INNOVATOR ETFS TRUST EOCT
EMERGING MKT PWR · ETP · CUSIP 45782C623
65
institutional holders
+2 vs Q4 2025
2.8m
shares reported held*
$90.4mreported value*
8 new
18 added
23 reduced
9 sold out
net sold ≈ $2.2m (-41.1k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($13.0k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $31.94.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 15 |
| Q4 2022 | 23 |
| Q1 2023 | 22 |
| Q2 2023 | 22 |
| Q3 2023 | 21 |
| Q4 2023 | 30 |
| Q1 2024 | 26 |
| Q2 2024 | 27 |
| Q3 2024 | 27 |
| Q4 2024 | 37 |
| Q1 2025 | 46 |
| Q2 2025 | 42 |
| Q3 2025 | 44 |
| Q4 2025 | 63 |
| Q1 2026 | 65 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 7 | 9 |
| Q3 2024 | 10 | 13 |
| Q4 2024 | 25 | 9 |
| Q1 2025 | 23 | 14 |
| Q2 2025 | 21 | 20 |
| Q3 2025 | 19 | 19 |
| Q4 2025 | 38 | 11 |
| Q1 2026 | 26 | 32 |
Biggest buyers
| Creative Planning | New | +125.8k |
| Kestra Advisory Services, LLC | Added | +39.5k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +26.7k |
| Allworth Financial LP | Added | +24.0k |
| BFI Wealth Solutions, LLC | Added | +18.2k |
| OLD MISSION CAPITAL LLC | New | +17.2k |
| Broussard Financial Group LLC | Added | +12.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +10.8k |
| GOLDMAN SACHS GROUP INC | New | +10.0k |
| TRUIST FINANCIAL CORP | New | +8.2k |
Biggest sellers
| ACCESS FINANCIAL SERVICES, INC. | Sold out | -112.9k |
| PRIVATE CLIENT SERVICES, LLC | Sold out | -54.3k |
| Global Strategic Investment Solutions, LLC | Reduced | -46.8k |
| Elmwood Wealth Management, Inc. | Sold out | -38.8k |
| SYON CAPITAL LLC | Sold out | -32.5k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -26.4k |
| Sigma Planning Corp | Sold out | -7.7k |
| Diligent Investors, LLC | Sold out | -7.2k |
| William Mack & Associates, Inc. | Sold out | -6.9k |
| Waterloo Capital, L.P. | Sold out | -6.8k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 400.6k $12.8m | Added +10.8k |
| Broussard Financial Group LLC 7.75% of their portfolio | 303.4k $9.7m | Added +12.2k |
| Allworth Financial LP 0.03% of their portfolio | 236.2k $7.5m | Added +24.0k |
| Global Strategic Investment Solutions, LLC 0.53% of their portfolio | 168.1k $5.4m | Reduced -46.8k |
| MBL Wealth, LLC 0.36% of their portfolio | 148.7k $4.8m | Added +1.4k |
| HighTower Advisors, LLC 0.00% of their portfolio | 143.0k $4.6m | Added +1.1k |
| Creative Planning 0.00% of their portfolio | 125.8k $4.0m | New |
| SageView Advisory Group, LLC 0.15% of their portfolio | 125.8k $4.0m | Added +5.7k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 117.7k $3.8m | Added +39.5k |
| CORRADO ADVISORS, LLC 1.65% of their portfolio | 98.9k $3.2m | Reduced -1.8k |
| Advus Financial Partners, LLC 0.52% of their portfolio | 65.5k $2.1m | Added +1.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 63.2k $2.0m | Reduced -1.6k |
| PFG Advisors 0.09% of their portfolio | 59.9k $1.9m | Reduced -60 |
| Cornerstone Wealth, LLC/TN 1.12% of their portfolio | 59.4k $2.0m | First filing |
| PRINCIPAL SECURITIES, INC. 0.03% of their portfolio | 56.5k $1.8m | Reduced -391 |
| Berger Financial Group, Inc 0.09% of their portfolio | 48.8k $1.6m | Reduced -618 |
| Liberty Atlantic Advisors LLC 1.32% of their portfolio | 48.2k $1.5m | Added +90 |
| HARBOUR INVESTMENTS, INC. 0.02% of their portfolio | 41.5k $1.3m | Added +3.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 38.6k $1.2m | Added +46 |
| BFI Wealth Solutions, LLC 1.06% of their portfolio | 34.4k $1.1m | Added +18.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 28.6k $40.6k | Added +26.7k |
