portfolio NORTHFIELD, NJ 82,53582.5k $3.3m $3.3m 0.51% Reduced -3.4k -3,419
33 Keystone Wealth Services, LLC 0.79% of their portfolio PALM DESERT, CA 81,22381.2k $3.3m $3.3m 0.79% Reduced -126 -126
34 Southland Equity Partners LLC 0.67% of their portfolio WILDWOOD, MO 76,05676.1k $3.1m $3.1m 0.67% Reduced -1.3k -1,344
35 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 75,42175.4k $3.1m $3.1m 0.02% Reduced -1.8k -1,771
36 Lineweaver Wealth Advisors, LLC 0.48% of their portfolio VALLEY VIEW, OH 74,85374.9k $3.0m $3.0m 0.48% Reduced -1.7k -1,715
37 Trek Financial, LLC 0.20% of their portfolio Scottsdale, AZ 72,40872.4k $2.9m $2.9m 0.20% Reduced -171 -171
38 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 72,24772.2k $2.9m $2.9m 0.00% Reduced -54.3k -54,344
39 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 71,14771.1k $2.9m $2.9m 0.01% Added +583 +583
40 YARGER WEALTH STRATEGIES, LLC 1.50% of their portfolio WESTERVILLE, OH 71,04071.0k $2.9m $2.9m 1.50% Reduced -2.4k -2,395
41 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 67,65167.7k $2.7m $2.7m 0.01% Added +3.8k +3,831
42 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 64,52164.5k $2.6m $2.6m 0.01% Reduced -65.5k -65,487
43 Bellwether Advisors, LLC 0.45% of their portfolio LINCOLN, NE 64,50464.5k $2.6m $2.6m 0.45% Reduced -65 -65
44 BCS Wealth Management 0.54% of their portfolio JOHNSON CITY, TN 61,74761.7k $2.5m $2.5m 0.54% Reduced -7.0k -6,976
45 Tradition Wealth Management, LLC 0.20% of their portfolio EDINA, MN 60,61460.6k $2.5m $2.5m 0.20% Reduced -3.0k -3,050
46 Prairie Wealth Advisors, Inc. 1.00% of their portfolio OMAHA, NE 58,10658.1k $2.4m $2.4m 1.00% Unchanged
47 First Commonwealth Financial Corp /PA/ 0.50% of their portfolio Indiana, PA 57,12157.1k $2.3m $2.3m 0.50% Added +5.3k +5,328
48 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 53,73453.7k $2.2m $2.2m 0.02% Reduced -164 -164
49 Siligmueller & Norvid Wealth Advisors LLC 0.85% of their portfolio GLEN ELLYN, IL 53,54453.5k $2.2m $2.2m 0.85% New
50 MTM FINANCIAL GROUP, LLC 1.13% of their portfolio BETHLEHEM, PA 51,53451.5k $2.1m $2.1m 1.13% Unchanged
51 First City Capital Management, Inc. 1.19% of their portfolio SAVANNAH, GA 51,13251.1k $2.1m $2.1m 1.19% Reduced -306 -306
52 DHJJ Financial Advisors, Ltd. 0.72% of their portfolio NAPERVILLE, IL 48,96249.0k $2.0m $2.0m 0.72% Reduced -663 -663
53 UBS Group AG 0.00% of their portfolio ZURICH, V8 48,64448.6k $2.0m $2.0m 0.00% Added +39.6k +39,624
54 Global Strategic Investment Solutions, LLC 0.21% of their portfolio Scottsdale, AZ 47,98948.0k $1.9m $1.9m 0.21% Reduced -7.5k -7,492
55 Valmark Advisers, Inc. 0.03% of their portfolio AKRON, OH 46,32046.3k $1.9m $1.9m 0.03% Unchanged
56 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 46,03346.0k $1.9m $1.9m 0.01% Reduced -1.3k -1,255
57 Chris Bulman Inc 1.03% of their portfolio ROSEVILLE, CA 44,45944.5k $1.8m $1.8m 1.03% Reduced -4.2k -4,241
58 CORRADO ADVISORS, LLC 1.09% of their portfolio RAMSEY, NJ 44,19844.2k $1.8m $1.8m 1.09% Reduced -39.4k -39,384
59 Atria Wealth Solutions, Inc. 0.04% of their portfolio NEW YORK, NY 39,67739.7k $1.6m $1.6m 0.04% Reduced -18.4k -18,350
60 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 39,44539.4k $1.6m $1.6m 0.18% Reduced -165 -165
61 FIDUCIARY FINANCIAL GROUP, LLC 0.28% of their portfolio SAN RAFAEL, CA 37,78037.8k $1.5m $1.5m 0.28% Unchanged
62 RED CRANE WEALTH MANAGEMENT, LLC 1.36% of their portfolio SAN FRANCISCO, CA 36,95337.0k $1.5m $1.5m 1.36% Reduced -9.5k -9,527
63 Clay Northam Wealth Management, LLC 0.93% of their portfolio HUNTINGTON BEACH, CA 36,06036.1k $1.5m $1.5m 0.93% Reduced -300 -300
64 Orion Capital Management LLC 0.54% of their portfolio CORONADO, CA 35,25535.3k $1.4m $1.4m 0.54% Reduced -1.1k -1,150
65 WEALTH ALLIANCE, LLC 0.15% of their portfolio MELLVILLE, NY 34,11434.1k $1.4m $1.4m 0.15% Unchanged
