INNOVATOR ETFS TRUST NOCT
GRWT100 PWR BUF · ETP · CUSIP 45782C615
106
institutional holders
+27 vs Q3 2025
3.2m
shares reported held*
$187.8mreported value*
26 new
40 added
17 reduced
6 sold out
net bought ≈ $78.0m (+1.3m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $57.92.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 35 |
| Q4 2022 | 60 |
| Q1 2023 | 63 |
| Q2 2023 | 57 |
| Q3 2023 | 55 |
| Q4 2023 | 77 |
| Q1 2024 | 69 |
| Q2 2024 | 70 |
| Q3 2024 | 63 |
| Q4 2024 | 86 |
| Q1 2025 | 82 |
| Q2 2025 | 87 |
| Q3 2025 | 79 |
| Q4 2025 | 106 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 15 | 34 |
| Q2 2024 | 17 | 34 |
| Q3 2024 | 14 | 36 |
| Q4 2024 | 48 | 18 |
| Q1 2025 | 29 | 42 |
| Q2 2025 | 27 | 38 |
| Q3 2025 | 23 | 37 |
| Q4 2025 | 66 | 23 |
Biggest buyers
| Element Squared LLC | New | +635.0k |
| Allworth Financial LP | Added | +230.7k |
| MAI Capital Management | Added | +146.5k |
| OSAIC HOLDINGS, INC. | Added | +68.3k |
| Cresset Asset Management, LLC | New | +26.4k |
| Cetera Investment Advisers | Added | +25.0k |
| BIP Wealth, LLC | New | +23.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +18.2k |
| Sigma Planning Corp | New | +16.0k |
| CreativeOne Wealth, LLC | Added | +13.4k |
Biggest sellers
| Gradient Investments LLC | Sold out | -31.4k |
| Strategic Blueprint, LLC | Sold out | -24.6k |
| First Heartland Consultants, Inc. | Reduced | -17.4k |
| UBS Group AG | Reduced | -7.1k |
| CITADEL ADVISORS LLC | Sold out | -6.9k |
| Arete Wealth Advisors, LLC | Sold out | -5.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -5.2k |
| Keystone Wealth Services, LLC | Sold out | -3.7k |
| HARBOUR INVESTMENTS, INC. | Reduced | -3.6k |
| Arkadios Wealth Advisors | Reduced | -2.5k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Element Squared LLC 19.96% of their portfolio | 635.0k $36.8m | New |
| OSAIC HOLDINGS, INC. 0.03% of their portfolio | 350.9k $20.3m | Added +68.3k |
| Allworth Financial LP 0.06% of their portfolio | 233.5k $13.5m | Added +230.7k |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 9.01% of their portfolio | 185.6k $10.7m | Reduced -1.2k |
| MAI Capital Management 0.06% of their portfolio | 167.2k $9.7m | Added +146.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 123.0k $7.1m | Added +18.2k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 102.2k $5.9m | Added +951 |
| Cetera Investment Advisers 0.01% of their portfolio | 99.0k $5.7m | Added +25.0k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 84.7k $4.9m | Added +1.4k |
| LPL Financial LLC 0.00% of their portfolio | 84.6k $4.9m | Added +11.1k |
| PRINCIPAL SECURITIES, INC. 0.07% of their portfolio | 74.2k $4.3m | Added +9.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 52.3k $3.0m | Added +7.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 42.7k $2.5m | Added +8.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 36.2k $2.1m | Added +12.2k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 35.1k $2.0m | Added +10.9k |
| CreativeOne Wealth, LLC 0.05% of their portfolio | 33.4k $1.9m | Added +13.4k |
| First Heartland Consultants, Inc. 0.15% of their portfolio | 33.4k $1.9m | Reduced -17.4k |
| Focus Partners Wealth 0.00% of their portfolio | 33.0k $1.9m | Reduced -750 |
