Vault-13

INNOVATOR ETFS TRUST PAUG

US EQTY PWR BF · ETP · CUSIP 45782C680

192 institutional holders -20 vs Q4 2024
15,001,30715.0m shares reported held*
$566.5mreported value*
4 new 27 added 112 reduced 22 sold out net sold ≈ $74.3m (-2.0m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($30.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $37.77.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 121Q4 22: 125Q1 23: 122Q2 23: 143Q3 23: 178Q4 23: 196Q1 24: 183Q2 24: 177Q3 24: 197Q4 24: 212Q1 25: 192192Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 2022121
Q4 2022125
Q1 2023122
Q2 2023143
Q3 2023178
Q4 2023196
Q1 2024183
Q2 2024177
Q3 2024197
Q4 2024212
Q1 2025192

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 23: 58 bought or addedQ2 23: 51 cut or sold outQ3 23: 137 bought or addedQ3 23: 41 cut or sold outQ3 23Q4 23: 87 bought or addedQ4 23: 77 cut or sold outQ1 24: 36 bought or addedQ1 24: 132 cut or sold outQ1 24Q2 24: 19 bought or addedQ2 24: 129 cut or sold outQ3 24: 121 bought or addedQ3 24: 52 cut or sold outQ3 24Q4 24: 42 bought or addedQ4 24: 105 cut or sold outQ1 25: 31 bought or addedQ1 25: 134 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20235851
Q3 202313741
Q4 20238777
Q1 202436132
Q2 202419129
Q3 202412152
Q4 202442105
Q1 202531134

Biggest buyers

OLD MISSION CAPITAL LLC Added +263,031+263.0k
OSAIC HOLDINGS, INC. Added +63,860+63.9k
Penserra Capital Management LLC Added +43,560+43.6k
LPL Financial LLC Added +29,852+29.9k
Beacon Pointe Advisors, LLC Added +26,622+26.6k
AXXCESS WEALTH MANAGEMENT, LLC New +9,265+9.3k
UBS Group AG Added +9,017+9.0k
J.W. COLE ADVISORS, INC. New +8,407+8.4k
TRUIST FINANCIAL CORP Added +7,795+7.8k
First Commonwealth Financial Corp /PA/ Added +6,544+6.5k

Biggest sellers

Brookstone Capital Management Reduced -747,149-747.1k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -249,007-249.0k
Focus Partners Wealth Reduced -220,799-220.8k
Ascent Wealth Partners, LLC Reduced -215,713-215.7k
Bellwether Advisors, LLC Reduced -143,750-143.8k
Kestra Advisory Services, LLC Reduced -113,096-113.1k
HighTower Advisors, LLC Reduced -71,846-71.8k
Advisory Services Network, LLC Reduced -54,024-54.0k
INTEGRAL INVESTMENT ADVISORS, INC. Sold out -46,650-46.6k
Talon Private Wealth, LLC Sold out -42,937-42.9k

