Vault-13

INNOVATOR ETFS TRUST UAUG

US EQT ULTRA BF · ETP · CUSIP 45782C672

89 institutional holders -6 vs Q4 2024
2,356,4032.4m shares reported held*
$81.5mreported value*
4 new 11 added 45 reduced 7 sold out net sold ≈ $79.3m (-2.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($7.9k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $34.60.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 30Q4 22: 46Q1 23: 47Q2 23: 46Q3 23: 64Q4 23: 91Q1 24: 85Q2 24: 85Q3 24: 84Q4 24: 95Q1 25: 8989Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202230
Q4 202246
Q1 202347
Q2 202346
Q3 202364
Q4 202391
Q1 202485
Q2 202485
Q3 202484
Q4 202495
Q1 202589

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 23: 17 bought or addedQ2 23: 25 cut or sold outQ3 23: 46 bought or addedQ3 23: 22 cut or sold outQ3 23Q4 23: 55 bought or addedQ4 23: 18 cut or sold outQ1 24: 24 bought or addedQ1 24: 55 cut or sold outQ1 24Q2 24: 18 bought or addedQ2 24: 52 cut or sold outQ3 24: 47 bought or addedQ3 24: 38 cut or sold outQ3 24Q4 24: 16 bought or addedQ4 24: 53 cut or sold outQ1 25: 15 bought or addedQ1 25: 52 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20231725
Q3 20234622
Q4 20235518
Q1 20242455
Q2 20241852
Q3 20244738
Q4 20241653
Q1 20251552

Biggest buyers

SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +32,718+32.7k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Added +15,577+15.6k
Simplicity Wealth,LLC New +10,329+10.3k
LPL Financial LLC Added +10,150+10.2k
HRT FINANCIAL LP New +6,323+6.3k
CITADEL ADVISORS LLC New +6,247+6.2k
OLD MISSION CAPITAL LLC Added +6,014+6.0k
UBS Group AG Added +4,882+4.9k
Foundations Investment Advisors, LLC Added +2,339+2.3k
Cetera Investment Advisers Added +1,743+1.7k

Biggest sellers

Brookstone Capital Management Reduced -1,319,336-1.3m
Talon Private Wealth, LLC Reduced -266,707-266.7k
Onyx Bridge Wealth Group LLC Reduced -225,058-225.1k
KFG WEALTH MANAGEMENT, LLC Reduced -104,790-104.8k
Pallas Capital Advisors LLC Reduced -86,811-86.8k
RAYMOND JAMES FINANCIAL INC Reduced -66,241-66.2k
ENVESTNET ASSET MANAGEMENT INC Reduced -45,417-45.4k
Trek Financial, LLC Reduced -27,659-27.7k
IHT Wealth Management, LLC Sold out -27,325-27.3k
Kestra Advisory Services, LLC Reduced -25,776-25.8k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution +20.1 pts · filed 2026-09-02 23.1% +20.1 pts 1.3m≈ $54.5m 2026-09-02

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 155,184155.2k $5.4m $5.4m 0.01% Reduced -18.6k -18,598
2 Archer Investment Corp 1.37% of their portfolio Carmel, IN 152,460152.5k $5.3m $5.3m 1.37% Reduced -5.9k -5,885
3 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 139,392139.4k $4.8m $4.8m 0.02% Reduced -25.8k -25,776
4 KFG WEALTH MANAGEMENT, LLC 0.88% of their portfolio GRANGER, IN 139,390139.4k $4.8m $4.8m 0.88% Reduced -104.8k -104,790
5 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.34% of their portfolio Westlake, OH 125,223125.2k $4.4m $4.4m 0.34% Added +15.6k +15,577
6 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 124,733124.7k $4.3m $4.3m 0.01% Reduced -24.3k -24,279
7 MBL Wealth, LLC 0.44% of their portfolio CHARLOTTE, NC 124,467124.5k $4.3m $4.3m 0.44% Reduced -9.3k -9,308
8 Brookstone Capital Management 0.06% of their portfolio WHEATON, IL 115,615115.6k $4.0m $4.0m 0.06% Reduced -1.3m -1,319,336
9 Berger Financial Group, Inc 0.19% of their portfolio PLYMOUTH, MN 79,08979.1k $2.7m $2.7m 0.19% Reduced -2.7k -2,736
10 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 71,12871.1k $2.5m $2.5m 0.00% Reduced -45.4k -45,417
11 FIDUCIARY FINANCIAL GROUP, LLC 0.43% of their portfolio SAN RAFAEL, CA 58,57958.6k $2.0m $2.0m 0.43% Unchanged
12 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 52,39852.4k $1.8m $1.8m 0.00% Reduced -66.2k -66,241
13 Strategic Blueprint, LLC 0.09% of their portfolio ATLANTA, GA 48,58548.6k $1.7m $1.7m 0.09% Reduced -3.5k -3,532
14 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 47,24747.2k $1.6m $1.6m 0.00% Added +32.7k +32,718
15 CENTRAL VALLEY ADVISORS, LLC 0.55% of their portfolio SACRAMENTO, CA 42,00842.0k $1.5m $1.5m 0.55% Reduced -3.4k -3,411
16 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 36,02236.0k $1.2m $1.2m 0.00% Reduced -5.8k -5,809
17 Clearstead Advisors, LLC 0.02% of their portfolio CLEVELAND, OH 35,41635.4k $1.2m $1.2m 0.02% Unchanged
18 WealthShield Partners, LLC 0.15% of their portfolio CARY, NC 33,51033.5k $1.2m $1.2m 0.15% Reduced -7.3k -7,275
19 MILESTONE ASSET MANAGEMENT, LLC 0.21% of their portfolio PITTSBURGH, PA 28,12528.1k $973.7k $973.7k 0.21% Reduced -2.7k -2,745
20 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 27,90127.9k $965.9k $965.9k 0.00% Added +10.2k +10,150
21 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 27,15927.2k $940.0k $940.0k 0.00% Reduced -2.2k -2,249
22 CRA Financial Services, LLC 0.15% of their portfolio NORTHFIELD, NJ 24,93024.9k $863.1k $863.1k 0.15% Reduced -1.0k -1,000
23 Pallas Capital Advisors LLC 0.04% of their portfolio BRAINTREE, MA 24,74724.7k $856.7k $856.7k 0.04% Reduced -86.8k -86,811
24 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 24,35924.4k $843.3k $843.3k 0.02% Added +6.0k +6,014
25 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 24,00624.0k $831.1k $831.1k 0.00% Added +1.7k +1,743
26 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 22,58222.6k $781.8k $781.8k 0.00% Reduced -587 -587
27 Retirement Planning Group, LLC 0.04% of their portfolio LEAWOOD, KS 22,50322.5k $779.1k $779.1k 0.04% Reduced -1.0k -1,035
28 NOVUS ADVISORS, LLC 0.73% of their portfolio GREENVILLE, SC 21,00521.0k $727.2k $727.2k 0.73% Unchanged
29 Heritage Wealth Partners, LLC 1.08% of their portfolio DUBLIN, OH 20,37520.4k $705.4k $705.4k 1.08% Reduced -1.9k -1,871
30 WPWealth LLP 0.14% of their portfolio FORT WORTH, TX 19,89319.9k $688.7k $688.7k 0.14% Reduced -244 -244
31 First Commonwealth Financial Corp /PA/ 0.16% of their portfolio Indiana, PA 19,75219.8k $683.8k $683.8k 0.16% Unchanged
32 Onyx Bridge Wealth Group LLC 0.10% of their portfolio TARRYTOWN, NY 19,38719.4k $671.2k $671.2k 0.10% Reduced -225.1k -225,058
33 Keystone Wealth Services, LLC 0.18% of their portfolio PALM DESERT, CA 19,25719.3k $666.7k $666.7k 0.18% Reduced -71 -71
34 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 19,11419.1k $661.7k $661.7k 0.01% Reduced -392 -392
35 Buska Wealth Management, LLC 0.17% of their portfolio WAUSAU, WI 16,08116.1k $556.7k $556.7k 0.17% Reduced -1.4k -1,408
36 ACT Advisors, LLC. 0.29% of their portfolio ASHEVILLE, NC 15,16915.2k $525.2k $525.2k 0.29% Unchanged
37 PFG Advisors 0.03% of their portfolio Phoenix, AZ 15,02715.0k $520.2k $520.2k 0.03% Unchanged
38 Advance Capital Management, Inc. 0.02% of their portfolio SOUTHFIELD, MI 14,43214.4k $499.6k $499.6k 0.02% Reduced -6.0k -5,952
39 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 14,14814.1k $489.8k $489.8k 0.01% Added +2.3k +2,339
40 Vantage Point Financial LLC 0.24% of their portfolio LISLE, IL 13,62813.6k $471.8k $471.8k 0.24% Added +234 +234
41 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 13,30713.3k $462.5k $462.5k 0.02% Reduced -1.3k -1,253
42 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 13,17513.2k $456.1k $456.1k 0.01% Reduced -4.3k -4,255
43 PKS Advisory Services, LLC 0.12% of their portfolio ALBANY, NY 12,91012.9k $446.9k $446.9k 0.12% Reduced -10.3k -10,295
