INNOVATOR ETFS TRUST EOCT
EMERGING MKT PWR · ETP · CUSIP 45782C623
42
institutional holders
-4 vs Q1 2025
1.6m
shares reported held*
$46.0mreported value*
6 new
15 added
11 reduced
9 sold out
net bought ≈ $2.4m (+85.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.27.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 15 |
| Q4 2022 | 23 |
| Q1 2023 | 22 |
| Q2 2023 | 22 |
| Q3 2023 | 21 |
| Q4 2023 | 30 |
| Q1 2024 | 26 |
| Q2 2024 | 27 |
| Q3 2024 | 27 |
| Q4 2024 | 37 |
| Q1 2025 | 46 |
| Q2 2025 | 42 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 8 | 12 |
| Q4 2023 | 18 | 7 |
| Q1 2024 | 5 | 19 |
| Q2 2024 | 7 | 9 |
| Q3 2024 | 10 | 13 |
| Q4 2024 | 25 | 9 |
| Q1 2025 | 23 | 14 |
| Q2 2025 | 21 | 20 |
Biggest buyers
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +314.1k |
| MBL Wealth, LLC | New | +143.0k |
| PFG Advisors | Added | +40.8k |
| Advus Financial Partners, LLC | Added | +37.3k |
| SageView Advisory Group, LLC | Added | +32.8k |
| ACCESS FINANCIAL SERVICES, INC. | New | +21.5k |
| FOUNDERS FINANCIAL SECURITIES LLC | New | +9.0k |
| OLD MISSION CAPITAL LLC | New | +8.6k |
| Wealthspire Retirement, LLC | New | +7.2k |
| RAYMOND JAMES FINANCIAL INC | Added | +5.4k |
Biggest sellers
| Gradient Investments LLC | Sold out | -418.7k |
| PRIVATE CLIENT SERVICES, LLC | Sold out | -30.5k |
| GOLDMAN SACHS GROUP INC | Sold out | -22.5k |
| CITADEL ADVISORS LLC | Sold out | -16.1k |
| Farther Finance Advisors, LLC | Reduced | -14.8k |
| WINNACLE WEALTH LLC | Sold out | -9.5k |
| Atlantic Private Wealth, LLC | Reduced | -7.9k |
| William Mack & Associates, Inc. | Sold out | -7.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -7.0k |
| Mattson Financial Services, LLC | Sold out | -4.2k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 353.7k $10.0m | Added +314.1k |
| Global Strategic Investment Solutions, LLC 0.73% of their portfolio | 241.2k $6.8m | Reduced -368 |
| MBL Wealth, LLC 0.39% of their portfolio | 143.0k $4.0m | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 137.7k $3.9m | Added +2.5k |
| Atria Investments, Inc 0.02% of their portfolio | 72.0k $2.0m | Added +3.6k |
| SageView Advisory Group, LLC 0.08% of their portfolio | 71.7k $2.1m | Added +32.8k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 61.5k $1.7m | Reduced -2.3k |
| PFG Advisors 0.07% of their portfolio | 50.3k $1.4m | Added +40.8k |
| Advus Financial Partners, LLC 0.35% of their portfolio | 49.0k $1.4m | Added +37.3k |
| Berger Financial Group, Inc 0.08% of their portfolio | 45.2k $1.3m | Added +72 |
| CORRADO ADVISORS, LLC 0.75% of their portfolio | 43.2k $1.2m | Reduced -132 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 32.8k $927.6k | Added +3.7k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 27.6k $779.6k | Reduced -503 |
| SECURED RETIREMENT ADVISORS, LLC 0.46% of their portfolio | 27.4k $774.0k | Added +459 |
| Cetera Investment Advisers 0.00% of their portfolio | 26.5k $748.3k | Added +379 |
| WPWealth LLP 0.12% of their portfolio | 24.2k $685.1k | Reduced -2.0k |
| ACCESS FINANCIAL SERVICES, INC. 0.23% of their portfolio | 21.5k $607.6k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 19.0k $537.6k | Reduced -7.0k |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 18.3k $518.0k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 17.0k $479.4k | Added +675 |
| Compass Advisory Group LLC 0.15% of their portfolio | 16.6k $470.5k | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 14.5k $408.9k | Added +5.4k |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 13.6k $383.1k | Reduced -108 |
| Sugar Maple Asset Management, LLC 0.28% of their portfolio | 12.9k $365.6k | Unchanged |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 10.3k $291.2k | Reduced -14.8k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.02% of their portfolio | 9.0k $255.5k | New |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 8.6k $241.7k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 8.2k $233.1k | Reduced -605 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 7.8k $221.2k | Added +60 |
| IFP Advisors, Inc 0.01% of their portfolio | 7.6k $213.8k | Reduced -861 |
| SIGNATUREFD, LLC 0.00% of their portfolio | 7.4k $208.3k | Unchanged |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 7.4k $191.0k | Added +1.0k |
| Wealthspire Retirement, LLC 0.01% of their portfolio | 7.2k $203.1k | New |
| Capital Analysts, LLC 0.00% of their portfolio | 2.9k $81.0k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 2.7k $75.7k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 2.2k $61.1k | Unchanged |
| Whipplewood Advisors, LLC 0.02% of their portfolio | 1.6k $44.2k | Added +1.4k |
| Atlantic Private Wealth, LLC 0.02% of their portfolio | 1.2k $32.7k | Reduced -7.9k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 802 $22.7k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 706 $20.0k | Unchanged |
| MAI Capital Management 0.00% of their portfolio | 41 $1.2k | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |