INNOVATOR ETFS TRUST NOCT
GRWT100 PWR BUF · ETP · CUSIP 45782C615
106
institutional holders
+3 vs Q1 2026
2.6m
shares reported held*
$160.1mreported value*
14 new
18 added
42 reduced
8 sold out
net sold ≈ $239.3k (-3.8k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $62.46.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 35 |
| Q4 2022 | 60 |
| Q1 2023 | 63 |
| Q2 2023 | 57 |
| Q3 2023 | 55 |
| Q4 2023 | 77 |
| Q1 2024 | 69 |
| Q2 2024 | 70 |
| Q3 2024 | 63 |
| Q4 2024 | 86 |
| Q1 2025 | 82 |
| Q2 2025 | 87 |
| Q3 2025 | 79 |
| Q4 2025 | 106 |
| Q1 2026 | 103 |
| Q2 2026 | 106 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 14 | 36 |
| Q4 2024 | 48 | 18 |
| Q1 2025 | 29 | 42 |
| Q2 2025 | 27 | 38 |
| Q3 2025 | 23 | 37 |
| Q4 2025 | 66 | 23 |
| Q1 2026 | 33 | 53 |
| Q2 2026 | 32 | 50 |
Biggest buyers
| PRINCIPAL SECURITIES, INC. | Added | +49.3k |
| Cambridge Investment Research Advisors, Inc. | Added | +40.9k |
| OSAIC HOLDINGS, INC. | Added | +37.4k |
| JPMORGAN CHASE & CO | New | +26.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +16.2k |
| OLD MISSION CAPITAL LLC | Added | +13.5k |
| Arax Advisory Partners | New | +13.2k |
| Simplicity Wealth,LLC | New | +10.7k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +7.4k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +6.2k |
Biggest sellers
| MAI Capital Management | Reduced | -57.3k |
| Kestra Advisory Services, LLC | Reduced | -57.2k |
| Cetera Investment Advisers | Reduced | -27.2k |
| JANE STREET GROUP, LLC | Reduced | -17.9k |
| Element Squared LLC | Reduced | -16.7k |
| AE Wealth Management LLC | Reduced | -10.7k |
| Opus Financial Solutions LLC | Sold out | -10.3k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -8.1k |
| CreativeOne Wealth, LLC | Reduced | -7.7k |
| Jacobi Capital Management LLC | Reduced | -7.0k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 332.8k $20.8m | Added +37.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 255.1k $16.0m | Reduced -8.1k |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 9.61% of their portfolio | 184.1k $11.5m | Added +483 |
| PRINCIPAL SECURITIES, INC. 0.09% of their portfolio | 124.0k $7.8m | Added +49.3k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 109.5k $6.8m | Added +1.8k |
| Element Squared LLC 3.28% of their portfolio | 105.6k $6.6m | Reduced -16.7k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 88.6k $5.5m | Added +2.5k |
| Cetera Investment Advisers 0.00% of their portfolio | 85.8k $5.4m | Reduced -27.2k |
| LPL Financial LLC 0.00% of their portfolio | 82.0k $5.1m | Reduced -2.0k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 81.9k $5.1m | Added +40.9k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 75.7k $4.7m | Reduced -57.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 52.0k $3.3m | Reduced -276 |
| OLD MISSION CAPITAL LLC 0.06% of their portfolio | 36.2k $2.3m | Added +13.5k |
| RED CRANE WEALTH MANAGEMENT, LLC 1.56% of their portfolio | 34.0k $2.1m | Added +2.7k |
| MAI Capital Management 0.01% of their portfolio | 32.6k $2.0m | Reduced -57.3k |
| Certified Advisory Corp 0.16% of their portfolio | 31.2k $2.0m | Reduced -621 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 29.9k $1.9m | Reduced -7.0k |
| Focus Partners Wealth 0.00% of their portfolio | 28.7k $1.8m | Reduced -4.3k |
| Diligent Investors, LLC 0.39% of their portfolio | 28.2k $1.8m | Reduced -250 |
| World Investment Advisors 0.03% of their portfolio | 26.8k $1.5m | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 26.3k $1.6m | New |
| Jacobi Capital Management LLC 0.08% of their portfolio | 24.9k $1.6m | Reduced -7.0k |
| First Heartland Consultants, Inc. 0.10% of their portfolio | 24.7k $1.5m | Reduced -4.3k |
| HighTower Advisors, LLC 0.00% of their portfolio | 24.7k $1.5m | Reduced -1.0k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 24.1k $1.5m | Reduced -7.7k |
| Cornerstone Wealth, LLC/TN 0.74% of their portfolio | 23.4k $1.5m | Unchanged |
| BIP Wealth, LLC 0.04% of their portfolio | 23.2k $1.4m | Reduced -1.3k |
| Valtinson Bruner Financial Planning LLC 0.36% of their portfolio | 23.0k $1.4m | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 21.9k $1.4m | Added +884 |
| Merit Financial Group, LLC 0.01% of their portfolio | 21.5k $1.3m | Reduced -256 |
| GWN SECURITIES INC. 0.20% of their portfolio | 19.4k $1.2m | Added +1.6k |
| DHJJ Financial Advisors, Ltd. 0.32% of their portfolio | 17.9k $1.1m | Reduced -348 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 17.2k $1.1m | Reduced -17.9k |
| Mid-American Wealth Advisory Group, Inc. 0.37% of their portfolio | 16.5k $1.0m | Added +3.7k |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.05% of their portfolio | 16.4k $1.0m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 16.2k $1.0m | New |
| CoreCap Advisors, LLC 0.03% of their portfolio | 15.8k $985.8k | Added +916 |
| CRA Financial Services, LLC 0.11% of their portfolio | 15.3k $955.1k | Unchanged |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 13.7k $855.3k | Reduced -1.1k |