66 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 32,77132.8k $1.3m $1.3m 0.09% Reduced -198 -198
67 Continuum Advisory, LLC 0.16% of their portfolio EAGLE, ID 32,74232.7k $1.3m $1.3m 0.16% Reduced -5.3k -5,308
68 Forvis Mazars Wealth Advisors, LLC 0.03% of their portfolio Springfield, MO 32,45532.5k $1.3m $1.3m 0.03% Reduced -2.6k -2,610
69 BCGM Wealth Management, LLC 0.36% of their portfolio LAFAYETTE, IN 31,77631.8k $1.3m $1.3m 0.36% Unchanged
70 Cornerstone Wealth Group, LLC 0.10% of their portfolio HUNTERSVILLE, NC 31,40831.4k $1.3m $1.3m 0.10% Reduced -47 -47
71 FSA Advisors, Inc. 1.02% of their portfolio TROY, MI 31,14731.1k $1.3m $1.3m 1.02% Reduced -852 -852
72 RFG Advisory, LLC 0.03% of their portfolio BIRMINGHAM, AL 30,99631.0k $1.3m $1.3m 0.03% Reduced -10.0k -9,979
73 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 30,01630.0k $1.2m $1.2m 0.02% Reduced -1.7k -1,671
74 Buska Wealth Management, LLC 0.33% of their portfolio WAUSAU, WI 29,41929.4k $1.2m $1.2m 0.33% Reduced -8.4k -8,435
75 Weaver Capital Management LLC 0.29% of their portfolio SUWANEE, GA 29,02429.0k $1.2m $1.2m 0.29% Reduced -163 -163
76 Jacobi Capital Management LLC 0.07% of their portfolio PITTSTON, PA 27,49027.5k $1.1m $1.1m 0.07% Unchanged
77 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 27,12227.1k $1.1m $1.1m 0.00% Reduced -15.5k -15,509
78 CITY HOLDING CO 0.14% of their portfolio CHARLESTON, WV 26,40626.4k $1.1m $1.1m 0.14% Reduced -580 -580
79 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 25,75025.8k $1.0m $1.0m 0.03% Reduced -57 -57
80 SILVER OAK SECURITIES, INCORPORATED 0.08% of their portfolio JACKSON, TN 24,94224.9k $1.0m $1.0m 0.08% Unchanged
81 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 24,12224.1k $976.0k $976.0k 0.00% New
82 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 23,84923.8k $964.9k $964.9k 0.05% Unchanged
83 Schulz Wealth, LTD. 0.70% of their portfolio MANSFIELD, TX 23,06523.1k $933.2k $933.2k 0.70% Unchanged
84 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 22,52422.5k $911.3k $911.3k 0.02% Reduced -2.4k -2,367
85 Weaver Consulting Group 0.24% of their portfolio HUNTINGTON BEACH, CA 21,37321.4k $864.8k $864.8k 0.24% Reduced -1.3k -1,286
86 ARS Wealth Advisors Group, LLC 0.10% of their portfolio St. Petersburg, FL 20,54420.5k $831.2k $831.2k 0.10% Reduced -2.0k -2,031
87 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 20,48220.5k $828.7k $828.7k 0.00% Reduced -54.3k -54,272
88 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 19,68019.7k $796.3k $796.3k 0.00% Reduced -20.8k -20,782
89 NATIXIS ADVISORS, LLC 0.00% of their portfolio Boston, MA 19,38919.4k $784.0k $784.0k 0.00% Unchanged
90 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,13619.1k $774.2k $774.2k 0.01% Reduced -436 -436
91 Dynamic Advisor Solutions LLC 0.02% of their portfolio PHOENIX, AZ 19,10919.1k $773.1k $773.1k 0.02% New
92 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 19,10419.1k $773.0k $773.0k 0.03% Unchanged
93 Beacon Financial Advisory LLC 0.20% of their portfolio CLEVELAND, OH 18,65618.7k $754.8k $754.8k 0.20% Reduced -1.8k -1,820
94 Castle Rock Wealth Management, LLC 0.18% of their portfolio WALNUT CREEK, CA 18,50618.5k $760.4k $760.4k 0.18% Reduced -2.2k -2,250
95 Outlook Wealth Advisors, LLC 0.19% of their portfolio SHENANDOAH, TX 18,47918.5k $747.7k $747.7k 0.19% Reduced -53 -53
96 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 18,37218.4k $743.3k $743.3k 0.01% Reduced -2.1k -2,114
97 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 18,16318.2k $734.9k $734.9k 0.03% Reduced -1.8k -1,827
98 Pinnacle Wealth Management Group, Inc. 0.42% of their portfolio PLYMOUTH, MI 17,95518.0k $726.5k $726.5k 0.42% Unchanged
99 PTM WEALTH MANAGEMENT, LLC 0.48% of their portfolio NORTH WALES, PA 17,68317.7k $719.0k $719.0k 0.48% Unchanged
100 HARBOUR INVESTMENTS, INC. 0.02% of their portfolio MADISON, WI 17,44517.4k $705.8k $705.8k 0.02% Reduced -656 -656