INNOVATOR ETFS TRUST PAUG
US EQTY PWR BF · ETP · CUSIP 45782C680
192
institutional holders
-20 vs Q4 2024
15.0m
shares reported held*
$566.5mreported value*
4 new
27 added
112 reduced
22 sold out
net sold ≈ $74.3m (-2.0m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($30.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $37.77.
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 121 |
| Q4 2022 | 125 |
| Q1 2023 | 122 |
| Q2 2023 | 143 |
| Q3 2023 | 178 |
| Q4 2023 | 196 |
| Q1 2024 | 183 |
| Q2 2024 | 177 |
| Q3 2024 | 197 |
| Q4 2024 | 212 |
| Q1 2025 | 192 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 58 | 51 |
| Q3 2023 | 137 | 41 |
| Q4 2023 | 87 | 77 |
| Q1 2024 | 36 | 132 |
| Q2 2024 | 19 | 129 |
| Q3 2024 | 121 | 52 |
| Q4 2024 | 42 | 105 |
| Q1 2025 | 31 | 134 |
Biggest buyers
| OLD MISSION CAPITAL LLC | Added | +263.0k |
| OSAIC HOLDINGS, INC. | Added | +63.9k |
| Penserra Capital Management LLC | Added | +43.6k |
| LPL Financial LLC | Added | +29.9k |
| Beacon Pointe Advisors, LLC | Added | +26.6k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +9.3k |
| UBS Group AG | Added | +9.0k |
| J.W. COLE ADVISORS, INC. | New | +8.4k |
| TRUIST FINANCIAL CORP | Added | +7.8k |
| First Commonwealth Financial Corp /PA/ | Added | +6.5k |
Biggest sellers
| Brookstone Capital Management | Reduced | -747.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -249.0k |
| Focus Partners Wealth | Reduced | -220.8k |
| Ascent Wealth Partners, LLC | Reduced | -215.7k |
| Bellwether Advisors, LLC | Reduced | -143.8k |
| Kestra Advisory Services, LLC | Reduced | -113.1k |
| HighTower Advisors, LLC | Reduced | -71.8k |
| Advisory Services Network, LLC | Reduced | -54.0k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Sold out | -46.6k |
| Talon Private Wealth, LLC | Sold out | -42.9k |
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 2.6m $99.3m | Reduced -10.0k |
| Penserra Capital Management LLC 0.85% of their portfolio | 1.3m $47.5m | Added +43.6k |
| OSAIC HOLDINGS, INC. 0.07% of their portfolio | 811.1k $30.6m | Added +63.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 584.1k $22.1m | Reduced -249.0k |
| HighTower Advisors, LLC 0.03% of their portfolio | 535.6k $20.2m | Reduced -71.8k |
| Cresset Asset Management, LLC 0.09% of their portfolio | 466.2k $17.6m | Reduced -3.7k |
| BLAIR WILLIAM & CO/IL 0.05% of their portfolio | 460.6k $17.4m | Reduced -17.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 399.0k $15.1m | Reduced -18.1k |
| OLD MISSION CAPITAL LLC 0.22% of their portfolio | 298.8k $11.3m | Added +263.0k |
| Kestra Advisory Services, LLC 0.05% of their portfolio | 289.5k $10.9m | Reduced -113.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 288.1k $10.9m | Reduced -10.6k |
| Cetera Investment Advisers 0.02% of their portfolio | 266.8k $10.1m | Reduced -23.5k |
| Ascent Wealth Partners, LLC 1.26% of their portfolio | 248.2k $9.4m | Reduced -215.7k |
| NorthCoast Asset Management LLC 0.05% of their portfolio | 245.6k $9.3m | Reduced -3.7k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 236.7k $8.9m | Added +7.8k |
| Composition Wealth, LLC 0.16% of their portfolio | 208.8k $7.9m | Reduced -1.7k |
| Brookstone Capital Management 0.11% of their portfolio | 200.8k $7.6m | Reduced -747.1k |
| Beacon Pointe Advisors, LLC 0.08% of their portfolio | 192.3k $7.3m | Added +26.6k |
| Focus Partners Wealth 0.02% of their portfolio | 179.7k $6.8m | Reduced -220.8k |