44 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 12,75212.8k $441.5k $441.5k 0.01% Reduced -544 -544
45 Diligent Investors, LLC 0.10% of their portfolio REDLANDS, CA 12,00012.0k $415.4k $415.4k 0.10% Reduced -2.0k -2,000
46 SageView Advisory Group, LLC 0.02% of their portfolio Newport Beach, CA 11,60411.6k $401.7k $401.7k 0.02% Reduced -4.9k -4,901
47 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 11,39011.4k $394.3k $394.3k 0.00% Reduced -2.6k -2,594
48 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 10,90910.9k $377.7k $377.7k 0.01% Reduced -187 -187
49 Lakeridge Wealth Management LLC 0.18% of their portfolio MENTOR, OH 10,42610.4k $360.9k $360.9k 0.18% Unchanged
50 Simplicity Wealth,LLC 0.03% of their portfolio SUMMIT, NJ 10,32910.3k $357.6k $357.6k 0.03% New
51 Atlantic Private Wealth, LLC 0.25% of their portfolio CHAPEL HILL, NC 9,7759.8k $338.4k $338.4k 0.25% Unchanged
52 Dana Investment Advisors, Inc. 0.01% of their portfolio BROOKFIELD, WI 9,7659.8k $338.1k $338.1k 0.01% Unchanged
53 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 9,2869.3k $321.5k $321.5k 0.00% Unchanged
54 Worth Financial Advisory Group, LLC 0.19% of their portfolio CHARLOTTE, NC 8,6858.7k $300.7k $300.7k 0.19% Unchanged
55 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 8,5208.5k $295.0k $295.0k 0.01% Unchanged
56 Arete Wealth Advisors, LLC 0.02% of their portfolio CHICAGO, IL 8,4218.4k $292.0k $292.0k 0.02% Reduced -2.4k -2,377
57 Sterling Financial Planning, Inc. 0.10% of their portfolio SPARTA, NJ 8,1038.1k $280.5k $280.5k 0.10% Reduced -254 -254
58 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 8,0668.1k $279.2k $279.2k 0.00% Unchanged
59 Cornerstone Wealth Group, LLC 0.02% of their portfolio HUNTERSVILLE, NC 7,8407.8k $271.4k $271.4k 0.02% Unchanged
60 Kellett Wealth Advisors, LLC 0.19% of their portfolio CINCINNATI, OH 7,7877.8k $269.6k $269.6k 0.19% Unchanged
61 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 7,7147.7k $267.1k $267.1k 0.00% Reduced -3.2k -3,250
62 MATHER GROUP, LLC. 0.00% of their portfolio CHICAGO, IL 7,6377.6k $264.4k $264.4k 0.00% Unchanged
63 Accurate Wealth Management, LLC 0.05% of their portfolio WESLEY CHAPEL, FL 7,3647.4k $248.4k $248.4k 0.05% Reduced -4.2k -4,248
64 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 7,3497.3k $254.4k $254.4k 0.02% Reduced -27.7k -27,659
65 Talon Private Wealth, LLC 0.03% of their portfolio THE VILLAGES, FL 6,9306.9k $245.1k $245.1k 0.03% Reduced -266.7k -266,707
66 4J Wealth Management LLC 0.19% of their portfolio MCLEAN, VA 6,8506.8k $237.1k $237.1k 0.19% Unchanged
67 Advus Financial Partners, LLC 0.07% of their portfolio WINTER PARK, FL 6,8406.8k $236.8k $236.8k 0.07% Added +900 +900
68 Atria Wealth Solutions, Inc. 0.00% of their portfolio NEW YORK, NY 6,8156.8k $235.9k $235.9k 0.00% Unchanged
69 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 6,3236.3k $218.0k $218.0k 0.00% New
70 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 6,2476.2k $216.3k $216.3k 0.00% New
71 IMG Wealth Management, Inc. 0.19% of their portfolio JACKSONVILLE, FL 6,0856.1k $210.7k $210.7k 0.19% Reduced -16 -16
72 Gallagher Fiduciary Advisors, LLC 0.01% of their portfolio ROLLING MEADOWS, IL 6,0096.0k $208.0k $208.0k 0.01% Unchanged
73 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 5,7505.8k $199.1k $199.1k 0.00% Unchanged
74 Wood Tarver Financial Group, LLC 0.06% of their portfolio BOISE, ID 5,4115.4k $187.3k $187.3k 0.06% Unchanged
75 UBS Group AG 0.00% of their portfolio ZURICH, V8 4,9224.9k $170.4k $170.4k 0.00% Added +4.9k +4,882
76 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 3,6923.7k $127.8k $127.8k 0.00% Added +756 +756
77 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 3,4003.4k $117.7k $117.7k 0.00% Unchanged
78 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 2,9713.0k $103.2k $103.2k 0.00% Unchanged
79 DHJJ Financial Advisors, Ltd. 0.04% of their portfolio NAPERVILLE, IL 2,6132.6k $90.5k $90.5k 0.04% Reduced -47 -47
80 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 1,4111.4k $48.8k $48.8k 0.00% Unchanged
81 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 1,1001.1k $38.1k $38.1k 0.00% Reduced -3.9k -3,888
82 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 1,0981.1k $38.0k $38.0k 0.00% Added +819 +819
83 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 1,0001.0k $35.0k $35.0k 0.00% Unchanged
84 AMERIFLEX GROUP, INC. 0.01% of their portfolio LAS VEGAS, NV 743743 $25.7k $25.7k 0.01% New
85 Orion Capital Management LLC 0.01% of their portfolio CORONADO, CA 455455 $15.8k $15.8k 0.01% Unchanged
86 Arax Advisory Partners 0.00% of their portfolio NEW YORK, NY 450450 $15.6k $15.6k 0.00% Unchanged
87 ATTICUS WEALTH MANAGEMENT, LLC 0.00% of their portfolio Palm Beach Gardens, FL 200200 $6.9k $6.9k 0.00% Unchanged
88 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 176176 $6.1k $6.1k 0.00% Reduced -105 -105
89 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged