Vault-13

INNOVATOR ETFS TRUST PSEP

US EQTY PWR BUF · ETP · CUSIP 45782C656

239 institutional holders +20 vs Q3 2025
15,967,89616.0m shares reported held*
$698.2mreported value*
22 new 24 added 100 reduced 18 sold out net sold ≈ $112.0m (-2.6m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($217.6k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $43.73.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 138Q4 22: 155Q1 23: 154Q2 23: 144Q3 23: 155Q4 23: 161Q1 24: 161Q2 24: 167Q3 24: 193Q4 24: 212Q1 25: 194Q2 25: 196Q3 25: 219Q4 25: 239239Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 2022138
Q4 2022155
Q1 2023154
Q2 2023144
Q3 2023155
Q4 2023161
Q1 2024161
Q2 2024167
Q3 2024193
Q4 2024212
Q1 2025194
Q2 2025196
Q3 2025219
Q4 2025239

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q1 24: 32 bought or addedQ1 24: 93 cut or sold outQ2 24: 26 bought or addedQ2 24: 84 cut or sold outQ2 24Q3 24: 118 bought or addedQ3 24: 53 cut or sold outQ4 24: 46 bought or addedQ4 24: 96 cut or sold outQ4 24Q1 25: 38 bought or addedQ1 25: 118 cut or sold outQ2 25: 38 bought or addedQ2 25: 102 cut or sold outQ2 25Q3 25: 121 bought or addedQ3 25: 62 cut or sold outQ4 25: 46 bought or addedQ4 25: 118 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 20243293
Q2 20242684
Q3 202411853
Q4 20244696
Q1 202538118
Q2 202538102
Q3 202512162
Q4 202546118

Biggest buyers

Lido Advisors, LLC New +553,120+553.1k
Focus Partners Wealth Added +326,021+326.0k
SageView Advisory Group, LLC Added +43,891+43.9k
Cape Investment Advisory, Inc. New +37,211+37.2k
LPL Financial LLC Added +37,154+37.2k
BCS Wealth Management Added +23,337+23.3k
OLD MISSION CAPITAL LLC New +19,297+19.3k
MBL Wealth, LLC Added +15,599+15.6k
FIRST MANHATTAN CO. LLC. New +14,363+14.4k
Avestar Capital, LLC New +13,400+13.4k

Biggest sellers

CITADEL ADVISORS LLC Reduced -675,337-675.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -618,002-618.0k
Stuart Chaussee & Associates, Inc. Sold out -588,586-588.6k
NorthCoast Asset Management LLC Sold out -349,585-349.6k
ENVESTNET ASSET MANAGEMENT INC Reduced -276,926-276.9k
JANE STREET GROUP, LLC Sold out -227,803-227.8k
WEST MICHIGAN ADVISORS, LLC Reduced -195,826-195.8k
ALLIANCEBERNSTEIN L.P. Reduced -95,406-95.4k
MML INVESTORS SERVICES, LLC Reduced -67,588-67.6k
OSAIC HOLDINGS, INC. Reduced -59,532-59.5k

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,294,1263.3m $144.0m $144.0m 0.05% Reduced -95.4k -95,406
2 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,421,4281.4m $62.1m $62.1m 0.74% Reduced -36.1k -36,102
3 COMMONWEALTH EQUITY SERVICES, LLC 0.06% of their portfolio WALTHAM, MA 1,072,2681.1m $46.9m $46.9m 0.06% Reduced -57.4k -57,417
4 Brookstone Capital Management 0.40% of their portfolio WHEATON, IL 805,750805.8k $35.2m $35.2m 0.40% Reduced -19.7k -19,682
5 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 598,215598.2k $26.2m $26.2m 0.04% Reduced -59.5k -59,532
6 Lido Advisors, LLC 0.10% of their portfolio Los Angeles, CA 553,120553.1k $24.2m $24.2m 0.10% New
7 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 401,664401.7k $17.6m $17.6m 0.02% Added +326.0k +326,021
8 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 399,985400.0k $17.5m $17.5m 0.00% Added +37.2k +37,154
9 Cresset Asset Management, LLC 0.07% of their portfolio Chicago, IL 362,081362.1k $15.8m $15.8m 0.07% Added +5.5k +5,489
10 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 322,829322.8k $14.1m $14.1m 0.02% Reduced -21.2k -21,188
11 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 320,581320.6k $14.0m $14.0m 0.00% Reduced -13.6k -13,552
12 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 319,944319.9k $14.0m $14.0m 0.06% Reduced -7.8k -7,796
13 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 264,885264.9k $11.6m $11.6m 0.01% Reduced -9.5k -9,542
14 SageView Advisory Group, LLC 0.33% of their portfolio Newport Beach, CA 220,145220.1k $9.6m $9.6m 0.33% Added +43.9k +43,891
15 MBL Wealth, LLC 0.77% of their portfolio CHARLOTTE, NC 219,478219.5k $9.6m $9.6m 0.77% Added +15.6k +15,599
16 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 209,450209.4k $9.2m $9.2m 0.00% Reduced -276.9k -276,926
17 Beacon Pointe Advisors, LLC 0.06% of their portfolio NEWPORT BEACH, CA 188,215188.2k $8.2m $8.2m 0.06% Added +3.2k +3,206
18 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 171,556171.6k $7.5m $7.5m 0.01% Added +3.9k +3,914
19 MAI Capital Management 0.03% of their portfolio INDEPENDENCE, OH 135,475135.5k $5.9m $5.9m 0.03% Reduced -8.3k -8,322
20 Bellwether Advisors, LLC 0.89% of their portfolio LINCOLN, NE 128,278128.3k $5.6m $5.6m 0.89% Reduced -4.7k -4,709
21 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 127,505127.5k $5.6m $5.6m 0.01% Added +1.0k +1,013
22 CoreCap Advisors, LLC 0.18% of their portfolio SOUTHFIELD, MI 120,195120.2k $5.3m $5.3m 0.18% Reduced -5.8k -5,775
23 YARGER WEALTH STRATEGIES, LLC 2.00% of their portfolio WESTERVILLE, OH 106,237106.2k $4.6m $4.6m 2.00% Reduced -10 -10
24 BLAIR WILLIAM & CO/IL 0.01% of their portfolio CHICAGO, IL 104,096104.1k $4.6m $4.6m 0.01% Reduced -208 -208
25 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 100,522100.5k $4.4m $4.4m 0.01% Reduced -1.4k -1,365
26 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 90,38290.4k $4.0m $4.0m 0.04% Reduced -6.1k -6,065
27 Frisch Financial Group, Inc. 0.84% of their portfolio MELVILLE, NY 85,33485.3k $3.7m $3.7m 0.84% Reduced -6.1k -6,102
28 Keating Financial Advisory Services, Inc. 0.50% of their portfolio MANHATTAN, KS 84,99685.0k $3.7m $3.7m 0.50% First filing
29 MTM FINANCIAL GROUP, LLC 1.76% of their portfolio BETHLEHEM, PA 84,47484.5k $3.7m $3.7m 1.76% Reduced -370 -370
30 First Commonwealth Financial Corp /PA/ 0.57% of their portfolio Indiana, PA 78,74878.7k $3.4m $3.4m 0.57% Added +51 +51
31 Weaver Capital Management LLC 0.72% of their portfolio SUWANEE, GA 77,43577.4k $3.4m $3.4m 0.72% Reduced -28.5k -28,479
32 KFG WEALTH MANAGEMENT, LLC 0.45% of their portfolio GRANGER, IN 76,75676.8k $3.4m $3.4m 0.45% Reduced -33.2k -33,231
33 Chris Bulman Inc 1.44% of their portfolio ROSEVILLE, CA 74,57774.6k $3.3m $3.3m 1.44% Added +5.5k +5,502
34 Jacobi Capital Management LLC 0.18% of their portfolio PITTSTON, PA 72,84272.8k $3.2m $3.2m 0.18% Reduced -1.6k -1,600
35 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 69,22869.2k $3.0m $3.0m 0.01% Reduced -67.6k -67,588
36 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 62,70062.7k $2.7m $2.7m 0.01% Reduced -8.5k -8,500
37 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 62,30262.3k $2.7m $2.7m 0.05% Reduced -3.0k -2,964
38 CORRADO ADVISORS, LLC 1.30% of their portfolio RAMSEY, NJ 59,47459.5k $2.6m $2.6m 1.30% Reduced -325 -325
39 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.12% of their portfolio CEDAR RAPIDS, IA 53,69853.7k $2.3m $2.3m 0.12% Reduced -109 -109
40 Global Assets Advisory, LLC 0.67% of their portfolio ORLANDO, FL 53,45153.5k $2.3m $2.3m 0.67% Reduced -896 -896
41 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 52,87452.9k $2.3m $2.3m 0.01% Reduced -1.3k -1,336
42 BECK CAPITAL MANAGEMENT, LLC 0.54% of their portfolio AUSTIN, TX 52,32052.3k $2.3m $2.3m 0.54% Reduced -1.9k -1,872
43 ALTFEST L J & CO INC 0.25% of their portfolio NEW YORK, NY 51,78751.8k $2.3m $2.3m 0.25% Unchanged
44 Diligent Investors, LLC 0.55% of their portfolio REDLANDS, CA 51,56751.6k $2.3m $2.3m 0.55% Reduced -2.5k -2,505
45 Valtinson Bruner Financial Planning LLC 0.62% of their portfolio NEW BRIGHTON, MN 49,22249.2k $2.2m $2.2m 0.62% Added +538 +538
46 BCS Wealth Management 0.21% of their portfolio JOHNSON CITY, TN 48,53648.5k $2.1m $2.1m 0.21% Added +23.3k +23,337
47 Visionary Wealth Advisors 0.09% of their portfolio O'FALLON, IL 45,40945.4k $2.0m $2.0m 0.09% Reduced -2.0k -2,030
48 Advisory Alpha, LLC 0.05% of their portfolio HOLLAND, MI 44,96145.0k $2.0m $2.0m 0.05% Unchanged
49 COFG Advisors, LLC 0.48% of their portfolio OAK BROOK, IL 44,57844.6k $1.9m $1.9m 0.48% First filing
50 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 44,11744.1k $1.9m $1.9m 0.01% Reduced -2.9k -2,916
51 Michels Family Financial, LLC 1.40% of their portfolio FORT WORTH, TX 43,66543.7k $1.9m $1.9m 1.40% Reduced -691 -691
52 Cassady Wealth & Retirement Planning, LLC 1.24% of their portfolio HENDERSON, NV 43,34643.3k $1.9m $1.9m 1.24% First filing
53 Pinnacle Wealth Management Group, Inc. 0.94% of their portfolio PLYMOUTH, MI 43,18043.2k $1.9m $1.9m 0.94% Reduced -450 -450
54 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 39,70039.7k $1.7m $1.7m 0.02% Unchanged
55 Garden State Investment Advisory Services LLC 0.41% of their portfolio Red Bank, NJ 39,54639.5k $1.7m $1.7m 0.41% Reduced -3.2k -3,221
56 Camelot Portfolios, LLC 1.06% of their portfolio Maumee, OH 39,26339.3k $1.7m $1.7m 1.06% Reduced -10.5k -10,506
57 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 38,32938.3k $1.7m $1.7m 0.00% Reduced -126 -126
58 Cape Investment Advisory, Inc. 0.50% of their portfolio MCDONOUGH, GA 37,21137.2k $1.6m $1.6m 0.50% New
59 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 36,37636.4k $1.6m $1.6m 0.00% Reduced -2.4k -2,404
60 O'Connor Financial Group LLC 0.63% of their portfolio QUINCY, IL 36,06736.1k $1.6m $1.6m 0.63% Added +61 +61
61 Pathway Financial Advisors LLC 0.19% of their portfolio SOUTH BURLINGTON, VT 34,43034.4k $1.5m $1.5m 0.19% Reduced -2.2k -2,200
62 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 34,42034.4k $1.5m $1.5m 0.00% Reduced -21 -21
63 BCGM Wealth Management, LLC 0.37% of their portfolio LAFAYETTE, IN 33,48033.5k $1.5m $1.5m 0.37% Unchanged
64 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 33,47833.5k $1.5m $1.5m 0.03% Added +1.3k +1,276
65 Apollon Wealth Management, LLC 0.03% of their portfolio MOUNT PLEASANT, SC 33,00033.0k $1.4m $1.4m 0.03% Unchanged
66 Sovran Advisors, LLC 0.12% of their portfolio SAN DIEGO, CA 32,85732.9k $1.4m $1.4m 0.12% Reduced -685 -685
67 Southland Equity Partners LLC 0.27% of their portfolio WILDWOOD, MO 31,61131.6k $1.4m $1.4m 0.27% Unchanged
68 AdvisorNet Financial, Inc 0.07% of their portfolio MINNETONKA, MN 30,67030.7k $1.3m $1.3m 0.07% Unchanged
69 ORG Partners LLC 0.23% of their portfolio ROANOKE, IN 29,33329.3k $1.3m $1.3m 0.23% Added +1.0k +1,000
70 BFI Wealth Solutions, LLC 1.17% of their portfolio DALLAS, TX 28,01428.0k $1.2m $1.2m 1.17% First filing
71 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 27,80527.8k $1.2m $1.2m 0.02% Reduced -3.3k -3,309
72 Continuum Advisory, LLC 0.12% of their portfolio EAGLE, ID 27,58727.6k $1.2m $1.2m 0.12% Added +153 +153
73 Pacific Park Financial, Inc. 0.74% of their portfolio LAGINA HILLS, CA 27,11427.1k $1.2m $1.2m 0.74% First filing
74 Farther Finance Advisors, LLC 0.01% of their portfolio SAN FRANCISCO, CA 26,81126.8k $1.2m $1.2m 0.01% Unchanged
75 FSA Advisors, Inc. 0.81% of their portfolio TROY, MI 26,74226.7k $1.2m $1.2m 0.81% Added +1.1k +1,063
76 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 26,61326.6k $1.2m $1.2m 0.01% Reduced -330 -330
77 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 26,59426.6k $1.2m $1.2m 0.03% Reduced -2.3k -2,323
78 Soltis Investment Advisors LLC 0.08% of their portfolio ST. GEORGE, UT 26,23526.2k $1.1m $1.1m 0.08% Reduced -2.0k -1,953
79 Patriot Financial Group Insurance Agency, LLC 0.14% of their portfolio Westborough, MA 26,22726.2k $1.1m $1.1m 0.14% Added +254 +254
80 Outlook Wealth Advisors, LLC 0.25% of their portfolio SHENANDOAH, TX 25,54125.5k $1.1m $1.1m 0.25% Reduced -75 -75
81 WEALTH ALLIANCE, LLC 0.11% of their portfolio MELLVILLE, NY 25,28825.3k $1.1m $1.1m 0.11% Unchanged
82 Accredited Investors Inc. 0.06% of their portfolio EDINA, MN 24,50024.5k $1.1m $1.1m 0.06% Unchanged
83 Bedel Financial Consulting, Inc. 0.11% of their portfolio INDIANAPOLIS, IN 23,83123.8k $1.0m $1.0m 0.11% Unchanged
84 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 23,75723.8k $1.0m $1.0m 0.00% Reduced -675.3k -675,337
85 IHT Wealth Management, LLC 0.03% of their portfolio Chicago, IL 23,47323.5k $1.0m $1.0m 0.03% Reduced -5.5k -5,460
86 WPWealth LLP 0.15% of their portfolio FORT WORTH, TX 22,39422.4k $979.0k $979.0k 0.15% Reduced -465 -465
87 Integrity Advisory Solutions, LLC 0.14% of their portfolio DALLAS, TX 22,16822.2k $969.1k $969.1k 0.14% Added +13.1k +13,094
88 CYPRESS FINANCIAL PLANNING LLC 0.27% of their portfolio HADDON HEIGHTS, NJ 21,93121.9k $960.9k $960.9k 0.27% Reduced -898 -898
89 Straight Path Wealth Management 0.25% of their portfolio Jenison, MI 21,46021.5k $938.2k $938.2k 0.25% Unchanged
90 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 20,70120.7k $905.0k $905.0k 0.01% Unchanged
91 STEPHENS INC /AR/ 0.01% of their portfolio LITTLE ROCK, AR 20,41020.4k $892.3k $892.3k 0.01% Reduced -16.0k -15,995
92 Beacon Financial Advisory LLC 0.21% of their portfolio CLEVELAND, OH 20,40620.4k $892.1k $892.1k 0.21% Reduced -3.5k -3,530
93 Blue Water Asset Management 0.32% of their portfolio GRAND RAPIDS, MI 20,07620.1k $877.7k $877.7k 0.32% First filing
94 IFP Advisors, Inc 0.02% of their portfolio TAMPA, FL 19,62319.6k $857.9k $857.9k 0.02% Added +1.7k +1,680
95 Summit Wealth Partners, LLC 0.16% of their portfolio Orlando, FL 19,53819.5k $854.2k $854.2k 0.16% Reduced -1.5k -1,467
96 Weaver Consulting Group 0.21% of their portfolio HUNTINGTON BEACH, CA 19,31219.3k $844.3k $844.3k 0.21% Unchanged
97 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 19,29719.3k $843.6k $843.6k 0.03% New
98 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 18,77318.8k $820.7k $820.7k 0.03% Reduced -83 -83
99 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 18,36218.4k $802.8k $802.8k 0.00% Reduced -1.9k -1,934
100 Merit Financial Group, LLC 0.01% of their portfolio ALPHARETTA, GA 18,00018.0k $786.9k $786.9k 0.01% Added +9.7k +9,723