INNOVATOR ETFS TRUST BNOV
US EQTY BUF NOV · ETP · CUSIP 45782C581
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $47.79.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 47 |
| Q4 2022 | 69 |
| Q1 2023 | 73 |
| Q2 2023 | 72 |
| Q3 2023 | 72 |
| Q4 2023 | 85 |
| Q1 2024 | 81 |
| Q2 2024 | 77 |
| Q3 2024 | 72 |
| Q4 2024 | 85 |
| Q1 2025 | 84 |
| Q2 2025 | 82 |
| Q3 2025 | 80 |
| Q4 2025 | 92 |
| Q1 2026 | 91 |
| Q2 2026 | 93 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 11 | 46 |
| Q4 2024 | 52 | 23 |
| Q1 2025 | 22 | 37 |
| Q2 2025 | 17 | 44 |
| Q3 2025 | 18 | 44 |
| Q4 2025 | 54 | 28 |
| Q1 2026 | 26 | 43 |
| Q2 2026 | 20 | 42 |
Biggest buyers
| Penserra Capital Management LLC | Added | +95.9k |
| OSAIC HOLDINGS, INC. | Added | +46.5k |
| OLD MISSION CAPITAL LLC | Added | +33.7k |
| CITADEL ADVISORS LLC | New | +19.0k |
| Cambridge Investment Research Advisors, Inc. | Added | +18.9k |
| MML INVESTORS SERVICES, LLC | Added | +12.1k |
| HRT FINANCIAL LP | New | +11.7k |
| Global Assets Advisory, LLC | New | +10.7k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +9.5k |
| Strategic Blueprint, LLC | New | +4.4k |
Biggest sellers
| Brookstone Capital Management | Reduced | -681.2k |
| Lido Advisors, LLC | Reduced | -84.9k |
| Arkadios Wealth Advisors | Sold out | -24.8k |
| Cetera Investment Advisers | Reduced | -24.0k |
| Kestra Advisory Services, LLC | Reduced | -14.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -14.0k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -10.3k |
| Buska Wealth Management, LLC | Reduced | -9.4k |
| GOLDMAN SACHS GROUP INC | Sold out | -7.6k |
| Chris Bulman Inc | Reduced | -7.4k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.20% of their portfolio | 554.8k $26.5m | Added +95.9k |
| Lantz Financial LLC 2.41% of their portfolio | 275.6k $13.2m | Reduced -3.1k |
| Cerity Partners LLC 0.01% of their portfolio | 211.5k $10.1m | Added +468 |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 184.4k $8.8m | Added +46.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 147.3k $7.0m | Reduced -14.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 137.3k $6.6m | Reduced -10.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 104.5k $5.0m | Added +2.9k |
| McAlister, Sweet & Associates, Inc. 2.06% of their portfolio | 80.5k $3.8m | Unchanged |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 77.8k $3.7m | Reduced -3.7k |
| My Personal CFO, LLC 1.10% of their portfolio | 58.9k $2.8m | Reduced -25 |
| LPL Financial LLC 0.00% of their portfolio | 56.3k $2.7m | Reduced -2.5k |
| Three Seasons Wealth, LLC 0.23% of their portfolio | 53.9k $2.6m | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 50.7k $2.4m | Reduced -24.0k |
| OLD MISSION CAPITAL LLC 0.06% of their portfolio | 46.5k $2.2m | Added +33.7k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 40.0k $1.9m | Added +18.9k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 38.4k $1.8m | Reduced -14.1k |
| Fragasso Financial Advisors Inc 0.10% of their portfolio | 37.6k $1.8m | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 36.8k $1.8m | Added +12.1k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio | 35.3k $1.7m | Reduced -627 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.37% of their portfolio | 35.3k $1.7m | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 34.5k $1.7m | Reduced -458 |
| Buska Wealth Management, LLC 0.58% of their portfolio | 33.5k $1.6m | Reduced -9.4k |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 33.0k $1.6m | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 31.7k $1.5m | Reduced -4.3k |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.07% of their portfolio | 31.4k $1.5m | Unchanged |
| Lido Advisors, LLC 0.01% of their portfolio | 29.9k $1.4m | Reduced -84.9k |
| Brookstone Capital Management 0.01% of their portfolio | 28.1k $1.3m | Reduced -681.2k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 27.3k $1.3m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 25.7k $1.2m | Added +2.9k |
| Sigma Planning Corp 0.03% of their portfolio | 23.4k $1.1m | Reduced -891 |
| CoreCap Advisors, LLC 0.03% of their portfolio | 21.8k $1.0m | Unchanged |
| Berkshire Money Management, Inc. 0.09% of their portfolio | 21.4k $1.0m | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 19.5k $934.3k | Added +1.2k |
| FSA Advisors, Inc. 0.43% of their portfolio | 19.5k $934.0k | Reduced -440 |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 19.3k $922.7k | Unchanged |