| Jacobi Capital Management LLC 0.11% of their portfolio | 32.8k $1.9m | Reduced -525 |
| Certified Advisory Corp 0.17% of their portfolio | 32.4k $1.9m | Added +7.4k |
| RED CRANE WEALTH MANAGEMENT, LLC 1.49% of their portfolio | 31.5k $1.8m | Reduced -49 |
| Diligent Investors, LLC 0.41% of their portfolio | 28.7k $1.7m | Added +8.3k |
| ORG Partners LLC 0.29% of their portfolio | 28.3k $1.6m | Added +275 |
| Cresset Asset Management, LLC 0.01% of their portfolio | 26.4k $1.5m | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 25.3k $1.5m | Added +4.4k |
| BIP Wealth, LLC 0.05% of their portfolio | 23.9k $1.4m | New |
| U.S. Capital Wealth Advisors, LLC 0.03% of their portfolio | 23.1k $1.3m | Added +12.1k |
| Valtinson Bruner Financial Planning LLC 0.38% of their portfolio | 23.0k $1.3m | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 21.2k $1.2m | Reduced -416 |
| CWM, LLC 0.00% of their portfolio | 20.0k $1.2m | Reduced -533 |
| Merit Financial Group, LLC 0.01% of their portfolio | 19.4k $1.1m | Added +5.5k |
| DHJJ Financial Advisors, Ltd. 0.35% of their portfolio | 18.2k $1.1m | Added +1.5k |
| CRA Financial Services, LLC 0.13% of their portfolio | 17.4k $1.0m | Added +6.8k |
| GWN SECURITIES INC. 0.19% of their portfolio | 16.6k $963.2k | Added +2.0k |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.06% of their portfolio | 16.2k $938.3k | Added +450 |
| Sigma Planning Corp 0.03% of their portfolio | 16.0k $922.9k | New |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 14.9k $861.7k | Added +58 |
| CoreCap Advisors, LLC 0.03% of their portfolio | 14.7k $851.3k | Added +6 |
| Sunbelt Securities, Inc. 0.05% of their portfolio | 13.7k $794.5k | Added +5.8k |
| Opus Financial Solutions LLC 0.75% of their portfolio | 13.6k $790.1k | First filing |
| Focus Financial Network, Inc. 0.03% of their portfolio | 13.6k $788.2k | Added +2.3k |
| AE Wealth Management LLC 0.00% of their portfolio | 13.0k $755.4k | Added +10.4k |
| Mid-American Wealth Advisory Group, Inc. 0.31% of their portfolio | 12.9k $744.8k | New |
| SECURED RETIREMENT ADVISORS, LLC 0.40% of their portfolio | 12.3k $712.0k | Reduced -2.2k |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 12.0k $695.3k | Added +9.7k |
| IFP Advisors, Inc 0.02% of their portfolio | 11.5k $668.5k | Added +6.4k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 11.3k $656.5k | Added +5.7k |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio | 11.0k $637.1k | Added +2.1k |
| RK Capital Management, LLC/FL 0.04% of their portfolio | 10.0k $579.2k | Unchanged |
| Advisory Services Network, LLC 0.01% of their portfolio | 9.9k $571.1k | Reduced -999 |
| FSA Advisors, Inc. 0.38% of their portfolio | 9.3k $540.6k | Added +1.6k |
| Keating Financial Advisory Services, Inc. 0.07% of their portfolio | 9.3k $538.7k | First filing |
| Liberty Atlantic Advisors LLC 0.52% of their portfolio | 9.1k $528.8k | First filing |
| Arlington Capital Management, Inc. 0.32% of their portfolio | 9.0k $524.1k | Reduced -606 |
| Advisory Alpha, LLC 0.01% of their portfolio | 9.0k $523.6k | New |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 8.5k $493.1k | New |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio | 8.1k $471.0k | Unchanged |
| Outlook Wealth Advisors, LLC 0.11% of their portfolio | 8.1k $467.2k | Unchanged |
| CORRADO ADVISORS, LLC 0.23% of their portfolio | 8.0k $465.3k | Added +2.2k |
| PFG Advisors 0.02% of their portfolio | 7.3k $423.4k | Added +2.5k |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 7.2k $415.9k | Added +1.8k |
| Visionary Wealth Advisors 0.02% of their portfolio | 6.9k $397.4k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 6.7k $388.7k | New |
| Advus Financial Partners, LLC 0.09% of their portfolio | 6.5k $376.8k | New |
| Arkadios Wealth Advisors 0.01% of their portfolio | 5.9k $341.3k | Reduced -2.5k |
| Freedom Investment Management, Inc. 0.10% of their portfolio | 5.8k $335.6k | New |
| LYNX CAPITAL GROUP LTD /ADV 0.15% of their portfolio | 5.6k $322.3k | Unchanged |
| Global Trust Wealth Management LLC 0.24% of their portfolio | 5.5k $321.5k | First filing |
| MMA ASSET MANAGEMENT LLC 0.11% of their portfolio | 5.3k $306.6k | New |
| Ascent Wealth Partners, LLC 0.03% of their portfolio | 5.2k $300.5k | New |
| Sound View Wealth Advisors Group, LLC 0.02% of their portfolio | 5.2k $298.9k | New |
| TrustBank 0.12% of their portfolio | 4.9k $284.4k | First filing |
| Sequoia Financial Advisors, LLC 0.00% of their portfolio | 4.9k $281.3k | Unchanged |
| BCS Wealth Management 0.03% of their portfolio | 4.8k $279.8k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 4.8k $278.7k | Reduced -3.6k |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.5k $264.0k | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 4.5k $258.0k | New |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 4.4k $258.4k | Unchanged |
| BLVD Private Wealth, LLC 0.22% of their portfolio | 4.4k $255.8k | Reduced -1.1k |
| Vantage Point Financial LLC 0.09% of their portfolio | 4.4k $253.1k | Reduced -140 |
| Phoenix Financial Ltd. 0.00% of their portfolio | 4.3k $248.8k | New |
| TopTier Wealth Management, LLC 0.17% of their portfolio | 4.3k $246.8k | First filing |
| Prime Capital Investment Advisors, LLC 0.00% of their portfolio | 4.2k $240.9k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 4.1k $236.0k | Added +241 |
| Archer Investment Corp 0.05% of their portfolio | 4.0k $233.1k | Unchanged |
| Capital Analysts, LLC 0.01% of their portfolio | 3.9k $224.0k | Unchanged |
| Michels Family Financial, LLC 0.16% of their portfolio | 3.8k $220.6k | Added +74 |
| Clear Point Advisors Inc. 0.16% of their portfolio | 3.6k $208.6k | New |
| MTM FINANCIAL GROUP, LLC 0.10% of their portfolio | 3.5k $202.8k | New |
| Noble Wealth Management PBC 0.09% of their portfolio | 3.3k $188.9k | Reduced -67 |
| WealthShield Partners, LLC 0.01% of their portfolio | 2.0k $115.3k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 1.5k $84.5k | Added +498 |
| SageView Advisory Group, LLC 0.00% of their portfolio | 1.3k $74.0k | New |
| Whipplewood Advisors, LLC 0.03% of their portfolio | 750 $43.4k | Unchanged |
| Garton & Associates Financial Advisors LLC 0.02% of their portfolio | 590 $34.2k | First filing |
| OPTIMA CAPITAL LLC 0.01% of their portfolio | 570 $33.0k | New |
| MORGAN STANLEY 0.00% of their portfolio | 568 $32.9k | Reduced -106 |
| Compass Financial Services Inc 0.01% of their portfolio | 486 $28.1k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 450 $26.1k | New |
| PRIVATE TRUST CO NA 0.00% of their portfolio | 440 $25.5k | New |