| Focus Financial Network, Inc. 0.03% of their portfolio | 13.6k $849.2k | Unchanged |
| Arax Advisory Partners 0.01% of their portfolio | 13.2k $825.3k | New |
| SECURED RETIREMENT ADVISORS, LLC 0.40% of their portfolio | 12.6k $787.8k | Added +260 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 10.8k $674.3k | Added +6.2k |
| Simplicity Wealth,LLC 0.02% of their portfolio | 10.7k $669.5k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 10.4k $649.8k | Added +670 |
| IFP Advisors, Inc 0.01% of their portfolio | 10.4k $648.1k | Reduced -1.0k |
| Advisory Services Network, LLC 0.01% of their portfolio | 9.9k $616.6k | Unchanged |
| Freedom Investment Management, Inc. 0.17% of their portfolio | 9.6k $601.4k | Added +4.1k |
| Advisory Alpha, LLC 0.01% of their portfolio | 9.0k $565.2k | Unchanged |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio | 9.0k $562.7k | Reduced -2.0k |
| Keating Financial Advisory Services, Inc. 0.07% of their portfolio | 8.9k $558.3k | Reduced -16 |
| FSA Advisors, Inc. 0.24% of their portfolio | 8.4k $522.6k | Reduced -925 |
| PlanVest Financial, Inc 0.35% of their portfolio | 8.3k $520.6k | Unchanged |
| Liberty Atlantic Advisors LLC 0.37% of their portfolio | 8.3k $518.5k | Unchanged |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.02% of their portfolio | 8.1k $509.0k | Unchanged |
| Archer Investment Corp 0.05% of their portfolio | 8.1k $503.3k | Added +4.0k |
| CORRADO ADVISORS, LLC 0.23% of their portfolio | 7.9k $495.8k | Reduced -55 |
| AdvisorNet Financial, Inc 0.02% of their portfolio | 7.8k $490.4k | Reduced -2.2k |
| PFG Advisors 0.02% of their portfolio | 7.4k $464.4k | Reduced -347 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 7.4k $460.7k | New |
| Advus Financial Partners, LLC 0.09% of their portfolio | 6.4k $400.1k | Reduced -125 |
| Advisor OS, LLC 0.03% of their portfolio | 6.3k $396.3k | Reduced -175 |
| Outlook Wealth Advisors, LLC 0.08% of their portfolio | 6.2k $388.5k | Reduced -1.9k |
| Trek Financial, LLC 0.02% of their portfolio | 6.0k $373.4k | Reduced -739 |
| Visionary Wealth Advisors 0.01% of their portfolio | 5.7k $354.8k | Reduced -1.2k |
| Prime Capital Investment Advisors, LLC 0.00% of their portfolio | 5.6k $349.8k | Added +586 |
| LYNX CAPITAL GROUP LTD /ADV 0.14% of their portfolio | 5.6k $348.0k | Unchanged |
| Global Trust Wealth Management LLC 0.24% of their portfolio | 5.5k $347.0k | Unchanged |
| Triumph Capital Management 0.06% of their portfolio | 5.3k $332.5k | Reduced -268 |
| MMA ASSET MANAGEMENT LLC 0.11% of their portfolio | 5.3k $330.9k | Unchanged |
| Sequoia Financial Advisors, LLC 0.00% of their portfolio | 4.9k $303.7k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 4.8k $297.4k | Reduced -239 |
| TrustBank 0.10% of their portfolio | 4.7k $296.1k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 4.5k $281.2k | Reduced -2.0k |
| Vantage Point Financial LLC 0.08% of their portfolio | 4.4k $273.2k | Unchanged |
| TopTier Wealth Management, LLC 0.16% of their portfolio | 4.3k $266.4k | Unchanged |
| Sound View Wealth Advisors Group, LLC 0.02% of their portfolio | 4.2k $264.7k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 4.2k $261.0k | New |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 3.9k $244.7k | Reduced -17 |
| Capital Analysts, LLC 0.01% of their portfolio | 3.9k $242.0k | Unchanged |
| J.W. COLE ADVISORS, INC. 0.00% of their portfolio | 3.9k $240.7k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.8k $239.7k | Unchanged |
| CALTON & ASSOCIATES, INC. 0.03% of their portfolio | 3.8k $238.1k | Unchanged |
| Michels Family Financial, LLC 0.15% of their portfolio | 3.8k $238.2k | Unchanged |
| Keystone Wealth Services, LLC 0.04% of their portfolio | 3.6k $222.4k | Reduced -152 |
| Carmel Capital Partners, LLC 0.07% of their portfolio | 3.5k $222.0k | New |
| Phoenix Financial Ltd. 0.00% of their portfolio | 3.5k $219.8k | Reduced -320 |
| MTM FINANCIAL GROUP, LLC 0.09% of their portfolio | 3.4k $212.8k | New |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 3.3k $203.0k | New |
| FIDUCIARY FINANCIAL ADVISORS 0.02% of their portfolio | 3.1k $194.1k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 3.0k $189.0k | Reduced -10.7k |
| Noble Wealth Management PBC 0.08% of their portfolio | 2.9k $178.7k | Reduced -380 |
| WealthShield Partners, LLC 0.02% of their portfolio | 2.0k $124.4k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.00% of their portfolio | 1.8k $113.0k | Reduced -2.8k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 1.5k $91.2k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.3k $83.5k | Reduced -1.8k |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 1.2k $75.1k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 568 $35.5k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 450 $28.1k | Unchanged |
| PRIVATE TRUST CO NA 0.00% of their portfolio | 440 $27.5k | Unchanged |