Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

91 institutional holders -1 vs Q4 2025
3,738,0083.7m shares reported held*
$160.8mreported value*
7 new 19 added 36 reduced 7 sold out net bought ≈ $4.9m (+113.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $43.03.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 72Q4 23: 85Q1 24: 81Q2 24: 77Q3 24: 72Q4 24: 85Q1 25: 84Q2 25: 82Q3 25: 80Q4 25: 92Q1 26: 9191Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372
Q4 202385
Q1 202481
Q2 202477
Q3 202472
Q4 202485
Q1 202584
Q2 202582
Q3 202580
Q4 202592
Q1 202691

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 10 bought or addedQ2 24: 46 cut or sold outQ3 24: 11 bought or addedQ3 24: 46 cut or sold outQ3 24Q4 24: 52 bought or addedQ4 24: 23 cut or sold outQ1 25: 22 bought or addedQ1 25: 37 cut or sold outQ1 25Q2 25: 17 bought or addedQ2 25: 44 cut or sold outQ3 25: 18 bought or addedQ3 25: 44 cut or sold outQ3 25Q4 25: 54 bought or addedQ4 25: 28 cut or sold outQ1 26: 26 bought or addedQ1 26: 43 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20241046
Q3 20241146
Q4 20245223
Q1 20252237
Q2 20251744
Q3 20251844
Q4 20255428
Q1 20262643

Biggest buyers

ENVESTNET ASSET MANAGEMENT INC Added +101,750+101.8k
Brookstone Capital Management Added +58,047+58.0k
Penserra Capital Management LLC Added +45,873+45.9k
Kestra Advisory Services, LLC Added +17,601+17.6k
Maltin Wealth Management, Inc. New +12,236+12.2k
OLD MISSION CAPITAL LLC Added +8,231+8.2k
Snowden Capital Advisors LLC Added +7,783+7.8k
GOLDMAN SACHS GROUP INC New +7,611+7.6k
Cetera Investment Advisers Added +6,991+7.0k
Dynamic Advisor Solutions LLC New +6,119+6.1k

