INNOVATOR ETFS TRUST NOCT
GRWT100 PWR BUF · ETP · CUSIP 45782C615
103
institutional holders
-3 vs Q4 2025
2.6m
shares reported held*
$147.6mreported value*
11 new
22 added
38 reduced
15 sold out
net sold ≈ $35.5m (-629.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $56.41.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 35 |
| Q4 2022 | 60 |
| Q1 2023 | 63 |
| Q2 2023 | 57 |
| Q3 2023 | 55 |
| Q4 2023 | 77 |
| Q1 2024 | 69 |
| Q2 2024 | 70 |
| Q3 2024 | 63 |
| Q4 2024 | 86 |
| Q1 2025 | 82 |
| Q2 2025 | 87 |
| Q3 2025 | 79 |
| Q4 2025 | 106 |
| Q1 2026 | 103 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 17 | 34 |
| Q3 2024 | 14 | 36 |
| Q4 2024 | 48 | 18 |
| Q1 2025 | 29 | 42 |
| Q2 2025 | 27 | 38 |
| Q3 2025 | 23 | 37 |
| Q4 2025 | 66 | 23 |
| Q1 2026 | 33 | 53 |
Biggest buyers
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +140.2k |
| Kestra Advisory Services, LLC | Added | +97.8k |
| JANE STREET GROUP, LLC | Added | +30.7k |
| World Investment Advisors | New | +26.8k |
| OLD MISSION CAPITAL LLC | Added | +14.2k |
| Cetera Investment Advisers | Added | +14.0k |
| Advisor OS, LLC | New | +6.5k |
| Janney Montgomery Scott LLC | Added | +5.6k |
| Triumph Capital Management | New | +5.6k |
| Sunbelt Securities, Inc. | Added | +4.7k |
Biggest sellers
| Element Squared LLC | Reduced | -512.7k |
| Allworth Financial LP | Reduced | -228.5k |
| MAI Capital Management | Reduced | -77.4k |
| OSAIC HOLDINGS, INC. | Reduced | -55.5k |
| Cresset Asset Management, LLC | Sold out | -26.4k |
| Sigma Planning Corp | Sold out | -16.0k |
| RK Capital Management, LLC/FL | Sold out | -10.0k |
| Arlington Capital Management, Inc. | Sold out | -9.0k |
| U.S. Capital Wealth Advisors, LLC | Reduced | -6.8k |
| CWM, LLC | Reduced | -5.8k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 295.4k $16.7m | Reduced -55.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 263.2k $14.8m | Added +140.2k |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 8.89% of their portfolio | 183.6k $10.4m | Reduced -1.9k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 132.9k $7.5m | Added +97.8k |
| Element Squared LLC 3.89% of their portfolio | 122.3k $6.9m | Reduced -512.7k |
| Cetera Investment Advisers 0.01% of their portfolio | 113.0k $6.4m | Added +14.0k |
| Janney Montgomery Scott LLC 0.02% of their portfolio | 107.8k $6.1m | Added +5.6k |
| MAI Capital Management 0.03% of their portfolio | 89.9k $5.1m | Reduced -77.4k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 86.1k $4.9m | Added +1.5k |
| LPL Financial LLC 0.00% of their portfolio | 84.0k $4.7m | Reduced -629 |
| PRINCIPAL SECURITIES, INC. 0.06% of their portfolio | 74.7k $4.2m | Added +431 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 52.3k $2.9m | Reduced -15 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 41.0k $2.3m | Reduced -1.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 36.9k $2.1m | Added +702 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 35.2k $2.0m | Added +30.7k |
| Focus Partners Wealth 0.00% of their portfolio | 33.0k $1.9m | Unchanged |
| Jacobi Capital Management LLC 0.10% of their portfolio | 31.9k $1.8m | Reduced -930 |
| Certified Advisory Corp 0.16% of their portfolio | 31.9k $1.8m | Reduced -493 |
| CreativeOne Wealth, LLC 0.04% of their portfolio | 31.8k $1.8m | Reduced -1.6k |
| RED CRANE WEALTH MANAGEMENT, LLC 1.45% of their portfolio | 31.3k $1.8m | Reduced -221 |
| First Heartland Consultants, Inc. 0.13% of their portfolio | 29.0k $1.6m | Reduced -4.4k |
| Diligent Investors, LLC 0.40% of their portfolio | 28.4k $1.6m | Reduced -250 |
| World Investment Advisors 0.02% of their portfolio | 26.8k $1.5m | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 25.7k $1.4m | Added +350 |
| BIP Wealth, LLC 0.06% of their portfolio | 24.5k $1.4m | Added +576 |
| Cornerstone Wealth, LLC/TN 0.79% of their portfolio | 23.4k $1.4m | First filing |
| Valtinson Bruner Financial Planning LLC 0.36% of their portfolio | 23.0k $1.3m | Unchanged |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 22.7k $1.3m | Added +14.2k |
| Merit Financial Group, LLC 0.01% of their portfolio | 21.8k $1.2m | Added +2.3k |
| Brookstone Capital Management 0.01% of their portfolio | 21.0k $1.2m | Reduced -138 |
| Sunbelt Securities, Inc. 0.07% of their portfolio | 18.4k $1.0m | Added +4.7k |
| DHJJ Financial Advisors, Ltd. 0.34% of their portfolio | 18.2k $1.0m | Unchanged |
| GWN SECURITIES INC. 0.19% of their portfolio | 17.8k $1.0m | Added +1.1k |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.06% of their portfolio | 16.4k $925.5k | Added +220 |
| U.S. Capital Wealth Advisors, LLC 0.02% of their portfolio | 16.2k $915.1k | Reduced -6.8k |
| CRA Financial Services, LLC 0.11% of their portfolio | 15.3k $861.0k | Reduced -2.1k |
| CoreCap Advisors, LLC 0.03% of their portfolio | 14.8k $837.0k | Added +152 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 14.8k $835.2k | Reduced -60 |
| CWM, LLC 0.00% of their portfolio | 14.2k $799.6k | Reduced -5.8k |
| AE Wealth Management LLC 0.00% of their portfolio | 13.7k $774.6k | Added +700 |
| Focus Financial Network, Inc. 0.03% of their portfolio | 13.6k $765.5k | Reduced -27 |
| Mid-American Wealth Advisory Group, Inc. 0.31% of their portfolio | 12.9k $744.8k | Unchanged |
| SECURED RETIREMENT ADVISORS, LLC 0.39% of their portfolio | 12.3k $695.5k | Added +48 |
| IFP Advisors, Inc 0.01% of their portfolio | 11.4k $640.9k | Reduced -171 |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio | 11.0k $620.0k | Unchanged |
| Opus Financial Solutions LLC 0.55% of their portfolio | 10.3k $582.6k | Reduced -3.3k |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 10.0k $566.2k | Reduced -2.0k |
| Advisory Services Network, LLC 0.01% of their portfolio | 9.9k $555.8k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 9.7k $548.0k | Reduced -1.6k |
| FSA Advisors, Inc. 0.34% of their portfolio | 9.3k $523.2k | Reduced -50 |
| Advisory Alpha, LLC 0.01% of their portfolio | 9.0k $509.5k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.08% of their portfolio | 8.9k $504.2k | Reduced -356 |
| PlanVest Financial, Inc 0.36% of their portfolio | 8.3k $469.4k | First filing |
| Liberty Atlantic Advisors LLC 0.40% of their portfolio | 8.3k $467.4k | Reduced -838 |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio | 8.1k $458.0k | Unchanged |
| Outlook Wealth Advisors, LLC 0.11% of their portfolio | 8.1k $454.7k | Unchanged |
| CORRADO ADVISORS, LLC 0.23% of their portfolio | 8.0k $450.0k | Reduced -49 |
| PFG Advisors 0.02% of their portfolio | 7.8k $438.2k | Added +464 |
| Visionary Wealth Advisors 0.02% of their portfolio | 6.9k $386.7k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 6.7k $378.3k | Unchanged |
| Advus Financial Partners, LLC 0.09% of their portfolio | 6.5k $367.7k | Added +18 |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 6.5k $367.2k | Reduced -665 |
| Advisor OS, LLC 0.03% of their portfolio | 6.5k $367.2k | New |
| Triumph Capital Management 0.06% of their portfolio | 5.6k $314.9k | New |
| LYNX CAPITAL GROUP LTD /ADV 0.15% of their portfolio | 5.6k $313.7k | Unchanged |
| Global Trust Wealth Management LLC 0.24% of their portfolio | 5.5k $312.8k | Unchanged |
| Freedom Investment Management, Inc. 0.09% of their portfolio | 5.5k $312.1k | Reduced -258 |
| MMA ASSET MANAGEMENT LLC 0.11% of their portfolio | 5.3k $298.3k | Unchanged |
| Prime Capital Investment Advisors, LLC 0.00% of their portfolio | 5.0k $282.3k | Added +850 |
| Allworth Financial LP 0.00% of their portfolio | 5.0k $281.5k | Reduced -228.5k |
| Sequoia Financial Advisors, LLC 0.00% of their portfolio | 4.9k $273.8k | Unchanged |
| TrustBank 0.10% of their portfolio | 4.7k $266.9k | Reduced -175 |
| Arkadios Wealth Advisors 0.00% of their portfolio | 4.7k $264.6k | Reduced -1.2k |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.5k $256.0k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 4.5k $256.8k | Added +75 |
| Vantage Point Financial LLC 0.09% of their portfolio | 4.4k $246.3k | Unchanged |
| TopTier Wealth Management, LLC 0.15% of their portfolio | 4.3k $240.2k | Unchanged |
| Sound View Wealth Advisors Group, LLC 0.02% of their portfolio | 4.2k $238.6k | Reduced -928 |
| Archer Investment Corp 0.05% of their portfolio | 4.0k $226.9k | Unchanged |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 3.9k $221.6k | New |
| Capital Analysts, LLC 0.01% of their portfolio | 3.9k $217.0k | Unchanged |
| Phoenix Financial Ltd. 0.00% of their portfolio | 3.8k $216.2k | Reduced -460 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.8k $216.1k | Reduced -241 |
| CALTON & ASSOCIATES, INC. 0.03% of their portfolio | 3.8k $214.7k | New |
| Michels Family Financial, LLC 0.15% of their portfolio | 3.8k $214.7k | Unchanged |
| Keystone Wealth Services, LLC 0.04% of their portfolio | 3.7k $209.1k | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 3.7k $207.3k | New |
| Noble Wealth Management PBC 0.09% of their portfolio | 3.2k $182.5k | Reduced -23 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 3.1k $174.3k | Reduced -1.7k |
| WealthShield Partners, LLC 0.01% of their portfolio | 2.0k $112.2k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 1.5k $82.2k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 1.2k $67.7k | New |
| Whipplewood Advisors, LLC 0.02% of their portfolio | 750 $42.3k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 568 $32.0k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 450 $25.4k | Unchanged |
| PRIVATE TRUST CO NA 0.00% of their portfolio | 440 $25.3k | Unchanged |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 189 $10.7k | Unchanged |
| Ascentis Independent Advisors 0.00% of their portfolio | 159 $9.0k | New |
| Caitlin John, LLC 0.01% of their portfolio | 157 $8.8k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 108 $6.0k | New |