| TopTier Wealth Management, LLC 0.55% of their portfolio | 19.1k $912.7k | Reduced -2.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 19.0k $909.6k | New |
| Weaver Consulting Group 0.17% of their portfolio | 17.6k $840.5k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 16.9k $807.7k | Reduced -1 |
| Beacon Financial Advisory LLC 0.14% of their portfolio | 14.9k $714.0k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 14.2k $677.2k | Reduced -11 |
| Arax Advisory Partners 0.00% of their portfolio | 14.1k $675.3k | Added +1.3k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 13.5k $647.4k | Reduced -45 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 13.0k $622.8k | Reduced -39 |
| Maltin Wealth Management, Inc. 0.19% of their portfolio | 12.1k $580.0k | Reduced -105 |
| First Commonwealth Financial Corp /PA/ 0.08% of their portfolio | 11.9k $570.5k | Reduced -876 |
| HRT FINANCIAL LP 0.00% of their portfolio | 11.7k $558.0k | New |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 11.5k $547.6k | Reduced -155 |
| Chris Bulman Inc 0.20% of their portfolio | 11.3k $542.1k | Reduced -7.4k |
| Global Assets Advisory, LLC 0.11% of their portfolio | 10.7k $513.4k | New |
| Retirement Planning Group, LLC 0.01% of their portfolio | 10.5k $499.7k | Added +34 |
| DHJJ Financial Advisors, Ltd. 0.14% of their portfolio | 10.3k $493.3k | Unchanged |
| McAdam, LLC 0.02% of their portfolio | 9.9k $473.3k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 9.5k $454.4k | New |
| Trek Financial, LLC 0.02% of their portfolio | 9.2k $438.1k | Reduced -1.7k |
| AE Wealth Management LLC 0.00% of their portfolio | 8.9k $425.5k | Reduced -79 |
| WPWealth LLP 0.06% of their portfolio | 8.5k $404.3k | Unchanged |
| CRA Financial Services, LLC 0.05% of their portfolio | 8.4k $399.5k | Unchanged |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 7.8k $371.1k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.8k $371.0k | Added +212 |
| World Investment Advisors 0.01% of their portfolio | 7.4k $329.1k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 7.0k $335.8k | Reduced -251 |
| BCS Wealth Management 0.06% of their portfolio | 7.0k $334.8k | Unchanged |
| Diligent Investors, LLC 0.07% of their portfolio | 7.0k $334.7k | Unchanged |
| Stratos Wealth Advisors, LLC 0.02% of their portfolio | 6.7k $320.6k | Unchanged |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 6.7k $320.0k | Reduced -439 |
| Caliber Wealth Management, LLC / KS 0.03% of their portfolio | 6.7k $318.9k | Unchanged |
| RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio | 6.5k $277.9k | Unchanged |
| RFG Advisory, LLC 0.00% of their portfolio | 6.2k $295.7k | Reduced -58 |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 6.0k $287.6k | Reduced -104 |
| INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio | 5.9k $282.2k | Unchanged |
| Krilogy Financial LLC 0.01% of their portfolio | 5.9k $280.8k | Unchanged |
| IMG Wealth Management, Inc. 0.15% of their portfolio | 5.4k $260.4k | Reduced -141 |
| Berger Financial Group, Inc 0.01% of their portfolio | 5.4k $258.4k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.12% of their portfolio | 5.3k $254.6k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 5.3k $252.5k | Unchanged |
| AlphaStar Capital Management, LLC 0.02% of their portfolio | 5.2k $251.0k | Reduced -4.2k |
| SCHNIEDERS CAPITAL MANAGEMENT, LLC. 0.03% of their portfolio | 4.8k $228.4k | Unchanged |
| Visionary Wealth Advisors 0.01% of their portfolio | 4.7k $224.7k | Reduced -442 |
| Strategic Blueprint, LLC 0.01% of their portfolio | 4.4k $209.5k | New |
| IFG Advisory, LLC 0.01% of their portfolio | 3.1k $149.0k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.5k $118.5k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 2.3k $108.9k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 2.0k $94.9k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.6k $75.2k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 1.0k $47.8k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 970 $46.4k | Unchanged |
| Orion Capital Management LLC 0.01% of their portfolio | 940 $44.9k | Unchanged |
| Financial Network Wealth Advisors LLC 0.02% of their portfolio | 500 $23.9k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 320 $15.3k | Reduced -321 |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 213 $10.2k | Unchanged |
| COUNTRY TRUST BANK 0.00% of their portfolio | 78 $3.7k | New |
| Highland Investment Advisors LLC 0.00% of their portfolio | 73 $3.5k | First filing |