Biggest sellers

OSAIC HOLDINGS, INC. Reduced -44,361-44.4k
Buska Wealth Management, LLC Reduced -14,172-14.2k
MML INVESTORS SERVICES, LLC Reduced -13,826-13.8k
Secure Asset Management, LLC Sold out -11,783-11.8k
Global Assets Advisory, LLC Sold out -10,953-11.0k
AXXCESS WEALTH MANAGEMENT, LLC Sold out -9,505-9.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -8,005-8.0k
BCS Wealth Management Reduced -7,144-7.1k
My Personal CFO, LLC Reduced -6,570-6.6k
LPL Financial LLC Reduced -6,532-6.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.35% of their portfolio WHEATON, IL 709,252709.3k $30.5m $30.5m 0.35% Added +58.0k +58,047
2 Penserra Capital Management LLC 0.23% of their portfolio ORINDA, CA 458,911458.9k $19.7m $19.7m 0.23% Added +45.9k +45,873
3 Lantz Financial LLC 2.48% of their portfolio NAPERVILLE, IL 278,669278.7k $12.0m $12.0m 2.48% Reduced -1.2k -1,200
4 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 211,014211.0k $9.1m $9.1m 0.01% Added +1.4k +1,407
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 161,364161.4k $6.9m $6.9m 0.01% Reduced -4.8k -4,815
6 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 147,604147.6k $6.4m $6.4m 0.00% Added +101.8k +101,750
7 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 137,838137.8k $5.9m $5.9m 0.01% Reduced -44.4k -44,361
8 Lido Advisors, LLC 0.02% of their portfolio Los Angeles, CA 114,760114.8k $4.9m $4.9m 0.02% Reduced -2.5k -2,545
9 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 101,549101.5k $4.4m $4.4m 0.00% Reduced -3.7k -3,727
10 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 81,45481.5k $3.5m $3.5m 0.01% Reduced -900 -900
11 McAlister, Sweet & Associates, Inc. 2.16% of their portfolio HOUSTON, TX 80,48080.5k $3.5m $3.5m 2.16% Reduced -85 -85
12 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 74,71074.7k $3.2m $3.2m 0.00% Added +7.0k +6,991
13 My Personal CFO, LLC 1.11% of their portfolio VANCOUVER, WA 58,94058.9k $2.5m $2.5m 1.11% Reduced -6.6k -6,570
14 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 58,74258.7k $2.5m $2.5m 0.00% Reduced -6.5k -6,532
15 Three Seasons Wealth, LLC 0.89% of their portfolio SALT LAKE CITY, UT 53,91753.9k $2.3m $2.3m 0.89% Reduced -4.1k -4,056
16 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 52,51752.5k $2.3m $2.3m 0.01% Added +17.6k +17,601
17 Buska Wealth Management, LLC 0.74% of their portfolio WAUSAU, WI 42,84942.8k $1.8m $1.8m 0.74% Reduced -14.2k -14,172
18 Fragasso Financial Advisors Inc 0.10% of their portfolio SEWICKLEY, PA 37,64737.6k $1.6m $1.6m 0.10% Added +2.3k +2,342
19 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 35,98436.0k $1.5m $1.5m 0.01% Added +865 +865
20 KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio AUSTIN, TX 35,94835.9k $1.5m $1.5m 0.02% Reduced -398 -398
21 INTEGRAL INVESTMENT ADVISORS, INC. 0.38% of their portfolio TURLOCK, CA 35,28535.3k $1.5m $1.5m 0.38% Added +5.0k +5,000
22 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 34,98035.0k $1.5m $1.5m 0.00% Reduced -76 -76
23 Snowden Capital Advisors LLC 0.04% of their portfolio New York, NY 32,96433.0k $1.4m $1.4m 0.04% Added +7.8k +7,783
24 THOROUGHBRED FINANCIAL SERVICES, LLC 0.08% of their portfolio BRENTWOOD, TN 31,39931.4k $1.4m $1.4m 0.08% Unchanged
25 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 27,34427.3k $1.2m $1.2m 0.00% Unchanged
26 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 24,75924.8k $1.1m $1.1m 0.02% Added +679 +679
27 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 24,72924.7k $1.1m $1.1m 0.00% Reduced -13.8k -13,826
28 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 24,27024.3k $1.0m $1.0m 0.03% Reduced -181 -181
29 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 22,78822.8k $980.4k $980.4k 0.00% Reduced -8.0k -8,005
30 CoreCap Advisors, LLC 0.03% of their portfolio SOUTHFIELD, MI 21,84421.8k $939.8k $939.8k 0.03% Reduced -277 -277
31 TopTier Wealth Management, LLC 0.57% of their portfolio MUSKEGO, WI 21,71321.7k $934.2k $934.2k 0.57% Reduced -28 -28
32 Berkshire Money Management, Inc. 0.09% of their portfolio DALTON, MA 21,41021.4k $921.1k $921.1k 0.09% Unchanged
33 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 21,19221.2k $912.0k $912.0k 0.00% Reduced -434 -434
34 FSA Advisors, Inc. 0.57% of their portfolio TROY, MI 19,97620.0k $859.4k $859.4k 0.57% Added +760 +760
35 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,30019.3k $830.3k $830.3k 0.01% Unchanged
36 Chris Bulman Inc 0.35% of their portfolio ROSEVILLE, CA 18,72618.7k $805.6k $805.6k 0.35% Added +44 +44
37 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 18,31118.3k $787.8k $787.8k 0.00% Added +81 +81
38 Weaver Consulting Group 0.18% of their portfolio HUNTINGTON BEACH, CA 17,58017.6k $756.4k $756.4k 0.18% Added +2.6k +2,557
39 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 16,89416.9k $726.8k $726.8k 0.02% Reduced -1 -1
40 Beacon Financial Advisory LLC 0.15% of their portfolio CLEVELAND, OH 14,93414.9k $642.5k $642.5k 0.15% Reduced -1.4k -1,380
41 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.09% of their portfolio BLUE BELL, PA 14,17514.2k $609.9k $609.9k 0.09% Reduced -38 -38
42 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 13,58613.6k $584.5k $584.5k 0.01% Added +43 +43