| NorthCrest Asset Manangement, LLC 0.03% of their portfolio | 27.4k $873.8k | Reduced -3.2k |
| WPWealth LLP 0.13% of their portfolio | 27.0k $861.1k | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 26.8k $856.0k | Reduced -3.0k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 26.5k $845.6k | Reduced -26.4k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 23.4k $749.1k | Unchanged |
| SECURED RETIREMENT ADVISORS, LLC 0.38% of their portfolio | 20.9k $666.2k | Reduced -428 |
| Belpointe Asset Management LLC 0.02% of their portfolio | 17.9k $571.0k | Reduced -187 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 17.2k $550.1k | New |
| Compass Advisory Group LLC 0.14% of their portfolio | 16.4k $524.0k | Unchanged |
| FOUNDERS FINANCIAL SECURITIES LLC 0.03% of their portfolio | 15.3k $503.3k | Added +2.3k |
| IFP Advisors, Inc 0.01% of their portfolio | 15.0k $477.8k | Added +1.8k |
| World Investment Advisors 0.01% of their portfolio | 13.4k $427.9k | Added +184 |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 13.1k $418.9k | Reduced -107 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 11.7k $372.5k | Unchanged |
| Opus Financial Solutions LLC 0.33% of their portfolio | 11.1k $354.3k | Reduced -2.5k |
| Sugar Maple Asset Management, LLC 0.21% of their portfolio | 10.9k $349.4k | Reduced -1.0k |
| Arlington Capital Management, Inc. 0.20% of their portfolio | 10.9k $348.1k | Not comparable |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 10.8k $345.8k | Added +3.1k |
| LPL Financial LLC 0.00% of their portfolio | 10.2k $324.7k | Added +1.7k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 10.0k $320.8k | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 8.2k $262.5k | New |
| Noble Wealth Management PBC 0.12% of their portfolio | 7.5k $238.0k | Reduced -100 |
| SIGNATUREFD, LLC 0.00% of their portfolio | 7.4k $235.5k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 7.2k $232.0k | Reduced -330 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 7.1k $227.4k | Unchanged |
| WINNACLE WEALTH LLC 0.17% of their portfolio | 6.8k $216.9k | Reduced -927 |
| WEALTHGARDEN F.S. LLC 0.14% of their portfolio | 6.6k $209.6k | Reduced -10 |
| Wealthspire Retirement, LLC 0.01% of their portfolio | 6.5k $208.2k | Reduced -673 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 5.1k $162.5k | Reduced -1.9k |
| Worth Financial Advisory Group, LLC 0.38% of their portfolio | 3.7k $857.7k | New |
| Capital Analysts, LLC 0.00% of their portfolio | 2.9k $91.0k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 2.7k $85.6k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 2.2k $69.0k | Unchanged |
| Whipplewood Advisors, LLC 0.03% of their portfolio | 1.5k $48.8k | Reduced -70 |
| Financial Network Wealth Advisors LLC 0.03% of their portfolio | 958 $30.6k | Unchanged |
| MAI Capital Management 0.00% of their portfolio | 954 $30.5k | Reduced -41 |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 706 $22.6k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 618 $19.7k | Unchanged |
| GILL CAPITAL PARTNERS, LLC 0.01% of their portfolio | 570 $18.2k | New |
| PlanVest Financial, Inc 0.01% of their portfolio | 570 $18.2k | First filing |
| IFG Advisory, LLC 0.03% of their portfolio | 300 $9.6k | New |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 282 $9.0k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 200 $6.4k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 107 $3.4k | Reduced -53 |