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 2,627,3692.6m $99.3m $99.3m 0.04% Reduced -10.0k -10,011
2 Penserra Capital Management LLC 0.85% of their portfolio ORINDA, CA 1,258,4841.3m $47.5m $47.5m 0.85% Added +43.6k +43,560
3 OSAIC HOLDINGS, INC. 0.07% of their portfolio SCOTTSDALE, AZ 811,114811.1k $30.6m $30.6m 0.07% Added +63.9k +63,860
4 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 584,114584.1k $22.1m $22.1m 0.03% Reduced -249.0k -249,007
5 HighTower Advisors, LLC 0.03% of their portfolio CHICAGO, IL 535,638535.6k $20.2m $20.2m 0.03% Reduced -71.8k -71,846
6 Cresset Asset Management, LLC 0.09% of their portfolio Chicago, IL 466,215466.2k $17.6m $17.6m 0.09% Reduced -3.7k -3,662
7 BLAIR WILLIAM & CO/IL 0.05% of their portfolio CHICAGO, IL 460,579460.6k $17.4m $17.4m 0.05% Reduced -17.4k -17,357
8 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 398,987399.0k $15.1m $15.1m 0.00% Reduced -18.1k -18,149
9 OLD MISSION CAPITAL LLC 0.22% of their portfolio CHICAGO, IL 298,836298.8k $11.3m $11.3m 0.22% Added +263.0k +263,031
10 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 289,507289.5k $10.9m $10.9m 0.05% Reduced -113.1k -113,096
11 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 288,146288.1k $10.9m $10.9m 0.00% Reduced -10.6k -10,640
12 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 266,814266.8k $10.1m $10.1m 0.02% Reduced -23.5k -23,497
13 Ascent Wealth Partners, LLC 1.26% of their portfolio NEW HARTFORD, NY 248,234248.2k $9.4m $9.4m 1.26% Reduced -215.7k -215,713
14 NorthCoast Asset Management LLC 0.05% of their portfolio STAMFORD, CT 245,610245.6k $9.3m $9.3m 0.05% Reduced -3.7k -3,688
15 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 236,733236.7k $8.9m $8.9m 0.01% Added +7.8k +7,795
16 Composition Wealth, LLC 0.16% of their portfolio LOS ANGELES, CA 208,798208.8k $7.9m $7.9m 0.16% Reduced -1.7k -1,678
17 Brookstone Capital Management 0.11% of their portfolio WHEATON, IL 200,847200.8k $7.6m $7.6m 0.11% Reduced -747.1k -747,149
18 Beacon Pointe Advisors, LLC 0.08% of their portfolio NEWPORT BEACH, CA 192,316192.3k $7.3m $7.3m 0.08% Added +26.6k +26,622
19 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 179,689179.7k $6.8m $6.8m 0.02% Reduced -220.8k -220,799
20 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 177,345177.3k $6.7m $6.7m 0.00% Added +29.9k +29,852
21 STEPHENS INC /AR/ 0.09% of their portfolio LITTLE ROCK, AR 163,240163.2k $6.2m $6.2m 0.09% Reduced -12.3k -12,350
22 Advisory Alpha, LLC 0.18% of their portfolio HOLLAND, MI 142,559142.6k $5.4m $5.4m 0.18% Reduced -5.6k -5,622
23 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 130,008130.0k $4.9m $4.9m 0.02% Reduced -2.5k -2,511
24 CoreCap Advisors, LLC 0.21% of their portfolio SOUTHFIELD, MI 128,339128.3k $4.8m $4.8m 0.21% Reduced -1.8k -1,830
25 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 126,591126.6k $4.8m $4.8m 0.01% Reduced -19.8k -19,795
26 McAlister, Sweet & Associates, Inc. 3.49% of their portfolio HOUSTON, TX 121,976122.0k $4.6m $4.6m 3.49% Added +245 +245
27 Diligent Investors, LLC 1.09% of their portfolio REDLANDS, CA 118,939118.9k $4.5m $4.5m 1.09% Unchanged
28 GILL CAPITAL PARTNERS, LLC 1.44% of their portfolio DENVER, CO 110,155110.2k $4.2m $4.2m 1.44% Reduced -4.8k -4,759
29 Capital Investment Advisory Services, LLC 0.35% of their portfolio RALEIGH, NC 104,082104.1k $3.9m $3.9m 0.35% Reduced -1.6k -1,646
30 KFG WEALTH MANAGEMENT, LLC 0.61% of their portfolio GRANGER, IN 89,29889.3k $3.4m $3.4m 0.61% Reduced -22.8k -22,786
31 Advisory Services Network, LLC 0.06% of their portfolio ATLANTA, GA 88,42988.4k $3.3m $3.3m 0.06% Reduced -54.0k -54,024
32 CRA Financial Services, LLC 0.56% of their portfolio NORTHFIELD, NJ 85,95486.0k $3.2m $3.2m 0.56% Reduced -6.4k -6,376
33 CORRADO ADVISORS, LLC 2.11% of their portfolio RAMSEY, NJ 83,58283.6k $3.2m $3.2m 2.11% Reduced -476 -476