43 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 13,06513.1k $562.1k $562.1k 0.01% Reduced -49 -49
44 Arax Advisory Partners 0.02% of their portfolio NEW YORK, NY 12,82512.8k $551.8k $551.8k 0.02% Reduced -484 -484
45 First Commonwealth Financial Corp /PA/ 0.09% of their portfolio Indiana, PA 12,80912.8k $551.1k $551.1k 0.09% Reduced -130 -130
46 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 12,80612.8k $551.0k $551.0k 0.01% Added +8.2k +8,231
47 Maltin Wealth Management, Inc. 0.20% of their portfolio RIDGEWOOD, NJ 12,23612.2k $526.4k $526.4k 0.20% New
48 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 11,60811.6k $499.4k $499.4k 0.01% Reduced -3.8k -3,840
49 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 10,90610.9k $469.2k $469.2k 0.02% Reduced -958 -958
50 Retirement Planning Group, LLC 0.01% of their portfolio LEAWOOD, KS 10,41710.4k $448.2k $448.2k 0.01% Added +79 +79
51 DHJJ Financial Advisors, Ltd. 0.15% of their portfolio NAPERVILLE, IL 10,31810.3k $443.9k $443.9k 0.15% Unchanged
52 McAdam, LLC 0.02% of their portfolio Philadelphia, PA 9,9009.9k $425.9k $425.9k 0.02% Reduced -2.8k -2,830
53 AlphaStar Capital Management, LLC 0.03% of their portfolio CORNELIUS, NC 9,4779.5k $407.7k $407.7k 0.03% Reduced -715 -715
54 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 8,9799.0k $386.3k $386.3k 0.00% Reduced -66 -66
55 WPWealth LLP 0.06% of their portfolio FORT WORTH, TX 8,4578.5k $363.8k $363.8k 0.06% Reduced -2.1k -2,122
56 CRA Financial Services, LLC 0.05% of their portfolio NORTHFIELD, NJ 8,3558.4k $359.5k $359.5k 0.05% Unchanged
57 Main Street Financial Solutions, LLC 0.02% of their portfolio NEWTOWN, PA 7,7627.8k $333.9k $333.9k 0.02% Unchanged
58 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 7,6117.6k $327.4k $327.4k 0.00% New
59 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 7,5477.5k $324.7k $324.7k 0.01% Reduced -433 -433
60 World Investment Advisors 0.01% of their portfolio LINCROFT, NJ 7,4147.4k $319.0k $319.0k 0.01% Unchanged
61 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 7,2747.3k $312.9k $312.9k 0.00% Added +204 +204
62 WEDBUSH SECURITIES INC 0.01% of their portfolio PASADENA, CA 7,1327.1k $307.0k $307.0k 0.01% Unchanged
63 BCS Wealth Management 0.06% of their portfolio JOHNSON CITY, TN 7,0027.0k $301.2k $301.2k 0.06% Reduced -7.1k -7,144
64 Diligent Investors, LLC 0.07% of their portfolio REDLANDS, CA 7,0007.0k $301.2k $301.2k 0.07% Unchanged
65 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 6,7066.7k $288.5k $288.5k 0.02% Unchanged
66 Caliber Wealth Management, LLC / KS 0.03% of their portfolio Overland Park, KS 6,6716.7k $287.0k $287.0k 0.03% Unchanged
67 RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio ANN ARBOR, MI 6,4596.5k $277.9k $277.9k 0.05% Unchanged
68 RFG Advisory, LLC 0.00% of their portfolio BIRMINGHAM, AL 6,2436.2k $268.6k $268.6k 0.00% Reduced -79 -79
69 Dynamic Advisor Solutions LLC 0.01% of their portfolio PHOENIX, AZ 6,1196.1k $263.3k $263.3k 0.01% New
70 INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio Urbandale, IA 5,9035.9k $254.0k $254.0k 0.01% Reduced -891 -891
71 Krilogy Financial LLC 0.01% of their portfolio ST. LOUIS, MO 5,8745.9k $267.2k $267.2k 0.01% Unchanged
72 CORRADO ADVISORS, LLC 0.13% of their portfolio RAMSEY, NJ 5,6205.6k $241.8k $241.8k 0.13% Reduced -46 -46
73 IMG Wealth Management, Inc. 0.15% of their portfolio JACKSONVILLE, FL 5,5885.6k $240.4k $240.4k 0.15% Unchanged
74 Berger Financial Group, Inc 0.01% of their portfolio PLYMOUTH, MN 5,4045.4k $232.5k $232.5k 0.01% Unchanged
75 Pinnacle Wealth Management Group, Inc. 0.11% of their portfolio PLYMOUTH, MI 5,3255.3k $229.1k $229.1k 0.11% Unchanged
76 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 5,2815.3k $227.2k $227.2k 0.00% Unchanged
77 Visionary Wealth Advisors 0.01% of their portfolio O'FALLON, IL 5,1425.1k $221.2k $221.2k 0.01% Unchanged
78 SCHNIEDERS CAPITAL MANAGEMENT, LLC. 0.03% of their portfolio PASADENA, CA 4,7784.8k $205.6k $205.6k 0.03% New
79 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 2,4792.5k $106.7k $106.7k 0.00% Unchanged
80 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $99.0k $99.0k 0.01% Unchanged
81 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,2782.3k $98.0k $98.0k 0.00% Unchanged
82 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 1,9842.0k $85.4k $85.4k 0.00% Unchanged
83 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $43.0k $43.0k 0.00% Unchanged
84 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 970970 $41.7k $41.7k 0.00% Unchanged
85 Orion Capital Management LLC 0.01% of their portfolio CORONADO, CA 940940 $40.4k $40.4k 0.01% Unchanged
86 LANARK FINANCIAL, INC. 0.00% of their portfolio BIRMINGHAM, AL 641641 $27.6k $27.6k 0.00% New
87 Financial Network Wealth Advisors LLC 0.02% of their portfolio MURRAY, UT 500500 $21.5k $21.5k 0.02% Unchanged
88 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $9.5k $9.5k 0.00% Unchanged
89 Keating Financial Advisory Services, Inc. 0.00% of their portfolio MANHATTAN, KS 213213 $9.2k $9.2k 0.00% Unchanged
90 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 8787 $3.7k $3.7k 0.00% New
91 UBS Group AG 0.00% of their portfolio ZURICH, V8 7575 $3.2k $3.2k 0.00% New