| LPL Financial LLC 0.00% of their portfolio | 177.3k $6.7m | Added +29.9k |
| STEPHENS INC /AR/ 0.09% of their portfolio | 163.2k $6.2m | Reduced -12.3k |
| Advisory Alpha, LLC 0.18% of their portfolio | 142.6k $5.4m | Reduced -5.6k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 130.0k $4.9m | Reduced -2.5k |
| CoreCap Advisors, LLC 0.21% of their portfolio | 128.3k $4.8m | Reduced -1.8k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 126.6k $4.8m | Reduced -19.8k |
| McAlister, Sweet & Associates, Inc. 3.49% of their portfolio | 122.0k $4.6m | Added +245 |
| Diligent Investors, LLC 1.09% of their portfolio | 118.9k $4.5m | Unchanged |
| GILL CAPITAL PARTNERS, LLC 1.44% of their portfolio | 110.2k $4.2m | Reduced -4.8k |
| Capital Investment Advisory Services, LLC 0.35% of their portfolio | 104.1k $3.9m | Reduced -1.6k |
| KFG WEALTH MANAGEMENT, LLC 0.61% of their portfolio | 89.3k $3.4m | Reduced -22.8k |
| Advisory Services Network, LLC 0.06% of their portfolio | 88.4k $3.3m | Reduced -54.0k |
| CRA Financial Services, LLC 0.56% of their portfolio | 86.0k $3.2m | Reduced -6.4k |
| CORRADO ADVISORS, LLC 2.11% of their portfolio | 83.6k $3.2m | Reduced -476 |
| CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio | 82.9k $3.1m | Reduced -492 |
| Keystone Wealth Services, LLC 0.83% of their portfolio | 81.3k $3.1m | Reduced -2.9k |
| Southland Equity Partners LLC 0.68% of their portfolio | 77.4k $2.9m | Reduced -2.5k |
| AE Wealth Management LLC 0.02% of their portfolio | 77.2k $2.9m | Reduced -4.6k |
| Lineweaver Wealth Advisors, LLC 0.49% of their portfolio | 76.6k $2.9m | Unchanged |
| NewEdge Advisors, LLC 0.02% of their portfolio | 74.8k $2.8m | Reduced -3.3k |
| YARGER WEALTH STRATEGIES, LLC 1.62% of their portfolio | 73.4k $2.8m | Reduced -516 |
| Trek Financial, LLC 0.20% of their portfolio | 72.6k $2.7m | Reduced -15.9k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 70.6k $2.7m | Added +1.2k |
| BCS Wealth Management 0.67% of their portfolio | 68.7k $2.6m | Reduced -12.5k |
| Bellwether Advisors, LLC 0.51% of their portfolio | 64.6k $2.4m | Reduced -143.8k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 63.8k $2.4m | Added +2.6k |
| Tradition Wealth Management, LLC 0.21% of their portfolio | 63.7k $2.4m | Reduced -3.8k |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 59.9k $2.3m | Reduced -3.6k |
| Prairie Wealth Advisors, Inc. 1.08% of their portfolio | 58.1k $2.2m | Unchanged |
| Atria Wealth Solutions, Inc. 0.03% of their portfolio | 58.0k $2.2m | Reduced -3.5k |
| Global Strategic Investment Solutions, LLC 0.24% of their portfolio | 55.5k $2.1m | Unchanged |
| MAI Capital Management 0.02% of their portfolio | 53.9k $2.0m | Reduced -2.1k |
| First Commonwealth Financial Corp /PA/ 0.46% of their portfolio | 51.8k $2.0m | Added +6.5k |
| MTM FINANCIAL GROUP, LLC 1.14% of their portfolio | 51.5k $1.9m | Reduced -207 |
| First City Capital Management, Inc. 1.17% of their portfolio | 51.4k $1.9m | Reduced -432 |
| DHJJ Financial Advisors, Ltd. 0.75% of their portfolio | 49.6k $1.9m | Reduced -972 |
| Chris Bulman Inc 1.16% of their portfolio | 48.7k $1.8m | Reduced -7.7k |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 47.3k $1.8m | Reduced -256 |
| RED CRANE WEALTH MANAGEMENT, LLC 1.68% of their portfolio | 46.5k $1.8m | Reduced -263 |
| Valmark Advisers, Inc. 0.03% of their portfolio | 46.3k $1.7m | Reduced -2.4k |