34 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 82,85282.9k $3.1m $3.1m 0.01% Reduced -492 -492
35 Keystone Wealth Services, LLC 0.83% of their portfolio PALM DESERT, CA 81,34981.3k $3.1m $3.1m 0.83% Reduced -2.9k -2,866
36 Southland Equity Partners LLC 0.68% of their portfolio WILDWOOD, MO 77,40077.4k $2.9m $2.9m 0.68% Reduced -2.5k -2,477
37 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 77,19277.2k $2.9m $2.9m 0.02% Reduced -4.6k -4,642
38 Lineweaver Wealth Advisors, LLC 0.49% of their portfolio VALLEY VIEW, OH 76,56876.6k $2.9m $2.9m 0.49% Unchanged
39 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 74,75474.8k $2.8m $2.8m 0.02% Reduced -3.3k -3,340
40 YARGER WEALTH STRATEGIES, LLC 1.62% of their portfolio WESTERVILLE, OH 73,43573.4k $2.8m $2.8m 1.62% Reduced -516 -516
41 Trek Financial, LLC 0.20% of their portfolio Scottsdale, AZ 72,57972.6k $2.7m $2.7m 0.20% Reduced -15.9k -15,870
42 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 70,56470.6k $2.7m $2.7m 0.01% Added +1.2k +1,230
43 BCS Wealth Management 0.67% of their portfolio JOHNSON CITY, TN 68,72368.7k $2.6m $2.6m 0.67% Reduced -12.5k -12,530
44 Bellwether Advisors, LLC 0.51% of their portfolio LINCOLN, NE 64,56964.6k $2.4m $2.4m 0.51% Reduced -143.8k -143,750
45 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 63,82063.8k $2.4m $2.4m 0.01% Added +2.6k +2,581
46 Tradition Wealth Management, LLC 0.21% of their portfolio EDINA, MN 63,66463.7k $2.4m $2.4m 0.21% Reduced -3.8k -3,800
47 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 59,90559.9k $2.3m $2.3m 0.03% Reduced -3.6k -3,646
48 Prairie Wealth Advisors, Inc. 1.08% of their portfolio OMAHA, NE 58,10658.1k $2.2m $2.2m 1.08% Unchanged
49 Atria Wealth Solutions, Inc. 0.03% of their portfolio NEW YORK, NY 58,02758.0k $2.2m $2.2m 0.03% Reduced -3.5k -3,508
50 Global Strategic Investment Solutions, LLC 0.24% of their portfolio Scottsdale, AZ 55,48155.5k $2.1m $2.1m 0.24% Unchanged
51 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 53,89853.9k $2.0m $2.0m 0.02% Reduced -2.1k -2,099
52 First Commonwealth Financial Corp /PA/ 0.46% of their portfolio Indiana, PA 51,79351.8k $2.0m $2.0m 0.46% Added +6.5k +6,544
53 MTM FINANCIAL GROUP, LLC 1.14% of their portfolio BETHLEHEM, PA 51,53451.5k $1.9m $1.9m 1.14% Reduced -207 -207
54 First City Capital Management, Inc. 1.17% of their portfolio SAVANNAH, GA 51,43851.4k $1.9m $1.9m 1.17% Reduced -432 -432
55 DHJJ Financial Advisors, Ltd. 0.75% of their portfolio NAPERVILLE, IL 49,62549.6k $1.9m $1.9m 0.75% Reduced -972 -972
56 Chris Bulman Inc 1.16% of their portfolio ROSEVILLE, CA 48,70048.7k $1.8m $1.8m 1.16% Reduced -7.7k -7,737
57 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 47,28847.3k $1.8m $1.8m 0.01% Reduced -256 -256
58 RED CRANE WEALTH MANAGEMENT, LLC 1.68% of their portfolio SAN FRANCISCO, CA 46,48046.5k $1.8m $1.8m 1.68% Reduced -263 -263
59 Valmark Advisers, Inc. 0.03% of their portfolio AKRON, OH 46,32046.3k $1.7m $1.7m 0.03% Reduced -2.4k -2,395
60 John W. Brooker & Co., CPAs 0.72% of their portfolio OAKLAND, CA 46,00846.0k $1.7m $1.7m 0.72% Reduced -623 -623
61 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 42,63142.6k $1.6m $1.6m 0.00% Reduced -213 -213
62 RFG Advisory, LLC 0.04% of their portfolio BIRMINGHAM, AL 40,97541.0k $1.5m $1.5m 0.04% Added +4.5k +4,510
63 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 40,46240.5k $1.5m $1.5m 0.00% Reduced -23.6k -23,585
64 Patriot Financial Group Insurance Agency, LLC 0.20% of their portfolio Westborough, MA 39,61039.6k $1.5m $1.5m 0.20% Reduced -241 -241
65 Continuum Advisory, LLC 0.19% of their portfolio EAGLE, ID 38,05038.0k $1.4m $1.4m 0.19% Reduced -60 -60
66 Buska Wealth Management, LLC 0.45% of their portfolio WAUSAU, WI 37,85437.9k $1.4m $1.4m 0.45% Reduced -2.2k -2,202
67 FIDUCIARY FINANCIAL GROUP, LLC 0.30% of their portfolio SAN RAFAEL, CA 37,78037.8k $1.4m $1.4m 0.30% Unchanged
68 Orion Capital Management LLC 0.58% of their portfolio CORONADO, CA 36,40536.4k $1.4m $1.4m 0.58% Reduced -100 -100
69 Clay Northam Wealth Management, LLC 0.96% of their portfolio HUNTINGTON BEACH, CA 36,36036.4k $1.4m $1.4m 0.96% Reduced -150 -150
70 Forvis Mazars Wealth Advisors, LLC 0.03% of their portfolio Springfield, MO 35,06535.1k $1.3m $1.3m 0.03% Reduced -11.5k -11,549
71 WEALTH ALLIANCE, LLC 0.16% of their portfolio MELLVILLE, NY 34,11434.1k $1.3m $1.3m 0.16% Unchanged
72 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.10% of their portfolio CEDAR RAPIDS, IA 32,96933.0k $1.2m $1.2m 0.10% Reduced -62 -62
73 FSA Advisors, Inc. 0.96% of their portfolio TROY, MI 31,99932.0k $1.2m $1.2m 0.96% Reduced -96 -96
74 BCGM Wealth Management, LLC 0.37% of their portfolio LAFAYETTE, IN 31,77631.8k $1.2m $1.2m 0.37% Unchanged
75 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 31,68731.7k $1.2m $1.2m 0.02% Reduced -576 -576
76 Cornerstone Wealth Group, LLC 0.10% of their portfolio HUNTERSVILLE, NC 31,45531.5k $1.2m $1.2m 0.10% Reduced -2.8k -2,827
77 Weaver Capital Management LLC 0.29% of their portfolio SUWANEE, GA 29,18729.2k $1.1m $1.1m 0.29% Reduced -9.7k -9,654
78 Jacobi Capital Management LLC 0.08% of their portfolio PITTSTON, PA 27,49027.5k $1.0m $1.0m 0.08% Reduced -2.3k -2,300
79 CITY HOLDING CO 0.14% of their portfolio CHARLESTON, WV 26,98627.0k $1.0m $1.0m 0.14% Reduced -135 -135
80 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 25,80725.8k $975.0k $975.0k 0.03% Reduced -1.6k -1,615
81 SILVER OAK SECURITIES, INCORPORATED 0.09% of their portfolio JACKSON, TN 24,94224.9k $939.1k $939.1k 0.09% Reduced -651 -651
82 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 24,89124.9k $940.4k $940.4k 0.02% Reduced -1.6k -1,568
83 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 23,84923.8k $901.0k $901.0k 0.05% Reduced -25 -25
84 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 23,57423.6k $890.6k $890.6k 0.01% Reduced -405 -405
85 Schulz Wealth, LTD. 0.66% of their portfolio MANSFIELD, TX 23,06523.1k $871.4k $871.4k 0.66% Unchanged
86 Weaver Consulting Group 0.26% of their portfolio HUNTINGTON BEACH, CA 22,65922.7k $856.1k $856.1k 0.26% Reduced -891 -891
87 ARS Wealth Advisors Group, LLC 0.12% of their portfolio St. Petersburg, FL 22,57522.6k $852.9k $852.9k 0.12% Reduced -8.7k -8,673
88 Castle Rock Wealth Management, LLC 0.21% of their portfolio WALNUT CREEK, CA 20,75620.8k $784.6k $784.6k 0.21% Reduced -530 -530
89 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 20,48620.5k $774.0k $774.0k 0.01% Reduced -505 -505
90 Beacon Financial Advisory LLC 0.23% of their portfolio CLEVELAND, OH 20,47620.5k $773.6k $773.6k 0.23% Unchanged
91 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 19,99020.0k $755.2k $755.2k 0.03% Reduced -303 -303
92 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,57219.6k $739.4k $739.4k 0.01% Reduced -2.1k -2,065
93 NATIXIS ADVISORS, LLC 0.00% of their portfolio Boston, MA 19,38919.4k $733.0k $733.0k 0.00% Unchanged
94 WPWealth LLP 0.14% of their portfolio FORT WORTH, TX 19,23619.2k $726.7k $726.7k 0.14% Unchanged
95 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 19,10419.1k $721.8k $721.8k 0.02% Unchanged
96 Retirement Planning Group, LLC 0.03% of their portfolio LEAWOOD, KS 18,97419.0k $716.8k $716.8k 0.03% Reduced -756 -756
97 IFP Advisors, Inc 0.02% of their portfolio TAMPA, FL 18,92218.9k $714.9k $714.9k 0.02% Reduced -22.8k -22,753
98 Outlook Wealth Advisors, LLC 0.19% of their portfolio SHENANDOAH, TX 18,53218.5k $700.1k $700.1k 0.19% Reduced -156 -156
99 HARBOUR INVESTMENTS, INC. 0.02% of their portfolio MADISON, WI 18,10118.1k $683.9k $683.9k 0.02% Reduced -1.7k -1,667
100 Cape Investment Advisory, Inc. 0.27% of their portfolio MCDONOUGH, GA 17,97018.0k $678.9k $678.9k 0.27% Reduced -1.6k -1,570