| John W. Brooker & Co., CPAs 0.72% of their portfolio | 46.0k $1.7m | Reduced -623 |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 42.6k $1.6m | Reduced -213 |
| RFG Advisory, LLC 0.04% of their portfolio | 41.0k $1.5m | Added +4.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 40.5k $1.5m | Reduced -23.6k |
| Patriot Financial Group Insurance Agency, LLC 0.20% of their portfolio | 39.6k $1.5m | Reduced -241 |
| Continuum Advisory, LLC 0.19% of their portfolio | 38.0k $1.4m | Reduced -60 |
| Buska Wealth Management, LLC 0.45% of their portfolio | 37.9k $1.4m | Reduced -2.2k |
| FIDUCIARY FINANCIAL GROUP, LLC 0.30% of their portfolio | 37.8k $1.4m | Unchanged |
| Orion Capital Management LLC 0.58% of their portfolio | 36.4k $1.4m | Reduced -100 |
| Clay Northam Wealth Management, LLC 0.96% of their portfolio | 36.4k $1.4m | Reduced -150 |
| Forvis Mazars Wealth Advisors, LLC 0.03% of their portfolio | 35.1k $1.3m | Reduced -11.5k |
| WEALTH ALLIANCE, LLC 0.16% of their portfolio | 34.1k $1.3m | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.10% of their portfolio | 33.0k $1.2m | Reduced -62 |
| FSA Advisors, Inc. 0.96% of their portfolio | 32.0k $1.2m | Reduced -96 |
| BCGM Wealth Management, LLC 0.37% of their portfolio | 31.8k $1.2m | Unchanged |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 31.7k $1.2m | Reduced -576 |
| Cornerstone Wealth Group, LLC 0.10% of their portfolio | 31.5k $1.2m | Reduced -2.8k |
| Weaver Capital Management LLC 0.29% of their portfolio | 29.2k $1.1m | Reduced -9.7k |
| Jacobi Capital Management LLC 0.08% of their portfolio | 27.5k $1.0m | Reduced -2.3k |
| CITY HOLDING CO 0.14% of their portfolio | 27.0k $1.0m | Reduced -135 |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 25.8k $975.0k | Reduced -1.6k |
| SILVER OAK SECURITIES, INCORPORATED 0.09% of their portfolio | 24.9k $939.1k | Reduced -651 |
| Kingsview Wealth Management, LLC 0.02% of their portfolio | 24.9k $940.4k | Reduced -1.6k |
| Visionary Wealth Advisors 0.05% of their portfolio | 23.8k $901.0k | Reduced -25 |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 23.6k $890.6k | Reduced -405 |
| Schulz Wealth, LTD. 0.66% of their portfolio | 23.1k $871.4k | Unchanged |
| Weaver Consulting Group 0.26% of their portfolio | 22.7k $856.1k | Reduced -891 |
| ARS Wealth Advisors Group, LLC 0.12% of their portfolio | 22.6k $852.9k | Reduced -8.7k |
| Castle Rock Wealth Management, LLC 0.21% of their portfolio | 20.8k $784.6k | Reduced -530 |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 20.5k $774.0k | Reduced -505 |
| Beacon Financial Advisory LLC 0.23% of their portfolio | 20.5k $773.6k | Unchanged |
| Focus Financial Network, Inc. 0.03% of their portfolio | 20.0k $755.2k | Reduced -303 |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 19.6k $739.4k | Reduced -2.1k |
| NATIXIS ADVISORS, LLC 0.00% of their portfolio | 19.4k $733.0k | Unchanged |
| WPWealth LLP 0.14% of their portfolio | 19.2k $726.7k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 19.1k $721.8k | Unchanged |
| Retirement Planning Group, LLC 0.03% of their portfolio | 19.0k $716.8k | Reduced -756 |
| IFP Advisors, Inc 0.02% of their portfolio | 18.9k $714.9k | Reduced -22.8k |
| Outlook Wealth Advisors, LLC 0.19% of their portfolio | 18.5k $700.1k | Reduced -156 |
| HARBOUR INVESTMENTS, INC. 0.02% of their portfolio | 18.1k $683.9k | Reduced -1.7k |
| Cape Investment Advisory, Inc. 0.27% of their portfolio | 18.0k $678.9k | Reduced -1.6k |